Professional Documents
Culture Documents
Work Experience 8
Employability Skills 10
Leadership Lectures 10
Your Campus 12
Accommodation 13
Top-up Programmes 16
MBA Programmes 22
MBA Modules 28
How to Apply 39
How to Pay 39
Course Index 40
Devonshire Square Estate
www.coventry.ac.uk/londoncampus 3
Welcome
to a real business experience
C
oventry University is serious about We will also equip you with the necessary
business. Already one of the largest skills to secure future employment by offering
providers of business related degree essential training in key areas such as CV writing,
courses in Europe, we are now expanding our presentation skills and interview techniques.
distinguished portfolio even further.
Preparation for the world of work is embedded
From September 2010 we are offering a range into the DNA of our innovative courses. Each one
of preeminent MBA courses and final year top- has been developed or adapted specifically for
up degrees in London. If you are looking for a students on our London campus. Using leading
metropolitan experience, we believe there is no industry experts, we have created intensive and
better place to learn about business than to study bespoke courses that are focused on grooming
and work in the heart of the world’s financial students for successful international business
markets; in a City that is a global trading centre. careers.
This vibrant, culturally diverse city is a fantastic All our programmes are infused with work-related
setting for students to immerse themselves in both activity and supported by our Leadership Lecture
the academic and practical side of the business series with high-profile business figures.
world.
While we know this is an exciting opportunity, we
Studying at Coventry University London Campus, also fully understand the challenges of moving to
you will not only be located near to the home of another country to continue your education.
government and the centre of finance and trade; That’s why we are also offering an exclusive
you will also be surrounded by the many theatres, start-up pack that includes the learning materials
museums and galleries that contribute to the rich to ensure you are fully equipped as a business
heritage of the capital. professional from the outset.
Your employability is our priority, and so we are Our unrivalled package is delivered by an
committed to offering students on our London institution with strong foundations in educating
campus real work experience alongside an business leaders. Our partnerships and
excellent study programme. This unique offer relationships with leading global brands, our
ensures our students gain substantial insight into a applied research and our award-winning enterprise
real business and graduate with the qualifications culture all make Coventry University London
and skills to make an immediate impact with any Campus the definitive place to experience real
new employer. business.
4
Across the next few pages we describe, in detail, the Postgraduate students who meet threshold performance
unique strands of activity which combine to deliver the requirements are guaranteed an internship or employer
CULC experience: consulting project opportunity.
”
by real business experience.”
Mike Short
Vice President
Research and Development at O2
6
Internationally oriented
At CULC, we take an internationally oriented perspective
since few organisations operate solely in a single
geographic area or culture. Our modules reflect the
changing nature of the global market place as well as the
skills and experience of our faculty, staff and students. As
tomorrow’s managers and leaders, you need to be able to
operate effectively across national and cultural boundaries.
Intercultural fluency is one of the key skills you will develop
throughout your programme of study to enable you to
work successfully in the organisations of the future.
Technology enabled
Your learning at CULC will be underpinned and supported
by the latest developments in technology. Our systems
and infrastructure will enable you to collaborate and
study efficiently with your peers, your tutors and your
future employers using the best in teaching and learning
technologies.
Work Experience
Business leaders and students tell us that work
experience matters. At CULC, we are building on the
longstanding relationships the University has fostered with
leading organisations in the UK and around the world.
The University’s MBA students benefit from the varied
relationships we have with industry and this results in a
range of internships and placement opportunities with
successful companies. Current students are completing
projects and placements with Jaguar Land Rover, the
Football Association, the National Health Service and
various local authorities, public sector organisations and
charities. Further afield, students have the opportunity
to undertake an international placement - adding a rich,
cultural dimension to the real business experience. Again,
the opportunities available are wide-ranging and span
a variety of industry sectors including the automotive
and financial markets working with leading companies
operating in Europe, the US and Asia. CULC will be
offering even more of these experiences to its students.
BA (Hons) Top-up
Programmes MBA Programmes
Individual Group
Workplace Work-based
Internship 3 Consulting Consulting Dissertation
Project 1 Project 2
Project 3 Project 3
Up to 5 weeks 10 weeks
10 weeks 10 weeks 10 weeks 10 weeks
onsite at CULC
1 Students who meet threshold performance requirements are guaranteed a work experience opportunity in a host organisation.
2 Students who meet threshold performance requirements are guaranteed a real business project undertaken at CULC.
3 Students who meet threshold performance requirements are guaranteed an internship or employer consulting project opportunity.
www.coventry.ac.uk/londoncampus 9
This exceptional offer from Coventry University London What are the benefits of an internship or
Campus is based on our firm commitment to create
work-related project?
employable graduates.
• First-hand experience of the business and working
Some of our commercial partners include: culture of an organisation
”
transforming today’s students into
tomorrow’s leaders…
Sir John Egan
Chairman, Severn Trent plc
10
Employability Skills
Employability skills infuse our curriculum starting with
a core module specifically designed to assist you in
developing the skills and competencies required for your
internship or consulting project and throughout your career
in private, public and third sectors. For example, you will
develop a personal development plan and ePortfolio to
demonstrate your achievements to potential employers.
Leadership Lectures
The high-profile Leadership Lecture series involves
presentations from leading business figures. Our
reputation as well as our longstanding relationships with
major financial institutions, manufacturers and media
organisations means we can secure some of the best
business people available.
“My Masters Internship was definitely one of the most challenging individual treks of
my life. I embarked on this internship to push myself to the limits but I went beyond
those. It contributed immensely to increase my knowledge and expertise and likewise
my life experience. Capitalising on my MSc Finance, I prepared a Business Plan
and simultaneously maximised management information, automated and improved
reporting to enable accurate monitoring and decision-making.”
Luis Viera completed an internship with HeadQuarters in New Zealand on a
Coventry University MBA course. He went on to work for BNP Paribas.
12
Your Campus
Campus
East India House is part of the exclusive Devonshire All our teaching spaces are equipped with state-of-the-art
Square Estate in the heart of the City, an ideal location technology to deliver a 21st century teaching experience
for you to connect and network with major business and and prepare you for the world of work. Our Learning
financial markets. Resource and IT Centre is fully equipped to give you
access to world class learning resources to give you the
The campus comprises up to 5,000 square metres of best possible support for your studies. Even the informal
purpose built space, designed around your learning meeting spaces have been specially designed so that you
needs and our innovative teaching and learning methods. can meet and collaborate with your colleagues in a fully
The campus is a vibrant location for study, collaboration equipped professional environment.
and networking with other students and employers. We
regularly host networking events, such as our Leadership
Lecture series, to help you build your career through
developing insights and relationships with industry leaders.
Location
The campus is less than a 5-minute walk from Liverpool
Street station - a major bus, underground and mainline
rail hub with excellent connections to airports. East India
House is located on the exclusive Devonshire Square
Estate with shops, cafés, restaurants and street markets
within the immediate area, as well as some of London’s
leading sports facilities.
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www.coventry.ac.uk/londoncampus 13
Accommodation
Accommodation Support Service
Making the decision about where to live during your time
at Coventry University London Campus is one of the
most important you’ll make. And to help you make your
decision, our Accommodation Support Team is here to
assist you. There are lots of accommodation options in
and around London. Depending on your preference and
budget, we can help you find a suitable house or flat share,
or one of our guaranteed places in Halls of Residence
located close to the campus.
Halls of Residence
CULC has agreements with companies such as
Liberty Living, which provide purpose built student
accommodation with a range of room options to suit your
budget. Studio rooms often include basic kitchen facilities,
while en suite rooms require you to share the kitchen Flat or house share
facilities with other students. To help you budget your
living expenses, all costs such as internet and utility bills If you prefer to rent a house or flat, our Accommodation
are included in the price and facilities generally include a Support Team can connect you with approved agents
gym, launderette and common social areas. The Halls of and available properties, and assist you through the
Residences are in locations close to the campus as well process of securing a property. We can also put you in
as further out of the city to offer you a full set of options. contact with other students who are looking to share
Get in touch with the Accommodation Support Team for accommodation prior to your arrival in London. This
more information and to take advantage of our guaranteed type of accommodation is often a cheaper option than
places. a fully serviced room. It is important to bear in mind that
in addition to your rent you will also have to pay for other
costs including utility bills and internet charges.
General Advice
You might be planning to live with friends or family, or
prefer to find your own accommodation. We are always
on hand to help with any practical advice on living in and
getting around London.
Entry Requirements
BA (Hons) Top-up Programmes
Associate degree, HND or equivalent qualification (with
merit profile) in a similar subject
English language IELTS 6.5 or equivalent
MBA Programmes
A second class honours degree (2:2) or above
English language IELTS 6.5 or equivalent
No work experience required
Quadmester 1
Core 1 Core 2
10 weeks
(Start dates in October International Business Strategy Developing Business Practice
and January)
Quadmester 2 Core 3
10 weeks Workplace Project or Mandatory 1
(Start dates in January Work-based Project
and April)
Quadmester 3
10 weeks Mandatory 2 Mandatory 3
(Start dates in April and
July)
Students on the Top-up programme study for 3 of the 4 quadmesters in each year
www.coventry.ac.uk/londoncampus 15
MBA Programmes
Our MBA programmes are:
MBA Global Business (LONT003)
MBA Global Financial Services (LONT006)
MBA International Engineering Management (LONT010)
MBA International Human Resource Management (LONT008)
MBA International Marketing (LONT004)
MBA Oil and Gas Management (LONT005)
The MBA programmes are delivered over four quadmesters and you can choose to begin your programme in
October, January, April or July. All MBA students study five core management modules, four mandatory modules
and an internship or project.
Core 5
Quadmester 2
Marketing in a Mandatory 1 Mandatory 2
10 weeks
Global Age
Quadmester 3
10 weeks Mandatory 3 Mandatory 4
Quadmester 4
Organisation Internship or Consulting Project or Dissertation
10 weeks
16
Top-up Programmes
CULC Top-up programmes allow entry to the final year of
a BA degree programme for students from outside the UK Devonshire Square Estate
who have a sound background of study and knowledge.
Students undertake in-depth study of particular areas
of business interest dependant on previous study and
knowledge, and help to prepare them for a career in
international business and management. In addition it will
also enable them to improve their communication, English
language, interpersonal and life-long learning skills.
Quadmester 2 Core 3
Mandatory 1
Workplace Project or
10 weeks International Finance
Work-based Project
Students on the Top-up programme study for 3 of the 4 quadmesters in each year
17
Quadmester 2 Core 3
Mandatory 1
Workplace Project or
10 weeks International Marketing Strategy
Work-based Project
Students on the Top-up programme study for 3 of the 4 quadmesters in each year
Quadmester 2 Mandatory 2
Mandatory 3
Management Accounting for
10 weeks Financial Management
Business Decisions
Students on the Top-up programme study for 3 of the 4 quadmesters in each year
18
International Finance
Code: LON304BUS
The aim of this module is to provide students with an understanding of the
international dimension of finance and how this impacts upon business.
By the end of this module students should appreciate the workings and operation of
currency derivatives markets, the international money and capital markets and the
principles of currency risk management.
The subject matter of the module includes study of currency markets, international
parity conditions, international money and capital markets, the nature and importance of
currency risk and strategies for managing currency risk.
Students will be equipped with a critical understanding of the key human resource
management processes, including the recruitment and selection of staff, their training and
development, and the ways in which their performance can be assessed and rewarded.
Marketing Communications
Code: LON306BUS
This module will provide an insight into the discourse of
marketing communications and enable students to develop
a critical appreciation of marketing communications theory and practice. It will offer an
insight into how the media planning function works with the other communication areas
in order to produce communication campaigns that deliver on business and marketing
objectives.
Financial Management
Code: LON311BUS
Students will become familiar with the major strands of financial management
theory and attempt to apply the theory to real world applications.
The objective is to familiarise students with the major strands of financial management
theory and to attempt to apply the theory to real world applications. All major areas
of financial management will be covered including fixed and working capital asset
management, capital investment, the financing of the company, the valuation of companies
and the measurement and evaluation of performance in financial terms. Underlying the
entire module will be the relationship between risk and the rate of return.
Bank of England
22
MBA Programmes
The international business environment is changing and Our courses focus not just on the issues of leadership and
a new and very different market reality is emerging. The organisational behaviour, but also on the ways current
students of today need to adopt flexible patterns of managerial paradigms might be re-thought and new
thinking and behaviour to succeed as the managers of patterns of thinking implemented. Conventional theories
tomorrow. are questioned and replaced with new and developing
perspectives and insights. Students will have the
The Coventry University London Campus Masters in opportunity to acquire high-level expertise in the strategic
Business Administration programme has been designed business and commercial competencies needed for an
to explore in detail the nature and implications of these international context.
changes and provide students with the skills and mindsets
that will allow them to operate effectively within, and lead, Our MBA Programme is intensive and demanding so that
the organisations of the future. students develop the skills needed to operate effectively
within the global market place. All MBA students will be
provided with the required reading material for all taught
modules.
Mandatory 3 Mandatory 4
Quadmester 3 Managing Global Human
10 weeks International Resource
Trade Strategies
Quadmester 4
Organisation Internship or Consulting Project or Dissertation
10 weeks
www.coventry.ac.uk/londoncampus 23
Mandatory 3 Mandatory 4
Quadmester 3 Financial International
Enterprise Accounting
10 weeks and Social Perspectives
Responsibility
Quadmester 4
Organisation Internship or Consulting Project or Dissertation
10 weeks
24
Mandatory 3 Mandatory 4
Quadmester 3
Alternative Creativity
10 weeks
Markets
Quadmester 4
Organisation Internship or Consulting Project or Dissertation
10 weeks
www.coventry.ac.uk/londoncampus 25
Mandatory 3 Mandatory 4
Entrepreneurship The
Quadmester 3 and Innovation Environment
in the and
10 weeks Manufacturing Sustainability:
Sector an Industry
Perspective
Quadmester 4
Organisation Internship or Consulting Project or Dissertation
10 weeks
Mandatory 3 Mandatory 4
Integrated The Impacts
Quadmester 3 Emergency of Oil
10 weeks Management Production in
the Developing
World
Quadmester 4
Organisation Internship or Consulting Project or Dissertation
10 weeks
Mandatory 3 Mandatory 4
Quadmester 3
Global HRM Developing
10 weeks
Strategies People
Quadmester 4
Organisation Internship or Consulting Project or Dissertation
10 weeks
28
MBA Modules
Advanced Business Practice
Code: LCM001
The transition into learning at a new level poses all students a
differing level of challenge. The aim of this module is to ensure
students have a clear understanding of the requirements of postgraduate study and
provide them with a range of skills that will enable them to navigate their programme of
study with the greatest chance of success.
Dissertation
Code: LPM004
As an alternative to completing an internship or Consulting Project, the dissertation
forms a substantial part of the overall study leading to the MBA and is an opportunity
for work experience related to the in-depth study of an organisation. The dissertation
should draw on the intellectual and analytical skills and knowledge developed during the
programme. The module also provides an opportunity for students to develop their interest
in a particular area related to their career aspirations and to demonstrate an ability to
undertake individual research.
30
Project Management
Code: LOG001
The unprecedented pace of change, which organisations have experienced
over the last three decades, has transformed organisational structures,
business processes, roles and responsibilities, distribution channels, and the use of IT.
In most cases, this transformation has been achieved by treating the desired change as
a project. Projects typically account for 50% of all work carried out across organisations.
This module critically evaluates the growing importance of project management in todays
business environment.
As businesses are forced into identifying new markets to achieve growth, the ability to
critically evaluate market entry strategies becomes key to success. This module has been
designed to help students identify potential countries for a company’s selected products
or services; to conduct a situation analysis of a company; to identify global market
opportunities; and to select best markets.
Alternative Markets
Code: LMM003
The module introduces students to growing areas of marketing application
through a study of real-life social marketing practices. In this module,
students will develop their understanding of the challenges, differences and difficulties
of this new area and will enhance their understanding of the differences of practices for
commercial and non-commercial purposes.
www.coventry.ac.uk/londoncampus 33
Creativity
Code: LMM004
This module provides a critical introduction to the study of creativity in a business
context. Students will learn to critically assess the need for creativity in management
and business and understand the theories underlying creative approaches. Students will
evaluate the techniques for effectively and creatively solving managerial problems in ways
that are acceptable to national and organisational cultures.
With the changes in the global business environment, there is a growing importance of
small to medium enterprises (SMEs) as original equipment manufacturers and as tier
suppliers within the supply chain. This module aims to provide students with a solid
understanding of the theory, practices and importance of entrepreneurship in not only
larger multinational organisations but within SMEs as well.
Developing People
Code: LHR003
This module aims to provide a grounding in the strategic management and
development of people in organisations. Students will gain an understanding
of business strategy in order to formulate appropriate human resource strategies. This
module will take a macro to micro view of the human resource function and encourage
students to apply theory to practice in order to develop the professional skills needed to
operate effectively as a human resource business partner to line management.
36
‘My IELTS score is currently 6. Can I still enrol on ‘My IELTS score is currently 5.5. Can I still enrol on
a Masters course at Coventry University London a Masters course at Coventry University London
Campus?’ Campus?’
Provided your IELTS score is at least 6 and that you Students who have an IELTS score of 5.5 must enrol on a
agree to undertake and satisfactorily complete a 5 week 10 week pre-sessional English Course that runs in central
pre-sessional course in English, you will be enrolled on London in July and October. This course is suitable if you
your chosen programme provided that you meet the other already have an upper intermediate standard of English but
entry criteria. need to develop fluency and increase your knowledge of
the language before starting your course.
Contact information
For further details, options, fees and information about
how to apply for English courses, visit the website:
www.coventry.ac.uk/londoncampus
email CULC@coventry.ac.uk
www.coventry.ac.uk/londoncampus 37
Induction
At CULC we are committed to providing you with a ‘real-
business experience’ from the outset and this begins
with your formal 3-day orientation (usually Wednesday,
Thursday and Friday). In the same way that an employer
provides you with an induction before you begin your new
job, our CULC Induction makes sure that you have:
Discounts
Early Payment Alumni
At Coventry University London Campus we understand Alumni students holding Coventry University full honours
that undertaking Higher Education overseas is a major degrees will receive a discount of £500 from the full-time
financial decision. That’s why we offer Early Payment fees payable for their postgraduate programme, providing
Discounts for those students who plan ahead and submit they enrol within 12 months of graduating from Coventry
the first instalment of their tuition fees in advance. University.
Finance Office
tuition.io@coventry.ac.uk
Phone 0044 (0) 24 2476 152282
Fax 0044 (0) 24 2476 152276
Course Index
Top-up Programmes
MBA Programmes
Applicants should therefore not rely solely on this prospectus and should contact the
International Office on +44 (0)24 7615 2929 or visit www.coventry.ac.uk/londoncampus
for up-to-date information concerning course content and accreditation, course fees,
discounts and entry requirements for the relevant academic year.
Contact details
International Office
Tel: +44 (0)24 7615 2929
Email: LondonCampus@coventry.ac.uk
www.coventry.ac.uk/londoncampus