Introduction

Background of the company

TGV Cinemas (formerly known as Tanjong Golden Village) is the second largest cinema chain
in Malaysia. As of March 2015, TGV Cinemas has 32 multiplexes with 235 screens and more
than 45,000 seats.] TGV Cinemas is headquartered at Maxis Tower, Kuala LumpurTGV Cinemas
a wholly owned subsidiary of Tanjong Public Limited Company.
Since inception in 1995, TGV Cinemas has grown to become one of Malaysias premier film
exhibition companies and established its name as a pioneer of cinema industry and owner of
premier multiplexes in Malaysia.
We strive to improve every day to ensure our customers
have the best time and leave with fond memories only to return for more exciting cinematic
experience. We have a dedicated team behind these screens who are committed to make you
smile! We refurbished some of our flagship locations to give it a fresh look, mainly to adopt a
more welcoming, vibrant, contemporary ambiance. Some of the cinema halls were redesigned
and renovated to maximise the space.
Aside from the facelift, TGV Cinemas is 100% digital. Cinema-goers can enjoy unmatched
brightness, sharpness and superior images in high definition contents such as films,
documentaries and other alternative content in superior quality. The URL for the company is
http://www.gsc.com.my/ .
One of the type of cinema launched was their first IMAX hall in TGV Sunway Pyramid on 15
December 2011. It is also the only IMAX hall in the country after the ceased operation IMAX
hall located in Berjaya Times Square, where the original location has been replaced
by GSC MAXX. The first movie shown in the IMAX hall isMission: Impossible Ghost
Protocol. According to the official TGV Facebook page, the IMAX hall was built by combining
Hall 6 and Hall 7. Apart from that, TGV Cinemas launched their hall known as TGV Club in the
same location.

Payment system

GSC company is using SSL system.SSL uses a combination of public-key and symmetrickey encryption to secure a connection between two machines, typically a Web or mail server and
a client machine, communicating over the Internet or an internal network.
Using the OSI reference model as context, SSL runs above the TCP/IP protocol, which is
responsible for the transport and routing of data over a network, and below higher-level protocols
such as HTTP and IMAP, encrypting the data of network connections in theapplication layer of
the Internet Protocol suite. The "sockets" part of the term refers to the sockets method of passing
data back and forth between a client and a server program in a network, or between
program layers in the same computer.
The Transport Layer Security (TLS) protocol evolved from SSL and has largely superseded it,
although the terms SSL or SSL/TLS are still commonly used; SSL is often used to refer to what
is actually TLS. The combination of SSL/TLS is the most widely deployed security protocol
used today and is found in applications such as Web browsers, email and basically any situation
where data needs to be securely exchanged over a network, like file transfers, VPN connections,
instant messaging and voice over IP.

Social media chosen by GSC as a promotional strategies

Social media websites such as Facebook and Google+ offer companies a way to promote
products and services in a more relaxed environment. This is direct marketing at its best. Social
networks connect with a world of potential customers that can view your company from a
different perspective. Rather than seeing your company as "trying to sell" something, the social
network can see a company that is in touch with people on a more personal level. This can help
lessen the divide between the company and the buyer, which in turn presents a more appealing
and familiar image of the company.
1.Radio is considered by many advertisers as an ideal medium due to its ability to reach specific
target groups e.g. teenagers, racing followers or grocery buyers. Radio advertising covers spot
adverts (usually 15 or 30 second), promotions or talkback/DJ discussions. Most radio stations
offer packages which include production and extension of your radio campaign through their
websites. Online Malaysia Radio Live Streaming Collection like ERA FM, HOT FM, HITZ FM,
SINAR, FM, THR GEGAR

2. Television is a powerful advertising medium because it creates impact through sight, sound
and movement however the cost of producing the advertisement and procuring sufficient air time
to allow the campaign to work often makes it prohibitive for small business.Malaysia free-toair channels (RTM1, RTM2, TV3) usually been used to promote their trailer while advertisement
between shows or movies.

3.Online.The options for online advertising continue to grow rapidly. They include advertising
on your website, advertising on other websites, creating links to your website from other
websites, publishing blogs, offering online product games, social networks and forums.They
spread their strategies by facebook,twitter ,instagram and etc.