Summer Training Report

On
Promotional Strategies at M2k Group
Partial fulfillment of degree of Master of Business Administration
(MASTER OF BUSINESS ADMINISTRATION)

UNDER THE GUIDANCE OF:

Mr. Pawan Singh

Mr. Pawan Singh
Assistant Professor
Department of Management
Indira Gandhi University, Meerpur

SUBMITTED BY:

Name: - Raghu Yadav

Roll: - 14031011
Mba 3rd SEM.

INDIRA GANDHI UNIVERSITY, MEERPUR (REWARI)

(2014 2016)

INTRODUCTION

RESEARCH
METHODOLOGY

COMPANY PROFILE

ANNEXTURE

BIBLIOGRAPHY
Allen,T.Harrell, New Methods in Social Science Research, New York: Praeger
Publishers,1978.
Best, John W., And Khan, James V., Research in Education, 5 th Ed., New Delhi:
Prentice- Hall of India Pvt. Ltd., 1986.
Clover, Vernoc T., and Balasley, Howard L., Business Research Methods, Columbus, O.:
Grid, Inc., 1974.
Fox, James Harold, Criteria of Good Research, Phi Delta Kappa,Vol.39 (March 1958).
Festinger, Leon and Katz, Daniel 9eds.), Research Methods in The Behavioral Science,

New Delhi; Amerind Publishing Co. Pvt. Ltd., Fourth Indian Reprint, 1976.
G C Beri, Marketing Research 4th Edition, Tata McGraw Hill.
George E Belch, Michael A. Belch, Advertising and Promotion, McGraw Hill.
Hawkins, Consumer Behavior Building Marketing Strategy, Tata McGraw Hill.
Johnson, Rodney D., and Siskin, Bernard R., Quantitative Techniques for Business

Decision, New Delhi: Prentice- Hall of India Pvt. Ltd., 1977.

Kenneth E Clow, Donald Baack, Integrated Advertisement, Promotion, and Marketing
Communications, Pearson.
Kothari C.R., Research methodology, Tata McGraw-Hill Publishing
Kotler, P., Armstrong, G, Saunders, J. and Wong, V, (2001), Principle of Marketing: Third
European Edition, Prentice Hall, Harlow.
Kotler, P. and Armstrong, G, (1997), Marketing An Introduction: Forth Edition, New
Jersey, Prentice Hall International.
Kotler, P., Armstrong, G., Saunders, J. and Wong, V, (1999), Principle of Marketing:
Second Edition, New Jersey, Prentice Hall.
Lauterborn, R (1990), New Marketing Litany; 4ps Passe, 4cs Take Over, Advertisement
Age, Oct 1:26
Loudon, D.L. And Della Bitta, A.J. (1993) Consumer Behavior, 4 th Edition, Usa: McGrew
Hill.
Lovelock (2001) Service Marketing, People, Technology, Strategy, Prentice Hall.
Mark Saunders, Philip Lewis, Research Methods for Business Students, Pearson.
Peter, J.P. And Olson, J.J. (1996) Consumer Behavior And Marketing Strategies, Usa:
Lewin
Rajendra Nargundkar, Marketing Research Text and Cases, Tata McGraw Hill.

 S Ramesh Kumar, Marketing and Branding the Indian Scenario, Pearson.

Srivastava, Business Research Methodology, Tata McGraw Hill.
Ziethmal, & Bitner, (2003) Service Marketing: Integrating Customer focuses across the
Firm, McGrew Hill.

WEBSITES: http://www.allprojectreports.com/MBA-Projects/Marketing-Project-Report/salespromotion-schemes-project-report/sales-promotion-at-different-level-and-differentprogramme.htm
http://www.allprojectreports.com/MBA-Projects/Marketing-ProjectReport/advertisement-effectiveness-cold-drinks-project-mba/advertisingeffectiveness-sales-promotion-cold-drink-mba-project-ch1.htm
http://www.allprojectreports.com/MBA-Projects/Marketing-ProjectReport/advertising-effectiveness/advertising_effectiveness.htm
http://www.mbaclubindia.com/forum/project-report-on-sales-promotion

2704.asp#.VlsACXarS1s
http://projectsqa.com/forum_posts.asp?TID=238
www.scribd.com
www.slideshare.net
http://www.m2kindia.com/Index.aspx#

QUESTIONNAIRE
1. NAME :
2. GENDER:
Male
3. AGE

Female

 Below-25 25-35 35-45

above 45

4. EDUCATIONAL QUALIFICATION:
Graduate Professional Post Graduate Other
5. How do you know about the M2K County
Friends & relations Advertisement/Posters Magazine Newspaper
6. According to you what is most effective medium for delivering M2K message
Television Newspaper Poster Word of Mouth
7. What is your interest in staying
Duplex Apartment Home other
8. What is most preferred facility you want from m2k County
Shopping Complex Swimming Pool Gym Cinema Hall
9. How much you satisfied with m2k County location
Highly Satisfied Satisfied Neutral

Dissatisfied Highly

Dissatisfied
10. Which medium do you prefer for booking apartment
Offer Money Refund offer Coupon free Gift Discount
11. What are you expecting from M2k County for booing apartment
Low Price Good Quality Money Refund Offer Discount
Gift/Coupon

12.

What factor you will prefer more from M2k Group

More quality with exiting price.
More quality with low price.
Exiting quality with low price.
Good service with exiting price.
Good service with low price