Professional Documents
Culture Documents
Buchloh
MIT Press, 2001 - Art - 133 pages p108?
Andy Warhol (1928-1987), one of the most celebrated artists of the last third of
the twentieth century, owes his unique place in the history of visual culture n
ot to the mastery of a single medium but to the exercise of multiple media and r
oles. A legendary art world figure, he worked as an artist, filmmaker, photograp
her, collector, author, and designer. Beginning in the 1950s as a commercial art
ist, he went on to produce work for exhibition in galleries and museums. The ran
ge of his efforts soon expanded to the making of films, photography, video, and
books. Warhol first came to public notice in the 1960s through works that drew o
n advertising, brand names, and newspaper stories and headlines. Many of his bes
t-known images, both single and in series, were produced within the context of p
op art. Warhol was a major figure in the bridging of the gap between high and lo
w art, and his mode of production in the famous studio known as "The Factory" in
volved the recognition of art making as one form of enterprise among others. The
radical nature of that enterprise has ensured the iconic status of his art and
person.Andy Warhol contains illustrated essays by Benjamin H. D. Buchloh, Thomas
Crow, Hal Foster, Rosalind Krauss, Annette Michelson, and Nan Rosenthal, plus a
previously unpublished interview with Warhol by Buchloh. The essays address War
hol's relation to and effect on mass culture and the recurrence of disaster and
death in his art.
Dead Celebrities, Living Icons: Tragedy and Fame in the Age of the Multimedia Su
perstar
John David Ebert
ABC-CLIO, 2010 - Social Science - 230 pages
Cult of Dead Celebrity
"After studying so many celebrities Warhol came to a point at which he said that
he wished to represent the anonymous deaths of unknown individuals. Thus, the c
ar crash and disaster paintings that he began yo work on are the counterpoint to
the celebrity paintings, for his car crashes and suicides are "anonymous fatali
ties". "It's just that people go by ad it doesn't really matter to them that so
meone unknown was killed, so I thought it would be nice for these unknown people
to be remembered by those who ordinarily wouldn't think of them."
Here Warhol is peering into the future of mediatic society in which absolutely a
nyone can become famous for any reason, no matter how banal. p.88
it wa
y everything he made art out of came straight out of the daily lives of very ord
inary Americans. . . . The tastes and values of ordinary persons all at once wer
e inseparable from advanced art."
Coke bottles, pristine vs expressionist.
"The coke bottle was of course an icon in its own right. If you want to paint i
t as an icon you paint it as it is. It does not need any frills. The way forwar
d was clear. It was a mandate and a breakthrough. The mandate was "paint what
we are." The breakthroguh was the insight into what we are. We are the kind of
people that are looking for the kind of happiness advertisements promise us tha
t we can have, easily and cheaply. Before and After is like an X ray of the Ame
rican soul. Warhol began to paint the advertisements in which our deficiencies
and hopes are portrayed."
Note:
Warhol's life and work simultaneously satirized and celebrated materiality and c
elebrity. On the one hand, his paintings of distorted brand images and celebrity
faces could be read as a critique of what he viewed as a culture obsessed with
money and celebrity. On the other hand, Warhol's focus on consumer goods and pop
-culture icons, as well as his own taste for money and fame, suggest a life in c
elebration of the very aspects of American culture that his work criticized. War
hol spoke to this apparent contradiction between his life and work in his book T
he Philosophy of Andy Warhol, writing that "making money is art and working is a
rt, and good business is the best art."
As Warhol himself put it, "Once you 'got' pop, you could never see a sign the sa
me way again. And once you thought pop, you could never see America the same way
again."