Prospectus 2010/11

A real business experience

The CULC Vision
Coventry University London Campus: Partnering with
employers to deliver 21st century learning through a real
business experience in the heart of London: the global
centre for finance, business and culture.
Contents
Welcome to London Campus 3

A Real Business Experience 4

Work Experience 8

Global Master Classes 10

Employability Skills 10

Leadership Lectures 10

Your Campus 12

Accommodation 13

Programmes and Entry Requirements 14

Top-up Programmes 16

BA (Hons) Top-up Modules 18

MBA Programmes 22

MBA Modules 28

English Language Requirements and

Support for Overseas Students 36

Arrival & Orientation 37

Fees and Discounts 38

How to Apply 39

How to Pay 39

Course Index 40
Devonshire Square Estate

Professor Madeleine Atkins
Coventry University
Welcome
to a real business experience
C
oventry University is serious about
business. Already one of the largest
providers of business related degree
courses in Europe, we are now expanding our
distinguished portfolio even further.
From September 2010 we are offering a range
of preeminent MBA courses and final year top-
up degrees in London. If you are looking for a
metropolitan experience, we believe there is no
better place to learn about business than to study
and work in the heart of the world’s financial
markets; in a City that is a global trading centre.
This vibrant, culturally diverse city is a fantastic
setting for students to immerse themselves in both
the academic and practical side of the business
world.
Studying at Coventry University London Campus,
you will not only be located near to the home of
government and the centre of finance and trade;
you will also be surrounded by the many theatres,
museums and galleries that contribute to the rich
heritage of the capital.
Your employability is our priority, and so we are
committed to offering students on our London
campus real work experience alongside an
excellent study programme. This unique offer
ensures our students gain substantial insight into a
real business and graduate with the qualifications
and skills to make an immediate impact with any
new employer.
www.coventry.ac.uk/londoncampus 3
Vice-Chancellor
We will also equip you with the necessary
skills to secure future employment by offering
essential training in key areas such as CV writing,
presentation skills and interview techniques.
Preparation for the world of work is embedded
into the DNA of our innovative courses. Each one
has been developed or adapted specifically for
students on our London campus. Using leading
industry experts, we have created intensive and
bespoke courses that are focused on grooming
students for successful international business
careers.
All our programmes are infused with work-related
activity and supported by our Leadership Lecture
series with high-profile business figures.
While we know this is an exciting opportunity, we
also fully understand the challenges of moving to
another country to continue your education.
That’s why we are also offering an exclusive
start-up pack that includes the learning materials
to ensure you are fully equipped as a business
professional from the outset.
Our unrivalled package is delivered by an
institution with strong foundations in educating
business leaders. Our partnerships and
relationships with leading global brands, our
applied research and our award-winning enterprise
culture all make Coventry University London
Campus the definitive place to experience real
business.
4
A Real Business Experience
Your real business experience starts on
arrival on campus, continues throughout
your programme and extends into the
workplace through work-based learning,
internships and consulting projects.
We are committed to helping you build your career.
Our expertise in business and in-depth understanding of
industry requirements has informed a curriculum that is
based on creating graduates with real employable skills.
Studying at CULC, you will develop your professional and
business skills through a whole range of experiences,
from work-based learning in global organisations to our
networking events with industry leaders.
Across the next few pages we describe, in detail, the
unique strands of activity which combine to deliver the
CULC experience:
Career-building
Working closely with industry, we deliver a comprehensive
career-building programme including:
• A learning experience delivered by an institution with
strong foundations in educating business leaders
• Work-based activities and our Leadership
Lecture series delivered by high profile business
figures
• Helping you secure future employment by
offering essential training in key areas such as career
planning, marketing yourself and guidance with
career paths such as consultancy and
entrepreneurship
Postgraduate students who meet threshold performance
requirements are guaranteed an internship or employer
consulting project opportunity.
Undergraduate Top-up Students who meet threshold
performance requirements are guaranteed a work
experience opportunity.
 www.coventry.ac.uk/londoncampus 5

21st century-learning driven

The international business environment is changing
and a new and very different market reality is emerging.
To be successful in tomorrow’s international business
environment, we know that you will need to adopt
alternative ways of thinking and behaving. Our programmes
will focus not just on the issues of leadership and
international business, but also on the ways current
managerial paradigms might be re-thought and new
patterns of thinking implemented.

At CULC, we use the latest thinking in 21st century learning

and assessment techniques to ensure you can apply what
you have learned to real business issues. Our learning and
assessment methods reflect an action learning approach
which is focused on team work, business simulations and
real-world projects, all of which are underpinned by analysis
and synthesis.

• We offer an outstanding start-up package to all

students joining the London Campus in September
2010

• Learning and assessment reflects an action learning

approach focused upon team work, business
simulations and real-world projects, all of which are
underpinned by analysis and synthesis

“ CULC is setting a new standard

for higher education by delivering
future leaders who are equipped
with 21st century skills backed up

”
by real business experience.”
Mike Short
Vice President
Research and Development at O2
6

Internationally oriented
At CULC, we take an internationally oriented perspective
since few organisations operate solely in a single
geographic area or culture. Our modules reflect the
changing nature of the global market place as well as the
skills and experience of our faculty, staff and students. As
tomorrow’s managers and leaders, you need to be able to
operate effectively across national and cultural boundaries.
Intercultural fluency is one of the key skills you will develop
throughout your programme of study to enable you to
work successfully in the organisations of the future.

For all our international students, we offer comprehensive

immigration and visa advice as well as support to help you
settle quickly into studying and living in London.

• A curriculum infused with real business experience

- delivered by experienced industry practitioners
with a proven understanding of the global context
and commercial relevance

• International workplace/work-based placement and

project opprtunities

Technology enabled
Your learning at CULC will be underpinned and supported
by the latest developments in technology. Our systems
and infrastructure will enable you to collaborate and
study efficiently with your peers, your tutors and your
future employers using the best in teaching and learning
technologies.

Our virtual learning environment supports all programmes.

Here you will find a range of resources for your degree
programme as well as your module materials and
study support. Our faculty makes use of Audience
Response Systems in class to quickly explore your level
of understanding and identify any specific issues to
focus on. We also use audio visual materials in a range
of ways to bring to life the curriculum, either through
recorded interviews with business leaders, recording key
lectures and seminars for you to review and re-watch or
in recording your own board presentations as part of your
assessed work. We are also one of the first UK universities
to offer a fully-equipped trading floor.

• Purpose designed infrastructure incorporating

the latest technology and features to replicate a real
business platform
www.coventry.ac.uk/londoncampus 7
8

Work Experience
Business leaders and students tell us that work
experience matters. At CULC, we are building on the
longstanding relationships the University has fostered with
leading organisations in the UK and around the world.
The University’s MBA students benefit from the varied
relationships we have with industry and this results in a
range of internships and placement opportunities with
successful companies. Current students are completing
projects and placements with Jaguar Land Rover, the
Football Association, the National Health Service and
various local authorities, public sector organisations and
charities. Further afield, students have the opportunity
to undertake an international placement - adding a rich,
cultural dimension to the real business experience. Again,
the opportunities available are wide-ranging and span
a variety of industry sectors including the automotive
and financial markets working with leading companies
operating in Europe, the US and Asia. CULC will be
offering even more of these experiences to its students.

We are committed to offering students credit-

bearing work experience as part of their course
provision, delivered through one of the following
forms of internship or work-related project:

BA (Hons) Top-up
Programmes MBA Programmes

Individual Group
Workplace Work-based
Internship 3 Consulting Consulting Dissertation
Project 1 Project 2
Project 3 Project 3

UG 20 credits UG 20 credits PG 45 credits PG 45 credits PG 45 credits PG 45 credits

Up to 5 weeks 10 weeks
10 weeks 10 weeks 10 weeks 10 weeks
onsite at CULC

Linked to Linked to Linked to Linked to

Linked to Linked to
real Employer real Employer real Employer real Employer
real-life real-life
(public, private (public, private (public, private (public, private
case study case study
or third sector) or third sector) or third sector) or third sector)

1 Students who meet threshold performance requirements are guaranteed a work experience opportunity in a host organisation.
2 Students who meet threshold performance requirements are guaranteed a real business project undertaken at CULC.
3 Students who meet threshold performance requirements are guaranteed an internship or employer consulting project opportunity.
 www.coventry.ac.uk/londoncampus 9

This exceptional offer from Coventry University London
Campus is based on our firm commitment to create
employable graduates.
Some of our commercial partners include:
What are the benefits of an internship or
work-related project?
• First-hand experience of the business and working
culture of an organisation

• Opportunity to work independently on a significant,

managerial issue with your employer’s support and
academic guidance

• Create management reports for multiple

stakeholders

• Build commercial awareness and understanding in

the context of decision-making

• Build up a stronger set of personal and professional

skills

“ Integrating real business

experience into degree
programmes is the key to

”
transforming today’s students into
tomorrow’s leaders…
Sir John Egan
Chairman, Severn Trent plc
10

Your real business experience is further enhanced in a

number of ways, including:

• Global Master Classes

• Employability Skills
• Leadership Lectures

Global Master Classes

Global Master Classes are videos specifically produced
for CULC to enhance your learning and bring to life
theories and concepts through real-world examples, panel
discussions, company profiles, recorded interviews with
operational managers and business leaders from a variety
of businesses.

Employability Skills
Employability skills infuse our curriculum starting with
a core module specifically designed to assist you in
developing the skills and competencies required for your
internship or consulting project and throughout your career
in private, public and third sectors. For example, you will
develop a personal development plan and ePortfolio to
demonstrate your achievements to potential employers.

Leadership Lectures
The high-profile Leadership Lecture series involves
presentations from leading business figures. Our
reputation as well as our longstanding relationships with
major financial institutions, manufacturers and media
organisations means we can secure some of the best
business people available.

We are delighted that the first of the 2010/11 Leadership

Lecture series will be delivered by Nicola Kearney,
Head of Talent and Performance Wealth and International
at Lloyds Banking Group.
 www.coventry.ac.uk/londoncampus 11

“As an international student, this programme helped me to gain

an insight into the international corporate world. The NHS is a
totally different language and I learned every minute from my
supervisor. I learned the qualities that a good leader, manager
or supervisor must have and I intend to follow them when I
am in that position. I now know what separates this MBA from
other courses. The ability to go beyond set academic rules and
beliefs to deal with business uncertainty and complexity and to
accomplish what has never been imagined.”
Ambica Sharma completed an internship with the NHS on an
MBA International Business course at Coventry University.
Ambica now works in the NHS.

“My Masters Internship was definitely one of the most challenging individual treks of
my life. I embarked on this internship to push myself to the limits but I went beyond
those. It contributed immensely to increase my knowledge and expertise and likewise
my life experience. Capitalising on my MSc Finance, I prepared a Business Plan
and simultaneously maximised management information, automated and improved
reporting to enable accurate monitoring and decision-making.”
Luis Viera completed an internship with HeadQuarters in New Zealand on a
Coventry University MBA course. He went on to work for BNP Paribas.
12

Your Campus
Campus
East India House is part of the exclusive Devonshire
Square Estate in the heart of the City, an ideal location
for you to connect and network with major business and
financial markets.
The campus comprises up to 5,000 square metres of
purpose built space, designed around your learning
needs and our innovative teaching and learning methods.
The campus is a vibrant location for study, collaboration
and networking with other students and employers. We
regularly host networking events, such as our Leadership
Lecture series, to help you build your career through
developing insights and relationships with industry leaders.
All our teaching spaces are equipped with state-of-the-art
technology to deliver a 21st century teaching experience
and prepare you for the world of work. Our Learning
Resource and IT Centre is fully equipped to give you
access to world class learning resources to give you the
best possible support for your studies. Even the informal
meeting spaces have been specially designed so that you
can meet and collaborate with your colleagues in a fully
equipped professional environment.

Location
The campus is less than a 5-minute walk from Liverpool
Street station - a major bus, underground and mainline
rail hub with excellent connections to airports. East India
House is located on the exclusive Devonshire Square
Estate with shops, cafés, restaurants and street markets
within the immediate area, as well as some of London’s
leading sports facilities.

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 www.coventry.ac.uk/londoncampus 13

Accommodation
Accommodation Support Service
Making the decision about where to live during your time
at Coventry University London Campus is one of the
most important you’ll make. And to help you make your
decision, our Accommodation Support Team is here to
assist you. There are lots of accommodation options in
and around London. Depending on your preference and
budget, we can help you find a suitable house or flat share,
or one of our guaranteed places in Halls of Residence
located close to the campus.

The cost of accommodation varies widely depending

on the type and location. When you are looking for
accommodation, it is important to consider how close you
want to be to public transport links as well as the extensive
cultural and social scene that London has to offer including
shops, museums, theatres, bars and restaurants. We
would advise you to book well in advance to ensure you
secure your preferred accommodation option.

At Coventry University London Campus, we can offer you

the following services:

Halls of Residence
CULC has agreements with companies such as
Liberty Living, which provide purpose built student
accommodation with a range of room options to suit your
budget. Studio rooms often include basic kitchen facilities,
while en suite rooms require you to share the kitchen
facilities with other students. To help you budget your
living expenses, all costs such as internet and utility bills
are included in the price and facilities generally include a
gym, launderette and common social areas. The Halls of
Residences are in locations close to the campus as well
as further out of the city to offer you a full set of options.
Get in touch with the Accommodation Support Team for
more information and to take advantage of our guaranteed
places.
Flat or house share
If you prefer to rent a house or flat, our Accommodation
Support Team can connect you with approved agents
and available properties, and assist you through the
process of securing a property. We can also put you in
contact with other students who are looking to share
accommodation prior to your arrival in London. This
type of accommodation is often a cheaper option than
a fully serviced room. It is important to bear in mind that
in addition to your rent you will also have to pay for other
costs including utility bills and internet charges.

General Advice
You might be planning to live with friends or family, or
prefer to find your own accommodation. We are always
on hand to help with any practical advice on living in and
getting around London.

For details on how to apply for accommodation, or advice

and guidance on rents and facilities, you can contact us
via email. Our address is:
london_accommodation@coventry.ac.uk
14

Programmes and Entry Requirements

Programme Structure
Postgraduate programmes are full-time with start dates
in October, January, April and July. Undergraduate
programmes are full-time with start-dates in October and
January. The academic year is split into four terms or
quadmesters. Each quadmester is 10 weeks, followed
by a short break. This offers you the opportunity to start
your programme at a time to suit you and allows you to
complete the programme within the minimum duration
possible. You can also choose to intermit for a quadmester
should you wish to undertake additional work experience
(subject to visa restrictions).

Entry Requirements
BA (Hons) Top-up Programmes
Associate degree, HND or equivalent qualification (with
merit profile) in a similar subject
English language IELTS 6.5 or equivalent

MBA Programmes
A second class honours degree (2:2) or above
English language IELTS 6.5 or equivalent
No work experience required

BA (Hons) Top-up Programmes

Our BA (Hons) Top-up programmes are:
Global Business (LONU004)
Global Marketing (LONU005)
Accounting and Finance for International Business (LONU001)
The Top-up programmes are delivered over three quadmesters and you can choose to begin your programme in
October and January. All students study three core modules and three programme specific mandatory modules.

Quadmester 1
Core 1 Core 2
10 weeks
(Start dates in October International Business Strategy Developing Business Practice
and January)

Quadmester 2 Core 3
10 weeks Workplace Project or Mandatory 1
(Start dates in January Work-based Project
and April)

Quadmester 3
10 weeks Mandatory 2 Mandatory 3
(Start dates in April and
July)

Students on the Top-up programme study for 3 of the 4 quadmesters in each year
 www.coventry.ac.uk/londoncampus 15

MBA Programmes
Our MBA programmes are:
MBA Global Business (LONT003)
MBA Global Financial Services (LONT006)
MBA International Engineering Management (LONT010)
MBA International Human Resource Management (LONT008)
MBA International Marketing (LONT004)
MBA Oil and Gas Management (LONT005)

The MBA programmes are delivered over four quadmesters and you can choose to begin your programme in
October, January, April or July. All MBA students study five core management modules, four mandatory modules
and an internship or project.

Core 1 Core 2 Core 3 Core 4

Quadmester 1 Advanced Sustainable Leading in a Finance, Funding
Business Strategy from Changing World and Legislative
10 weeks
Practice Planning to Frameworks for
Implementation Success

Core 5
Quadmester 2
Marketing in a Mandatory 1 Mandatory 2
10 weeks
Global Age

Quadmester 3
10 weeks Mandatory 3 Mandatory 4

Quadmester 4
Organisation Internship or Consulting Project or Dissertation
10 weeks
16

Top-up Programmes
CULC Top-up programmes allow entry to the final year of
a BA degree programme for students from outside the UK Devonshire Square Estate
who have a sound background of study and knowledge.
Students undertake in-depth study of particular areas
of business interest dependant on previous study and
knowledge, and help to prepare them for a career in
international business and management. In addition it will
also enable them to improve their communication, English
language, interpersonal and life-long learning skills.

The aims of the BA (Hons) Top-up programmes are:

1. To develop a range of valuable transferable skills for

employment and career development

2. To develop English language skills to be able to work

successfully in the international business environment

3. To develop a sound knowledge of business issues

and trends in the international context, applying theory
to practice where appropriate

4. To develop or enhance career prospects in the

international business arena

Upon successful completion of our BA (Hons) Top-up

programmes, you will be eligible to proceed onto one of
our of leading edge MBA programmes.

BA (Hons) GLOBAL BUSINESS Top-up

The BA (Hons) Global Business Top-up has been developed for students with an appropriate pre-qualification and is
designed with a specific focus on business in an international context.

Quadmester 1 Core 1 Core 2

10 weeks International Business Strategy Developing Business Practice

Quadmester 2 Core 3
Mandatory 1
Workplace Project or
10 weeks International Finance
Work-based Project

Quadmester 3 Mandatory 2 Mandatory 3

10 weeks International Marketing Strategy International HRM

Students on the Top-up programme study for 3 of the 4 quadmesters in each year
 17

BA (Hons) GLOBAL MARKETING Top-up

The BA (Hons) Global Marketing Top-up has been developed for students with an appropriate pre-qualification and is
designed for students to gain an understanding of marketing in a global context.

Quadmester 1 Core 1 Core 2

10 weeks International Business Strategy Developing Business Practice

Quadmester 2 Core 3
Mandatory 1
Workplace Project or
10 weeks International Marketing Strategy
Work-based Project

Quadmester 3 Mandatory 2 Mandatory 3

10 weeks Marketing Communications Advanced Marketing Strategy

Students on the Top-up programme study for 3 of the 4 quadmesters in each year

BA (Hons) ACCOUNTING AND FINANCE FOR INTERNATIONAL BUSINESS Top-up

The BA (Hons) Accounting and Finance for International Business Top-up has been developed for students with
an appropriate pre-qualification. The programme has been designed for students to gain an understanding of how
accounting and finance operate in an international context and to prepare for a career in international finance.

Quadmester 1 Core 1 Mandatory 1

10 weeks Developing Business Practice International Finance

Quadmester 2 Mandatory 2
Mandatory 3
Management Accounting for
10 weeks Financial Management
Business Decisions

Quadmester 3 Mandatory 4 Mandatory 5

10 weeks Audit and Internal Control International Corporate Reporting

Students on the Top-up programme study for 3 of the 4 quadmesters in each year
18

BA (Hons) Top-up Modules

International Business Strategy
Code: LON301BUS
The international environment is complicated by pressure for
business to globalise, to overcome cultural barriers and to
accept high levels of risk in some markets. This module aims to provide students with an
understanding of the challenges of international business and of the strategic issues facing
businesses.

Developing Business Practice

Code: LON302BUS The transition into learning at a new level poses all students a
differing level of challenge. The aim of this module is to ensure
students have a clear understanding of the requirements of the final year of undergraduate
study and provides them with a range of skills that will enable them to navigate their
programme of study with the greatest chance of success.

Workplace Project/Work-based Project

Code: LON303BUS At CULC we are committed to ensuring
students have ‘a real business experience’.
A key element of this is the opportunity to gain work experience and have the chance to
put theory into practice in a real business environment. This can be in any area of business
(including sales and marketing, finance and human resource management), usually in the
UK but occasionally overseas. Students may choose the area of work. We encourage
all students to apply for workplace projects, which are relevant to their studies and, if
possible, match their career aspirations.

Canary Wharf, London’s new Financial District

 www.coventry.ac.uk/londoncampus 19

International Finance
Code: LON304BUS
The aim of this module is to provide students with an understanding of the
international dimension of finance and how this impacts upon business.
By the end of this module students should appreciate the workings and operation of
currency derivatives markets, the international money and capital markets and the
principles of currency risk management.

The subject matter of the module includes study of currency markets, international
parity conditions, international money and capital markets, the nature and importance of
currency risk and strategies for managing currency risk.

International Human Resource Management

Code: LON305BUS
The aim of this module is to provide
students with an overview of what
Human Resource Management (HRM) is, how they can apply the key concepts in their
own work contexts and the contingencies affecting it.

Students will be equipped with a critical understanding of the key human resource
management processes, including the recruitment and selection of staff, their training and
development, and the ways in which their performance can be assessed and rewarded.

International Marketing Strategy

Code: LON312BUS
This module introduces students to the various aspects
of international marketing with the principal objective
of developing skills in the identification, analysis and solution of problems encountered
in international marketing theories and the development of international marketing
strategies.
20

Marketing Communications
Code: LON306BUS
This module will provide an insight into the discourse of
marketing communications and enable students to develop
a critical appreciation of marketing communications theory and practice. It will offer an
insight into how the media planning function works with the other communication areas
in order to produce communication campaigns that deliver on business and marketing
objectives.

Advanced Marketing Strategy

Code: LON307BUS
This module will help students identify opportunities and
target markets, position brands and form the basis for
competing and growth strategies necessary to an organisation´s sustainable future.
Even in organisations recognising the role of strategising, there is often poor
implementation planning and ineffective roll-out of the determined strategy. This module
will support students in the development of the necessary skills to overcome such issues.

Management Accounting for Business Decisions

Code: LON308BUS
Important aims of this module
are for students to gain an
understanding of the limitations of Management Accounting techniques. In order to do
this, students must first understand what the techniques try to do and how they do it. In
addition, students are introduced to the behavioural aspects of Managerial Accounting
in areas such as transfer pricing, divisional performance and business performance
management. This module also looks at current controversial issues such as the use of
activity-based costing as opposed to absorption costing.
 www.coventry.ac.uk/londoncampus 21

Audit and Internal Control

Code: LON382ACC
The module builds on and requires knowledge and understanding
of financial accounting and reporting developed earlier in
the programme. Its aim, for different business entities, operating in an international
environment, is to develop understanding and critical evaluation of internal control risks
and organisational responses, as well as audit processes and their application in the
context of the external regulatory framework. Subject to accreditation, the module will
enable students to gain exemptions from some professional accounting qualification
papers.

International Corporate Reporting

Code: LON380ACC
The focus of this module is international corporate
reporting and its detailed aims are to ensure students
understand and are able to apply the main provisions of international accounting
standards, as well as, prepare financial statements for various business combinations.
Subject to accreditation, the module will enable students to gain exemptions from some
professional accounting qualification papers.

Financial Management
Code: LON311BUS
Students will become familiar with the major strands of financial management
theory and attempt to apply the theory to real world applications.

The objective is to familiarise students with the major strands of financial management
theory and to attempt to apply the theory to real world applications. All major areas
of financial management will be covered including fixed and working capital asset
management, capital investment, the financing of the company, the valuation of companies
and the measurement and evaluation of performance in financial terms. Underlying the
entire module will be the relationship between risk and the rate of return.

Bank of England
22

MBA Programmes
The international business environment is changing and
a new and very different market reality is emerging. The
students of today need to adopt flexible patterns of
thinking and behaviour to succeed as the managers of
tomorrow.
The Coventry University London Campus Masters in
Business Administration programme has been designed
to explore in detail the nature and implications of these
changes and provide students with the skills and mindsets
that will allow them to operate effectively within, and lead,
the organisations of the future.
Our courses focus not just on the issues of leadership and
organisational behaviour, but also on the ways current
managerial paradigms might be re-thought and new
patterns of thinking implemented. Conventional theories
are questioned and replaced with new and developing
perspectives and insights. Students will have the
opportunity to acquire high-level expertise in the strategic
business and commercial competencies needed for an
international context.
Our MBA Programme is intensive and demanding so that
students develop the skills needed to operate effectively
within the global market place. All MBA students will be
provided with the required reading material for all taught
modules.

MBA – GLOBAL BUSINESS

The MBA Global Business has been designed to explore in detail the nature and implications of the far-reaching
changes affecting the international business environment and provide students with the skills and mindsets that will
allow them to operate within and lead the organisations of the future.

Core 1 Core 2 Core 3 Core 4

Quadmester 1 Advanced Sustainable Leading in a Finance, Funding
Business Strategy from Changing World and Legislative
10 weeks
Practice Planning to Frameworks for
Implementation Success

Core 5 Mandatory 1 Mandatory 2

Marketing in a Project From Local
Quadmester 2 Global Age Management to Global:
10 weeks Strategies for
International
Development

Mandatory 3 Mandatory 4
Quadmester 3 Managing Global Human
10 weeks International Resource
Trade Strategies

Quadmester 4
Organisation Internship or Consulting Project or Dissertation
10 weeks
 www.coventry.ac.uk/londoncampus 23

MBA – GLOBAL FINANCIAL SERVICES

The MBA Global Financial Services has been designed to equip students with a deep and broad critical knowledge,
conceptual understanding and competence in the increasingly complex and fast-moving world of international
financial markets.

Core 1 Core 2 Core 3 Core 4

Quadmester 1 Advanced Sustainable Leading in a Finance, Funding
Business Strategy from Changing World and Legislative
10 weeks
Practice Planning to Frameworks for
Implementation Success

Core 5 Mandatory 1 Mandatory 2

Quadmester 2 Marketing in a Banking Global Financial
10 weeks Global Age Regulation & Markets
Risk

Mandatory 3 Mandatory 4
Quadmester 3 Financial International
Enterprise Accounting
10 weeks and Social Perspectives
Responsibility

Quadmester 4
Organisation Internship or Consulting Project or Dissertation
10 weeks
24

MBA – INTERNATIONAL MARKETING

The MBA International Marketing has been designed to equip students for a career in international marketing
by developing the critical knowledge and competencies in the identification, analysis and solution of problems
encountered in international marketing and the development of international marketing strategies.

Core 1 Core 2 Core 3 Core 4

Quadmester 1 Advanced Sustainable Leading in a Finance, Funding
Business Strategy from Changing World and Legislative
10 weeks
Practice Planning to Frameworks for
Implementation Success

Core 5 Mandatory 1 Mandatory 2

Quadmester 2 Marketing in a Retail Marketing Buyer Behaviour
Global Age Management Analysis: the
10 weeks Psychology of
Buying

Mandatory 3 Mandatory 4
Quadmester 3
Alternative Creativity
10 weeks
Markets

Quadmester 4
Organisation Internship or Consulting Project or Dissertation
10 weeks
 www.coventry.ac.uk/londoncampus 25

MBA – INTERNATIONAL ENGINEERING MANAGEMENT

The MBA International Engineering Management has been designed to address the new and very different market
reality of contemporary manufacturing companies, equipping students with the critical knowledge and skills to
facilitate the achievement of long-term profitability within manufacturing companies.

Core 1 Core 2 Core 3 Core 4

Quadmester 1 Advanced Sustainable Leading in a Finance, Funding
Business Strategy from Changing World and Legislative
10 weeks
Practice Planning to Frameworks for
Implementation Success

Core 5 Mandatory 1 Mandatory 2

Quadmester 2 Marketing in a International Managing
10 weeks Global Age Manufacturing International
Strategy Trade

Mandatory 3 Mandatory 4
Entrepreneurship The
Quadmester 3 and Innovation Environment
in the and
10 weeks Manufacturing Sustainability:
Sector an Industry
Perspective

Quadmester 4
Organisation Internship or Consulting Project or Dissertation
10 weeks

Devonshire Square Estate

26

MBA – OIL AND GAS MANAGEMENT

The MBA Oil and Gas Management is ideal for those already working in or associated with the energy sector.
The programme is designed to equip students with the appropriate management skills and knowledge to undertake
a leadership role in the oil and gas industry, one of the world’s fastest growing and most dynamic sectors.

Core 1 Core 2 Core 3 Core 4

Quadmester 1 Advanced Sustainable Leading in a Finance, Funding
Business Strategy from Changing World and Legislative
10 weeks
Practice Planning to Frameworks for
Implementation Success

Core 5 Mandatory 1 Mandatory 2

Quadmester 2 Marketing in a International Project
10 weeks Global Age Environmental Management
Law

Mandatory 3 Mandatory 4
Integrated The Impacts
Quadmester 3 Emergency of Oil
10 weeks Management Production in
the Developing
World

Quadmester 4
Organisation Internship or Consulting Project or Dissertation
10 weeks

Devonshire Square Estate

 www.coventry.ac.uk/londoncampus 27

MBA – INTERNATIONAL HUMAN RESOURCE MANAGEMENT

The MBA International Human Resource Management has been designed to prepare students for successful careers
in the strategic management and development of people in the complex and fast-changing environment of the
contemporary workplace.

Core 1 Core 2 Core 3 Core 4

Quadmester 1 Advanced Sustainable Leading in a Finance, Funding
Business Strategy from Changing World and Legislative
10 weeks
Practice Planning to Frameworks for
Implementation Success

Core 5 Mandatory 1 Mandatory 2

Quadmester 2 Marketing in a International New Technology
Global Age Organisational at Work
10 weeks Design and
Development

Mandatory 3 Mandatory 4
Quadmester 3
Global HRM Developing
10 weeks
Strategies People

Quadmester 4
Organisation Internship or Consulting Project or Dissertation
10 weeks
28

MBA Modules
Advanced Business Practice
Code: LCM001
The transition into learning at a new level poses all students a
differing level of challenge. The aim of this module is to ensure
students have a clear understanding of the requirements of postgraduate study and
provide them with a range of skills that will enable them to navigate their programme of
study with the greatest chance of success.

Sustainable Strategy - from Planning to Implementation

Code: LCM002
This module
challenges concepts
of strategy, its scope, purpose and outcomes and provides a practical outline of a number
of different approaches to strategic management. To be effective, strategic managers
need to know the particular strengths and weaknesses of each approach and recognise
where and how they might be used with advantage. This module will prepare students to
engage critically with strategy in the workplace.

Leading in a Changing World

Code: LCM005
In a volatile and unpredictable economy and even in good
times, leaders must demonstrate extraordinary performance
to their employees, customers, shareholders and other stakeholders. The ability to lead
sustainable strategic change is a key characteristic of effective senior managers and
executives. This module examines the knowledge, skills, behaviours and techniques of
leadership and explores the role of leadership in relation to other business themes such as
strategy, innovation and organisational development.

Finance, Funding and Legislative Frameworks for Success

Code: LCM004
The aim of this
module is to
explore key accounting and finance practice and the associated decision-making tools
within organisations. It will cover the nature of accounting and finance tools within a variety
of business environments and consider appropriate management techniques to help
identify strategic options.
 www.coventry.ac.uk/londoncampus 29

Marketing in a Global Age

Code: LCM003
This module explores marketing: the application of marketing
techniques and concepts to a number of different environments.
It analyses the nature of marketing, the core concepts, techniques and processes.
Students will learn to appreciate the complexity of managing marketing and applying
theory in practice, assess the effectiveness of marketing, discuss some of the difficulties
in implementing marketing as well as the general ethical issues that arise from its use.
Students will also appreciate how different aspects of marketing relate to and interact with
each other.

Internship Individual Consulting Project

Code: LPM001 Code: LPM002
In our consultations with business
leaders and prospective MBA students, they told us how much
Group Consulting Project work experience matters. CULC is committed to offering students a
work experience opportunity for up to 10 weeks. This experience will
Code: LPM003 provide an opportunity:

• For first-hand experience of the business and working culture of an organisation

• To work independently on a significant, managerial issue with your employer’s support

and academic guidance

• To create management reports for multiple stakeholders

• To build commercial awareness and understanding in the context of decision-making

• To develop more effective communication and presentation skills

• To build up a stronger set of personal and professional skills

Work experience at CULC can be undertaken in a variety of ways; an internship, an

individual consultancy project or a group consulting project.

Dissertation
Code: LPM004
As an alternative to completing an internship or Consulting Project, the dissertation
forms a substantial part of the overall study leading to the MBA and is an opportunity
for work experience related to the in-depth study of an organisation. The dissertation
should draw on the intellectual and analytical skills and knowledge developed during the
programme. The module also provides an opportunity for students to develop their interest
in a particular area related to their career aspirations and to demonstrate an ability to
undertake individual research.
30

Project Management
Code: LOG001
The unprecedented pace of change, which organisations have experienced
over the last three decades, has transformed organisational structures,
business processes, roles and responsibilities, distribution channels, and the use of IT.
In most cases, this transformation has been achieved by treating the desired change as
a project. Projects typically account for 50% of all work carried out across organisations.
This module critically evaluates the growing importance of project management in todays
business environment.

From Local to Global: Strategies for International Development

Code: LIM002

As businesses are forced into identifying new markets to achieve growth, the ability to
critically evaluate market entry strategies becomes key to success. This module has been
designed to help students identify potential countries for a company’s selected products
or services; to conduct a situation analysis of a company; to identify global market
opportunities; and to select best markets.

Managing International Trade

Code: LIM003
This module aims to provide students with an introduction to
the main issues in international trade from an operative point
of view. In addition to reviewing the main actors, regulations and institutions involved,
and analysing world trade exchanges and characteristics, students will also have the
opportunity to engage in the technical and operational aspects of international trade.
 www.coventry.ac.uk/londoncampus 31

Global HRM Strategies

Code: LHR004
This module considers the political, economic and social factors that
impact on international human resource management and employee
relations. Students will identify the human resource challenges and opportunities that
face multinational enterprises, such as how national and regional differences impact
on the employment relationship. Students will evaluate international human resource
management strategies and policies in a range of operational areas.

Banking Regulation & Risk

Code: LFB001
The recent banking crisis has motivated heightened discussion of
the merits of bank regulations used to minimise the risk of bank
distress and intervention tools to mitigate its effects. In this module, students will study
technical aspects of bank regulation, supervision and intervention to resolve crises.

Global Financial Markets

Code: LFM002
The aims of this module are to enable students to understand the
characteristics and organisation of the international financial markets
and to identify their potential uses in business situations. The module also aims to enable
students to identify the potential risks and dangers in the use of these markets.

Financial Enterprise and Social Responsibility

Code: LFM003
Contemporary organisations can
no longer afford to view business
ethics only in terms of administrative compliance with legal standards and adherence to
internal rules and regulations. This module examines the relationship between financial and
accounting practice and these social responsibilities.
32

International Accounting Perspectives

Code: LFM004
With the increasing globalisation of accounting
regulation, knowledge of the requirements of
the International Accounting Standards is now essential to anyone studying international
business. This module aims to deepen and broaden students’ technical competence,
critical knowledge, and conceptual understanding of global financial reporting, and to help
apply this knowledge in increasingly complex situations.

Retail Marketing Management

Code: LMM001
This module provides students with a foundation in the
theoretical and practical aspects of retail marketing and
describes the importance, organisation and composition of the contemporary retail sector.
It also provides them with an understanding of the elements of the retail marketing mix and
considers the influence of the socio-economic environment and the field.

Buyer Behaviour Analysis: the Psychology of Buying

Code: LMM002
This module introduces
students to the study
of consumer behaviour. The various determinants of behaviour are examined and the
applications of theory are considered and critiqued. The primary aim is to provide students
with an understanding of consumer behaviour and how this knowledge can be used to
inform commercial decisions.

Alternative Markets
Code: LMM003
The module introduces students to growing areas of marketing application
through a study of real-life social marketing practices. In this module,
students will develop their understanding of the challenges, differences and difficulties
of this new area and will enhance their understanding of the differences of practices for
commercial and non-commercial purposes.
 www.coventry.ac.uk/londoncampus 33

Creativity
Code: LMM004
This module provides a critical introduction to the study of creativity in a business
context. Students will learn to critically assess the need for creativity in management
and business and understand the theories underlying creative approaches. Students will
evaluate the techniques for effectively and creatively solving managerial problems in ways
that are acceptable to national and organisational cultures.

International Manufacturing Strategy

Code: LEM001
This strategy-level module focuses on facilitating
the achievement of long-term profitability within
manufacturing companies. It recognises the emergence of a new and very different market
reality that places very different demands on managers in terms of patterns of thinking
and their behaviour. The module therefore helps develop skills and mindsets that will allow
students to operate within and lead the manufacturing organisations of the future.

The Environment and Sustainability: an Industry Perspective

Code: LEM003
This module
aims to
address the issue of environmental responsibility, industry’s impact on the planet and the
growing need for business to provide sustainably designed, manufactured and delivered
products whilst at the same time improving operating performance adding shareholder
value and creating wealth.

Lloyds of London, Financial District

34

Entrepreneurship and Innovation in the Manufacturing Sector

Code: LEM004

With the changes in the global business environment, there is a growing importance of
small to medium enterprises (SMEs) as original equipment manufacturers and as tier
suppliers within the supply chain. This module aims to provide students with a solid
understanding of the theory, practices and importance of entrepreneurship in not only
larger multinational organisations but within SMEs as well.

International Environmental Law

Code: LOG004
Many environmental problems require an international
response. This module aims to provide students with
an insight into international environmental law with a focus on the general themes and
principles in this area, the law relating to the protection of biodiversity, and that which
endeavours to prevent or at least minimise the impact of transfrontier pollution.

Integrated Emergency Management: Practice and Issues

Code: LOG002
This highly critical
module examines
the emergency management practices undertaken over the last decade. Students will
identify the related issues and discuss possible solutions in order to propose ways in
which emergency management might address the future issues more effectively.
 www.coventry.ac.uk/londoncampus 35

Impacts of Oil Production in the Developing World

Code: LOG003
This module considers
the different aspects of
oil diplomacy, together with the diplomatic consequences of the domination of the oil
industry by the large multinational oil companies, and the impact of the formation of the
Organization of Petroleum Exporting Countries (OPEC). It also considers the role of oil
diplomacy in broader themes in international relations, such as imperialism, the role of
multinational corporations in the world economy, Third World nationalism, the changing
relationships between the developed and developing nations, and the consequences of
the Cold War and perceptions of national security for the conduct of oil diplomacy.

International Organisational Design and Development

Code: LHR001
This module focuses
on the theories and
techniques of organisational development (OD) and change. It defines a number of key
concepts in this area of study, including: organisational structure and culture; action
research; and models of planned organisational change.

New Technology at Work

Code: LHR002
Physical labour and the use of machinery at work have been closely
entwined since the birth of the Industrial Revolution. The design and
use of technology has been a central issue for organisational psychology since the initial
days of the discipline. This module focuses on the psychological, social and organisational
issues involved in the development and use of computer-based technologies at work.

Developing People
Code: LHR003
This module aims to provide a grounding in the strategic management and
development of people in organisations. Students will gain an understanding
of business strategy in order to formulate appropriate human resource strategies. This
module will take a macro to micro view of the human resource function and encourage
students to apply theory to practice in order to develop the professional skills needed to
operate effectively as a human resource business partner to line management.
36
English Language Requirements and
Support for Overseas Students
All programmes require students, where English is not their
first language or where their undergraduate studies were
not conducted or assessed in English, to have achieved an
IELTS score of at least 6.5 or equivalent prior to entry.
It is important in subjects like management, business,
marketing, finance or human resource management
that students are able to express their ideas clearly and
communicate with other students. Reading and writing
skills are equally important. Furthermore, companies
will be reluctant to offer internships to students whose
command of spoken or written English is weak. Therefore,
CULC believes that English proficiency is an essential
precondition for personal success in our programmes and
the wider world of work.
‘My IELTS score is currently 6. Can I still enrol on
a Masters course at Coventry University London
Campus?’
Provided your IELTS score is at least 6 and that you
agree to undertake and satisfactorily complete a 5 week
pre-sessional course in English, you will be enrolled on
your chosen programme provided that you meet the other
entry criteria.
A 5-week academic English and study skills course
commences in central London in late-August every year in
preparation for BA (Hons) Top-up or Masters programmes
which start in October. This course is for students who
currently have IELTS 6 and want to raise their IELTS
score to the minimum English necessary to progress
satisfactorily on postgraduate Business programmes.
The course will help you to make a good start to your
academic studies. A second 5 week English course
starts in November in central London in preparation
for programmes commencing in January. Again, these
courses are for students who currently have IELTS 6
and want to raise their IELTS score to the minimum
English necessary to progress on postgraduate Business
programmes.
‘My IELTS score is currently 5.5. Can I still enrol on
a Masters course at Coventry University London
Campus?’
Students who have an IELTS score of 5.5 must enrol on a
10 week pre-sessional English Course that runs in central
London in July and October. This course is suitable if you
already have an upper intermediate standard of English but
need to develop fluency and increase your knowledge of
the language before starting your course.
‘My IELTS score is currently 5. Can I still enter on
a Masters course at Coventry University London
Campus?’
Students who have an IELTS score of 5 must enrol on a
20 week English course starting either in January or April
in central London. Provided you satisfactorily complete the
course, you will then be enrolled on your chosen academic
programme, subject to meeting the other entry criteria.
Students undertaking the 5/10/20 week English courses
will be charged an additional fee.
Contact information
For further details, options, fees and information about
how to apply for English courses, visit the website:
www.coventry.ac.uk/londoncampus
email CULC@coventry.ac.uk
 www.coventry.ac.uk/londoncampus 37

Arrival & Orientation

Start Dates
Postgraduate courses start on:
6 October 2010
5 January 2011
6 April 2011
6 July 2011

Undergraduate courses start on:

6 October 2010
5 January 2011

Induction
At CULC we are committed to providing you with a ‘real-
business experience’ from the outset and this begins
with your formal 3-day orientation (usually Wednesday,
Thursday and Friday). In the same way that an employer
provides you with an induction before you begin your new
job, our CULC Induction makes sure that you have:

• received and completed all the necessary Devonshire Square Estate

paperwork to register as a student of CULC

• access to all the required resources to support

your programme of study

• an opportunity to meet your fellow students and

key administrative and academic staff

• become familiar with your working environment,

including a tour of the campus and introduction to
our virtual learning environment (Moodle)

• understood the aims of your programme of study

and have a clear understanding of the expectations
of you as a CULC student

• begun your first module (Advanced Business

Practice for postgraduate students or Developing
Business Practice for undergraduate students)
which starts with an evaluation of yourself as a
learner in order to identify your strengths and
weaknesses and create your own development
plan

• received answers to all your questions and are

ready to study

You will also be given the opportunity to join a tour of

London to familiarise yourself quickly with your local
environment.
38
Fees and Discounts
Tuition Fees for 2010/2011
MBA programmes £12,500
BA (Hons) Top-up programmes £9,560
Discounts
Early Payment
At Coventry University London Campus we understand
that undertaking Higher Education overseas is a major
financial decision. That’s why we offer Early Payment
Discounts for those students who plan ahead and submit
the first instalment of their tuition fees in advance.
• Students that pay their 33% deposit 13 weeks prior
to course start date will be eligible for a £750
discount. For example, for the October 2010 start, Terms and Conditions
students paying by 4 June 2010 will be eligible.
• Students that pay their 33% deposit 9 weeks prior to
course start date will be eligible for a £500 discount.
For example, for the October 2010 start, • The Early Payment Discount deadline is deemed to
students paying by 30 July 2010 will be eligible.
Alumni
Alumni students holding Coventry University full honours
degrees will receive a discount of £500 from the full-time
fees payable for their postgraduate programme, providing
they enrol within 12 months of graduating from Coventry
University.
• The number of discounts available on each scheme
is limited, so students are encouraged to apply for
their course early
have been met if the applicant has paid a 33%
deposit by the deadline. A further 33% will be
required at enrolment and the remainder at the start
of the second semester
• No fee reductions may be given outside of the terms
and conditions without approval from the Director of
the Coventry University London Campus
• All fee reductions are applied to the final instalment
of tuition fees. So, for example, the full 33% deposit
must be paid 13 weeks or 9 weeks, which ever
applies for an applicant to claim the Early Payment
Discount
• Students who do not pay their second and third
instalments lose the entitlement to a fee
reduction
• All fee reductions will be awarded by and made at
the discretion of Coventry University London
Campus
 www.coventry.ac.uk/londoncampus 39

How to Apply How to Pay

Visit www.coventry.ac.uk/londoncampus where you will
be able to download an application form and checklist.
Alternatively email LondonCampus.io@coventry.ac.uk or
call +44 (0)24 7615 2929
The university will need the following information in order to
make a decision on your application:
1. All academic transcripts
2. Copies of degree/diploma certificates or work
reference if employed
3. One academic reference
4. An English language test score (IELTS/TOEFL etc)
5. Your personal statement
Full-time international students (non-EU) studying at
Coventry University London Campus are required to
pay 66% of the published tuition fee before enrolment.
Students who do not pay will not be allowed to enrol.
he remaining 34% must be paid 12 weeks after the
T
course start date.
We accept the following methods of payment:
- Bankers draft
- Credit card
- Bank transfer
When making a payment, the full name, date of birth
and student identification number of the student must be
included.
Bank transfers can be sent direct from your bank to ours.
The details are:

6. Copy of your current passport NATWEST

24 Broadgate
It is important that you send this information to us - either Coventry
paper copies by mail or scanned and emailed - as soon as CV1 1ZZ
possible. The University will assess your application and, if United Kingdom
the application is complete, will endeavour to respond with
Sort Code: 56-00-45
a decision within 2 working days.
Account Number: 31090060
Account Name: Coventry University London Campus
Swift Code: NWBKGB2L
IBAN No: GB98NWBK56004531090060

To notify us that payment has been made please email

tuition.io@coventry.ac.uk

For Further Information please contact:

International Office
Phone 0044 (0) 24 7615 2152
Fax 0044 (0) 24 7615 2175

Finance Office
tuition.io@coventry.ac.uk
Phone 0044 (0) 24 2476 152282
Fax 0044 (0) 24 2476 152276

Please have your student ID number ready when you

contact us.
40

Course Index
Top-up Programmes

BA (Hons) Accounting and Finance for International Business 17

BA (Hons) Global Business 16

BA (Hons) Global Marketing 17

MBA Programmes

MBA Global Business 22

MBA Global Financial Services 23

MBA International Engineering Management 25

MBA International Human Resource Management 27

MBA International Marketing 24

MBA Oil and Gas Management 26

Please read carefully

Coventry University London Campus (CULC) offers the information contained in this
prospectus as a guide only and it does not constitute a contract and is not binding
on prospective students or the University. While the University makes every effort to
check the accuracy of the factual content at the time of publication, some changes will
inevitably occur in the interval between publication and the academic year to which the
prospectus relates.

Applicants should therefore not rely solely on this prospectus and should contact the
International Office on +44 (0)24 7615 2929 or visit www.coventry.ac.uk/londoncampus
for up-to-date information concerning course content and accreditation, course fees,
discounts and entry requirements for the relevant academic year.
Contact details
International Office
Tel: +44 (0)24 7615 2929
Email: LondonCampus@coventry.ac.uk
www.coventry.ac.uk/londoncampus