Professional Documents
Culture Documents
Summer 1, 2014
Id: 1209167
Name: Mohammed Ali Salem
Subject: BUS202 Principal of Marketing
Supervisor: Mohd Nadeem Abbas
Introduction
Weaknesses
Weaknesses
Conclusion
Emirates airlines have marketing strengths such as the advantage
of size, decision to focus on diversified market, entering the cargo
shipping, top global brand, a strong corporate culture, continuously
renew and improve their service in the airline and aviation and
effectively managing the needs of their target audience
Emirates airlines have marketing weaknesses such as not all of
diversification and approach have been successful, does not cater a
lot of places in us.does not cater to middle class &budget travel and
focusing too much on their high-end acquisitions and diversification
Etihad airlines have marketing strengths such as they have most
lucrative &posh interior, the fare is less compared to emirates, their
service quality is one of the best in recent market, and their career
is more spacious
Etihad s airlines have marketing weaknesses such as they have very
few destinations, their packages are not well defined, they are very
new to market and as they are using boing bus they have more oil
consumption & their cost is comparatively high