9 Classic Books That Will

Change Your Life And Career

Crea&vity, innova&on, leadership,
entrepreneurship they all begin within
us; each is very much a human process.

by Faisal Hoque
founder of:

If we understand
the mental and
emotional drivers
of innovation and
creativity, we
can be more
innovative and
creative.

"Sit in a room and read and

read and read. And read the
right books by the right
people. Your mind is brought
onto that level, and you have a
nice, mild, slow-burning
rapture all the ?me."

Joseph Campbell

"Thoughts of doubt and fear never

accomplish anything, and never can.
They always lead to failure.
Purpose, energy, power to do, and
all strong thoughts cease when
doubt and fear creep in. Self-control
is strength. Right thought is
mastery. Calmness is power."

James Allen

"Imagina?on, broadly dened,

seems to me to be a principle in
human life underlying even
reason, for the ra?onal func?ons,
according to our deni?ons, can
lead to understanding can
par?cipate in the cons?tu?ng of
reality only as they are
crea?ve."

Rollo May

"The fundamental impulse that sets

and keeps the capitalist engine in
mo?on comes from the new
consumers, goods, the new methods
of produc?on or transporta?on, the
new markets, the new forms of
industrial organiza?on that
capitalist enterprise creates. This
process of Crea?ve Destruc?on is
the essen?al fact about capitalism.

Joseph Schumpeter

"All managerial decisions and

ac?ons rest on assump?ons
about behavior...We can
improve our ability to control
only if we recognize that
control consists in selec?ve
adapta?on to human nature
rather than in aLemp?ng to
make human nature conform
to our wishes.

Douglas McGregor

"One can choose to go back

toward safety or forward
toward growth. Growth must
be chosen again and again;
fear must be overcome again
and again.

Abraham Maslow

"At a crisis in my youth he

taught me the wisdom of
choice: To try and fail is at
least to learn; to fail to try is to
suer the ines?mable loss of
what might have been."

Chester Barnard

"We can look upon a road from

two dierent points of view.
One regards it as dividing us
from the object of our desire.
The other sees it as the road
which leads us to our
des?na?on, and as such, it is
part of our goal.

Rabindranath Tagore

"We are fragmented into so

many dierent aspects. We
don't know who we really are,
or what aspects of ourselves we
should iden?fy with or believe
in. So many contradictory
voices, dictates, and feelings
ght for control over our inner
lives that we nd ourselves
scaLered everywhere, in all
direc?ons, leaving nobody at
home.

Sogyal Rinpoche

About SHADOKA
Shadokas porDolio of oerings enables
entrepreneurship, growth, and social
impact. Our customers and partners
aspire to create sustainable value. They
are focused on repeatable and
measurable impact. We enable their
aspira9ons.

We bring together the management
frameworks, digital plaDorms, and
thought leadership for:

Evalua&on, execu&on, and
monitoring of programs
Scaling sales, revenue, and
protability
Crea&on and management of digital
communi&es and marketplaces

Follow us @shadokaventures
shadoka.com

About Me
Founder of Shadoka and other
companies. Shadoka enables
entrepreneurship, growth, and social
impact.

Formerly of GE and other global
brands. Author of several books,
including Everything Connects How to
Transform and Lead in the Age of
Crea?vity, Innova?on and
Sustainability (McGraw Hill, 2014) and
Survive to Thrive 27 Prac?ces of
Resilient Entrepreneurs, Innovators,
And Leaders (Mo&va&onal Press, 2015).

Follow me @faisal_hoque
faisalhoque.com