TWEET @kimbryden

CALL 908 642 2309

EMAIL kim@cureate.co
VISIT cureate.co

Hey DC Government! By 2020, 40% of our workforce will be [solo-entrepreneurs]. In the next 7 years, the
number of small and personal businesses in the U.S. alone will increase by more
than 7 million. Small business fuels our economy, and its in our best interest to be
ahead of the curve by rethinking the connections between big business and small
business ecosystems.
My company, Cureate, has worked hand-in-hand with Baltimore city government on
anchor institution procurement initiatives, and how universities and hospitals (like
Johns Hopkins, MICA, Loyola) can invest their purchasing dollars back into the
local economy. Last year, Cureate identified 35 emerging food and beverage businesses and executed a #madeinBaltimore Vendor Fair to pair these businesses with
Buyers. Over 125 Buyers attended, the Mayor came and spoke, and we highlighted
Lexington Market one of the many public markets in Baltimore that is undergoing
a renaissance of its own. Check it out here: https://vimeo.com/130469983 and here:
https://vimeo.com/131842655.
Cureate also organized a Food Entrepreneur Demo Day where six emerging food
and beverage businesses pitched their products in front of 65 business leaders. The
winner of this Demo Day then got one-on-one time with each anchor institution to
go through procurement procedures. This opportunity to get insider details from
bigger Buyers was crucial for the winner of our Demo Day; Greg of 2AM Bakery.
2AM Bakery works with returning citizens to produce baked goods, currently in
West Baltimore.
In the 2 years that Cureate has been active, weve worked intimately with over 100
small business owners and have a deep understanding of what it will take to scale
these businesses. Cureate has developed educational curriculum, technical
assistance programs, marketing campaigns, and business development initiatives all
with the mission of spurring economic development in cities through local food and
beverage small business growth.
Keep reading to find out more about my experience, and case studies to date.
I look forward to working with you.

Kim Bryden CV
EXPERIENCE

TWEET @kimbryden
CALL 908 642 2309

EMAIL kim@cureate.co
VISIT cureate.co

Cureate | CEO & Founder (September 2014 Present)

Cureate works with emerging food and beverage businesses on marketing, customer experience, and business
development; in addition to working with big brands and institutions on local food and drink procurement
initiatives. One of Cureates main missions is to create new ecosystems for economic development in cities by
rethinking how to invest in and sustainably grow local food and beverage small business.
DEVELOP
At Cureate, we build community around growth. Weve created educational curriculum and mentorship
initiatives in city-metro areas to provide food entrepreneurs a solid foundation to grow & scale their businesses.
EXPAND
This is Cureates bread and butter. Let us help you tap into your target market through proactive strategy and
execution when expanding your business locally, regionally, or nationally.
MARKET
Cureates creativity is unparalleled in producing mission-driven marketing initiatives. From content strategy
and food films to experience design, Cureates market strategy and execution produces long term community
-building results.
CONNECT
We work alongside big brands and institutions on local food procurement, and develop unique business
development and marketing tactics to further connect with their target audience.

Kitchensurfing | Head of Partnerships & Events (September 2013 September 2014)

Increase bookings in NYC by 80% from Q1 to Q2 through strategic partnerships, community marketing,
and influencer targeting
Generate 23% of Q2 gross revenue in NYC through strategic partnerships and events, with a hard cost
marketing spend under $3,000
Develop high-exposure brand partnerships with Food.com, Edible Magazine, Food Book Fair, Thrillist,
Sustainable Seafood Week NYC
Single-handedly organize and execute 6 high-profile dinners, 1 brunch, and 1 300-person Vegan BBQ for
Samsung Galaxy, Venture Capitalists, MIT Media Labs, and true[x] media for South by Southwest Festival
Develop digital and analog strategic marketing plan, increasing Chicago total bookings by 50% quarter over quarter
Host targeted influencer dinners (media, blogger, tech verticals), increasing bookings, media hits, site traffic, and
partnership opportunities in New York City, Chicago, Austin, and Seattle markets
Create company-wide standard operating procedure for organizing and executing influencer dinners
Tastemaker Dinner Playbook
Launch Seattle market by organizing and executing 17 dinners in 10 days overseeing localized influencer
marketing efforts, partnership opportunities, blogger outreach, email marketing strategy, and collateral art direction

YouTube | Marketing Strategy Consultant (March 2013 November 2013)

Develop comprehensive influencer strategy to engage fans & increase viewership through online & offline tactics
Identify over 300 top YouTube influencers & Twitter personalities for YouTubes first ever Comedy Week
Organize VIP events for identified influencers at YouTube Comedy Week Gala, as well as facilitate online engagement
Create mock-ups and final designs for all influencer/super-fan promotional items

Kim Bryden CV
EXPERIENCE

TWEET @kimbryden
CALL 908 642 2309

EMAIL kim@cureate.co
VISIT cureate.co

Treater | Director of Marketing & Customer Experience (June 2012 September 2013)
Marketing
Craft Treaters public voice, from network outreach to in-app error messages
Grow online community to 6,000 fans & followers in 6 months through content creation & management
Plan, design and execute promotions including contests and targeted offers
Identify and enable partnership opportunities with nationally recognized brands
Manage creative and copy for biweekly emails, along with A/B testing
Segment audience and write copy for digital advertising (Facebook, Twitter, Affiliates)
Customer Experience
Set-up infrastructure for handling all inbound customer service inquiries with Desk, a Salesforce product
Draft weekly customer service reports based on SQL queries on user transaction/redemption history
Direct visual merchandising for 500+ item catalog, including images and copy
Construct wireframes for social network implementation on giver and recipient user flows

Whole Foods Market | Marketing & Community Relations Team Leader (June 2010 June 2012)
Leadership
Join as Team Leader for a Fortune 500 company managing a team of 5 in variety of positions
Hand-picked to open & develop marketing strategy for a new Whole Foods Market in a vibrant, urban location
Drive in-store sales with a comprehensive knowledge of financial reporting; including blended-margin
merchandising, basket size and customer count, store mix, comps, and promotional push items
Lead strategic holiday decisions, liaison between all departments to ensure flawless operations
Marketing
Develop, manage and organically doubled the growth of online communities for Whole Foods Market stores
Organize and executed 200+ food demonstrations and events focused on local, value and seasonal promotions
First manager to implement Internet Customer Advisory Panels via Twitter into Mid-Atlantic Region, making
Twitter a viable outlet for customer service on a store level.
Customer Relations
Administer all charitable, monthly community in-kind donations with a budget around $1000/month
Develop partnerships with community leaders, hospitals, universities, non-profits and local food movements
Orchestrate Healthy Eating initiatives with prominent health care industry leaders
Field all media inquires. Media relations training certified
OTHER
RELEVANT
EXPERIENCE

Global Shapers Member, World Economic Forum (January 2016 Present)

Future Leaders Mentor (January 2015 Present)
Thousand Network Member (June 2013 Present)
Community Board Member | Enstitute (December 2013 Present)
Board Member | TAYA Health Connection (May 2013 January 2014)
Associate Director of Marketing | Capital Cooking with Lauren DeSantis (July 2009 December 2009)
East Coast Regional Publicity | Paramount Pictures (May 2008 August 2008)
Marketing, Membership, Special Events | American Film Institute & SILVERDOCS (August 2007 June 2008)

EDUCATION

Georgetown University, September 2012

Graduate Certificate in Digital Media Management

American University, December 2009

BA, Public Communication & Spanish; Magna Cum Laude

INTERESTS

Creative Cuisine | Mind-boggling Movies | Dancing | Spanish Language & Culture | Acting: http://vimeo.com/85179187

TWEET @kimbryden
CALL 908 642 2309

EMAIL kim@cureate.co
VISIT cureate.co

CBE# LSZR47439032019
DESCRIPTION Cureate provides technical assistance, marketing, and business development services for small to mid-size food and
beverage businesses, and the small business ecosystem at large. We also work with big business and institutions on
their local procurement initiatives.

NIGP CODES Code

905-32-00
905-34-00
905-35-00
915-22-00
918-20-00
918-21-00
918-35-00
918-38-00
918-52-00
918-76-00
918-79-00
924-00-00
924-05-00
924-18-00
958-16-00
958-68-00
958-88-00
961-10-00
961-28-00
961-53-00
961-56-00
961-79-00

Description
Concessions, Airport: Business Center
Concessions, Airport: Food
Concessions, Airport: Gift Shops, Specialties
Communications Marketing Services
Business Consulting, Small
Business Consulting, Large
Disadvantage Business Enterprise (DBE) and Historically Underutilized Business (HUB)
Consulting Including Technical Assistance
Education and Training Consulting
Food Service Consulting
Marketing Consulting
Minority and Small Business Consulting
EDUCATIONAL SERVICES
Advisory Services, Educational
Educational Services, Alternative
Business Management Services
Support Services, Management
Supply Chain Management Services
Business Plan Development Services
Economic Development, Domestic and Foreign
Marketing Services (Incl. Distribution, Research, Sales Promotions, etc.)
Program/Project Development and Management Services
Trade Services (Facilitation, Information, Marketing, Promotion, etc.)

TWEET @kimbryden
CALL 908 642 2309

EMAIL kim@cureate.co
VISIT cureate.co

CASE STUDIES We build foundations for food and beverage businesses to grow and scale.
Building a strong community is a key principle in entrepreneurship. We want to work with you on
developing programming and educational curriculum for your community.
School of Food is a yearlong educational curriculum for food and beverage entrepreneurs. From
crafting this unique curriculum, to forming smart partnerships with likeminded organizations, to
sourcing industry experts as speakers, to facilitating each workshop and providing comprehensive
marketing strategy, Cureate has directed each step of this educational programming arm of City
Seeds, a Humanim Social Enterprise.
We work with emerging food and beverage businesses on new market strategy and execution.
As a food and beverage business, its crucial for you to think about your target community and how you
are reaching them both online and offline. We work with businesses on fleshing out comprehensive
new market, microcommunity launch strategy and execution.
One of Glens Garden Market core values is growing small businesses along with their own. Cureate
worked with local artist, Z sofi Lang, to create imagery representing every small business launched at
the store. Each day throughout the month of December, a new small business is revealed on social
media along with a caption about the product they will be giving out that day. Imagine: a real life advent calendar. As a way to blend online and offline strategy further, we reimagined a traditional direct
mail campaign. We set up a mailbox for neighbors send a note to a friend (on us!), and if the recipient
brings their personalized letter into a Glens location, he/she gets 10% off.
We devise intentional brand marketing strategy to connect with your target audience.
As you plan to expand your business, it becomes even more important to define your why and
formulate guiding principles that will consistently bring you back to your true north.
With Beefsteak, a Jos Andrs concept, we did just that. Working with their team, we got to the heart
of what vegetables, unleashed means; and how the ethos of the brand affect everything from brand
voice and imagery, to hiring and customer service.
We rethink local procurement between big business and small business.
By 2020, 40% of our workforce will be [soloentrepreneurs]. In the next 7 years, the number of small
and personal businesses in the U.S. alone will increase by more than 7 million. These facts, coupled
with growing consumer interest in purchasing from local vendors, is the perfect storm for economic
development.
We work with big business and institutions on reinvesting their dollar back into the local economy,
acting at the matchmaker between vendor and buyer. Cureate organized and executed a
# madeinBaltimore Vendor Fair identifying and connecting 30 upandcoming food and beverage small
business owners with over 120 public and private sector buyers from anchor institutions such as Johns
Hopkins and MICA to Whole Foods Market.