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MOBILE APP
REVOLUTION
8 STEPS TO
CONTENTS
BUILDING
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MOBILE APPS
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MOBILE APP
USERS ARE
4X
MORE ENGAGED
comScore Mobile Metrix,
March 2012
Before you decide which concepts to push from your whiteboard into your
customers hands, consider these aspects of your app:
Purpose: Is the app for
collaboration, communication,
transactions, or entertainment?
JOIN TH E M OBIL E A P P R E VOL U TION : 8 STEPS T O BUILD ING MO BILE APPS FAST IN T HE CLO UD
80%
of IT time, resources, and budget is
spent keeping the lights on
Gartner Predictions 2012
Developers never have to install servers, data centers, databases, or software stacks. Instead, they move straight to
the business logic and user experiences that differentiate
brands and innovate for customers.
Cloud platforms include these services out of the box:
Keeping The
Lights On
Innovation
Governance
& Change
Management
INFRASTRUCTURE
MANAGEMENT
INNOVATION
Governance
& Change
Management
Infrastructure
Management
Business
Innovation
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TO
13
Mobile
Internet traffic
has grown rapidly
FROM
1%
2009
2013
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As mobile apps access more customer and enterprise data, authentication and
identity are increasingly crucial. Users are frustrated by a proliferation of passwords, and businesses struggle with security and compliance. Just as consumer
social platforms like Facebook can manage consumer identities across multiple
websites, companies need a single identity across all their own apps.
Mobile device brands, sizes, screen resolution are evolving faster and faster. Your
cloud app platform needs to make it easy to support these devices. Look for
robust SDKs that let you build native, hybrid, or HTML5 apps for iOS or Android
using wizards, JavaScript libraries, and tooling.
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Built-in enterprise-grade
security and identity
services to safeguard
customer data
Industry standard
RESTful APIs for
access to cloud
customer data
File management
including storage
and access
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logic and data integration components with the platform so the majority of code is device independent and
executes in the cloud. Less time and resources are spent
on device customization, so its easier to support multiple
devices.
Enterprises face a severe shortage of mobile developers as pressures from BYOD [bring your
own device] escalate and as mobile becomes a strategic customer engagement channel.
Al Hilwa, International Data Corporation, Venturebeat, July 2012
GEO-LOCATION
Enhance apps with location-based information
SERVICES
LIKE THESE
IDEAS
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BUSINESS
IDEAS
TRILLION
IN UNDELIVERED
PROJECTS
$1
TIME
IT
CAPACITY
10
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IAL
SOC
G
DRA DEV
P
O
R
&D
TITY
IDEN RITY
CU
& SE
L 5,
HTM NATIVE
D
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HYB
DK
ILE S
FILE
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BAS
DATA
ER
ELOP
DEV E PACKS
IL
MOB
MOB
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