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Product Launch Positioning and Messaging
and Launch Activities Update
Document Objective
The objective of this document is to provide all employees involved in Sage ERP X3
activities with a common understanding of the 6.2 release positioning and messaging,
launch schedule, deliverables and planned marketing activities.
Contents
Launch Messaging Overview.............................................................................................. 3
Sage ERP X3 Product Summary .......................................................................................... 4
Version 6.2 Release Objectives .......................................................................................... 5
Go-to-Market Goals ........................................................................................................... 6
Target Customer ................................................................................................................ 7
Release Messaging ............................................................................................................. 8
Launch Communication ..................................................................................................... 9
Most Important Brand Message ...................................................................................... 11
Marketing Launch Timeline ............................................................................................. 12
Customers
Partners
Press &
Analysts
Employees
Primary Goal
Consider This:
Upgrade
Best usability
Consider This:
Consider This:
Consider This
Sage ERP X3 Version 6.2 introduces over 300 functional enhancements and new
capabilities that are taking the product to a new competitive edge in three key areas:
The best functionality out of the box: Sage ERP X3 version 6.2 supports new areas of
business (sub-contracting, project-based manufacturing management) and improves the
management of distributed and global organizations (multi-chart of account, multicountry) dramatically, within one singular software design
The best usability: Sage ERP X3 version 6.2 brings an entirely new ERP user experience,
through visual process flows and a new collaborative workspace (Sage Enterprise
WebTop), connected to partners, suppliers and customers, accessible to Web and
mobile users.
The most cost-effective and flexible solution: Sage ERP X3 version 6.2 comes in two
configurations to accommodate customer-specific requirements, faster and better.
For customers who value flexibility most, Sage ERP X3 Premium Edition offers
tremendous scalability and capability to customize or expand their solution.
Designed for growth, Premium Edition can be configured to support thousands
of users and offers a large choice of options for advanced functionality,
connectivity and volume processing.
Read the Product Highlights and Release Note for a comprehensive view of the
Version 6.2 new features and product editions.
Go-to-Market Goals
The success of Sage ERP X3 version 6.2 will be determined by:
The ability of the new release to increase the awareness of the solution in the
North American mid-market, through its innovative features and marketing.
The adoption of the release by partners and the expansion of the Sage ERP X3
channel in the core mid-market, through the launch of Standard Edition.
The growth of the product market share in the upper mid-market, through the
positioning of Premium Edition in large companies and global organizations.
Target Customer
Sage ERP X3 focuses on new customer acquisition in the core and upper mid-market
or companies with 50 to 2,500 employees in the distribution, manufacturing and
process manufacturing industries.
C-Level executives are the primary audience of the Version 6.2 launch. They are
responsible for the overall organizational performance of their company, from revenue
growth to internal efficiencies, from supply chain to customer service, with specific
goals to drive and measure results.
They are not likely to consider Sage a credible ERP player in the mid-market and
perceive the Sage brand as dedicated to small business accounting. They never heard
about Sage ERP X3.
Common challenges:
Release Messaging
The release messaging articulates the key benefits of the Sage ERP X3 solution,
supported by the new features in Version 6.2:
Functionality
Streamlined operations across all areas of business, locally and internationally:
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Flexibility
Enhanced usability and collaboration, inside and beyond your business:
SOA/Web-native architecture
Affordability
Reduced cost and fast return on investment:
Standard Edition : a cost-effective configuration with pre-defined workflows and
pre-built implementation templates, at an affordable cost per user.
Strong functional integration, reducing the need for complementary third party
applications.
Launch Communication
Consider This
The primary goal of the Version 6.2 launch messaging is to make the target audience
consider Sage ERP X3 as a credible alternative to the leading products in North
America.
The messaging recognizes the product position as outsider in North America, turning it
into an advantage to raise curiosity and differentiate our approach of mid-market ERP.
It calls for consideration in a humble tone, based on undeniable facts rather than
unverifiable promises. Facts may be used in context, to demonstrate the overall
credibility and performance of the solution, or tied to key benefits of the product.
Messaging map
Supporting the overall product performance and brand credibility:
Context
Consider This:
Brand Credibility
Product Performance
Customer Experience
Gartner, 2010
Ernst & Young Product Performance Survey, 2010
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Approved customer testimonial
2
Consider This:
Streamlined operations
Scalable, flexible
technology
Enhanced collaboration
and ease of use
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2
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Inspired by You
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Sage ERP X3
New customers
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Web platform revamp, with focus on the upper mid-market and Premium
Edition
Appendix
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Primary goal: get influencers to consider Sage ERP X3 as a credible player in the ERP
mid-market in North America
Messages:
Consider This
Were focused on technology that serves business needs (web, best scalability,
best flexibility)
Kristin Craik Business Review Canada TBD (she asked us to contact her closer to
announcement)
Interest from:
Automation World
APICS
TheVARGuy
DC Velocity
Analysts:
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Ray Wang, Jeff Ashcroft, Frank Scavo Constellation Research Group 5/20
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N.A Launch
Lead: Tracy Strauss
Web Launch
An informative, engaging and interactive launch experience on the Web that includes:
Product Overviews
In depth Demos
Customer testimonials
Lead Generation
Leveraging the Web platform to drive demand through repeat lead generation
campaign throughout the summer:
Target:
UMM (Revenue - $100M - $1Billion, Employee Size 500 2,500 employees, Users
50+)
Core (Revenue $30M - $100M, Employee Size 50- 500 employees, Users 10-50)
Campaigns:
Vertical
PPC
Banners
Organic
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Sales Information
Lead: Jean Huy
Direct Sales, Channel Sales, Pre-Sales
Release Highlights
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Partner Information
Lead: Skip Hulme
New launch information pad and sales kit included in the Sage ERP X3 Partner
Resources Site.
Release updates
Feature highlights
Marketing activities
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Customer Information
Lead: Matt Groom
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software performance and assess how well the project has met the critical success
factors they identified at the beginning of your project.
Dominique Bopp | What's New in Version 6.2 - Sage ERP X3's new embedded search
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engine and integration with Sage Saleslogix.
A new option within Sage ERP X3 is an embedded search engine. In this session, this
new option will be demonstrated: the Meta data definition for indexing, the indexation
process, and the search by itself.
Dominique Bopp | What's New in Version 6.2: Increased traceability and security
functionality within Sage ERP X3
This session covers two areas of functionality that are available in Version 6.2 of Sage
ERP X3. The first is an embedded search engine and second is an interface with Sage
Saleslogix.
Allan Fine | What's New in Version 6.2: Increase your mobility with the Sage Enterprise
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Webtop
Introducing the Sage Enterprise Webtop, a component that allows users to connect to
Sage ERP X3 through web services on customizable dashboards via the Netvibes
publishing platform.
Bill Newcomer | What's New in Version 6.2: Digging deep into the new subcontracting
functionality in Sage ERP X3
This session provides an in-depth look at the subcontracting functionality and how it
delivers improved efficiency and control for customers operations.
Dominique Bopp | What's New in Version 6.2: The Sales Signature Pre-setting
This session will focus on workflow and signature available in Sage ERP X3 Version 6.2.
Randy Bacchus | Sage ERP X3: Process Maps Building Basic Process Flow Maps for
Sage ERP X3 and Working with the Portal
This session will demonstrate the capabilities of the Visual Process Editor along with the
Sage ERP X3 user portal.
Skip Hulme, Jean Huy | Sage ERP X3: Influence the Design of Future Versions
This roundtable session is an opportunity to discuss what features are currently not part
of Sage ERP X3 but that customers would like to see incorporated into future product
releases.
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Employee Information
Lead: Winnie Cheung
Objectives:
Educate on the Sage ERP portfolio, build excitement on the Sage strategy.
Format
Campus Launch Party June 9th
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