c



c c

Aim:
To form a design proposal or brief that will enable further
execution as a design production project.

Working Paper and Poster

Evidence of understanding of a critical perspective through
generation and development of design concepts.
Articulation of an identified visual communication design issue
and strategy, and methods for its resolution.

what why/who = contextual research = background argument

what: the communication issue and context

why: it is important and needs to be addressed
(argument supported by research)
who: is your audience

how = design direction = visual argument

how: your design direction

(visual argument supported by research)

The research summary didn¶t know what it was going to make. But what it did know is that there was
a problem, and also the problem involved peoples values, identity, emotive connection, and
experience generation.

Ý



 

  






 





 








  













 



 





 





 







 
 












 






  



 


 




 


Ý





 










 










 
!



  

 




" 


""



















"









what: the communication issue and context ± Teaching people how to worship God at a higher level ±
and giving them the means and knowledge to do that. (once people see that the Gods are moving,
they may take the religion more seariously because ± giving inanimate objects animate quialities ±
bringing them to life does have an impact on the viewers perception of the object ± automatically it
puts the object at a more importance level ± (rather than it just being a statue made of clay.

what: the communication issue and context

 








 
#



$

 
















R





 %
&












 






!






 


 
' 








()
* 



 












 

"
#
"$


 

"

 #+  $

 

 


,

 




 




"




 



 






"
!






 




 

"

"
!



-
 


 
 



 

 





 

 "
"







 

 






 

"
 "





.

 

 
 



 

 "







 

"
 






 









,
#

 
 















$



" 






/
 " 




 












"

 

how: your design direction

(visual argument supported by research)


 




"



   ¢ RR¢ R 
¢ 


 


"

,





"








"

*0(


 
 



"
 

 


 



 


"
 

 
#121$










 

 
3









"
 




"




 






  











 


"

 "
 







 

















3
 

 




 

 














 





(
















4-




"
 


 "



 









 "









 




 









""

 





3
 

 







"
 












 %








 






R R
 
 
 
 

 

 R 
 
 
RR
 
  
R

 

 


 R R






"3


 
R R
  
  






5  


"








 






 

"





"



 
 "

"
 "








 











 "
 
" 
""



"
 "
 

 


!





"
 "
 


 


 


 
678896(78
!






 









:

 



 






"


 


 "


 




 ", "
 


 

 ,
%