SWOT Analysis of ITC Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ITC Limited
Parent Company

ITC Limited

Category

Consumer Products, Hotels & Services

Sector

FMCG

Tagline/ Slogan

100 Inspiring years; 100 years 1 mission India first

USP

ITC is rated among the World's Best Big Companies

STP

Segment

Products and services for daily needs

Target Group

Every Indian household especially the middle class

Positioning

Enduring Value. For the Nation. For the Shareholder.

Product Portfolio

Consumer Products
1. Essenza Di Wills
3. Vivel
5. Classic
7. Navy Cut
Brands

Food & Beverages

1. Sunfeast Milky Magic
3. Mint-O
5. Sunfeast Bourbon
7. Sunfeast Yippie
9. Bingo Tedhe Medhe

2. Fiama Di Wills
4. Superia
6. Gold Flake

2.Sunfeast Marie Light

4. Sunfeast Dark Fantasy
6. Bingo Chips
8. Bingo Mad Angles

SWOT Analysis

Strengths

1. ITC has a strong and experienced management

2. Strong brand presence, excellent products advertising
3. Diversified product and services portfolio which includes FMCG, Hotel chains,
paper & packaging and agri-business
4. Over 6500 E-Choupal CSR activities and sustainability initiatives enhance ITCs
brand image reaching over 4 million farmers
5. ITC limited employees over 25,000 people
6. Excellent research and development facilities

Weaknesses

1. ITC is still dependant on its tobacco revenues and people have cheaper
substitutes and other brands
2.Hotel industry has not been able to create a huge market share

Opportunities

1. Tap rural markets and increase penetration in urban areas

2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand
4. More publicity of hotel chains to increase market share

Threats

1. Strict govt regulations and policies regarding cigarettes

2.Intense and increasing competition amongst other FMCG companies and
hotel chains
3.FDI in retail thereby allowing international brands
Competition
1. Marico
2. L'Oral
3. Nirma Ltd
4. HUL
5. Colgate-Palmolive
6. Procter and Gamble

Competitors

7. Dabur

The global landscape of trade and development continues to evolve. New actors are emerging and production and trade
patterns are changing as transportation and technological innovations lead to a faster and more efficient means of producing
and trading goods and services. Growth and development continue to be the driving forces of international collaboration and

despite the many tumultuous world events of 2014, there has been substantial economic and human progress made in many
developing countries and regions.

Trade, aid and investment have played important roles in generating the means for transformative change that we have seen
since the end of the global economic crisis. Building the appropriate skill set in countries, supporting SME competitiveness,
nurturing innovation and ensuring access to quality employment will be critical to ensuring that this transformative change is
sustainable and sustained. Improving the international competitiveness of SMEs from developing countries and economies in
transition is ITCs raison dtre.

ITCs Strategic Plan for 2015-17 sets out our understanding of the drivers that will shape the future of trade and international
business, identifies the approach we will take within this strategic context, and highlights our priorities in providing integrated
solutions for our clients. ITC developed its Strategic Plan through a public, inclusive and consultative process involving diverse
external stakeholders and staff.

At its root, all ITCs efforts will seek to improve the international competitiveness of SMEs. Over the next three years, ITC will
do more and do better. The organizations vision is to grow to meet the demand of its clients. ITC will concentrate its
interventions around six focus areas and enhance how it works to improve its performance and effectiveness.

- See more at: http://www.intracen.org/itc/about/working-with-itc/corporate-documents/strategic-plan/#sthash.jPUk66kE.dpuf