NEWS, DATA, ANALYSIS AND STRATEGIC INSIGHTS FOR ARCHITECTS IN THE GCC

5,190 21,217 92%

BPA Monthly
Audited
Circulation

Readers per
month

of readers make
purchasing
decisions

media Pack
2014

21,217
readers per
month

5,190

BPa monthly audited

circulation

92%

of readers make
purchasing decisions

96%

Print advertising

Stat attack

of readers consider Middle East

Architect to be the best
architecture title in the region

87%
of readers use
both the print
and digital
editions

PRINT beNefITs
Advertising in Middle East Architect offers
numerous advantages:

Credibility

Middle East Architect has been serving the

regions architectural community for six years,
through its monthly print offering, its annual
awards, and events, ensuring a loyal and engaged
audience.

Targeted Audience

Middle East Architects subscribers and database

are reviewed twice a year by independent,
third party auditors from the BPA, ensuring the
magazine reaches its target audience.

Purchasing Power

iddle East Architect is the market-leading monthly

magazine for architects across the GCC. Written for architects from both international majors and local practices, the title combines news,
interviews, case studies and analysis in order to provide its readers with the ideas and information they
require to excel in one of the worlds most dynamic
architectural markets.
In addition to its core readership, the magazine addresses the wider architectural audience of consultants,
contractors, engineers, interior designers, and others that
are involved in the initial planning, specifying and design
phase of a buildings life.
For advertisers, Middle East Architect is a trusted brand
that facilitates interaction with the architectural community. It provides a platform for suppliers and service
providers on which they can build their brand, showcase
their solutions, and inform the architects that are responsible for overseeing and specifying the Middle Easts
built environment.

Middle East Architects readers are decision

makers and purchasing influencers, which is why
92% of them have used the magazines editorial
and advertising content to make purchasing
decisions.

Measurable Results

From decision makers met, through to business

cards collected, or the click throughs generated
by digital campaigns, Middle East Architect
allows advertisers to measure the return on
investment they receive.

Branding

Print advertising and sponsorship are proven

to solidify a firms brand identity. Each month,
and at its annual awards and event, Middle East
Architect provides opportunities for commercial
partners to increase their brand recognition.

CONTENTS

FEATURES THE FOLLOWING EACH ISSUE

News

PRojeCTs

CoMMeNT

INTeRvIews

ANAlysIs

PRoduCTs

What is happening
across the business of
architecture, design
and engineering in the
GCC and further afield.

A round up of the latest project news from

the MENA region and
internationally, from
initial designs to fully
realised creations.

Leading industry
experts give their own
personal thoughts on
the topics making the
headlines.

Talking to those who

matter and obtaining
the exclusive first-hand
accounts of projects
and people which set
the industry agenda.

Looking behind the

big stories and setting
out what they mean
to people, countries,
economies and
business.

What is on the market,

what is new and what
are the innovations
in the fast-changing
world of building design and construction.

CAse sTudIes BusINess

feATuRes
From concept to reality the ambitions,
dreams and reality of
getting a structure off
the ground.

The people and

the projects, the
equipment and the
techniques driving
architecture today.

TeChNology lAsT woRd

The latest devices
which are on the cutting edge of the
profession and expert
advice on how to make
the most of them.

A personal view on
one of the topics of the
moment from a guest
columnist.

FEATURES LIST 2014

jANuARy

feBRuARy

MARCh

APRIl

MAy

juNe

structure exteriors

saudi Arabia

High-rise buildings

Walls, ceilings and partitions

Plumbing and insulation

Government infrastrucutre drive

The evolution of the skyscraper

KsA-made products

Lifts and escalators

feATuRe foCus

sustainability

sPeCIAl RePoRTs

Major projects of 2014

PRoduCTs ANd suBjeCTs

Water conservation

CoNfeReNCes/shows/eveNTs

facades and cladding

World future energy summit

big 5 KsA

Cityscape Abu Dhabi

Challenges of MeNA climate

Acoustics

Roofing

Textiles

Dampers and sealants

INDex / Project Qatar

Cityscape Qatar

feATuRe foCus

july

AugusT

sePTeMBeR

oCToBeR

NoveMBeR

deCeMBeR

Kitchens and bathrooms

Doors and windows

Qatar

Lighting

flooring

Technology and software

MeA Awards and fIfA World Cup 2020

MeA Awards preview

MeA Awards results

Power list

specialist sports facility products

energy conservation

Materials

CAD

sPeCIAl RePoRTs
PRoduCTs ANd suBjeCTs

sanitaryware

Glass

surfaces

bIM
Apps

CoNfeReNCes/shows/eveNTs

big 5 Kuwait

Cityscape Global

The big 5
MeA Awards

eveRy Issue: Comment, Case studies, Projects in Progress, News, Views, Debate, Analysis

DesignMeNA summit

CIRCULATION
READERSHIP BY GEOGRAPHY

CIRCULATION

Mixed-use megaproject in
Makkah revealed

p18// COMMENT

The importance of carefullyplanned wayfinding design

CASE STUDY
MASDAR INSTITUTES
LATEST PHASE

Inside Dohas awardwinning Burj Qatar

by Jean Nouvel

CASE STUDY
THE SERPENTINE
GALLERY PAVILION

NEWS, DATA, ANALYSIS AND STRATEGIC INSIGHTS FOR ARCHITECTS IN THE GCC

GOLD
STAR

Aukett Fitzroy
Robinson CEO
targets Dubai
growth/p20

An ITP Business Publication

p4// PEOPLE
Remembering Brazils
legendary Oscar Niemeyer

p14// COMMENT

How will the construction

industry fare in 2013?

2012

REVIEW

SITE VISIT

Standard
Chartereds new
$140m LEED
certied Dubai
HQ/p32

Tall building expertise helps Tabanliolu

win major commission on JBR Walk

THE TOP
INDIVIDUALS

Influential
architects,
principals,
academics
and leaders

THAT HAVE
HELPED TO
SHAPE THE
ARCHITECTURE
OF THE MIDDLE
EAST REGION//p22

TOM WRIGHT
DESIGNER OF DUBAIS
FIRST GLOBAL ICON

ROBERT
WATSON
FOUNDER
OF LEED

MILAHA TOWER
AECOM AND
COLAB REVEAL
DESIGN FOR
DOHA HIGH RISE
>P6

Circle Snack
Bar, Isfahan
Farshad Mehdizadehs
tiny and inventive 7m2
food outlet in Iran. p48

Wasl Square,
Jumeirah
NAGA Architects residential
and retail scheme near Safa
Park in Dubai. p56

PLUS

p2// FRONT

BDP wins major school

design project in Dubai

p14// ANALYSIS

Foster, Gehry and Nouvel

talk at Abu Dhabi Art

CASE STUDY
AGIS MOP HOUSE IN
KUWAIT CITY
CASE STUDY
SIKKAS IN THE SKY
FOR ABU DHABI

10%

Rest of World

9%

p20// COMMENT

How the world viewed

regional design in 2012

NEWS, DATA, ANALYSIS AND STRA

STRATEGIC
AT
A
T EG
EG IC
I C IINSIGHTS
NS
N
S IIG
GH
HT
TS FOR
FO
F
O R ARCHITECTS
AR
A
RC
CH
H IT
ITE
ITEC
EC
C TS
T IN THE GCC
p2// FRONT

11%

21%

Qatar

Saudi Arabia

14%

11%
Bahrain

Kuwait

12%

Architectural roundtable
sparks debate on Qatar

p16// ANALYSIS

Should Middle East designers

embrace media facades?

Goettsch Partners opens UAE base in

the scheme it designed for Mubadala

UAE

SEPTEMBER 2012 / VOLUME 06 / ISSUE 09

+ HOME PRIDE
An ITP Business Publication

HIGH FLYER

Rest of Middle East

Oman
PETER DI
SABATINO
DEAN OF
CAAD

NEWS, DATA, ANALYSIS AND STRATEGIC INSIGHTS FOR ARCHITECTS IN THE GCC

SPECIAL
FEATURE

SEPTEMBER 2012 / VOLUME 06 / ISSUE 09

NEWS, DATA, ANALYSIS AND STRATEGIC INSIGHTS FOR ARCHITECTS IN THE GCC

Gensler reveals Kuwait

entertainment hub

NEWS, DATA, ANALYSIS AND STRATEGIC INSIGHTS FOR ARCHITECTS IN THE GCC

An ITP Business Publication

JANUARY 2013 / VOLUME 07 / ISSUE 01

p2// FRONT

DECEMBER 2012 / VOLUME 06 / ISSUE 12

An ITP Business Publication

DECEMBER 2012 / VOLUME 06 / ISSUE 12

An ITP Business Publication

deMogRAPhICs

NEWS, DATA, ANALYSIS AND STRATEGIC INSIGHTS FOR ARCHITECTS IN THE GCC

ITP Business Readership Survey

(June 2013)

p12// ANALYSIS
Can China build the worlds
tallest tower in 90 days?

p2// FRONT

An ITP Business Publication

JANUARY 2013 / VOLUME 07 / ISSUE 01

21,217

NEWS, DATA, ANALYSIS AND STR

STRATEGIC
RA
AT
T EG
EG IIC
C IINSIGHTS
NS
N
S IGH
IIG
GH
HT
TS FOR ARCHITECTS IN THE GCC

An ITP Business Publication

READERSHIP

AUGUST 2012 / VOLUME 06 / ISSUE 08

INTERVIEW

NEWS, DATA, ANALYSIS AND STRATEGIC INSIGHTS FOR ARCHITECTS IN THE GCC

BPA Worldwide Audited

Average Qualified Circulation
(January-June 2013)

AUGUST 2012 / VOLUME 06 / ISSUE 08

5,190

An ITP Business Publication

12%
READERSHIP BY SECTOR

CASE STUDY
STRIKING COMMERCIAL
COMPLEX IN DOHA

CASE STUDY
TABANLIOGLUS NEW
AIRPORT IN TURKEY
SITE VISIT
ALDARS EMIRATI
HOUSING PROJECT

Contractors

Architects &
Consultants

12%

43%

READERSHIP BREAKDOWN

Senior Management
(e.g. CEOs, Managing Directors,
Operational Directors, Owners,
Partners, Finance Directors)

Government Officals

Architects

Project Managers

Consultants
Developers

Engineers
& Surveyors

Developers

READERSHIP BY JOB TITLE

Facilities Managers
Engineers
Interior Designers

11%

7%

Other

Interior
Designers

10%

17%

Planners
Graduates
*Source: ITP publishing readership survey January 2012

2007
Middle East
Architect Awards
launched

175+

nominations spanning 13
award categories

250+
architects attend
the gala evening

125+
architects and designers
attend the DesignMENA
Summit

180 day
MArkEting cAMpAign for
AwArdS And EvEntS

Event Sponsorship

Stat attack

EvENT bENEFITS
Sponsoring Middle East Architects events
delivers a number of benefits, including:

Credibility

For the Middle East Architect Awards, a

distinguished and independent judging
panel assesses more than 175 award
nominations before voting takes place. For
the DesignMENA Summit, programmes
are created and speakers identified based
on their ability to deliver real insights,
inspiration and business information.

Community

iddle East Architect is the driving force behind two

of the regions must attend events for the regions
architects and wider design community. The annual Middle East Architect Awards is a major event in
the industrys calendar; with competition spanning both
individual excellence and team performance as the awards
include project, practice and professional categories.
Last years awards attracted more than 175 nominations,
all of which were individually assessed by an independent
panel before 13 winners were announced at a gala evening
held at Jumeirah Emirates Towers, in early November.
The annual DesignMENA Summit, powered by Middle
East Architect and its sister title Commercial Interior Design, provides a forum in which architects and interior designers can develop their knowledge, creativity and business networks in order to better meet client expectations
and deliver profitable projects that astound those that
see them.

By sponsoring one of Middle East

Architects events, commercial partners
are involving themselves in the
architectural community, either helping
it celebrate its successes or furthering
knowledge sharing and best practice
development.

Targeted audience

Middle East Architects events are invitation

only; with invitees coming from either
the magazines BPA audited circulation
or the awards shortlist, created by the
independent judging panel. This ensures
only qualified professionals attend.

Branding

The marketing lifecycle of Middle East

Architects events, and the onsite activity
surrounding both the awards and the
conference, ensure sponsor branding is
prominent throughout thus allowing them
to build brand recognition with attendees.

SPONSORSHIP

AWARDS & EvENTS OFFER THE FOLLOWING OPPORTUNITIES

Awards

AwARds sPoNsoRs

A variety of award sponsorship packages are available, which include

varying levels of brand exposure
through and after the awards lifecycle
and on-the-night executions.

PReseNTINg sPoNsoR
The leading awards sponsorship
sees the awards referred to as being
in association with throughout the
lifecycle with maximum exposure
guaranteed.

PlATINuM sPoNsoR

An exclusive opportunity for a maximum of two sponsors, positioning

them at the top end of the awards.
Includes multiple on-stage appearances on the night and significant
pre-awards exposure.

gold sPoNsoR

Up to three sponsors are able to

secure gold sponsorship, positioning
firms as true supporters of the industry throughout the awards build-up
and on the night itself.

CATegoRy sPoNsoR

This sponsorship ties a brand to

a particular category that fits its
primary market, such as Residential
Project of the Year. Includes on-stage
award presentation, and multiple
brand exposure points.

summit

NAMed sPoNsoR

A variety of DesignMENA Summit

packages are available, including
Platinum, Silver and Associate. These provide clients with
maximum exposure through the
event lifecycle.

exhIBIToR sPoNsoR

These platforms provide a

dedicated place to meet and
greet prospective clients, display
solutions, and promote your brand
throughout the day.

lANyARd sPoNsoR

The name badge and lanyard is one

of the first things delegates look at
as they introduce themselves, and is
worn throughout the event.

gIfT sPoNsoR

A gift sponsorship allows firms to get

their products into the hands of the
delegates and provide a take home
reminder of their offering.

sTATIoNeRy sPoNsoR

The DesignMENA Summit is designed

to share information, so delegates
need to note it down. As stationary
sponsor you ensure delegates spend
the day seeing your brand.

Online advertising

Stat attack

ONLINe beNefITs

41,855
average page
views per month

21,810

subscribers receive
the designmeNa.com
eNewsletter

19,800

average visits per month

15,065

average unique visitors

per month

6,000+
app
downloads

Advertising on designMEnA.com and in its

enewsletters offers numerous benefits:

Credibility

designMENA.com is driven by two of the regions

most respected construction design magazines
Middle East Architect and Commercial Interior
Design.

Targeted Audience

The sector-specific nature of the site, its editorial

content, and the tightly controlled eNewsletter
circulation ensure it speaks to the
right professionals.

Measurable Results

esignMENA.com is the Middle Easts premier website for the wider design industry, attracting architects, interior designers, and industrial designers
with its daily news, comment, inspiration galleries and features. The website is also home to the digital
editions of Middle East Architect and its sister title Commercial Interior Design, and both titles are also available as
applications on the iOS, Android and Kindle platforms.
In addition to the website and the apps, designMENA.com
produces a daily eNewsletter, which is delivered directly
to the inboxes of 21,810 readers. This subscriber list is
available to companies wishing to reach out to potential
customers through e-mail blasts and virtual direct mail.
All of Middle East Architects digital platforms offer a wide
range of commercial opportunities designed to help advertisers engage with their target audience.

Digital advertising packages include click

through reports that explain how visitors
responded to your campaign throughout
its duration.

Innovation

Digital campaigns give clients the opportunity

to showcase their creativity, both in terms of
how they present themselves to market and how
potential customers perceive them.

Realtime opportunities

Online campaigns take place in realtime, so

clients can target buyers with specifically
released offers and promotions for their products
and services.

RATE CARD

PRINT, ONLINE AND EvENT ADvERTISING RATES

RATE CARD FOR MIDDLE EAST ARCHITECT EvENT SPONSORSHIP

RATE CARD FOR MIDDLE EAST ARCHITECT

PosITIoN

sPeCIfICATIoNs

sINgle Issue (price per insertion)

sIx seRIes (10% discount)

Twelve seRIes (15% discount)

410 x 275 mm*

AeD 32,230

AeD 174,042

AeD 328,746

PosITIoN

PRIMe PosITIoNs
first Double Page spread

$8,782

$47,423

$89,577

sPeCIfICATIoNs

PRICe

Platinum package

All marketing benefits

AeD 477,360

Gold package

All marketing benefits

AeD 275,400

Inside front Cover

205 x 275 mm*

AeD 26,180

$7,134

AeD 141,372

$38,521

AeD 267,036

$72,762

silver package

All marketing benefits

AeD 146,880

Inside back Cover

205 x 275 mm*

AeD 22,220

$6,054

AeD 119,988

$32,694

AeD 226,644

$61,756

Category sponsor

All marketing benefits

AeD 64,260

*On the night branding available: please call the sales team for further information.

Outside back Cover

205 x 275 mm*

AeD 26,180

$7,134

AeD 141,372

$38,521

AeD 267,036

$72,762

Right-hand page (1st half)

205 x 275 mm*

AeD 22,220

$6,054

AeD 119,988

$32,694

AeD 226,644

$61,756

210 x 275 mm*

AeD 27,830

$7,583

AeD 150,282

$40,949

AeD 283,866

$77,348

sTANdARd AdveRTIsINg
Double Page spread

RATE CARD FOR WWW.DESIGNMENA.COM

205 x 275 mm*

AeD 20,900

$5,695

AeD 112,860

$30,752

AeD 213,180

$58,087

NAMe

dIMeNsIoNs

fIle sIze

RATe CARd CPM

205 x 275 mm*

AeD 18,150

$4,946

AeD 98,010

$26,706

AeD 185,130

$50,444

Leaderboard

728 x 90px

50 Kb

AeD 250

MPU (Multi-page unit)

300 x 250px

50 Kb

AeD 275

Half Page Vertical

85 x 234 mm

AeD 12,100

$3,297

AeD 65,340

$17,804

AeD 123,420

$33,629

Half Page Horizontal

175 x 120 mm

AeD 12,100

$3,297

AeD 65,340

$17,804

AeD 123,420

$33,629

Quarter Page

175 x 57 mm

AeD 8,030

$2,188

AeD 43,362

$11,815

AeD 81,906

$22,318

Inserts

On application

POA

AeD 101,750

Gatefold

407 x 275 mm*

POA

POA

Cover mount

On application

POA

POA

belly band

On application

POA

POA

Advertorial

On application

POA

POA

AeD 174,350

*Please add 5mm bleed **Up to four grams

full Page RHP

full Page ROP

Whitespace banner (Vertical Rectangle)

220 x 550px

50 Kb

AeD 140

email direct marketing

640px wide max, HTML

100 Kb

AeD991

www.designmena.com

Creative options including front cover flaps, tailored supplements, magazine wraps, bookmarks and front cover gate folds are available on request

PRINT ADvERTISING
gary Robinson
group sales director
+971 4 444 3482
gary.robinson@itp.com

simon Collingwood
sales Manager
+971 4 444 3393
simon.collingwood@itp.com

ONLINE ADvERTISING
Ahmad Bashour
Digital Publishing Director
+971 4 444 3549
ahmad.bashour@itp.com

Riad Raad
sales Manager, B2B digital
+971 4 444 3319
riad.raad@itp.com

EDITORIAL
stuart Matthews
senior group editor
+971 4 444 3476
stuart.matthews@itp.com

PRODUCTION
Nick Ames
Editor
+971 4 444 3255
nick.ames@itp.com

Aidan Imanova
Reporter
+971 4 444 3497
aidan.imanova@itp.com

gijo Thomas
Production Coordinator
+971 4 444 3390
gijo.thomas@itp.com