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Commercial Building Construction in the US July 2012 1

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Reconstruction era: Recovery makes its way as


vacancy rates fall and corporate profit returns

IBISWorld Industry Report 23332a

Commercial Building
Construction in the US
July 2012

Andrea Alegria

2 About this Industry

17 International Trade

33 Key Statistics

Industry Definition

18 Business Locations

33 Industry Data

Main Activities

Similar Industries

20 Competitive Landscape

Additional Resources

20 Market Share Concentration

33 Annual Change

20 Key Success Factors

4 Industry at a Glance

33 Key Ratios

34 Jargon & Glossary

20 Cost Structure Benchmarks


22 Basis of Competition

5 Industry Performance

23 Barriers to Entry

Executive Summary

24 Industry Globalization

Key External Drivers

Current Performance

Industry Outlook

11 Industry Life Cycle

25 Major Companies
29 Operating Conditions
29 Capital Intensity

13 Products & Markets

30 Technology & Systems

13 Supply Chain

31 Revenue Volatility

14 Products & Services

31 Regulation & Policy

15 Demand Determinants

32 Industry Assistance

16 Major Markets

www.ibisworld.com | 1-800-330-3772 | info @ibisworld.com

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About this Industry


Industry Definition

The Commercial Building Construction


industry includes firms that are primarily
responsible for work on the construction
(i.e. new work, additions, alterations,
maintenance and repairs) of office, retail,
hotel and entertainment buildings. The

Main Activities

The primary activities of this industry are

majority of participants are general


contractors or project managers. This
industry does not include municipal
building construction, which comprises
institutional buildings such as schools,
hospitals, and churches.

Office building construction


Hotel and motel construction
Restaurant, cafe and bar construction
Retail store construction
Shopping center or shopping mall construction
Public commercial warehouse construction
Service and gas station construction
Auto service and sales store construction
Entertainment and recreation building construction (i.e. casinos, gyms, cinemas and arenas)
Radio and television broadcast studio construction

The major products and services in this industry are


Construction management services
General contracting
Remodeling contracting
Other business activities
Other non-building construction activities

Similar Industries

23 Construction in the US
Operators in this industry perform specialized construction work.
23611a Home Builders in the US
Establishments in this industry primarily construct residential buildings.
23611b Apartment & Condominium Construction in the US
Industry establishments construct residential buildings.
23331 Industrial Building Construction in the US
This industry constructs industrial buildings.
23493 Heavy Industrial Facilities Construction in the US
Establishments in this industry construct non-building structures, such as industrial processes, power plants
and blast furnaces.
53 Real Estate and Rental and Leasing in the US
Industry operators finance and develop commercial property.

Commercial Building Construction in the US July 2012 3

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About this Industry

Similar Industries
continued

54131 Architects in the US


Companies in this industry provide architectural design for buildings.
54133 Engineering Services in the US
Firms in this industry provide engineering design and project management services.
23332b Municipal Building Construction in the US
Establishments in this industry construct institutional buildings (e.g. hospitals, schools and prisons).

Additional Resources

For additional information on this industry


www.reedconstructiondata.com
Reed Construction Data
www.agc.org
The Associated General Contractors of America
www.census.gov
US Census Bureau

IBISWorld

writes over 700 US


industry reports, which are updated
up to four times a year. To see all
reports, go to www.ibisworld.com

WWW.IBISWORLD.COM

Commercial Building Construction in the US July 2012

Industry at a Glance
Commercial Building Construction in 2012

Key Statistics
Snapshot

Revenue

Annual Growth 07-12

Annual Growth 12-17

Profit

Wages

Businesses

$105.9bn -13.4%

6.8%
$74.0bn 29,012

$1.9bn

Consumer spending

Revenue vs. employment growth

% change

There are no
Major Players in
this industry

20

10

% change

Market Share

10
20
30
40

Year 04

1
0
1

06

08

10

Revenue

12

14

16

18

Year

06

08

10

12

14

16

18

Employment
SOURCE: WWW.IBISWORLD.COM

p. 25

Products and services segmentation (2012)

7%

Key External Drivers

10%

Consumer spending

Other non-building
construction activities

Construction
management services

Office rental vacancy

1%

Other business
activities

National
unemployment rate
S&P 500
Yield on 10-year
Treasury note

15%

Remodeling
contracting

67%

General contracting

p. 5
SOURCE:
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SOURCE:
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Industry Structure

Life Cycle Stage


Revenue Volatility
Capital Intensity

Mature

Regulation Level

Heavy

High

Technology Change

Low

Barriers to Entry

Low

Industry Globalization

Low

Competition Level

High

Industry Assistance

None

Concentration Level

Low

FOR ADDITIONAL STATISTICS AND TIME SERIES SEE THE APPENDIX ON PAGE 33

Medium

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Industry Performance

Executive Summary | Key External Drivers | Current Performance


Industry Outlook | Life Cycle Stage
Executive
Summary

Few industries have been more adversely


affected by the recession than
commercial construction. The total
collapse of the housing market and its
subsequent strain on the financial sector
set the stage for a stagnant commercial
construction market. Reduced corporate
profit, high unemployment and low
consumer spending contributed to the
industrys decline as businesses stopped
growing or even downsized, which halted
demand for new office space and
warehouse construction. High
unemployment and low consumer

Businesses

will expand as the economy


recovers, driving industry demand
spending also severely hurt the retail and
hospitality sectors. As a result, industry
revenue is expected to fall at an average
annual rate of 13.4% to $105.9 billion
over the five years to 2012.
Commercial construction tends to lag
behind the overall economy by 12 to 24
months (due in part to the length of
construction contracts and industry
backlog). The industry began to slow in
2008 and underwent steep revenue
declines in 2009 and 2010 of 29.7% and
30.3%, respectively. Especially during
those years, most contractors saw

Key External Drivers

Consumer spending
Consumer spending, as an indicator of
the total amount spent by Americans
on services and new goods as well as
net purchases of used goods, directly
impacts US businesses. High consumer
spending contributes to business
expansion, which fuels demand for new
office buildings, new retail spaces, such
as stores and shopping centers, and
new hotels. Consumer spending also
drives demand for construction of

backlogs diminish to unprecedented


levels, despite the influx of stimulus
dollars, causing profit to shrink. As the
market for construction services
declined, firms had to cut profit margins
and even bid on projects for a loss, just to
keep their crews busy. In 2009 and 2010,
profit margins dropped to less than 1.0%
from a peak of 5.0% in 2007. Margins are
expected to remain low in 2012, at 1.8%,
showing modest improvement as
economic recovery stimulates demand
for new commercial construction and as
the prices of services gradually increase.
After three years of consecutive
revenue decline, the industry is expected
to begin recovering in 2012, with revenue
expected to grow by 2.1%. Even more
promises, over the five years to 2017
revenue is projected to increase at an
annual average rate of 6.8% to $147.1
billion. Industry growth will be driven by
continued improvements in the US
economy, with demand for construction
projected to steadily rise as businesses
begin to expand operations.
Over the next five years, merger and
acquisition activity will become
prominent in the industry as the
construction markets recover and
more established firms compete for
market share. The number of firms
will grow moderately by 2.1%, totaling
32,230 in 2017.

amusement and recreational spaces


such as casinos and theaters. This
driver is expected to rise in 2012.
Office rental vacancy
The need for new commercial properties
often depends on office vacancy rates,
with higher rates signaling weak
demand or over-development. Existing
office space will usually be filled up first
(office vacancy rates will drop) before
new office buildings are constructed.

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Industry Performance

This driver is expected to decrease in


2012, as economic recovery fuels
businesses expansion. Decreasing
vacancy rates are a potential
opportunity for commercial
construction industry growth.
National unemployment rate
Unemployment is an important driver of
industry performance because the need
for additional space diminishes as
businesses shed workers. Additionally,
consumer spending significantly
influences the commercial segment
because retailers and other consumeroriented businesses rely on consumers
for income. As unemployment rises,
consumer spending falls, retail
businesses contract and demand for new
commercial space drops. High
unemployment shrinks demand for
amusement parks, shopping centers and
casinos, among other commercial
buildings. This driver is expected to
decrease over 2012.
S&P 500
The Dow Jones Industrial Average is a
strong indicator of economic conditions
and corporate profit, which is important

for determining demand for new


commercial property developments and
renovations. Industry revenue generally
fluctuates with economic conditions
because the need for new property rises
during economic expansions and
contracts during recessions as
businesses and consumers increase and
decrease expenditures during these
cycles. Moreover, the financial markets
indicate the ability for investors or
businesses to purchase and develop real
estate because more capital is available
during bull markets. This driver is
expected to increase over 2012.
Yield on 10-year Treasury note
Interest rates determine industry
demand because lower rates and credit
standards increase the ability for
investors and businesses to purchase
property. Most property purchases,
developments and construction
activities in the industry are financed by
commercial mortgages, which are
related to the yield on 10-year treasury
bonds. Costs of construction fluctuate
with interest expenses. This driver is
expected to increase over 2012, making
it a potential threat to industry growth.
Office rental vacancy

Consumer spending
4

16

15
14

13

% change

Key External Drivers


continued

11

1
2

Year

12

10
06

08

10

12

14

16

18

Year 04

06

08

10

12

14

16

18

SOURCE: WWW.IBISWORLD.COM

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Industry Performance

Current
Performance

Fewer projects, less revenue and


shrinking profit are current
characteristics of the Commercial
Building Construction industry, which
was plagued by the economic downturn
of last five years. The recession slammed
the brakes on the industrys boom
leading up to 2007, and revenue fell at
an estimated annualized rate of 13.4% in
the five years to 2012.
Demand for commercial construction
is driven by the business sector, which
was severely set back by the downturn.
Layoffs, bankruptcies and business
contraction weakened demand for the
construction of new office buildings,
retail stores, shopping centers,
warehouses and entertainment
buildings, such as casinos. The industry
continued to decline well into 2011 due
to a number of factors, including lenders
reluctance to finance construction
projects. This is just one side-effect of
overbuilding that took place during the

construction boom between 2005 and


2006 and rising costs of key construction
materials. Commercial building
construction activity, however, is
expected to pick up slightly in 2012, and
revenue is expected to grow 2.1% to
$105.9 billion, marking the start of the
industrys recovery.

Ripple effect

The decline in the overall health of US


businesses was triggered by the credit
crisis that ensued after the housing
market collapsed in 2006. The pressures
on the financial sector, incurred by rising
mortgage defaults, translated to
commercial businesses as losses and
write-downs, as banks reduced the
holding value of assets on balance sheets
to better align them with market value.
As the lending markets tightened,
businesses and individuals struggled to
secure financing for operations and
purchases. Expansion plans were

canceled or put on hold, hampering


demand for new construction.
Contraction in the business sector
resulted in a smaller workforce, which
increased vacancy rates in commercial
buildings, including offices, retail stores
and shopping centers. Changes within
the commercial real estate market,
including vacancy rates, property values
and credit activity, generally influence
demand for industry services. During
periods of economic contraction,
property values fall and vacancy rates
climb as demand for real estate drops.

Revenue declines

Commercial construction generally lags


behind the overall economy by 12 to 24
months, due in part to the length of
construction contracts and industry
backlogs. The Commercial Building

Construction industry in the United


States was still growing in 2007 and
2008 as many contractors entered the
recession with a cushion of projects in
the pipeline, accrued during the

Industry revenue
10

% change

0
10
20
30
40

Year 04

06

08

10

12

14

16

18

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Industry Performance

Revenue declines
continued

Profit drops

construction boom of 2005 and 2006.


When the industry began to slow in
2008, revenue steeply declined,
plummeting 29.6% in 2009 as backlogs
diminished and new construction
projects were sharply reduced. In 2010,
revenue fell 30.3% because consumer
and business confidence was still poor,
resulting in little business investment in
the real estate market. In 2011 the
industry further contracted 5.9%.
Revenue from office construction
declined largely because a shrinking
workforce left vacant office space, which
drove down demand for new office
buildings. Retail construction, including
warehouses, contracted because of
operators decreased revenue and profit;
consumer spending declined during the
sluggish economy. This drove down
demand for new construction of shops,
malls, retail centers and warehouses. A
drop in consumer spending, triggered

largely by high unemployment, also


reduced demand for construction of
amusement, social and recreational
spaces, including casinos.
The poor economy also hindered
demand for hotel and motel construction
due to a decline in tourism as well as
consumer and business travel. During the
recession, businesses slashed traveling
budgets and conference expenses when
sales were down, and consumers cut back
on vacations and other discretionary
spending activities to save money. As
hotel vacancies rose, demand for
buildings in this sector slowed.

The rising costs of construction materials


have all but drained profit margins. Steel,
copper and aluminum prices have
fluctuated significantly in recent years,
often offsetting declines for lumber and
concrete products. Rising energy costs
have also been central to the unusual
volatility in building material prices. As
the market for construction services
declined, firms also had to cut profit
margins and even bid on projects for a
loss, just to keep their crews busy. In 2009
and 2010, profit margins dropped to less
than 1.0% of revenue from a peak of 5.0%
in 2007, largely because the industry faced
increasing competition for a limited
amount of projects. In 2012 profit margins
are expected to remain low at 1.8%.

Most industry firms contract


workers on a per-project basis, so the
decline in construction projects
during the downturn led to a decrease
in industry employment. During the
five years to 2012, industry jobs
decreased at an average annual rate of
4.7% to 351,673 people in 2012.
Industry firms decreased slightly
during the same period by 0.1% to
29,012. Although some firms went out
of business or were acquired by larger
companies during that period, the
majority of companies survived the
recession by diversifying their services
and focusing on sectors that were less
vulnerable to the recession, such as
healthcare and education.

Revenue

plummeted in
2009 and 2010 as industry
backlogs ran low and new
projects slowed greatly

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Industry Performance

Diversification helps
contractors

The commercial construction industry is


comprised of general contractors, project
managers and design-builders that
primarily work on office, hospitality,
retail, warehouse and entertainment
buildings. These participants also work
on a variety of other projects, including:
institutional buildings (e.g. schools and
hospitals), industrial structures (e.g.
factories and laboratories) and
residential properties (mainly multistory
apartments). The diversification of
operations helps contractors moderate
revenue volatility, particularly during
economic downturns.
In the five years leading up to 2012,
certain construction sectors were less
impacted by the recession, such as
healthcare and education, which do not

Industry
Outlook

As the economy gradually recovers,


lower unemployment, greater consumer
spending, and a drop in office vacancies
will drive growth in the commercial
building construction industry in the
next five years. The industrys recovery,
however, will be slow as it continues to
be plagued by high vacancy rates, which
generally spike during economic
downturns. The previous real estate
boom will initially hinder growth
because many markets remain
overbuilt. High unemployment, which
will remain elevated for most of the next
five years due to the employment
markets slow recovery, will also
hamper industry growth. Nonetheless,
recovery in the industry is expected to
gain momentum in 2013, with revenue
forecast to grow 5.6% to $147.1 billion.
Consumer and business confidence
will need to increase significantly
before high investment activity takes
place in the commercial real estate
market. Spending on renovations of

generally move in line with economic


cycles, and government-funded projects.
Diversification helped many contractors
stay afloat. For some, the steep decline in
office, retail and lodging construction was
mitigated by a rise in hospital and
municipal development.
This diversification is important for
understanding the dynamics of
contractor income, but construction
projects in the healthcare, education,
industrial and government sectors are
not included in this industry report.
Industrial construction is discussed in
the Industrial Building Construction
industry (IBISWorld report 23331), while
municipal construction is included in the
Municipal Building Construction
industry (23332b).

The

industry will grow


strongly toward the end of
the five-year period due to
a recovering economy
existing facilities will strengthen as
corporate profit and business
operations also improve, and a growing
economy will boost demand for new
construction of offices, retail buildings,
hotels and other commercial structures.
The Commercial Building Construction
industrys revenue is expected to
increase at an average annual rate of
6.8% to $147.1 billion in 2017, as
businesses gradually recover and begin
expanding operations, which will
increase demand for new construction.
Economic recovery will also strengthen
investment into the real estate market
as property values inch upward and
commercial rent rises.

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Industry Performance

Delay in recovery

Recovery in the office building sector


will lag due to high office vacancies,
which will need to decrease significantly
before demand for new buildings picks
up. High office vacancies will drop as
labor markets improve. As the
unemployment rate declines, the need
for new office space will rise, pushing
down vacancy rates in existing
buildings. Once vacancies drop,
investment into office construction will
strengthen considerably, with profit
growth underpinning demand for
primeoffice stock.
Within the Commercial Building
Construction industry, the retail, hotel
and entertainment sectors will
experience the most growth, driven by
improved consumer spending and a
favorable lending market. Job growth
will support consumer-spending habits
as individuals return to work and
disposable incomes rise. Increased
consumer spending and wealth will also
pave the way for investment into the
construction of shopping malls,
department stores, food retail outlets and

Industry firms, jobs


and profit recover

Employment in the construction


industry will recover as industry
revenue increases and firms hire staff
in response to increased demand for
new developments. With a greater
number of construction projects,
general contractors will subcontract
increasing amounts of labor-intensive
work. Industry employment is forecast
to increase at an average annual rate of
7.3% over the next five years to
499,509 in 2017. Similarly, industry
firms are forecast to rise by an average
annual rate of 2.1% to 32,230 in the
next five years. Growth will be slow,
however, because the industry, which
is in its mature stage, will experience
increased competition. In addition,
larger firms will undertake a greater

entertainment facilities. Better


conditions in the global financial markets
will support industry growth, as banks
and others invest in real estate
developments at higher rates,
particularly as delinquencies improve.
Within the retail store construction
market, much of the expansion will occur
in the construction of mixed-use
commercial buildings. Operations will
expand and refurbish existing shopping
malls and construct new shopping
precincts to service new suburban
housing developments.
Industry expansion is forecast to
strengthen in a cyclical pattern. The
industry is expected to reach its highest
year over year revenue growth in 2015,
growing by 8.1%, and then growth will
begin slowing down to about 5.3% in
2017 as demand stabilizes. Construction
of commercial buildings will not reach
pre-recession levels in the next five
years because property values will not
accelerate, lending standards will
remain strict, and overbuilt markets
will limit demand.

Enterprise

growth will
remain slow as the amount
of mergers and acquisitions
increases
level of merger and acquisition activity
to increase market share.
Industry profit margins will improve
gradually and reach a peak of 9.3% in
2017, as price for construction services
remain unscathed by poor demand and
an unsound business environment. A
more stable world economy will also
mitigate wide fluctuations in the cost of
construction materials; however, energy
costs will remain volatile.

Commercial Building Construction in the US July 2012 11

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Industry Performance
Life Cycle Stage

The market is driven by fairly stable growth


factors, including GDP, employment,
property values and rental yields
Advancements in construction techniques and
materials have a limited impact on demand

%Growthofprofit/GDP

Few firms are exiting or entering the


business in the five years to 2017

Maturity

30

QualityGrowth

Company
consolidation;
level of economic
importance stable

25

High growth in economic


importance; weaker companies
close down; developed
technology and markets

KeyFeaturesofaMatureIndustry
Revenue grows at same pace as economy
Company numbers stabilize; M&A stage
Established technology & processes
Total market acceptance of product & brand
Rationalization of low margin products & brands

20

15

QuantityGrowth

Many new companies;


minor growth in economic
importance; substantial
technology change

10

CommercialBuildingConstruction

GlassProductManufacturing

Shake-out

GasStationswithConvenienceStores

Decline

Crash or Grow?

10
10

Shake-out

IndustrialBuildingConstruction

PotentialHiddenGems

TimeWasters

MunicipalBuildingConstruction
Future Industries

Hobby Industries

CementManufacturing

10

15

20

25

30

%Growthofestablishments
SOURCE: WWW.IBISWORLD.COM

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Industry Performance

Industry Life Cycle


This

industry
is Mature

The commercial building construction


industry is in the mature stage in its life
cycle. This industrys contribution to the
economy (industry value added) is
expected to grow at a similar rate as the
USGDP in the 10 years to 2017. During
this period IBISWorld projects that
industry value added (IVA) will grow at
an average annual rate of 1.5%, while
GDP is projected to experience
compound growth of 1.9% during the
same period.
Few companies have left or entered
the Commercial Building Construction
industry in recent years. That stability
could be further evidence of a mature
industry. In the five years to 2012, firms
increased only slightly at an average 0.1%
per year to 29,012 in 2012.
The industry will remain in a mature
stage because the growth in industry
revenue over the next five years will
likely be offset by the dramatic decline
that occurred from 2009 through 2011.

The industrys IVA will outpace GDP


growth by a wide margin in the years
from 2012 to 2017, though IVA is
expected to grow at an annualized rate of
8.8%. Typically, an industry is
considered to be in a growth phase when
IVA outpaces GDP growth; however,
commercial building construction
activity fluctuates on a cyclical basis. No
substantial technology changes are
expected that could push the industry
back into a growth cycle.
Construction techniques and
technological advancements have
resulted in substantial advances in
productivity, building quality and
timeliness. However, these achievements
have not influenced demand or industry
growth. The move toward green
technology will not catapult the industry
back into a growth cycle, as Leadership
in Energy and Environmental Design
(LEED) buildings take the place of new
development projects.

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Products & Markets

Supply Chain | Products & Services | Demand Determinants


Major Markets | International Trade | Business Locations

Supply Chain

KEY BUYING INDUSTRIES


42

Wholesale Trade in the US


Wholesale trade funds the construction of shops, warehouses and other retail buildings.

44711

Gas Stations with Convenience Stores in the US


These operators fund investment into the construction of automotive retail buildings, gas
stations and drug stores.

45211

Department Stores in the US


This industry provides investment into the construction of retail stores, shopping malls and
department stores.

52593

Real Estate Investment Trusts in the US


Property trusts fund the development of commercial construction projects (e.g. offices and
shops).

53

Real Estate and Rental and Leasing in the US


Commercial property operators and developers fund the development of non-residential
building projects.

71

Arts, Entertainment and Recreation in the US


Arts, entertainment and recreational service providers fund investment into commercial
buildings such as theaters and casinos.

72

Accommodation and Food Services in the US


This industry provides investment funds for the construction of hotels, motels, restaurants,
cafes and bars.

KEY SELLING INDUSTRIES


23

Construction in the US


Special construction trade subcontractors supply a wide range of specialist services to the
Commercial Building Construction industry (e.g. electrical, carpentry and plumbing).

32721

Glass Product Manufacturing in the US


This industry supplies construction material inputs to the Commercial Building Construction
industry.

32731

Cement Manufacturing in the US


Cement manufacturers supply construction material inputs to the Commercial Building
Construction industry.

32733

Concrete Pipe & Block Manufacturing in the US


This industry supplies construction material inputs to the Commercial Building Construction
industry.

32799

Mineral Product Manufacturing in the US


Operators in this industry supply construction material inputs to the Commercial Building
Construction industry.

42

Wholesale Trade in the US


Wholesalers supply construction and building materials (e.g. clay bricks, concrete products,
wallboard, paint and timber) and consumables (e.g. hardware and adhesives).

42381

Construction & Mining Equipment Wholesaling in the US


These wholesalers supply capital equipment (e.g. cranes and hydraulic pumps) to the
Commercial Building Construction industry.

52

Finance and Insurance in the US


This industry provides finance facilities and insurance coverage (notably professional
indemnity, health insurance and income security) to the Commercial Building Construction
industry.

53241

Heavy Construction Equipment Rental in the US


This industry leases construction and transportation equipment for lease to the Commercial
Building Construction industry.

Commercial Building Construction in the US July 2012 14

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Products & Markets

Products & Services

Products and services segmentation (2012)

7%

10%

Other non-building
construction activities

Construction
management services

15%

Remodeling
contracting

Total $105.9bn
Products and Services
The Commercial Building Construction
industrys principal activity is to
provide prime contracting services in
the construction of commercial
buildings. Industry firms operate as
general contractors (GCs) or designbuilders; specialist remodeling
contractors; specialist construction
management firms; and contractors
that supply other non-building
construction services (e.g. excavation
and site preparation) and nonconstruction activities (e.g. land sales).
General contractors and design-builders
About 67% of industry revenue is
derived from general contracting and
design-building activities related to new
construction. Typically, construction
firms obtain contracts through
tendering or quoting a price accepted by
the property developer. Contracts
normally require that the GC oversee all
aspects of the project from quantity
surveying, material purchase, skilled
labor and subcontractor recruitment
and construction to the lockup stage,
which is the period before construction
begins. The GC is expected to consult
with project architects, financial
providers and building regulators.

1%

Other business
activities

67%

General contracting

SOURCE: WWW.IBISWORLD.COM

There is a growing tendency for firms to


partly or fully finance property
developments with the view to accessing
above normal profit and countercyclical
cash flow. Throughout the past five
years, building firms increasingly have
taken an equity interest in large-scale
property developments, such as
shopping complexes, offices and
landmark buildings (e.g. sporting
complexes and casinos).
Revenue from general contracting or
design-builders has decreased as a share
of revenue in the past five years. The
number of new commercial construction
projects has diminished due to financial
constraints on business growth during
the down economy.
Remodeling contractors
Remodeling construction work generates
about 15.0% of industry revenue.
Property developers often choose to
upgrade an existing premise, such as a
hotel, office or department store, through
extensive remodeling rather than
construct a new building. Occasionally,
remodeling involves altering the type of
building, which may include converting
warehouses to office, but it typically
involves restoring an existing premise to
its original position within the property

Commercial Building Construction in the US July 2012 15

WWW.IBISWORLD.COM

Products & Markets

Products & Services


continued

Demand
Determinants

market. Offices are generally restored to


a class A rental accommodation through
internal renovations, new external
cladding, installing building automation
and upgrading facilities for modern data
and communication transmission.
The conversion of older premises to
multipurpose buildings, such as hotels,
shopping arcades, offices and
apartments, requires many of the skills
needed on a new building project. It also
involves maintaining the original
character of period buildings that is,
operating in an environment where the
building remains fully or partly
tenanted; and upgrading services (e.g.
electricity and air conditioning) within
the original building structures confines.
The share of revenue for this segment
has increased since 2007, as property
owners opted for renovating existing
spaces instead of purchasing new
commercial facilities in the difficult
economy. Especially in the office sector,
which faced high vacancy rates,
landlords invested in remodeling work
as a way to lure high-quality tenants.
Other activities
The supply of construction management
services, which specialize in
establishment building projects, is
estimated to account for 10.0% of

industry revenue. The provision of these


services comprises many of the elements
performed by the general contractor or
design-builder; however, subcontractors
undertake all the construction activity.
Like general contractors, firms that
supply construction management
services oversee all aspects of the project,
from quantity surveying, material
purchase, skilled labor and subcontractor
recruitment and construction to the
lockup stage. The construction manager
consults with project architects, financial
providers and building regulators. In line
with the recessionary decline of new
construction projects, this segment has
also decreased as a share of revenue.
The industry generates about 7.0% of
its revenue from providing non-building
construction services, like specialized
trade. These services are typically
undertaken on land the client owns and
involve activities such as excavation and
land clearing, water and sewer
installation and traffic and pedestrian
infrastructure construction. This
segment has increased as a share of
revenue since 2007 because many firms
have looked to diversify services as a way
to ride out the stagnant construction
market. By offering additional nonbuilding activities to clients, firms
increase their revenue sources.

The key factors that influence demand


for commercial building construction
vary according to the type of building.
However, industry activity is generally
determined by current economic
conditions and investor confidence. Key
economic factors that influence
investment decisions include the
prevailing interest rate and availability
of finance; current and expected rates of
general economic growth; the expected
investment yield (long-term rental yield

and speculative capital gains); taxation


treatment of building investment
compared with other types of assets;
vacancy rates of existing building stock;
the rate of replacing aging building
stock; and changes in the structure,
distribution and population size. The
industry is also subject to unforeseen
stimuli to demand resulting from natural
disasters, such as tropical storms,
hurricanes and earthquakes, which
create new building projects.

Commercial Building Construction in the US July 2012 16

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Products & Markets

Demand
Determinants
continued

Major Markets

Office construction is principally


determined by growth in the service
sector work force, growth in foreign
investment inflow and developer
speculative activity. The average age of
commercial office stock is an important
determinant of demand for the addition
of new stock or the upgrade of existing
stock. New technologies in the areas of
IT and communications have negatively
influenced rapidly aging building stock,
thereby increasing demand for
premium stock.
Retail building construction is
principally determined by shopping
preference and patterns; population

growth rates and catchment areas; and


patterns in consumption expenditure.
Hotel construction is determined by
growth in international and domestic
tourism; major cultural, sporting,
entertainment and business events;
growth in casino licenses; and existing
supply of accommodation. Other
commercial building construction is
determined by population growth and
urban spread; increases in tourism and
leisure time; major cultural and
sporting events (e.g. Winter Olympics);
and popularity of new sports and
recreational activities, like soccer and
beach volleyball.

Major market segmentation (2012)

8.1%

Lodging

15%

Amusement

42.9%
Retail and
warehouse

Total $105.9bn

34%
Office

Industry revenue is derived from the


office, retail, amusement and lodging
construction markets. The value of work
done in each market fluctuates
depending on demand. Triggered of
demand include economic factors
(unemployment rates, corporate profit,
and consumer spending), and the
relative strength of the investment cycles
in each of the key markets.

SOURCE: WWW.IBISWORLD.COM

Office buildings
In 2012 the office construction sector will
constitute an estimated 34.0% of the
value of total commercial building
construction. Office construction was
hindered by the recession as businesses
contracted and the need for additional
office space declined. Commercial
lending also tightened during the
downturn, making it hard for businesses

Commercial Building Construction in the US July 2012 17

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Products & Markets

Major Markets
continued

to get loans to finance expansion plans.


High office vacancy rates have been a
drag on office construction in the past
five years. As vacancy rates go down,
demand for construction of office
buildings will increase in 2012.
Retail and warehouse
The construction of retail stores and
commercial warehouses accounts for
about 42.9% of the value of total
commercial building construction. This
segment includes the building of
shopping centers, shopping malls and
general merchandise stores; restaurants,
bars and fast food outlets; drug stores,
building supply stores, and commercial
warehouses. Reduced per capita
disposable income hurt retailers in the
recession. In the past five years,
companies that went out of business or
lost revenue translated into high retail
vacancy rates, which lowered demand for
new retail construction. Economic
recovery will boost retail construction
when consumer spending picks up.

International Trade

The industry is composed of companies


that construct commercial buildings and
other structures within the United States.
Consequently, there is no international
trade within this industry, since goods
are not passed from one country to

Amusement and recreation


The industry generates about 15.0%
of annual revenue from the
construction of non-institutional
amusement and recreation buildings,
such as private sports and fitness
facilities, private clubs and social
centers, movie theaters, theme parks
and casinos. In the five years to 2012
declining per capita disposable
income has brought down demand
for construction in this sector.
Lodging
Hotel and motel construction will
generate an estimated 8.1% of industry
revenue in 2012. Over the past five
years, demand for hotel and motel
construction has fluctuated dramatically
as the recessions impact on the
hospitality sector hindered new
construction of hotels and motels. High
unemployment and low consumer
spending hurt tourism and led to high
room vacancies, which brought down
demand for new construction.

another. However, the industry provides


service to foreign owned operations,
while some US operators have offices in
foreign locations. For more information
on international operations, refer to
Industry Globalization.

Commercial Building Construction in the US July 2012 18

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Products & Markets


Business Locations 2012

West
New
England

AK
0.5

Great
Lakes
WA

ND

MT

2.5

Rocky
Mountains
ID

OR
1.4

West NV
1.2

1.8

SD
0.4

WY

0.8

MN

0.4

0.4

Plains
1.1

UT

CO

1.1

KY

1.0

OK
1.6

NC
3.1

TN

AZ

NM

2.1

0.9

Southwest
TX
7.7

HI
0.5

AdditionalStates(as marked on map)


1 VT

2 NH

3 MA

4 RI

5 CT

6 NJ

7 DE

8 MD

0.2
1.0

0.4

2.8

2.1

0.2

SC

Southeast

1.0

MS

AL
1.6

1.4

GA
3.7

0.9

LA
1.6

FL
6.3

Establishments(%)

0.3

2.1

AR

0.4

1.7

11.2

WV VA
2.7

1.3

2.1

CA

West

3.4

MO

KS

2.1

OH

1.9

3.6

IN

3.7

0.6

PA

2.8

IL

0.4

1 2
3
NY
6.1
5 4

MI

1.5

IA

NE

0.3

WI

ME

MidAtlantic

9 DC
0.2

 Lessthan3%
 3%tolessthan10%
 10%tolessthan20%
 20%ormore
SOURCE: WWW.IBISWORLD.COM

Commercial Building Construction in the US July 2012 19

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Products & Markets

Establishments vs. population


30

20

10

Southwest

Southeast

Rocky Mountains

Plains

New England

Mid-Atlantic

Great Lakes

0
West

The distribution of industry activity


correlates to shifting regional populations
and economic activity. Short-term
deviations from the normal distribution
of industry activity result from
differences in the pace of population and
economic growth and one-off stimuli to
construction activity. Such stimuli
includes the staging of the Winter
Olympics in Salt Lake City, the
reconstruction of buildings following
terrorist actions in Oklahoma,
Washington DC and New York, and
reconstruction following the devastation
of Hurricane Katrina in the Southeast.
The current distribution of regional
industry activity comes from the annual
survey of County Business Patterns for
the combined commercial and
institutional building industry.
The Southeast region contains a
quarter of the industrys employees and
establishments, reflecting the regions
large share of population and economic
activity. These high shares are also
indicative of the significant tourism
activity in the region, which stimulates
investment into hotels, retail and
recreation facilities. The Mid-Atlantic,
which includes the economic nodes of
New York City, Philadelphia and New
Jersey, accounts for about 15.0% of
industry establishments and about 18.0%
of employment. These percentages
correspond to the regions share of the
population and economic activity and
reflect the large-scale office and hotel
construction that takes place in major
metropolitan areas.
The West accounts for about 17.3% of
industry activity. This percentage is
below its share of the economy and
population, but it is considered
consistent with its share of nonresidential building activity in the 2000s.

Percentage

Business Locations

Establishments
Population
SOURCE: WWW.IBISWORLD.COM

The bulk of employment and


establishments is concentrated in
California, which accounts for 11.0% of
national establishments. The Great Lakes
region makes up about 13.2% of industry
establishments and employment, which
is consistent with the regions share of
the economy and construction activity.
The Southwest makes up 11.0% to
12.5% of industry activity, which closely
corresponds to the regions share of the
population and the economy. The Plains
region accounts for 7.4% of industry
activity, which also reflects the regions
share of the US population and economy.
New England and the Rocky
Mountains each make up about 4% to 5%
of industry establishments, employment
and payroll, which is consistent with each
regions share of the population and
economic activity. The slower pace of
population growth in New England
constrains demand for new commercial
building activity.

WWW.IBISWORLD.COM

Commercial Building Construction in the US July 2012

20

Competitive Landscape

Market Share Concentration | Key Success Factors | Cost Structure Benchmarks


Basis of Competition | Barriers to Entry | Industry Globalization
Market Share
Concentration
Level
Concentration

in
this industry is Low

Key Success Factors


IBISWorld

identifies
250 Key Success
Factors for a
business. The most
important for this
industry are:

Cost Structure
Benchmarks

The industry has a low level of


concentration, with the four largest
players accounting for about 5.7% of
industry revenue. The largest industry
participants are general contractors, but
these firms often use subcontractors
and local firms to develop projects. As a
result, most participants are
subcontractors that compete on a local
or regional scale. Additionally, large
participants operate in several
construction segments outside
commercial building, including civil
projects, and municipal and
institutional building construction,
which further dilutes the concentration
of industry revenue. About two-thirds
of establishments employ fewer than 10
people, including about 47.0% of firms
that employ fewer than five people.
Only about 2.0% of industry

Access to highly skilled workforce


Ensuring ready access to skilled
workers and subcontracting building
trade specialists is essential for
success in this industry.
Ability to compete on tender
Most contracts in this market are
allocated through the tender process,
and successful contractors ensure
they secure a steady flow of new
contracts without compromising their
long-term price margins.

Establishmentsbyemploymentsize
No. of persons

Share of establishments (%)

1 to 4
5 to 9
10 to 19
20 to 49
50 to 99
100 to 249
250 to 499
500 to 999
1,000+
Total

46.6
18.9
16.3
12.1
3.8
1.8
0.4
0.1
0.1
100.0

SOURCE: US CENSUS BUREAU COUNTY BUSINESS PATTERNS

establishments employ more than 100


people. These large-scale players are
multi-establishment companies with
branches that operate across many
states and regions.

knowledge of building statutes and


regulations. They also need to have
the capacity to deal with local
government administration and
regulatory authorities throughout
the project.
Access to high quality inputs
Successful firms establish good
working relationships with suppliers
of high-quality construction materials
and fixtures.

Ability to negotiate
successfully with regulator
It is important to have construction
managers who have sound

Ability to forward sell production


when appropriate
Successful industry operators are able
to pre-lease or obtain clients before
the project is constructed.

Profit
Industry profit as a measure of earnings
before interest and taxes (EBIT)
continues to be constrained by

competition for a reduced number of


construction projects as a result of the
economic downturn. As the market for
construction services declines, cut

WWW.IBISWORLD.COM

Commercial Building Construction in the US July 2012

21

Competitive Landscape

profit margins and even bid on projects


for a loss. Competition has especially
hurt general contractors in the industry
who have been frequently underbid by
larger firms with greater resources and
greater capacity to undertake projects
with little or no profit.
The industrys profit dropped to 0.78%
in 2010 from a peak of 5.0% in 2007
because the shrinking number of new
construction projects put pressure on the
price of services. In 2012, profit margins
will remain low at 1.8% also due to the
rising costs of construction materials,
which have hurt profit margins in recent
years. Steel, copper and aluminum
remain volatile. Rising energy costs have
also been central to the unusual volatility
in building material prices.
In the past five years, firms have
especially been compelled to better
manage their performance and
fine-tune their business strategies to

improve profitability. Construction


delays or cancellations due to lack of
financing for construction projects
greatly hurt profit margins in the five
years to 2012. Contractors often bid
on projects before all aspects of a
construction project are known, so
any miscalculation or underestimate
in the amount of labor required or the
cost of materials, or any change in the
timing of the construction, frequently
results in losses.
Wages
Commercial construction is highly
labor-intensive, which industrys cost
structure reflects. Industry labor costs
absorb about 69.9% of annual industry
revenue, including employee
compensation payments, which account
for 20.3% of industry revenue, and
payments to subcontractors accounting
for a further 49.6% of revenue.

Sectorvs.IndustryCosts
AverageCostsof
allIndustriesin
sector(2012)
100

IndustryCosts
(2012)

1.8

10.7

Profit
Wages
Purchases
Depreciation
Marketing
Rent&Utilities
Other

80

Percentage of revenue

Cost Structure
Benchmarks
continued

43.2

69.9

60

40

30.2
20

2.0

3.7
9.5

0.7

21.8
0.5
2.0

3.0

1.0
SOURCE: WWW.IBISWORLD.COM

WWW.IBISWORLD.COM

Commercial Building Construction in the US July 2012

22

Competitive Landscape

Cost Structure
Benchmarks
continued

Basis of Competition
Level & Trend
 ompetition
C

in this
industry is High and
the trend is Steady

Wages as a share of revenue have


increased because earnings derived from
building projects shrank, even though the
labor force required those projects to
remain the same. The increase in wages
was driven in part by the need to hire and
retain highly specialized management
and executive level employees.

structural timber, metal cladding,


aluminum fittings and electrical
installations, and purchased electric
power, fuels and lubricants. In addition
to material purchases, industry
participants also buy machinery.

Purchases
On large-scale projects, the prime
contractor is directly responsible for most
material purchases and negotiates
directly with suppliers for discounted
prices. On small-scale projects,
subcontractors are typically responsible
for completing discrete segments of
construction, including the supply of
materials. Overall, purchases account for
about 21.8% of total industry revenue.
Purchase costs often fluctuate with
commodity prices, with most costs
related to ready-mixed concrete, glass,
structural steel, concrete panels,

Other costs
The industry has a low level of
depreciation due to its reliance on leased
vehicles and subcontractors. Additionally,
a low level of costs is related to rent and
utilities. Other operating expenses absorb
about 2.0% of annual industry revenue
and include communication charges
(particularly cell phones), repairs to
machinery and buildings, rental costs of
buildings and machinery, accounting,
information technology, and legal service
costs. Other costs include professional
expenses, insurance premiums, and
general administration outlays. Marketing
costs account for about 1.0% of revenue
for this industry.

This industry is characterized by highly


competitive conditions on a regional
and national basis and across all scales
of operation. Competition between
contractors typically occurs on the
basis of proven quality and technical
capacity and efficiency, rather than
solely on the basis of price
differentiation. Price tends to be more
important on smaller-scale or less
complex construction projects and on
public sector-funded contracts.
Large-scale construction projects are
typically either put to public tender (i.e.
advertised in the media or through
government publications) or put to a
closed tender, where the client invites
selected contractors to quote on a
project. The selection of contractors for
a closed tender is based on the
operators reputation, past performance
and close relationships with developers

and financiers. Tendering on extremely


large or complex construction projects
is confined to a few large-scale players.
Most small-to-medium-scale building
contractors confine their activities to a
localized market. Several builders have
established solid reputations in narrow
market segments and leveraged their
public perception to generate contracts
across broad geographical markets.
Small-scale operators rely heavily on
word-of-mouth referrals to obtain
private sector contracts, but they also
advertise in general media to promote
their businesses. It is common for
smaller operators to establish
relationships with prime contractors
and property developers within a local
region or specialized area.
There is a growing trend for building
contractors to take an equity interest in
the development consortium for

WWW.IBISWORLD.COM

Commercial Building Construction in the US July 2012

23

Competitive Landscape

Basis of Competition
continued

projects such as office complexes. This


trend effectively blocks competition
from other builders and ensures the

Barriers to Entry

New industry entrants face a number of


challenges, mostly related to access to
capital. Construction projects require an
extensive outlay of resources, in terms of
both materials and labor. This means
that securing ample finance for
upcoming projects is something of which
new construction companies fall short.
Initial finance typically comes from
investors and bank loans. However,
business lending has tightened in the
past five years. Strict lending standards
now deny many business owners (largely
those that have experienced losses
during the recession) loan eligibility.
Success in the industry largely depends
on the number of projects in the
pipeline. New entrants will also be at a
disadvantage compared to larger, more
established firms that maintain good
banking relationships, allow them to
more easily access capital for upcoming
projects. New construction companies
also face the challenge of finding skilled
financial leaders to manage cash flow
when there are projects underway.
Another key constraint to entry is the
difficulty that new competitors may
encounter in trying to gain a foothold in
the market by establishing a reputation.
Acquiring client relationships is critical
to the success of companies in the
industry. Existing firms work with the
advantage of a pool of skilled
subcontractors, arrangements with
material suppliers and arrangements
with financial institutions and property
developers. Most new entrants enter this

Level & Trend


 arriers to Entry
B

in this industry are


Low and Steady

work flow for the contractor involved.


Builders equity involvement is apparent
across all scales of construction.

BarrierstoEntrychecklist
Competition
Concentration
Life Cycle Stage
Capital Intensity
Technology Change
Regulation & Policy
Industry Assistance

Level
High
Low
Mature
Low
Medium
Heavy
None

SOURCE: WWW.IBISWORLD.COM

industry through subcontracting special


trade workers like carpenters and
concrete contractors; therefore, they may
enter with pre-established reputations
and relationships with property
developers or general contractors.
The growing trend of building
contractors taking an equity interest in
the development consortium on projects
effectively blocks competition from other
builders. Smaller contractors in
particular are working together on
certain projects to improve their ability to
compete with larger firms. Contractors
are increasingly working together to
reduce risk. However, new entrants to the
industry with limited financial
resources and narrow networks of
business contacts will likely be
excluded from equity participation in
such development consortiums.
Commercial construction contractors
must hold appropriate licensing and
registration to operate in each state,
which can be a deterrent for some
entrants to the industry.

WWW.IBISWORLD.COM

Commercial Building Construction in the US July 2012

24

Competitive Landscape

Industry
Globalization
Level & Trend
 lobalization
G

in
this industry is
Low and the trend
is Increasing

Globalization has a profound effect on


commercial construction companies in
the United States, as foreign firms
purchase domestic companies and as
domestic companies subcontract work
overseas. German construction firms
HOCHTIEF,which acquired Turner
Corporation, and Bilfinger Berger are
examples of firms that have expanded
into the US market. Other leading
international construction firms include
the French giant Suez Lyonnaise des
Eaux (VINCI, Trigen, Elyo), Australias
Bovis Lend Lease and Mexicos
Empresas ICA. At the same time, US
operators are expanding services to
other markets to diversify operations
and increase revenue.

This industrys globalization can


translate into increased competition and
can also present opportunities to industry
firms both large and small. Even small
firms will face challenges in retaining
loyal customers that find they can
contract similar services for less money
as a result of globalization.
As the world economy recovers,
firms based in the United States will
increasingly look to perform work in
other countries, form joint ventures or
even offer consulting advice on
techniques and project management.
Design firms looking to streamline
may also consider setting up
international branches to take
advantage of lower labor costs.

Commercial Building Construction in the US July 2012 25

WWW.IBISWORLD.COM

Major Companies

There are no Major Players in this industry | Other Companies

Other Companies

The Commercial Building Construction


industry is composed of general
contractors that use subcontractors to
complete projects. Due to the
subcontractor-based nature of the
business, participants are often
relatively small operators. The largest
industry players are global construction
firms, but these enterprises operate in a
variety of industries that also include
civil, municipal, industrial and
residential construction. These
operators do not generate enough
revenue specific to the commercial
construction industry to account for
more than 5.0% of its total revenue.

The Turner Corporation

Estimated market share: 3.0%


The Turner Corporation is owned by
Germanys largest construction firm,
HOCHTIEF, and operates in the United
States through its New York-based
Turner Construction Company
subsidiary. The company was founded
in 1902 and has about 50 offices
spreading over United States, Europe,
Africa, Asia and Latin America.
Turners many commercial projects
include Madison Square Garden, the
United Nations headquarters, Yankee
Stadium and the Taipei 101 Tower.
Turner also offers services for mid-tosmall-size projects and provides
renovation and interior construction.
Turner Construction Company is
one of the largest general building and
construction management firms in the
United States, with an estimated
construction volume of $7.5 billion in
2011. Turner Construction operates in
many market sectors, including
commercial office buildings,
healthcare, pharmaceutical plants,
research and development
laboratories, education and science,
correctional facilities, sports and
distribution/warehouse. Such
diversification has allowed Turner to

remain strong through cyclical


changes in building activity.
Like many large contractors, Turner
entered the recession with a substantial
cushion from the construction boom
leading up to 2007. Strong backlogs
contributed to the companys revenue of
$10.4 billion in 2008, up from
$9.4billion the previous year. As a result
of dwindling backlogs and reduced
demand for new construction, the
company experienced a sharp revenue
drop of 24.7% in 2009, and continued to
endure revenue decreases in 2010 and
2011. Turners estimated revenue of
$7.5billion in 2011 totaled a 3.9% drop
from $7.8 billion in 2010. This revenue
derives from construction work not
included in this report, such as
healthcare, education and municipal
building construction. IBISWorld
estimates commercial construction of
office, retail, hotel, warehouse and
entertainment spaces generated about
37.0% of the companys revenue in 2011.
As construction spending increases over
2012, Turners annual revenue from
commercial building projects is also
expected to increase about 7.1% to
$3.0billion in 2012.

Clark Enterprises Inc.

Estimated market share: 1.0%


Clark Enterprises Inc. is the parent
holding company of the Clark
Construction Group, LLC, one of the
largest privately-held general contractors
in the United States. Clark Construction
Group began as a small excavating
company in 1906 and has grown to
oversee projects ranging from small
interior renovations to large recognizable
landmarks. Recent projects include a
12-story office building at 90 K Street,
NE, the first of four buildings for the
Sentinel Square development in
Washington DCs NoMa Corridor;
construction of the $53-million Redland
Tech Center, which includes two office

Commercial Building Construction in the US July 2012 26

WWW.IBISWORLD.COM

Major Companies

Other Companies
continued

buildings totaling 672,100 square feet in


Rockville, MD, and construction of the
Marriot Courtyard/US Capitol hotel in
Washington DC.
The company is currently working on a
390-foot, new office tower that will be the
tallest green building in metropolitan
Washington, DC. The $117-million
development is expected for completion
in 2013. The company is also working on
a 10-acre mixed-use project to create a
pedestrian-friendly neighborhood in the
heart of downtown Washington, DC,
which includes the construction of two
office buildings with a total of 520,000
square feet of office space. The project is
expected for completion in 2014.
Clark Construction operates across
many construction markets, including
commercial, residential, industrial,
sports, municipal building,
transportation and heavy construction.
The company experienced continued
growth in 2008 and 2009, benefiting
from a strong backlog of projects and
robust growth in most commercial
construction sectors (mostly healthcare,
education and public projects). Revenue
increased 11.8% in 2008 and 4.2% in
2009 as a result of high construction
activity leading up to 2007. In 2010, the
company saw revenue sink by 19.8% to
$3.9 billion as backlogs dwindled and
new construction projects rapidly
decreased. Revenue continued to
decrease by an estimated 4.7% to $3.74
billion in 2011. IBISWorld estimates that
about 27.0% of the companys 2011
revenue, or $1 billion, was derived from
commercial construction projects
included in this industry report. Industry
-specific revenue for Clark Construction
is expected to grow about 3.2% in 2012.

Tutor Perini Corporation

Estimated market share: 1.0%


The Tutor Perini Corporation is a large
civil and building construction
company offering diversified general

contracting and design/build services.


Tutor Perini is headquartered in
Sylmar, CA and works on many
construction projects throughout the
United States and Canada.
Tutor Perini Corporation was created
by the 2008 merger of Perini Corporation
and Tutor-Saliba Corporation. The
company structures its operations in
three groups: building group, civil group
and management services. The Tutor
Perini Building Group focuses on large
complex projects in the hospitality and
gaming, sports and entertainment,
educational, transportation and
healthcare markets.
The company is an especially
prominent player in the hospitality and
gaming market, specializing in the
construction of Native American
developments and high-end destination
resorts, including Project CityCenter for
MGM Mirage, The Cosmopolitan Resort
and Casino, the Wynn Encore Hotel and
the Planet Hollywood Tower, all in Las
Vegas, as well as the Aqueduct Racetrack
Casino in Jamaica, NY.
The companys Civil Group is engaged
in public works construction throughout
the United States, including the repair,
replacement and reconstruction of public
infrastructure such as highways, bridges
and mass-transit systems.
Tutor Perini has demonstrated
revenue growth because of recent
acquisitions. The firm also gained civil
construction contracts associated with
federal government stimulus packages at
a time when commercial construction
activity had declined. While Tutor Perini
achieved significant growth in its civil
business in 2010, when the firms
building group contracted sharply.
Revenue from building projects dropped
48.0% from $4.5 billion in 2009 as the
economic downturn ground new
commercial construction to a near halt.
In 2011, construction activity improved
as a result of economic recovery,

Commercial Building Construction in the US July 2012 27

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Major Companies

Other Companies
continued

primarily in markets such as healthcare,


education and municipal buildings.
Tutor Perini Building Group generated
about $2.8 billion in total revenue that
year, up from $2.3 billion in 2010. An
estimated 39.0% of that, or $897 million
of the companys building revenue, will
come from commercial real estate
projects as defined in this report.
IBISWorld expects Tutor Perini revenue
derived from commercial building
construction to increase about 4.0% to
$914.2 million in 2012.

Skanska AB

Estimated market share: less than 1.0%


Skanska AB is Scandinavias largest
construction group and operates
subsidiaries in more than 60 countries.
Skanska AB operates two US
subsidiaries: New Jersey-based Skanska
USA Building Inc. (which operates across
a range of building markets) and Skanska
USA Civil Inc. (which concentrates
activity in the engineering infrastructure
market). In 2009, Skanska AB launched
Skanska USA Commercial Development,
which focuses on the initiation, leasing
and selling of commercial premises,
particularly office developments. The
new subsidiary operates in Boston,
Houston and Washington DC, alongside
Skanska USA Building.
Skanska USA Building serves a range
of building markets in the United States,
including aviation, pharmaceutical
facilities, educational buildings, hightech facilities, sports and entertainment
facilities, healthcare, commercial office
and retail construction. In 2011 Skanska
USA Building generated an estimated
$2.3 billion in revenue, down from $2.5
billion in 2010, reflecting the decreased
construction activity as a result of the
economic downturn. IBISWorld
estimates that $690.0 million in
revenue was derived from industryrelated construction in 2011. Skanska
will likely report improved industry-

specific revenue in 2012 to reach an


estimated $700.0 million.

Gilbane Inc.

Estimated market share: less than 1.0%


Rhode Island-based Gilbane Inc. is a
family- and employee-owned
development company. Gilbane ranks
among the largest institutional building
contractors in the United States and
ranks highly among commercial
building contractors.
The firm predominantly provides
construction management services
(70.0% of booked contracts), where it
manages the construction project risk. It
differs from many of the leading
contractors that look to establish
alliance-contracting arrangements
(off-loading risk to strategic partners).
Through its subsidiary, Gilbane
Building Company, the firm supplies
construction management, contracting
and design services to life sciences,
transportation, healthcare, convention,
cultural, government, education,
mission-critical, corporate, sports and
recreation and criminal justice markets.
Gilbane currently focuses on institutional
markets that generate up to 80.0% of
company revenue, while commercial
construction accounts for about 10.0% of
revenue. Gilbane primarily operates in
the office construction sector of the
commercial construction market.
Recent commercial projects include a
Fidelity Investments office building in
Smithfield, RI, valued at $200.0 million;
the 871,000-square-foot office and retail
building Discovery Tower in downtown
Houston, at an estimated cost of $156.0
million; the $240.0-million Potawatomi
Bingo Casino expansion in Wisconsin
and the $60.0 million, 292,000-squarefoot Manpower corporate headquarters
along the banks of the Milwaukee River.
Gilbanes annual revenue has
remained relatively steady, with the
company gaining institutional, health

Commercial Building Construction in the US July 2012 28

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Major Companies

Other Companies
continued

and education contracts during the


current downturn in commercial
construction activity. In 2011, the
company generated about $3.0 billion in
total revenue, with industry-specific

revenue accounting for an estimated


$300.0 million. In 2012, Gilbanes
revenue from commercial building
construction projects is expected to
increase to about $325.0 million.

Commercial Building Construction in the US July 2012 29

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Operating Conditions

Capital Intensity | Technology & Systems | Revenue Volatility


Regulation & Policy | Industry Assistance
Capital Intensity

Investment in plant and equipment


required for ongoing operations in this
industry is low. Most of the industrys
machinery and equipment requirements
are met by leasing on a project-by-project
basis (particularly involving heavy
equipment such as cranes, graders and
elevators) or subcontracting specialist
providers, like crane operators and
excavation contractors.
In contrast, this industry relies heavily
on labor, with wages absorbing 69.9% of
industry revenue. For every $100 spent
on industry wages in 2012, $0.70 is
estimated to be spent on capital.

Level
The level

of capital
intensity is Low

Capital intensity

Capital units per labor unit


0.5
0.4
0.3
0.2
0.1
0.0

Economy

Construction

Commercial
Building
Construction

Dotted line shows a high level of capital intensity


SOURCE: WWW.IBISWORLD.COM

ToolsoftheTrade:GrowthStrategiesforSuccess
InvestmentEconomy

Recreation,PersonalServices,
HealthandEducation. Firms
benefit from personal wealth so
stable macroeconomic conditions
are imperative. Brand awareness
and niche labor skills are key to
product differentiation.

Information,Communications,
Mining,FinanceandReal
Estate.To increase revenue
firms need superior debt
management, a stable
macroeconomic environment
and a sound investment plan.

GlassProduct
Manufacturing
TraditionalServiceEconomy
GasStationswith
ConvenienceStores
WholesaleandRetail. Reliant
MunicipalBuilding
on labor rather than capital to
Cement
Construction
sell goods. Functions cannot Commercial
Manufacturing
be outsourced therefore firms
must use new technology
or improve staff training to
increase revenue growth.

Industrial
Building
Construction

Building
Construction

ChangeinShareoftheEconomy

CapitalIntensive

LaborIntensive

NewAgeEconomy

OldEconomy
AgricultureandManufacturing.
Traded goods can be produced
using cheap labor abroad.
To expand firms must merge
or acquire others to exploit
economies of scale, or specialize
in niche, high-value products.
SOURCE: WWW.IBISWORLD.COM

Commercial Building Construction in the US July 2012 30

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Operating Conditions

Technology
& Systems
Level
The level

of
Technology Change
is Medium

Advancements in building technologies


and management techniques have
significantly altered the industry in
recent decades. New technologies such
as laser- and GPS -equipped machines
have transformed complex building
processes by speeding up project
completion, lowering costs and
improving overall building quality. For
instance, lasers and GPS are now
helping construction workers quickly
delineate building perimeters a task
that relied on string and steel tape
measures in the past.
Over the past decade, there has been
a steady introduction of logistic
management in project design and
construction, allowing firms to properly
align equipment and workers from a
remote location. Better management
techniques allow firms to quickly
identify deviations from the planning
path. Using computer-aided design
(CAD), stock-flow software packages,
field estimating technology and
personnel skilled in logistics, this
industry has substantially improved in
productivity and cost savings.
The recent advent of Building
Information Modeling (BIM) gives
fast-evolving firms a new competitive
advantage. BIM allows construction
companies to view every aspect of a
construction project (fully realized and
in vivid 3-D) before construction even
begins. BIM is the new game-changing
technology in the industry, allowing
firms to calculate minute details, such as
how many light fixtures are going to be

needed to illuminate a space receiving


little sunlight. The program figures out
how a change in wall color matches up
against the carpeting on order and how a
proposed change will affect
subcontractor costs and scheduling.
Technological improvements have
also boosted the availability of highgrade materials that are better equipped
to resist hurricanes and explosions in
the case of high-security spaces, such as
government agency headquarters or
data centers. The incremental
advancements in construction material,
in terms of strength, prefabrication, fire
resistance and insulation qualities, have
improved the efficiency and flexibility of
building design and construction during
the past two decades. The principal area
of technological advancement involves
using glass and concrete-based
products instead of traditional steel,
timber and ceramic materials in
commercial buildings.
Additionally, advanced technologies
have allowed the construction of
modular buildings, in which buildings
are constructed at a remote location and
then brought to the site in sections.
Technological advancements are
allowing the industry to construct
buildings of higher quality and
functionality. Increasingly, commercial
facilities are integrating the latest
technology in computer installation
and climate controls, and are
demanding the latest advancements in
design and materials to promote
energy conservation.

Commercial Building Construction in the US July 2012 31

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Operating Conditions

Level
The level

of
Volatility is High

The industry has a high level of volatility.


The industry is exposed to wide cyclical
fluctuations in demand, resulting from
movements in long-term interest rates,
general economic growth and expected
rental yield. The industry was especially
A higher level of revenue
volatility implies greater
industry risk. Volatility can
negatively affect long-term
strategic decisions, such as
the time frame for capital
investment.
When a firm makes poor
investment decisions it
may face underutilized
capacity if demand
suddenly falls, or capacity
constraints if it rises
quickly.

volatile in the past five years due to the


sudden drop-off in demand caused by the
contraction in business activity and
investment during the recession.
Revenue dropped by as much as 30.3% in
2010 after growing 3.0% in 2008.

VolatilityvsGrowth
1000

Revenuevolatility*(%)

Revenue Volatility

Hazardous

Rollercoaster

100

CommercialBuilding
Construction

10
1
0.1

Stagnant
30

10

BlueChip
10

30

50

70

Fiveyearannualizedrevenuegrowth(%)
* Axis is in logarithmic scale
SOURCE: WWW.IBISWORLD.COM

Regulation & Policy


Level & Trend
 he level of
T

Regulation is
Heavy and the
trend is Steady

The planning and regulatory


environment that governs commercial
building activity is often complex, and it
may involve all government tiers.
Construction is subject to statutory
regulations that cover building
standards, pollution controls, competing
land usage, disruption to existing
businesses or residents and occupational
health and safety issues. Compliance
with this regulatory regime generally
adds to the industrys underlying
operating costs. Over the long term,
compliance may reduce a firms exposure
to litigation associated with faulty
workmanship and workplace accidents,
lowering insurance premiums.
Health and safety regulations require
that workers wear protective clothing
and helmets on-site and that safe
conditions are provided for them (e.g.
scaffolding, harnesses and ventilation).

The Office of Safety Health


Administration enforces standards for
the industry that are contained in Title
29 of the Code of Federal Regulations
Part 1926. State and local building
authorities assess and enforce this code.
A range of building and construction
codes govern activity in the Commercial
Building Construction industry,
including general building codes,
residential codes, mechanical codes,
plumbing codes, electric codes, fire
codes, accessibility codes, zoning codes,
state codes, local codes and ordinances.
Building codes are endorsed by the
International Code Council, which
publishes an International Building
Code that covers building planning, fire
protection, building envelope,
structural systems, structural and
non-structural materials, building
services and special services.

Commercial Building Construction in the US July 2012 32

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Operating Conditions

Industry Assistance
Level & Trend
 he level of
T

Industry Assistance
is None and the
trend is Steady

In the past five years, state and local


governments across the country have
increasingly encouraged green building
through targeted financial and structural
incentives. Developments that achieve
measurable and verifiable green building
goals often qualify for tax exemptions or
credits. Green building projects can also
be exempt from fees during the
permitting processes and can benefit
from an expedited review. Grant
programs or subsidies are also available
for developers of energy-efficient
buildings as a way to encourage
developers to follow green building
practices. These incentives are benefiting
the commercial construction industry by
helping drive demand for renovations,
improvements and new construction.
Additionally, the commercial
construction industry has been receiving
assistance from educational facilities and
training programs, which boost the

numbers of qualified employees. Six


major trade and professional associations
have officially endorsed the American
Institute of Constructors (AIC)
Constructor Certification program, which
qualifies individuals through education,
experience and examination for the
professional designations of associate
constructor and certified professional
constructor. Since 1997, the AIC
accreditation program has sought to
strengthen its professional rigor and
meet international accreditation
standards. Subsequently, most major
industry associations currently endorse
the AIC certification, including the
Associated General Contractors of
America, American Subcontractors
Association, Associated Builders and
Contractors, the Business Roundtable,
American Council for Construction
Education and American Society of
Professional Estimators.

Commercial Building Construction in the US July 2012 33

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Key Statistics
Industry Data
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
Sector Rank
Economy Rank

Industry
Revenue Value Added Establish($m)
($m)
ments
177,342.8
94,169.0
31,189
187,885.0
94,694.1
30,873
190,511.2
96,589.2
31,165
201,610.3 103,688.2
31,603
217,759.3 104,524.5
32,293
224,888.6 111,117.5
32,664
158,142.0
91,406.1
32,212
110,197.5
80,774.8
31,816
103,749.9
76,048.7
31,537
105,880.0
79,332.4
32,349
111,796.0
85,455.5
33,149
120,188.6 100,777.3
33,599
129,924.7 102,112.9
34,909
139,737.8 107,981.2
36,329
147,080.5 120,968.8
36,610
4/36
2/36
14/36
75/706
27/706
159/705

Enterprises Employment
28,467
393,369
27,971
395,318
27,853
407,020
28,343
430,598
28,897
447,005
28,461
447,684
28,382
380,747
28,009
349,319
28,186
334,927
29,012
351,673
29,664
373,829
29,759
414,202
30,758
451,480
31,983
466,831
32,230
499,509
14/36
9/36
148/705
99/706

Exports
---------------N/A
N/A

Imports
---------------N/A
N/A

Wages
($m)
85,301.8
85,299.8
87,063.5
93,607.6
93,636.5
99,873.0
83,499.0
75,264.9
70,861.2
74,038.4
79,865.7
94,767.8
95,616.6
100,994.3
113,614.7
2/36
17/706

Enterprises Employment
(%)
(%)
-1.7
0.5
-0.4
3.0
1.8
5.8
2.0
3.8
-1.5
0.2
-0.3
-15.0
-1.3
-8.3
0.6
-4.1
2.9
5.0
2.2
6.3
0.3
10.8
3.4
9.0
4.0
3.4
0.8
7.0
12/36
10/36
105/705
53/706

Exports
(%)
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A

Imports
(%)
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A

Wages
(%)
0.0
2.1
7.5
0.0
6.7
-16.4
-9.9
-5.9
4.5
7.9
18.7
0.9
5.6
12.5
13/36
106/706

Annual Change
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
Sector Rank
Economy Rank

Industry
EstablishRevenue Value Added
ments
(%)
(%)
(%)
5.9
0.6
-1.0
1.4
2.0
0.9
5.8
7.3
1.4
8.0
0.8
2.2
3.3
6.3
1.1
-29.7
-17.7
-1.4
-30.3
-11.6
-1.2
-5.9
-5.9
-0.9
2.1
4.3
2.6
5.6
7.7
2.5
7.5
17.9
1.4
8.1
1.3
3.9
7.6
5.7
4.1
5.3
12.0
0.8
30/36
19/36
18/36
414/706
222/706
159/705

Key Ratios
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
Sector Rank
Economy Rank

IVA/Revenue
(%)
53.10
50.40
50.70
51.43
48.00
49.41
57.80
73.30
73.30
74.93
76.44
83.85
78.59
77.27
82.25
1/36
16/706

Imports/
Demand
(%)
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A

Exports/Revenue
(%)
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A

Figures are inflation-adjusted 2012 dollars. Rank refers to 2012 data.

Revenue per
Employee
($000)
450.83
475.28
468.06
468.21
487.15
502.34
415.35
315.46
309.77
301.08
299.06
290.17
287.78
299.33
294.45
7/36
300/706

Wages/Revenue
(%)
48.10
45.40
45.70
46.43
43.00
44.41
52.80
68.30
68.30
69.93
71.44
78.85
73.59
72.27
77.25
1/36
5/706

Employees
per Est.
12.61
12.80
13.06
13.63
13.84
13.71
11.82
10.98
10.62
10.87
11.28
12.33
12.93
12.85
13.64
16/36
394/705

Value of Private NonDomestic residential Construction


Demand
($b)
N/A
343,000
N/A
346,700
N/A
351,800
N/A
384,000
N/A
438,200
N/A
466,400
N/A
367,300
N/A
309,100
N/A
319,900
N/A
329,500
N/A
407,000
N/A
439,400
N/A
472,800
N/A
537,800
N/A
588,600
N/A
N/A
N/A
N/A

Domestic Value of Private NonDemand residential Construction


(%)
(%)
N/A
1.1
N/A
1.5
N/A
9.2
N/A
14.1
N/A
6.4
N/A
-21.2
N/A
-15.8
N/A
3.5
N/A
3.0
N/A
23.5
N/A
8.0
N/A
7.6
N/A
13.7
N/A
9.4
N/A
N/A
N/A
N/A

Average Wage
($)
216,849.32
215,775.15
213,904.72
217,389.77
209,475.29
223,088.16
219,303.11
215,461.80
211,572.07
210,531.94
213,642.33
228,796.09
211,784.80
216,340.17
227,452.76
2/36
9/706

Share of the
Economy
(%)
0.80
0.77
0.77
0.80
0.79
0.84
0.72
0.62
0.57
0.58
0.62
0.70
0.68
0.70
N/A
2/36
27/706

SOURCE: WWW.IBISWORLD.COM

Commercial Building Construction in the US July 2012 34

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Jargon & Glossary

Industry Jargon

COMPUTER-AIDED DESIGN (CAD) The use of


computer technology to aid the design and drafting of a
part or product using software tools that can create twodimensional drawings or three-dimensional models.
DEVELOPER An enterprise that prepares a real estate
site for residential or commercial use. A developer raises
capital, gains zoning approvals and hires contractors to
design, construct and develop property.

GENERAL CONTRACTOR (GC) An individual or


company that manages the construction or
improvement of a structure for a property owner or
developer; a GC may retain a labor force or use
subcontractors for projects.
LEADERSHIP IN ENERGY AND ENVIRONMENTAL
DESIGN (LEE An environmental building certificate
program established under the US Green Building
Council that certifies buildings that meet energyefficiency and green requirements.
WRITE-DOWN A deliberate reduction in the value of an
asset to reflect its current market value.

IBISWorld Glossary

BARRIERS TO ENTRY Barriers to entry can be High,


Medium or Low. High means new companies struggle to
enter an industry, while Low means it is easy for a firm
to enter an industry.
CAPITAL/LABOR INTENSITY An indicator of how much
capital is used in production as opposed to labor. Level is
stated as High, Medium or Low. High is a ratio of less
than $3 of wage costs for every $1 of depreciation;
Medium is $3 $8 of wage costs to $1 of depreciation;
Low is greater than $8 of wage costs for every $1 of
depreciation.
CONSTANT PRICES The dollar figures in the Key
Statistics table, including forecasts, are adjusted for
inflation using 2012 as the base year. This removes the
impact of changes in the purchasing power of the dollar,
leaving only the real growth or decline in industry
metrics. The inflation adjustments in IBISWorlds
reports are made using the US Bureau of Economic
Analysis implicit GDP price deflator.
DOMESTIC DEMAND The use of goods and services
within the US; the sum of imports and domestic
production minus exports.
EARNINGS BEFORE INTEREST AND TAX (EBIT)
IBISWorld uses EBIT as an indicator of a companys
profitability. It is calculated as revenue minus expenses,
excluding tax and interest.
EMPLOYMENT The number of working proprietors,
partners, permanent, part-time, temporary and casual
employees, and managerial and executive employees.
ENTERPRISE A division that is separately managed and
keeps management accounts. The most relevant
measure of the number of firms in an industry.
ESTABLISHMENT The smallest type of accounting unit
within an Enterprise; usually consists of one or more
locations in a state or territory of the country in which it
operates.
EXPORTS The total sales and transfers of goods
produced by an industry that are exported.
IMPORTS The value of goods and services imported
with the amount payable to non-residents.

INDUSTRY CONCENTRATION IBISWorld bases


concentration on the top four firms. Concentration is
identified as High, Medium or Low. High means the top
four players account for over 70% of revenue; Medium
is 4070% of revenue; Low is less than 40%.
INDUSTRY REVENUE The total sales revenue of the
industry, including sales (exclusive of excise and sales
tax) of goods and services; plus transfers to other firms
of the same business; plus subsidies on production; plus
all other operating income from outside the firm (such
as commission income, repair and service income, and
rent, leasing and hiring income); plus capital work done
by rental or lease. Receipts from interest royalties,
dividends and the sale of fixed tangible assets are
excluded.
INDUSTRY VALUE ADDED The market value of goods
and services produced by an industry minus the cost of
goods and services used in the production process,
which leaves the gross product of the industry (also
called its Value Added).
INTERNATIONAL TRADE The level is determined by:
Exports/Revenue: Low is 05%; Medium is 520%;
High is over 20%. Imports/Domestic Demand: Low is
05%; Medium is 535%; and High is over 35%.
LIFE CYCLE All industries go through periods of Growth,
Maturity and Decline. An average life cycle lasts 70
years. Maturity is the longest stage at 40 years with
Growth and Decline at 15 years each.
NON-EMPLOYING ESTABLISHMENT Businesses with
no paid employment and payroll are known as
non-employing establishments. These are mostly set-up
by self employed individuals.
VOLATILITY The level of volatility is determined by the
percentage change in revenue over the past five years.
Volatility levels: Very High is greater than 20%; High
Volatility is between 10% and 20%; Moderate
Volatility is between 3% and 10%; and Low Volatility
is less than 3%.
WAGES The gross total wages and salaries of all
employees of the establishment.

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