C. K.

SHAH VIJAPURWALA INSTITUTE

OF MANAGEMENT
TO DETERMINE THE CUSTOMER
PREFERENCES AND SATISFACTION
OF SUBWAY(SUBHANPURA).

Presented by:

Mayuri Tolani (2107)

Vinita Gangwani (2024)
Disha Gulani (2028)

ABOUT SUBWAY

PRODUCT PROFILE

RESEARCH OBJECTIVES

To know Consumers Preference, Taste and

Satisfaction for Subway Food.

To know which Age-group people more prefer

Subway Food.

RESEARCH METHODOLOGY
RESEARCH DESIGN:
Descriptive Research Design
DATA COLLECTION METHOD:
1)Survey Method
2)Personal Method
SAMPLING METHOD:
Non Probability Sampling Method-Convenience
Method
DATA COLLECTION INSTRUMENT :
Structured Questionnaire

SAMPLE SIZE
area

Samplle size No.

Ellorapark

Fatehgunj

Inrobit mall

17

Jambua bridge

O.P. Road

37

Race course

Seven seas mall

subhanpura

13

DATA ANALYSIS
preference about fast food
Preference for fast food

particulars

22%

78%

Yes

No

Age group in %
Less than 20

21 to 30

31 to 40

25%
36%

11%

28%

More than 40

awareness about calaried food in %

Yes

No

48%
52%

Frequency of visit
50.0
45.0
40.0
35.0
30.0
25.0
20.0
15.0
10.0
5.0
0.0

47.0

30.0

15.0

8.0

Less than once per Once per month

month

Two to four times Greater than four

per month
times per month

Percent

factors of subway in %
friendliness of the staff
appearance of employees
taste of food

store appearance
speed of services

48 50 46
34 34

38
33

30 28

19

15
3 3 2

7 5

highly dissatsfied

4 4

9 8

11 9 13

dis-satisfied

42

neutral

satisfied

highly satisfied

remocommendung subway to others Frequency

Very Likely

Likely

Neutral

Unlikely

5%
9%

23%

28%

35%

Very Unlikely

CUSTOMER CHOOSE OTHER THAN SUBWAY

YES
90

NO
92

90

60

54
46

DOMINOS

40

10

10

ZEASTY

DA PIZZA
PLANET

8
JUST MAXICAN MAC DONALD

FINDINGS

There are 100 respondents than 78% customers are

preferred fast food and 22% respondents are not preferred
fast food
We can say that out of 100 Customers 36% Customers
were in between the Age group of Below-20 and 28%
Customers were in between the Age group of 21-30 and
11% Customers were in between the Age group of 31-40
and 25% customer was in between the age group of above
40.
There are 52 % customers are more conscious about
caloried food whereas, 48% customers are less conscious
about caloried food.

There are 100 respondents survey to conclude that

47% customers are visiting subway for less than
once per month and 30 % customers are visiting
subway for once per month and other 23%
customers are visiting for more than 2 times in a
month
48% customers are satisfied for friendliness of the
staff, 50% customers are satisfied for store
appearance , 46% customers are satisfied for
appearances of employees, 38% customers are
satisfied for speed of services and 42% customers
are highly satisfied for taste of food.
35% customers are likely for visiting subway another
than different food chains.

CONCLUSION
According to the results of the research, two main
target groups can be defined. The first group
consists of trendy Danish students and pupils with
strong brand preferences, who want to enjoy quick
and low priced food with their friends in their free
time.
The other group is made up of below 20 who are
career orientated with strong focus on ones own
appearance. They do not have the time or do not
want to cook only for themselves and prefer fast but
healthy food.