Professional Documents
Culture Documents
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EDUCATION
Muhlenberg College, Allentown, PA
Bachelor of Arts in American Studies
May 2012
EXPERIENCE
Carat
February 2015
Present
Associate, Integrated Publishing
Develop cross-platform integrated programs across digital and print properties in order to
increase company return on advertising spend in Pharmaceutical and CPG categories.
Evaluate RFPs from potential third party vehicles in order to leverage assets for high
impact executions.
Present tactical plan options to clients developed through critical analysis of performance
metrics via MRI, MARS, Media Tools, and SRDS research.
Negotiate digital and print executions backed into CPM and vCPM awareness campaigns
using CTR, 3rd party tag results, impressions/circulation, positioning and added value to
deliver on clients KPIs and saving goals.
Manage budget tracking, flight activity, make good negotiations, industry trend
evaluations, and new member training in order to optimize internal operations.
GroupM
July 2012
September 2012
Intern/Personal Assistant
Coordinated promotional events for Kanye West for new album releases including MTVs
Video Music Awards weekend.
Coordinated press tour for artists signed to record label.
Created social media campaigns to increase followers and awareness.
Developed and advertised artists personal website by recruiting a designer, overseeing
the web design, and developing the site plan to promote awareness.
June 2012
Recruited and managed a team to promote new album releases in New York and New
Jersey.
Developed marketing plans.
Researched venues for promotional events.
May 2011
May 2012
Account Executive
Assisted in the development of national marketing campaigns and in the creation of The
Sales Game; created to help sales managers in corporate sales training.