Manipal Institute of Technology MANIPAL

(A constituent Institution under Manipal University)

Project Synopsis
Title: PRODUCT DEVELOPMENT AND OPERATIONS RESEARCH

OF THINK TAB

Submitted by
(Name: HERMAAN SINGH KOHLI)
Reg. No.: 110909506
Branch: Mechanical Engineering
E-mail id: hermaan.kohli@gmail.com
Under the guidance of
Internal Guide (From the college)

External guide (From the Company)

Name: Dr. Anjaiah D

Name: Vinay Ravindra

Designation: Professor

Designation: Vice President

Department: Mechanical and

Manufacturing

Department: Product Development

Signature:
Institution Seal:

Signature:
Company seal:

CONTENTS
1

Introduction (Company)

Introduction (Project work)

Literature review / working of the present system

Objectives

Methodology

Expected results

1. Introduction to the company

Think & Learn Pvt. Ltd was created in 2005 by Mr. Byju Raveendran, a Mechanical Engineering
graduate who has scored 100 percentile twice in CAT. From 250 students in 2005 to 20000
students in 2013, its phenomenal growth lies not in any coincidence but in penchant and pursuit
of setting standards of excellence and perfection in the quest for success in aptitude exams like
CAT, CSAT, GS, SAT, IIT-JEE, SAT, GRE and Campus Recruitment Tests. They are pioneers for
conducting online live classes through satellite enabling a reach to any number of students at any
time, even in remote areas. This use of technology is helping the company to grow exponentially
without compromising on quality which is its USP. It is successfully running its training
programs in 232 locations including some top engineering colleges like NIT-K, NIT-W, NITSurathkal, NIT-Trichy, NIT-Calicut, MIT-Manipal, BIT-Mesra and SRM-Chennai.

Think and Learn has become one of the most recognized brands in education. Based on founder
Byju Raveendrans ground breaking vision, innovative and inspirational instruction combines the
use of technology and brilliant teaching techniques. With the help of technology, they ensure that
all their students get the highest quality of education from the highly qualified core team.

Byju Sirs phenomenal success story can be attributed to his perseverance to pursue his passion
to teach. At the young age of 26, he trod the path less travelled by giving up a prestigious seat at
the IIMs and a lucrative corporate career to change the way people Think and Learn.

2. Introduction to the Research and Development of Thinktab

The project is based on the product development through content, operations and operations
research with regard to the ThinkTab, which is the primary product of Think and Learn Pvt. Ltd.
In the content domain, they have to learn and apply their knowledge to make the best set of
scripts and questions to make the product a success. In operations, they have to ensure the
seamless working of all the centers, maintain accounts for the same and innovate in order to
fulfill the motto of the company Providing best education to everyone in a simpler way. In the
future with the increasing demand of the tablet, I will be helping them to maintain inventory of
the tablets (Using POM) and using Operation Research (OR) I will be reducing the cost of
transportation of the tablet.

Think and Learn Pvt Ltd has now gone in collaboration with Samsung, wherein the Thinktabs
will be the new face of education. Samsung provides the tablet and hence the platform, and they
provide the educational content and the complete designing of the material in the tablet vis--vis
the needs of the customer. Through this deal with Samsung, it is their endeavor to teach concepts
like they have never been taught before. Thus, as a member of the content team at Think and
Learn, it is my responsibility to make sure that the content part of the tablet has no issues and
that the concepts that the teacher orally explains are backed up by visual animations and
caricatures wherever required, so that the learning becomes a pleasure and studies becomes fun.
The primary purpose of these ThinkTabs are to ensure preparation for higher education entrance
exams like the GRE ,GMAT ,UPSC and K-CET.

3. Literature Review
The work that I have done as an intern at Think and Learn Pvt Ltd till now has been important
for both the company and me as an individual. As a part of the content team, I ensured that the
content in the tablet was peerless when it came to explaining concepts. As a part of the
operations division, I have helped the company run its processes more smoothly and optimize its
profits at minimum costs.
Understanding the process of management, doing things myself have helped me be an
independent and better person. It has helped me have discipline in life, understand the meaning
of deadlines, taught me how to work in a team, achieve the mission of the company and develop
a vision in a positive sense.

4. Objectives

To create good content for the Think Tab

To minimize the cost of transportation of the tablet
To maintain inventory of the tablets using Productions and Operations Management
To optimize the profits of the company using Operations Research

5. Methodology
The most important part of the methodology is the Designing according to the specifications of
the product and market analysis. A market analysis studies the attractiveness and the dynamics of
a special market within a special industry. It is part of the industry analysis and thus in turn of
the global environmental analysis. Through all of these analyses the strengths, weaknesses,
opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a
SWOT analysis, adequate business strategies of a company will be defined.
The Key points in the Product design are:
1) The Content should be mapped perfectly to the school curriculum.

2) The animation should be done to make it interactive and understandable using the
required softwares.
3) To make the content adaptive to each and every student.
4) Multiple tests are integrated in the product for assessments and practice.
5) Personalized feedback and in-depth analysis of the students performance.

6. Project Schedule

January 2014
o Understanding the marketing concepts.
o Reading and reviewing all the products and their details.
February 2014
o Developing adaptive flow type content for the students of the K-12 segment.
o Market segmentation and customer profiling.
March 2014
o Understanding the companys work flow.
o Development of the tablet through video editing.
April and May 2014
o Simulation of the Mechanical Process in Think Tab
o Handling the marketing in different centers of Think and Learn across India for experience.

7. Date of Commencement
January 12, 2015