Professional Documents
Culture Documents
Submitted By:
Pallavi Guleria
Supervisor:
11105856
Assistant Professor
Dinesh Singh
11110601
DEPARTMENT OF MANAGEMENT
LOVELY PROFESSIONAL UNIVERSITY
PHAGWARA
(2015-2016)
DECLARATION
I, Pallavi Guleria, hereby declare that the work presented herein is genuine work done originally
by me and has not been published or submitted elsewhere for the requirement of a degree program.
Any literature, data or works done by others and cited within this dissertation has been given due
acknowledgement listed in the reference section.
Pallavi Guleria
(Students Signature)
Reg No. 11105856
Date: ___________
DECLARATION
I, Meenakshi Dixit, hereby declare that the work presented herein is genuine work done
originally by me and has not been published or submitted elsewhere for the requirement of a degree
program. Any literature, data or works done by others and cited within this dissertation has been
given due acknowledgement listed in the reference section.
Meenakshi Dixit
(Students Signature)
Reg No. 11104126
Date: ___________
DECLARATION
I, Dinesh Singh, hereby declare that the work presented herein is genuine work done originally
by me and has not been published or submitted elsewhere for the requirement of a degree program.
Any literature, data or works done by others and cited within this dissertation has been given due
acknowledgement listed in the reference section.
Dinesh Singh
(Students Signature)
Reg No. 11110601
Date: ___________
TABLE OF CONTENTS
S. No.
Particulars
Page no.
CHAPTER 1: INTRODUCTION
1.1
1.2
1.3
RESEARCH GAP
1.4
1.5
1.6
15
3.1
SELECTION OF POLITICIANS
16
3.2
17
3.3
NUMBER OF UPDATES
18
3.4
19
3.5
19
3.6
20
REFEENCES
21
LIST OF TABLES
S. No.
Particulars
Page no.
1.1
3.1
17
3.2
18
FACEBOOK PAGES
3.3
19
SYSTEM
3.4
ii
20
LIST OF FIGURES
Sr.no
3.1
Particulars
LIKES ON OFFICIAL PAGES OF POLITICIANS
iii
Page no
16
social media have also been embraced by government organizations to enhance their
performance and legitimacy.
Given the tremendous growth of social media, in particular Twitter and Facebook, social media
are increasingly used in political context recentlyboth by citizens and political institutions
(e.g., politicians, political parties, political foundations, think tanks etc.). From the perspective
of political institutions, it is important to actively participate in the political communication
based on the use of social media, especially during election campaigns. Social media thereby
represents the ideal vehicle and information base to gauge public opinion on policies and
political positions as well as to build community support for candidates running for public
offices. It has been observed that in a very shortspace of time, politicians in modern
democracies across the world have eagerly adopted social media for engaging their
constituents, entering into direct dialogs with citizens and enabling vivid political discussions.
In this regard, politicians are said to have a leading role with the most prominent example of
Barrack Obama being able to successfully employ social media within his last election
campaign. On the other hand, social media are said to have the potential for increasing political
participation and discussions among citizens. Twitter, Facebook, and others provide ideal plat
forms for users to spread not only information in general but also political opinions through
their networks. Studies have shown that from the perspective of political institutions and
government agencies, there is a need to continuously gather, monitor, analyze, summarize, and
visualize politically relevant information from online social media with the goal to improve
communication with citizens and voters.
Obama. Recep Tayyip Redogan Turkish president also uses social media but mainly followed
by Turkish people. Arvind Kejriwal who became chief minister of Delhi gained popularity on
social media because of his campaign against corruption. He uses social media for everything
i.e. from wishing to insulting people and currently he is followed by 6,542,965 people.
Table 1.1: Worlds Most Popular politicians
S. No.
Politician Name
Country
Likes on
Facebook
Current
Position
Barack Obama
United States of
America
45,774,469
President
Narendra Modi
India
31,045,276
Prime Minister
Mitt Romney
United States of
America
10,819,568
Businessman,
Governor
Recep Tayyip
Redogan
Turkey
7,884,623
President
Arvind Kejriwal
India
6,542,965
Chief Minister
Presiden Joco
Widodo
Indonesia
5,956,49
President
Paul Ryan
United States of
America
4,905,295
Speaker of the
U.S House
Aecio Neves
Brazil
4,685,138
Member of the
Senate
Sarah Palin
United States of
America
4,556,910
Governor
10
Enrique Pea
Nieto
Mexico
4,497,014
President
Page 3 of 23
communicate with their voters. From various research papers we got to know that there has not
been much research on this topic so to fill the gap, we chose a topic that solely tells us how
social media profiles of various politicians is helping them communicate with their voters and
also driving the votes. In an era when the publics time and attention is increasingly directed
towards platforms such as Facebook and Twitter, this study examines the still-emerging
relationship between social media use and public engagement.
To explore how politicians are using Social Media Sites for fan engagement.
media for branding and promotional purposes and also, how social networking sites like
Facebook and Twitter etc. are used by the politicians for online political discussion.
2. LITERATURE REVIEW
Pegoraro (2010) studied the athletes use of a specific social-media platformTwitter. The
study was conducted including twitter, she found that that athletes are talking predominantly
about their personal lives and responding to fans queries through Twitter. The results indicate
that Twitter is a powerful tool for increasing fanathlete interaction .Professional athletes are
increasingly looking for positive exposure to attract fans, gain publicity, and ultimately attract
sponsorship and lucrative contracts. She shows several athletes have embraced Twitter as a
way to create positive exposure, engage fans, and increase their visibility. Twitter seems poised
to have a large impact on sports communication because of the interactivity it offers to both
fans and athletes and its rapid uptake by the sport industry.
Lin, & Pea (2011) explores the phenomena of information diffusion and influence through
retweeting behaviour in US. The study was conducted including twitter, they found that that
television networks employed more task than socioemotional communication across program
genres. More positive than negative socioemotional messages appeared, and socioemotional
messages were retweeted more often than task-oriented messages. This study extends the scope
of current media branding research and suggests managerial implications for networks' brand
management and relationship-building efforts through social networking sites. Study examines
how "old media" (i.e., television networks) communicate with their consumers through "new
media" (i.e., Twitter).Thy found that Twitter users are more influenced by networks'
socioemotional messages.
Lipsman, Mudd, Rich, &Bruich (2012) examines the nature of the reach and frequency of
branded content on Facebook.The study was conducted including Facebook, They found that
marketers increasingly look to Facebook and other social-media platforms as new ways of
communicating with their consumers, they seek metrics that can help them understand the
value and create an effective strategy for reaching key audience segments. Measurement
approach that focuses on reach and frequency within audience types (for example, fans and
friends of fans) can lead to a dramatically better understanding of how and where brand
messages are reaching consumers. Marketers also can better place their social-media strategy
within the broader framework of their marketing objectives for key consumer segment.
Page 6 of 23
Andreassen (2012) studied the Development of Facebook addiction scale in Norway. The study
was conducted including Facebook, He found that The Bergen Facebook Addiction Scale
(BFAS), initially a pool of18 items, three reflecting each of the six core elements of addiction
(salience, mood modification, tolerance, withdrawal, conflict, and relapse), was constructed
and administered to 423 students together with several other standardized self-report scales
(Addictive Tendencies Scale, Online Sociability Scale, Facebook Attitude Scale, NEOFFI,
BIS/BAS scales, and Sleep questions). That item within each of the six addiction elements with
the highest corrected item-total correlation was retained in the final scale. The factor structure
of the scale was good (RMSEA = .046, CFI = .99) and coefficient alpha was 0.83. The 3-week
test-retest reliability coefficient was 0.82. The scores converged with scores for other scales of
Facebook activity. Also, they were positively related to Neuroticism and Extraversion, and
negatively related to Conscientiousness. High scores on the new scale were associated with
delayed bedtimes and rising times.
Hassan (2014) determine the students perception of social networking on their academic
purpose. The study was conducted including Facebook, They found that students associate
social networking sites in just a small proportion with academic usage. Bangladeshi students
are mostly driven by entertainment needs followed by social needs. Social networking is used
for different purposes such as fraud, transferring misinformation, odd presentation and
plagiarism the statements of people in order to create misunderstandings for the users.
Technology can enhance the teaching and learningexperience, but it can also distract the
attention of the users from the message that is to be transmitted to the medium itself and it is
the responsibility of the professor to make sure that students remain focused on the objectives
of the course.
Caplan (2013) studied that how Republican Congressman Scott Rigell and Democratic
candidate Paul Hirschbielcandidates in the 2nd Congressional District of Virginia cultivated
twitter to attract voters in the 2012 elections. The study was conducted including Twitter, The
primary goal of this study was to define the tactical strategies of incumbent Scott Rigell and
competitor Paul Hirschbiels social media use of Twitter in the 2012 Congressional
election.The study provided insight into how Scott Rigell and Paul Hirschbiel distinctively
cultivated Twitter to attract. Caplan also find that social media sites are a means of transferring
information from one societal group to another and that this informational exchange is twosided and circulates from structure to system and system to structure. Caplan also stated that
Page 7 of 23
Twitter creates opportunities for politicians to motivate and activate their followers and
differentiate themselves from their competitor
Hellweg (2011) studied that how politicians can use their Facebook or Twitter pages in the
most effective fashion and incorporate these new media outlets as essential campaign tool and
tactics. The study was conducted including Facebook, They found that campaigns no longer
can rely only on traditional media to reach constituents without running the risk of overlooking
a new population of voters who use social media as integral parts of their decision making
process . Hellweg also find that people are not comfortable with candidates or political figures
tweeting the same way ordinary people tweet Politicians in general were more informal with
their speech on their Twitter pages. This research discusses the impact politicians social media
use has over their overall electability and likability and explores the integration of social media
as an essential campaign tactic on both the local and national level
Aalberg, & Jenssen (2007) studied how men and women sometimes have different political
Preference. The study was conducted including Twitter. They found that the male politician
was believed to be more knowledgeabletrustworthy and convincing than the female
politician even though they presented the same speech verbatim. The candidates popularity
and the popularity of the candidates party seem to be affected as well by the gender of the
politician who performed the speech. The young males seem to favour male over female
politicians, at least when it comes to communication skills this pattern may be even more
pronounced among the older generations of males Politicians using blatant sexist language risk
being punished by their parties.5 However, everyone has not wholeheartedly accepted these
changes. 98% male armed forces react to female Minister of Defence demanding cutbacks,
80% male farmers respond to female Minster of Agriculture slashing subsidies
Adolphsen (2009) studied the whether branding can be detected as a distinct quality of political
communication in the US. The study was conducted including TV Campaign, he explore how
the boundary conditions of the Clinton and Obama brands were constructed in the ads, i.e.
which particular political product both candidates advocated. Second the brand differentiators
will be investigated, i.e. the focus will be on how the candidates political products were
emotionally wrapped. It will become evident that the brand images evoked in both
candidates TV advertisements are surprisingly similar. This finding can then be used for
answering the question whether political branding is actually detectible by external recipients
of campaign communication.Third the focus will be on how the candidates political products
were emotionally wrapped. He also stated that Clinton is always in perfect command of
Page 8 of 23
policy details, while Obama appears big on excitement and glamour but short on policy
details Obamas communication relies more on brand differentiators the emotional wrapping
and personality traits of the candidate
Kresis (2014) studied the how staffers used the platform to influence the agendas and frames
of professional journalists, as well as appeal to strong supporters His study was conducted
including Twitter , He found that Organize social media for political campaign Scripting social
media and influencing the press for politics Per formative power .
Karpf (2013) studied the major research findings regarding the Internet and American Political
Campaigns in the US. The study was conducted including Facebook, He found that political
technology use has a positive effect on traditional, offline forms of participation General
stability at the behavioural level Polarized Bundling among Small Donor Communities.
Researcher has generally found small, positive correlations between Internet use and various
forms of political participation. There should be no stable relationship between use of the
Internet for political information and political participation over time in national samples
Ammetera, Douglasb, Hochwarterb, Ferrisb, & Gardnera (2002) studied that how political
perspective can contribute to effectiveness through both enhanced leader outcomes and the
constituencies consequences which leaders are directing their efforts. The study was
conducted including Facebook, They found that propose decisive steps toward the development
of a political theory of leadership that woulddeal with deficiencies raised in past developed the
leader interpersonal style construct and suggested the critical role this plays in leadership
processes and effectiveness introduced the notion of leader reputation as an outcome variable
that captures the essence of the process dynamics of the political model proposed ideas
contributing to a political theory of leadership in an effort to characterize the behaviour of
leaders in a wide variety of contexts.
Larsen, Brown, & Riding (2010) studied that why some congressmen use twitter while others
not in context to US .The study was conducted including Twitter, They found that Republicans
are far more likely to use Twitter than Democrats, Republicans probability of having a Twitter
account is 0.44 higher than a Democrats; a Republicans probability of actively using that
Twitter account is 0.29 higher than a Democrats. 10 of 12 Republican leaders use Twitter but
only 1 of 17 Democratic leaders follows suit. They also found that Age has a similarly strong
effect on interest , The youngermembers probability of having a Twitter account is 0.31 higher
than the older members, andhis probability of using that account actively is 0.37 higher than
Page 9 of 23
the older members. They said that Senators may find themselves experimenting with
innovative communications technologies like Twitter in hopes of broadening their appeal.
Baum, & Groeling (2008) seek to correct the oversight by content analysing five online news
sources including wire services, cable news, and political blog sitesin order to compare their
news judgments in the months prior to, and immediately following, the 2006 midterm election.
The study was conducted including five online news sources, they found that Democratic
activists and candidates have been quick to rally around an impressively biased and
increasingly influential community online, including such Web sites as DailyKos.com,
MoveOn.org, and HuffingtonPost.com. They also found that news stories that benefit the party
most closely associated with their own ideological orientations. Overall the news wires
demonstrated far weaker tendencies to select news based on its implications for one or the other
political party. This was especially the case for the British-based Reuters news wire. They
found find some evidence that the self-consciously nonpartisan Associated Press prefers stories
critical of Republicans, which may constitute evidence supporting the oft-cited conservative
claim of liberal bias in the mainstream news media. Blog users are also more likely than typical
individuals to discuss politics with others and, in doing so, to disseminate their views to the
broader public.
Farrell (2012) studied the How should political scientists study the Internets influence on
politics in the US. The study was conducted including Facebook, They found that the
relationship between the Internet and politics will become increasingly important for the
discipline. At the international level, the Internet is substantially affecting diffusion processes,
business preferences and the credibility of states. As the Internet becomes politically
normalized, it will be ever less appropriate to study it in isolation but ever more important to
think clearly, and carefully, about its relationship to politics.
Daves (2013) studied the Social media in election campaigning in context of EU. He found that
Low engagement of citizens in politics and ever declining voter turnout are taken as evidence
of a democratic deficit in the European Union. By providing a new form of communication
among politicians and citizens, social media may provide a way of increasing citizen
involvement in political life, especially during election campaigns. Social media have only a
very limited effect on getting otherwise disengaged citizens to engage even just to go out to
vote. Social media can be used to organize or reinforce participation in 'offline' events, and can
increase the personal appeal of a candidate. The network effects of social media, amplifying as
Page 10 of 23
they do the transmission of a political message through social connections, make social media
a valuable part of an election campaign.
Wills (2009) uses a case study of Facebook to examine the potential use of social networking
sites (SNS) for political advantage in British politics. The study was conducted including
Facebook, He found that there is significant personal information to be extracted from online
social networks. Even when privacy settings are enacted there are ways to extract information
from the structure of the network itself. He concluded that information system design should
play a more important part in protecting privacy, rather than relying on individuals to counter
a systems in-built problems through correct behaviour. He demonstrated how data disclosure
can be understood as interaction with an opaque machine, without knowledge of rules, logics
and thresholds that are hidden from view.
Emruli, Tahir, & Florin (2011) studied in the context of Macedonia to study the Internet
influence to the process of political communication, marketing and the management of public
relations, what kind of online communication. The study was conducted including Facebook.
They found that political parties have not yet exploit the potential offered from Facebook,
observations can be made for the way how they use this social media, the way of
communication and self-advertising by political parties by using this social media, as they use
it more as a means of information rather than as a media for interactive conversation with their
electorate.
Cullen, & Calitz (2014) studied that a political party in an emerging economy is currently using
social media to propose a social media political marketing framework in South Africa. The
study was conducted including Facebook, twitter and YouTube. They found that the party
members are also interested in social media and that social media account ownership is
independent of the demographics of the respondents. Political marketing, branding and
strategic communication are considered as key success factors in political campaigns. Further
study can be done in terms of the micro targeting of groups.
Kalyango, & Adu-Kumi (2012) studied in context of South Africa, the role of social media
platforms such as Facebook, Twitter, Myspace, and YouTube in mobilizing them to participate
in the political discourse. The study was conducted including Facebook and twitter. They found
that social media networks, specifically, Friendster, Myspace, Facebook have helped African
netizens to perform Building political and social capital is considered by some scholars to be
Page 11 of 23
the primary use of social networking sites such as Facebook using social media as mobilizing
tools for social change in the national political discourse is an important fact.
Ali, Jan, & Iqbal (2013) studied in context of Pakistan, the social media implications on
Pakistans politics. It also tries to examine the role of Facebook in building the public
perception it focuses to measure the fans of political personalities of Pakistan on Facebook.
They found that Facebook as a social media forum is playing very effective and constructive
role in our society as well as in the politics of the country In Pakistan where youth is 70% of
population, political parties cannot ignore the fact the fact that this segment of population uses
the internet and social networks the most. Social media is challenging the traditional political
patterns and it is introducing the new political paradigms
Biswas, Ingle, & Roy (2014) studied that whether there is any significant relationship between
dependent variable I might be influence to vote for a particular politician based on content I
read about him on twitter or Facebook with respect to independent variable I follow political
candidate on twitter and Facebook and I actively engage in political the impact of social
media on voting behavior in India. This study includes social media platforms such as
Facebook, YouTube and twitter. They found that social media play a significant impact on
voting behavior of young voters. Political parties will be successful in influencing the people
of the metros city and semi urban cities. "Social media provides platform to the people to get
connected to parties they favor, People use social media platform to keep track of political
development,
Rajput (2014) examines the recent happenings of Indian political world only on the micro
blogging site, Twitter. Further it discusses the twitter activities of Indian politicians against the
politicians all over the world. The study was conducted in India in context to SNS twitter. They
found that provides politicians a way to directly communicate with the public. However social
media cannot be an alternative for traditional media such as TV, newspaper, radio etc. but can
be used along with these channels to harness its full potential .Parties need to adopt some code
of conduct when communicating with this new age media. After some initial doubts and
oppositions social media has come parallel to the mainstream media. The use of Twitter in
Indian political world is in gestation stage and a long way is to go for politicians. Leaders need
to be careful while posting the tweets on Twitter as any negative tweet may lead to controversy
that can harm their party as well as their political career. Parties need to adopt some code of
conduct when communicating with this new age media.
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Weinstein (2013) studied in context of US, how do youth who are civically engaged off--line
manage opportunities for civic expression on social media do civically engaged youth express
the civic facets of their identities in their online lives? If so, what patterns characterize the
relationships between their online civic expression and off--line civic engagement? They found
that most notably, peer approval and opportunities to attract or maintain desired professional
roles both within and beyond the civic domain. The potential for online expression to have
unwanted implications for their off--line lives crystallizes the risks for some youth and leads
them to mask their civic identities online, the decision to refrain from expressing appears
neither a reflection of problematic multiplicity nor an indicator of a less robust civic identity,
but instead a response to thoughtful and even civically oriented considerations. Future research
could use the patterns and considerations framework we propose to explore their suitability for
more representative populations.
Larsson (2014) examines the uses of social media by politicians by presenting a study of party
leaders uses of Facebook during the 2013 Norwegian election campaign. This study was
conducted in Norway. This study has provided important insights into the uses of Facebook at
the hands of high-end politicians. Interested researchers might find it rewarding to take the
audiovisual qualities of social media more clearly into account. As pictures and videos can be
said to be an integral part of Facebook and indeed of political campaigning in itself, the
inclusion of such content could be expected to carry some weight in determining the popularity
of specific posts. The time period studied is suitable, future research might find it fruitful
Facebook to adopt longitudinal designs perhaps also covering the activities of other, less
senior, politicians.
Arulchelvan (2014) studied to assess the effectiveness of new media political campaigns during
the elections. The study was conducted in India in context to SNS. They found that Almost
54% of the samples taken are not aware of websites of political parties while the rest 46% know
that political parties have official websites which gives details and information about that
particular party The survey revealed that about 48% of respondents mostly youngsters were
aware on the websites of the political parties and 52% of the respondents are not much aware
of political websites. Usage of Internet is common with youth and upper middle class. Internet
campaign may be successful if it becomes popular among the rural masses in future.
Khaldarova, Laaksonen, & Matikainen (2011) studied about the use of social media by the
elected Members of Parliament (MPs) for a four week. This study was conducted in Finland in
context to Facebook and twitter. The study revealed that the majority of MPs use personal
Page 13 of 23
accounts on Facebook, but half of them are closed meaning that people searching for MPs are
unable to contact them or view details without becoming their friends. Almost one third of
MPs' personal profiles on Facebook social media does not play the role in the Finnish politics
as it is usually ascribed for. The power of social media in the recent elections has been
obviously exaggerated as most of the elected MPs can hardly be considered as active or very
popular social media users. Finnish politicians have adopted social media, especially blogs and
Facebook, for the 2011 elections. But their way of using social media mostly reminds one-way
mass communication. In this sense it seems that despite the high hopes laid upon social media
services as a tool of e-democracy, there still exists a gap between politicians and citizens. Social
media will not foster deliberative democracy unless it is truly used for two-way
communicationand as a platform for conversation.
Charlotte, & Austin (2009) studied to provide longitudinal primary research regarding how the
most popular political how revenue social is media blogs utilize and generated by the blog.
This study was conducted in US in context to Facebook, twitter and Myspace. The study
revealed that the social networking sites of Facebook (18.6%), Myspace (1.7%) and LinkedIn
(1.7%) were not overly popular with political bloggers, but thirty-nine percent of the bloggers
had a link on the blog to either their twitter account or an actual feed of their twitter tweets.
This study looked at four major means by which a blog could generate revenue: donations,
selling, advertising, and network support. Thirty nine percent, or twenty three, of the political
blogs did not accept donations of any kind to support the blog or a political candidate.
Muniandy, & Muniandy (2013) studied the impact of social media in the social and political
aspects, specifically in Malaysia. It was found that 90% of Malaysian Internet users have access
to social media sites. Malaysians also prefer to surf the Internet than to watch television, and
they are spending twice as much time on their online activities. Also 80% of Internet users in
Malaysia stream online video content each month and 51% have an active YouTube profile.
Thus, Social media changed the static political state to a more dynamic one as the uncensored
Internet gave opportunities to both politicians as well as people of Malaysia to express their
opinions. The researcher stated that Social media empowered the people and provided a golden
opportunity to express their views, suggestions and opinions on any topics.
Arulchelvan (2014) studied the effectiveness of new media political campaigns during the
elections. He stated that every large political party has tried to use all the available new media
tools and Television, Mobile phone and Internet have played a great role. He found that he
political parties have reached a large number of voters through the new media and it made their
Page 14 of 23
election campaign easy, fast and successful. The survey revealed that about 48% of respondents
mostly youngsters were aware on the websites of the political parties and 52% of the
respondents are not much aware of political websites. Unlike the traditional method of
campaigning, Internet advertisements, official websites of the parties, SMS, IVRS have
reached large number of audience. He also found that, though new media technologies,
especially Internet and mobile are good means of election campaigns, mobile phone campaigns
will have a good reach among all class of people.
3. RESEARCH METHODOLOGY
Research methodology is a systematic and scientific procedure of data collection, compilation,
analysis, interpretation and implication pertaining to any business problem. Research
Methodology is defined as the process used to collect information and data for the purpose of
making business decisions. The methodology may include publication research, interviews,
surveys and other research techniques, and could include both present and historical
information.We need research methodology to explain where we are coming from and why we
want to do the research in a particular way. The importance of research methodology is that
different research methods are compatible with different situations, and therefore it is important
to know which method is best suitable for use with a particular hypothesis or question. In fact,
if an unsuitable research method is used, it could render the research useless.
The method of this study is presented in the following sections:
1. Selection of Politician: Narendra Modi, Barack Obama, David Cameron, Rahul Gandhi
and Arvind Kejriwal because these politicians are having highest number of followers on
their official Facebook pages. And they are most popular politicians on Facebook.
2. Which Social Networking site will be used: Facebook will be used for collecting the data
from the official Facebook pages of the select politicians. Facebook is most famous social
networking site among the users. As of the third quarter of 2015, Facebook had 1.55 billion
monthly active users. In the third quarter of 2012, the number of active Facebook users
had surpassed 1 billion.
3. What Information will be collected:The information collected includes number of likes,
number of comments, number of shares and number of tags on each posts.
4. Number of Updates per politicians: 150 updates per Politician will be recorded for
further data analysis.
Page 15 of 23
5. Framework Used for Data Coding: IPA Bales (1950) will be used to code the
information for further use.
6. Tentative Statistical Techniques: The data will be analyzed using Descriptive statistics,
Graphs, and One Way ANOVA for mean comparison.
Page 16 of 23
Today, when he was appointed by President Pranab Mukherjee as the next prime minister of
the country, it had jumped to 15.245 million fans after US president Barack Obama, who has
over 40 million fan following on Facebook, Modi is the second most popular politician in the
world.Modi, however, has greater growth rate on Facebook (1.171%) compared to Obamas
0.305%.On the day of counting, mentions of Modi saw an increase of seven times. From the
day elections were announced to the day polling ended, 29 million people in India made 227
million interactions (posts, comments, shares, and likes) regarding the Indian Elections on
Facebook. That is two-thirds of all daily active Facebook users in India and an average of 10
interactions per person. In addition, 13 million people made 75 million interactions regarding
Modi.Moreover, the candidates and political parties saw a large amount of interactions on their
Facebook pages.
Narendra Modi
31,045,276
Barack Obama
45,774,469
David Cameron
852,584
Rahul Gandhi
416,982
Arvind Kejriwal
6,542,965
Page 17 of 23
Page 18 of 23
Examples
Questions
Task/Instrumental
Ask for opinion
Gives suggestion
Gives opinion
Evaluation,
analysis,
feeling, wish
Gives suggestion
Gives information
Information,
confirms
repeats,
Page 19 of 23
Positive Socioemotional
Shows solidarity
Agree
Shows
passive
understands
Negative Socioemotional
Disagree
Shows tension
Target Date
January, 2016
Page 20 of 23
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Anderson, C. S., Torsheim, T., Brunborg, G. S., & Pallesen, S. (2012). Development of a
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