John
Burke


john@sixtwo.org

•

215‐450‐5551

•

sixtwo.org

•

@justonlyjohn


Strategy
Director

Digital
Brand
Management
•
Relationship
Building
•
Digital
Strategy

Translator
of
Online
Energy
into
Offline
Activity







Accomplished
digital
strategy
director
with
a
strong
business
to
business
(B2B)
and

business
to
consumer
(B2C)
background.
Holistic
digital
and
social
media
strategies,

business
process
planning,
and
digital
campaign
leadership
at
both
start
up
and

established
creative
houses.
Results
oriented
strategic
operational
management

with
proven
successes
in
creative
leadership
and
budget
optimization
through

visionary
online
initiatives.
Strategic
leadership
with
a
solid
foundation
in

pragmatism
and
humor.



Core
Competencies

•
Relationship
Building
 
 
 
 •
Digital
Process
Engineering

•
User
Generated
Content
 
 
 
 •
Content
Modeling

•
Online
and
Offline
Data
Analysis
 
 
 •
Integrated
Campaigns

•
Cross
Platform
Technologist
 
 
 •
D.I.K.W.
Evangelist





Professional
Experience

Strategy
Director


Twittsplorer
 
 
 
 
 
 
 
 














2009­Present


Leading
all
marketing,
client,
and
capital
relationships
for
the
Twittsplorer

advertising
platform.
This
soon
to
launch
service
will
give
users
a
desktop
client

where
they
may
view
RSS
and
Twitter
feeds
in
real‐time.
Advertisements
are

contextual
to
the
feed
content.
Clients
include
NFL,
ABA,
FIFA.

• Root
marketing
strategy
and
materials,
and
application
development


• Analytics
and
trending
using
SalesForce,
DART,
comScore,
AdRelevance,

among
others


• Alliance
Director
to
Clients
and
Capital
Groups
across
Canada
and
the
US
 

Strategic
Accounts
Director
 
 
 


Lat49



 
 
 
 
 
 
 
 
 


2008­2009





Handling
all
major
account
relationships
in
both
the
US
and
Canada
for
first
geo‐
contextual
‘in
map’
advertising
platform.


• Product
marketing,
material
design,
copy
writing
and
sales
to
agencies

Omnicom,
Publicis,
Digitas,
Carol
H
Williams
Agency,
Havas,
Ogilvy,

Mindshare,
Arnold
Worldwide
et
al


• Campaign
strategy
for
brands
such
as
Nationwide
Insurance,
Coca‐Cola,

Cadillac,
Starwood
Hotels
and
Resorts
et
al


Digital
Strategy
/
Planning
Consultant


Habanero
Consulting
Group


 
 
 
 
 




 


2007­2008





On
contact
to
provide
guidance
for
Habanero’s
principals
during
a
key
transitional

period.
Habanero,
specializing
in
branding
and
UX
/
IA
design,
had
undergone
a

significant
expansion
in
earnings,
sales
pipeline,
and
subsequent
near
100%
growth

in
their
employee
base.


• Successful
results
driven

digital
client
engagement
process
reorg


• Strengthened
Branding
and
User
Experience
practices


• Expanded
relationships
with
digital
partners
and
sub‐contractors
to
foster

greater
presence
with
new
and
pre‐existing
clients


• Advisor
on
strategies
for
increasing
visibility
in
various
sectors
and
verticals

from
Healthcare
to
Utilities
and
B2C
/
Retail
Products




Business
Development
Executive




Avanade
Canada
Inc.


 
 
 
 
 





2001­2004
|
2006­2007





I
was
tasked
to
grow
Avanade’s
market
footprint
in
Alberta
and
British
Columbia

during
this
second
engagement.
Strengthened
customer
relationships
and
focus
on

the
new
business
team
allowed
the
Western
Region
to
exceed
it’s
stretch
revenue

targets
for
both
Q1
and
Q2
FY07
by
nearly
20%.


*
Recipient
of
CEO’s
Award
for
Outstanding
Customer
Service
‐
2004


• Successfully
healed
a
challenged
relationship
with
TransCanada
Pipeline
and

through
this
effort
won
a
5
year
10
million
dollar
service
contract



• Managed
key
Oil
and
Gas
sector
accounts
in
Canada
and
US


• Lead
on‐site
delivery
team
of
70
employees
to
ensure
project
success
for

corner‐stone
account
with
ConocoPhillips
Canada



Senior
Partner




Steeves
and
Associates



 
 
 
 
 
 
 





2004­2006



I
helped
the
firm
reposition
itself
after
a
challenging
period.
Expanding
service

offerings,
re‐branding,
and
instituting
a
target
driven
sales
forecast
helped
foster

long
lasting
client
relationships
across
Canada
and
the
UK.


• Shaped
firms
marketing
strategy
(partner
relationships,
trade
publication

placement,
public
relations)


• Multiple
Microsoft
product
launch
presentations

(public
relations
presenter)


• Microsoft
Product
Instruction
–
CDI
/
Microsoft


• Operations
Management
and
Development
Process
design
–
Fraser
Health

Authority


• Enterprise
Findings
and
Recommendations
Report
‐
The
Commonwealth
of

Learning
(UK
/
International)


Education


New
England
Conservatory
of
Music
–
Bachelor
of
Arts
­
1997