15-Mar-16

DESIGN AND AESTHETICS

OF GOODS
Lecture 1 Introduction in design and aesthetics

Lecture 60 points
Seminar - 40 points

Score
E-mail: robert.bumbac@com.ase.ro

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What is design?

Usability

Aesthetics User Engagement (UE)

ease of use

users emotional responses

ease of learning

user interface

effective operation

art, beauty

how well it fits the users

task and goals

perception

How the brain

works?

Rational

Emotional

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Left brain vs
right brain

"A good design equals good business" (1849)

Design coverage area

"industrial design" - the first time in 1913

first studies on this topic - 1934

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designare = preposition DE + lat. SIGNUM (sign)

Design etymology

Design definition

it. disegno (drawing, creative idea, project)

fr. dessin (drawing) and dessein (plan, purpose)

Design = Contemporary term meaning all conceptions

and methods for the aesthetic planning/engineering of
objects of practical use: machinery, tools, furniture,
clothing, packaging, etc.
(Art Dictionary)
! Its main significance remains that of aesthetic planning.

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Industrial
design

When design refers to mass

production => industrial design

UX / Gap

The process of
design

Design

Product

Plan

Produce

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design goals related to pleasure and aesthetic appeal

are considered to be as important as

Product design

efficiency and effectiveness

Aphorism what is beautiful is usable

Maslows
Hierarchy of
Needs

- morality, creativity, problem

solving, follow a moral code to
serve others
-confidence, achievement,
respect of others
- family, friendship
- health, employment,
security of our property
- breathing, food,
water, sleep

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remap
Maslows
Hierarchy of
Needs to the
needs of users

- UX

- ease of use
- it works without
interruptions
- it works
properly

A persons perceptions and responses that result from the use or

anticipated use of a product, system or service (ISO 13407)

User
experience
(UX)

includes usability and perceptions of utility, but it goes further to

consider emotional responses
as a marketing concept includes all the experience: sales, set up,
use, support during use, maintenance, etc.
part of user experience that has to do with design - user
engagement (UE)

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User
judgement
Work goals - oriented applications, functionality, utility and usability are going to be more important
If the brand is valuable, this exerts a positive influence on other criteria such as usability and aesthetics
Cognitive models of user judgement: gut reaction or fast-path processing, involving little reflective
thinking; or the slow path, we make judgments more slowly with elaborate thinking in serious contexts

Emotion fits into decision making and may become an important

influence on our judgement

Cognitive
factors
influencing UE
appears that usability has to
avoid serious errors while
investing in aesthetics adds
value

Unpleasant events / A bad usability experience will trigger emotions of

frustration, anxiety and even anger -> poor usability will be remembered and
associated with the product in the future

Design qualities such as good aesthetics and usability are likely to evoke
positive emotions, such as pleasure and joy, leading to positive memories
(although we tend to remember positive experiences in more general terms)

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Components
of UX which
may affect
user
judgement
There are several criteria which may be loaded to shape users judgments of
attractiveness
The weighting of the criteria will depend on the domain, the users preferences
and previous experience with similar applications.

Design is a behavior,
not a department.
- David Milne