Third-Party Analytics Tools

Enrich SAP Choices

As the universe of big data expands, companies are relying heavily on business
intelligence and analytics software. Fear not, SAP users. The choices available
for SAP analytics tools and their third-party cousins are also expanding.

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Looking Outside SAP for Analytics Tools

The world is awash in big data, and companies are turning to business intelligence and
analytics tools to help them handle it. SAP
users have a rich set of options from SAP itself,
but there are many analytics tools from other
vendors and many ways to integrate data from
disparate sources into SAP analytics applications. The three features in this handbook can
help you sort through the available options
for using third-party analytics tools in SAP
systems.
First, executive editor David Essex identifies third-party analytics options, explains the
main mechanismsincluding Business Warehouse and the HANA in-memory database
for integrating them with SAP ERP data and
shares advice from experts on the pluses and
minuses of using third-party software instead
of SAPs own analytics tools.
Next, analytics manager Jamie Oswald looks
at SAP Cloud for Analytics (CforA), SAPs new

THIRD-PARTY ANALYTICS TOOLS ENRICH SAP CHOICES

cloud BI platform. He shows what CforA brings

to the table as a software-as-a-service BI platform and compares it to the features offered by
the other SAP BI platforms. Because its cloudfirst, CforA could eventually integrate and support data from a variety of sources.
To close, consultant Ann Grackin looks at
the growing number of SAP Internet of Things
(IoT) products. The IoT plays an ever-increasing role in supply-chain analytics, a major part
of which involves integrating big data from a
variety of sources. Much of the big data that
SAP needs to integrate for IoT applications
comes from non-SAP sources, particularly
industry sectorssuch as logistics, defense,
construction and agriculturewhere SAP is
less prominent. n
Jim ODonnell
News Editor
SearchSAP

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Increased interest in predictive analytics and big data is prompting many organizations to reassess their SAP analytics toolsnot
only from SAP itself, but also from third-party
providers. While SAP is among the marketshare leaders, vendors such as IBM Cognos,
Qlik, SAS and Tableau Software have worked
long and hard to gain reputations as analytics
specialists.
So when does it make sense to turn to an
outside vendor for SAP analytics, and what are
the challenges of integrating third-party tools
with SAP data?
Organizations may have several reasons for
considering third-party analytics. One reason
is a belief that SAP analytics tools wont be as
effective with non-SAP data sources, according to David Loshin, president of consulting
firm Knowledge Integrity Inc. Another reason is competitive differentiation. Any organization with access to SAPs analytics tools

THIRD-PARTY ANALYTICS TOOLS ENRICH SAP CHOICES

can perform the same analyses, performed

the same way, Loshin said. However, if there
are particular analytic applications that comprise your organizations special sauce, it may
be [preferable] to execute those analyses using
a tool suite that is not shared with all your
competitors.
Other motivations include the need for a
more diverse set of analytics models, for less
complex tools for business analysts and, Loshin
added, to analyze ERP information with data
managed in other platforms such as a data
warehouse or the streamed, unstructured data
in a Hadoop data lake.
Those are most of the advantages third-party
vendors claim to offer. A lot of times customers are using Qlik because of the complexity,
quite frankly, of getting information out of the
system, said Michael Distler, Qliks director of
product marketing. Third-party SAP analytics
vendors also tout their prebuilt connectors

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for retrieving data from particular SAP platforms or to perform common tasks such as
reporting. We have about eight or nine different ways to connect to SAP, Distler added.
The interface between the SAP and thirdparty worlds is typically Business Warehouse
(BW)SAPs longtime data warehouseor the
newer HANA in-memory database and analytics platform on which SAPs development
efforts are intensely focused. Quite often,
companies have made a decision that Business
Warehouse will be their data repository, Distler noted.
SAP ERP systems lack connectivity options,
and HANA is becoming a solid integration
platform for performing analytics on data
stored in those systems, according to Robert
Green, director of product management at Tableau Software Inc., another provider of analytics products certified by SAP. HANA also helps
Tableau users get their data faster compared to
a traditional database, he said.
Weve had steady releases of new functionality that has kept up with the evolution
of HANA, Green explained, citing how Tableaus software has remained compatible with

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changes in the way HANA handles parameters and variables in database tables. Much
of Tableaus demand comes from SAP owners who are using a hybrid of the two integration platformsa product nicknamed BW on
HANAfor key SAP analytics applications
such as financial reporting and operational performance management. I see a lot of BW on
HANA now, Green said.

Third-party vendors claim to

excel at predictive analytics
and user self-service, but SAP
concedes nothing to them.
SAS, a longtime major player in business intelligence (BI), is another partner selling SAP-certified products. SAP has provided
open interfaces to their systems, which SAS
has leveraged, said Nancy Bremmer, SASs
senior manager of alliances and channels. The
vendors integrated architecture reduces data
movement to the bare minimum, she said, adding, It is moved very fast and only temporarily
to take advantage of faster processing.

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Third-party vendors claim to excel at predictive analytics and user self-servicetwo leading-edge BI capabilitiesbut SAP concedes
nothing to them.
SAP has spent several years acquiring or
developing analytics tools that have kept pace
with the competition and now overshadow its
standard BI front end, BusinessObjects. Besides
HANA and its self-service visualization software, SAP Lumira, the company markets several
alternative packages to third-party tools and
has been making some of its technology readily
available as software as a service (SaaS).
SAP has actively sought to create a reasonable set of tools for analytics, Loshin said,
singling out two products that comprise SAP
Predictive Analytics. The Automated Analytics product automates data preparation and
predictive modeling and allows users to implement a broad range of modeling techniques,
including classification, regression, segmentation and social-network analysis, he said.
The Expert Analytics product is targeted to
professional data analysts and data scientists
who are more familiar with hands-on analyses

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using predictive modeling and statistical

programming.
As with SAP connectivity for third-party
tools, much of SAPs advanced BI capabilities
depend on HANA.
One major reason is HANAs ability to handle hot, cold and warm data in a dynamic
tier structure that gives users flexibility as

As with SAP connectivity for

third-party tools, much of
SAPs advanced BI capabilities
depend on HANA.
their needs evolve, said Jayne Landry, SAPs
global vice president and general manager for
BI. Think of it as having tiering automatically across your data holdings, she explained.
If youve got a large amount of data you dont
know the value of, HANA is a great data store.
Previously, you had to make a decision about
how much data you wanted to keep.
With HANA dynamic tiering, organizations
can instead keep lower-priority data in a cold
store such as Hadoop and move it into warm

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or hot storage as their needs change.

SAP finds itself in the typical position of
technology vendors that have little choice but
to provide respectable integration with their
competitors offerings while striving to give
their own products a leg up. In this regard,
SAPs certification process for third-party analytics can be instructive. The first and most
basic level of certification is connectivity. The
second level is security. The third and most
sophisticated level involves code push-down
capabilities. Code push-down allows complex

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calculations and queries to be pushed down

from SAPs programming language, ABAP, to
the database layer where they can run more
efficiently, said Ken Tsai, SAPs head of cloud
platform and data management.
The third level is also where prospective buyers will see most of the differences among analytics products, Tsai said. According to Tsai
and Landry, SAP has already done much of
the push-down work and incorporated it into
Lumira and SAP Cloud for Analytics, a SaaS
offering thats built on HANA. David Essex

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As you may already know, SAP Cloud for

Analyticsoriginally known as Project Orca
is SAPs newest foray into business intelligence
in the cloud. SAP brought it to market for several reasons, but do any of these reasons interest you enough to tag along? Lets look at why
SAP felt compelled to build Cloud for Analytics
when the company had already taken at least
three stabs at a cloud business intelligence (BI)
platform.
Previous iterations of SAP BI cloud-based
solutionsSAP Lumira Cloud, BI OnDemand, CrystalReports.com, not to mention
cloud-hosted versions of SAP BusinessObjects BI platformhave all been based on moving existing content and experiences to the
cloud. In each of these early attempts at cloudbased reporting, content was created with a
client-side or other on-premises tool. Developers would create something in their environmentsuch as a Crystal Reports or a Web

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Intelligence report, an SAP BusinessObjects

Dashboard (formerly Xcelsius) or a Lumira
storyand publish it to the cloud. In these
scenarios, data connections and the user experience were clunky at best.
Cloud for Analytics (CforA) is different.
Intended as a ground-up cloud experience,
CforA is not meant to migrate existing reports
and dashboards to the cloud. Right from the
start, the user experience and all user-facing
content are generated directly within a browser.
And since the experience starts in the cloud,
the first data sources you can use will also
be in the cloud. Many organizations already
have cloud data sourcesS4/HANA or other
data hosted in the HANA Cloud Platform or
HANA Enterprise Cloud, SuccessFactors, Ariba
and Concur, all of which come under the SAP
umbrella. CforA makes a strong case for being
the foundation of any new development with
that data. Though the product wont migrate

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existing analytics content to the cloud, SAP

would eventually like to support existing data
sources there. SAP BusinessObjects, after all,
has never met a data source it didnt like, and
SAP would very much like to have data thats
available in the on-premises semantic layer
likewise available for CforA. If you cant wait
for that on-premises universe connection to be
built, you can move all your data to the HANA
Cloud Platform.
CforA is not just about reporting. You can
subscribe to the BI feature only, but the real
magic is in the planning capability. SAP is the
only company that offers both BI and planning
in one integrated system. So you can start a
planning activity with your cloud-enabled data
or a blank worksheet. Pricing is based on the
engine youre using. So, as always, talk to your
account rep.
Built-in collaboration is also important. No
clunky forums, segmented discussion threads
or haphazard SAP Jam integration here. In
CforA, there are collaborative tools included
in the platform from day one, which should be
particularly helpful to geographically distributed departments.

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CforAs boardroom functionality was easily the most popular part of the products demo
during the SAP TechEd keynote in Las Vegas
in October 2015. First mentioned by Hasso

CforA is not just about reporting.

You can subscribe to the BI
feature only, but the real magic
is in the planning capability.
Plattner at Sapphire Now in May 2015, the SAP
Digital Boardroom enabled through SAP CforA
is really meant to support the strategic management of an organization through governed
and guaranteed real-time metrics.
The real value here isnt simply nice-looking graphs and charts that dazzle on an oversized touchscreen. SAP wants the product to
deliver an up-to-the-minute, completely accurate information portal that not only produces
inventory and sales data, but will also align that
data with corporate strategy. The product is
expected to go even further by making predictions and prescribing a course of action.
The key enabler of a successful SAP Digital

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Boardroom experience is a top-to-bottom,

by-the-book implementation of HANA as an
application database. Trying to build such an
experience on old technology can yield some
benefits but expose you to greater risk of inaccurate or outdated data.

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SAPs CforA has a chance to be a solid BI

and planning application. Though it makes a
lot of sense to try it out on existing cloud data
sources, dont plan on ripping out your current
enterprise reporting platform anytime soon.
Jamie Oswald

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SAP Provides Many Links to the IoT

SAP has been making a series of product

announcements, developing thought-provoking
marketing materials and gaining prominence at
Internet of Things conferences. With its deep
presence in the manufacturing sector, which
is an early beneficiary of IoT, its not surprising that SAP would have IoT products to support its customers. But SAP users need help
understanding what the many SAP IoT products do and how they integrate with an existing
portfolio.
To understand IoT products, you first need
to understand the IoT. Simply put, the IoT
deals with devices and device services, various
middleware products, IoT-oriented data analytics and business applications that can use
the data. IoT applications should be considered
for equipment thats on premises or remote
and for digitized products. Thus, IoT products need to address assets that are at rest or in
motion.

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SAP offers several products for the IoT market, including SAP IQ, SQL Anywhere, Event
Stream Processor (SAP ESP), Afaria, NetWeaver
and HANA Enterprise Cloud. All of them work
with other SAP enterprise and analytics products. Lets look at each of these areas.

DEVICE LAYER AND SERVICES

The IoT requires software and services

wrapped around the devices and connected
machines, often called machine-to-machine
(M2M). First, software has to be able to connect
to any device. At this lowest level, SAP does
expect to connect to the devices of many partners. Sensor and RFID vendors products generally have interoperable-device connectivity.
SAP can take control of connecting the
device integration layer with a middleware layer
that can send data to relevant subscribers. Data
from devices can be stored at the local level,

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moved into the cloud or moved into business

applications. Such SAP products as SQL Anywhere can connect to this data. Layered on top
will be a complex event processor (CEP); SAPs
version is the SAP ESP.
The CEP is whats essential and most important for the IoT today, whether you acquire
products from SAP or other advanced providers. For SAP, information from any source
RFID data; various temporal data streams such
as traffic, weather, crowd and social data; and
events from traditional data systemsflows
into SAP ESP. The challenge with CEPs is that
theyre customer- and use-case-specific. CEP
providers have also built up a portfolio of analytics around their products. CEP got its start
in the financial services industry, so manufacturing and the supply chain are newer domains.
SAP users should demand support for their
particular applications from a standard CEP
and analytics portfolio. Otherwise, they will
have to build their own, which is what they do
now. Time is better spent understanding how
to use CEPs and the new data rather than getting stuck in the depths of the technology.
Organizations for which mobile devices are

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a key part of their IoT projects should look to

SAPs SQL Anywhere MobiLink for integration
and the former Sybase platform, Afaria, for
mobile-device management.

INTO THE PLANT AND ERP

SAP manufacturing users employ such SAP

products as Materials Management and Plant
Maintenance (PM) as well as products that
work at the manufacturing execution system
layer. Those products include production data
collection and manufacturing integration as
well as intelligence that directs and monitors
equipment. Many manufacturers have some of
these tools bundled with their SAP ERP system. SAP also offers enterprise asset management software and a tracking network called
Asset Network Solutions to provide visibility
across the value chain.
SAPs support for manufacturers is hardly
new. Where the IoT comes into play is in
blending some of this asset data with data from
the Internet.
For on-premises equipment management,
the Internet can connect equipment outside

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of the enterprise. A third-party maintenance

company can monitor equipment performance and do needed repairs. The predictive
maintenance analytics in SAP PM can play a
greater role here. SAP has shown some impressive demos of manufacturers monitoring their
equipment remotely.
Manufacturers of products containing digital components can use IoT connections to
upgrade their software remotely. SQL Anywhere plays a role as the edge server, allowing
connectivity from equipment and devices to
subscribing users who work outside the enterprise. Today, this model is flourishing among
manufacturers that supply large industrial
equipment for plants, mining, construction,
agriculture and so on.
What about products on the move? Data
from the manufacturing process, such as bills
of material, serial numbers and lot or batch
identification on product labels, may now be
part of the data that accompanies the thing.
For industrial and electronic products, this
device data can be embedded within the product. For packaged products derived from
process manufacturing (chemicals, pharma-

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ceuticals and food), an RFID device or a sensor

may accompany the container or be attached
to the package. Data from these sources, again,
probably will be initiated through an SAP
partners device-services layer and passed
on to SAP ESP.

Since customers have so

many systems standards and
integration methods, B2B inte
gration will need support from
an open SAP environment.
Use cases help manufacturers understand
how events during production or during use at
the customer site might affect long-term quality or evaluate better distribution practices to
ensure product safety. A key concept in the IoT
is sharing data: A manufacturer can share data
with customers so they can learn more about
product care, chains of custody and fair practices to support regulatory compliance. Because
many customers have a plethora of systems
standards and integration methods, B2B integration will need to be supported by an open

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SAP environment. As SAP works further on

its cloud products, integration should get
easier.

SAP AND BIG DATA ANALYTICS

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When users look at data sources, they imagine

a huge variety of additional ways to understand
the world. All this data blends up in the cloud;
but for SAP, its all related to the vendors push
for its HANA in-memory database. And that
brings us to the topic of bigger data.
Device services and big data are the onetwo punch in the IoT. Big data is not just about
mammoth data storage, search and analytics, but also new types of data that legacy ERP
users may not have today. Its been the domain
of nonmanufacturing applications in fields
such as transportation, weather and marketing.
Data streams from sensors measuring temperature or vibration require not just conversion
from analog to digital data, but also context
datafor example, time, date and location.
Social media and weather patterns are common data streams that are being collected and
analyzed. Much of this data will come from

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other non-SAP application sources that will

need to integrate with SAP, particularly in
logistics, defense, construction and agriculture,
where SAP ERP is not that prevalent.
From an analytics perspective, the IoT needs
to be considered as either monitoring complex
short-term events or capturing longer-term
analytics for trending and reporting. Examples
include exploring data to discover new types of
products or markets, research, customer trends
and weather patterns. Over time, mining this
data will be the real value of the IoT for most
companies.
Big data applications can sit on top of an
existing ERP system or side-by-side, and users
of SAP ERP can integrate with them through
HANA. Analytics can be near real time, and
SAP ESP is designed to handle that. Many SAP
software products have some analytics built in,
and some users employ one of the many business intelligence (BI) analytics tools from SAP
and other vendors.
But SAP is pushing a HANA approach for IoT
analytics, and there may be an argument for
that if your version of SAP ERP or BI cant handle the new streams of data. Many companies

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have built up years of analytics that work well

for them. So its worth thinking about whether
existing analytics can accommodate these new
sources and create meaning from them. In the
non-SAP world, the answer generally has been
no. IoT applications are designed to accommodate big data and blend it with traditional data
sources. And because organizations often segment discovery and analytics from day-to-day
transaction activities, it often makes sense to
have a side-by-side strategy.

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PUTTING IT ALL TOGETHER

SAP manufacturing users are in the best position to leverage SAP ESP and HANA because
they already have applications that can become
smarter. But it will still require the system
architecture to accommodate both on-premises
and remote or mobile information.
SAP has attempted to bundle IoT applica-

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tions, but it still has a ways to go. Competitors that have rich tool sets as well as libraries of prebuilt use cases and analytics have a
technical jump on SAP, but SAPs user base will
likely consider SAP anytime they go looking
for products. HANA products are very much
a work in progress, and many installations are
custom projects. So that means HANAparticularly SAPs HANA Cloud Platform for the
IoT, which does bundle some tools and servicesis only for those companies with an
appetite for developing applications and not
those seeking turnkey IoT portfolios.
With so much competition for the industrial
IoT from digital manufacturing software providers, SAP must run fast to fill the voids in its
IoT libraries. Its continued move into the small
and medium-sized business market, which requires well-developed use-case libraries, will
be a catalyst to expand its product portfolios.
Ann Grackin

ABOUT
THE
AUTHORS

DAVID ESSEX is an executive editor in the Application De-

velopment, ERP & Health IT Media Group at TechTarget.

He was previously an editor at BYTE, PC Resource and
80 Micro. His freelance articles have appeared in Computerworld, PC World and other publications and websites. Email him at dessex@techtarget.com.
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ANN GRACKIN is

the CEO of ChainLink Research,

a consultancy based in Newton, Mass. Email her at
agrackin@clresearch.com.
JAMIE OSWALD is

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Scott Wallask | Editorial Director

Ron Karjian | Managing Editor
Moriah Sargent | Associate Managing Editor
David Essex | Executive Editor

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is a SearchSAP.com e-publication.

a manager of data analytics and

engineering at Mercy, a national healthcare network of
34 acute care hospitals and more than 700 outpatient
facilities, based in Chesterfield, Mo. He is also an SAP
mentor and an ASUG volunteer.

Jim ODonnell | News Editor

Linda Koury | Director of Online Design
Marty Moore | Senior Production Editor
Doug Olender | Publisher
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