Analysis of West side Retail store

MASTER OF COMMERCE PART 1

Business Management

Submitted

In partial Fulfillment of the Requirements

For the Award of the degree of
Master of commerce Part 1

By
Ranson Dantis
9040
St. Andrews College of Arts, Science & Commerce
St. Dominic road, Bandra (West) Mumbai 400 050

DECLARATION

I RANSON SIMON DANTIS the student of M.Com Part 1 Business

Management (2015 2016) hereby declare that I have completed this project on
Analysis of West Side Retail store

This information submitted is true and original to the best of my knowledge.

________________
Students Signature
Ranson Dantis
Roll No. 9040
St. Andrews College of Arts, Science and Commerce
Dominic road, Bandra (West) Mumbai 400 050

CERTIFICATE

This is to certify that Shri/ Miss RANSON SIMON DANTIS of M.Com Part 1
Business Management (2015-2016) has successfully completed the project on
Analysis of West Side Retail store under the guidance of Prof. Savina
Shenoy.

Course Coordinator

Principal

Project Guide/ Internal Examiner

External Examiner

ACKNOWLEDGEMENT

This idiom without doubt, fit with Prof. SAVINA SHENOY. (My Project Guide and Course
Coordinator, St. Andrews College of Arts, Science and Commerce) who has been my
Teacher, My Guide and Mentor. She widened the sagacity of confidence in me for affecting
this project work. From the bottom of my heart, I thank her for precious time that she spent
for me.

I owe my indebtedness towards the library staff of St. Andrews college of Arts, Science and
Commerce who lend their hands in hours of need by providing me the information on books
from time to time.

I am also indebted towards my parents, family and friends whose support was a steering
factor for me in carrying out the project.
Above all, my sincere and heartfelt thanks to almighty god who was with me always,
throughout the preparation of this project report.

Executive Summary

The enormous retail boom in India has given space to many companies who
have mushroomed out to benefit from this retail boom, which is nothing but a
structured format of the unorganized retail business which is being done in
India from ages.
Many stores have come up with exquisite interiors, state of the art
infrastructure and the best possible brands to the customer which has led to the
growth of mall culture in India. The stores try and attract customers by
providing them with such services and plethora of options in brands in
different categories so that they can retail customers for long and make them
loyal towards their retail stores.
The retail business is booming in India and there has been remarkable shift in
the buying behavior of the people from traditional stores to these departmental
stores. It becomes important for the marketers to understand these
relationships for successful design and execution of retail strategies. It would
also enable the researcher to understand the organized retail formats and
consumers buying attitude towards these stores.
The data was collected by getting the questionnaire filled by the respondents
who were loyalty card holders to find out that what makes them loyal towards
Westside stores and makes them visit Westside again and motivates them to
purchase more from here. The purpose of this paper is to raise the question of
the relationship between the various factors and how they lead to store loyalty.

INDEX

SR.
NO

TITLE

PAGE
NO

Introduction

Research Methodology

Literature Review

Retail Industry and challenges of retailing in India

Westside Seasons and sale

13

Achievement by Westside

16

21

Services & Store Atmosphere in Westside

8

Marketing and promotional strategies

23

Pantaloons a takeover by Aditya Birla

28

10

Case Study on Westside

33

11

Findings

38

12

Recommendations

40

13

Conclusion

41

14

References

43