Term Paper

of

MAN
on

i-Tab

Submitted To: Submitted By:

Mr. Nandan Sujati Jasmeen Kaur

S1906

MBA IT

1
Introduction

Steve Jobs, Apple CEO

Apple Inc. is an American multinational corporation that designs and manufactures consumer
electronics, computer software, and personal computers. The company's best-known hardware
products include Macintosh computers, the iPod, the iPhone and the iPad. Apple software
includes the Mac OS X operating system; the iTunes media browser; the iLife suite of
multimedia and creativity software; the iWork suite of productivity software; Aperture, a
professional photography package; Final Cut Studio, a suite of professional audio and film-
industry software products; and Logic Studio, a suite of audio tools. As of January 2010 the
company operates 284 retail stores in ten countries, and an online store where hardware and
software products are sold.

Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977,the

company was called Apple Computer, Inc. for its first 30 years, but dropped the word
"Computer" on January 9, 2007,to reflect the company's ongoing expansion into the consumer
electronics market in addition to its traditional focus on personal computers. Apple has about
35,000 employees worldwide and had worldwide annual sales of US$42.91 billion in its fiscal
year ending September 26, 2009. For reasons as various as its philosophy of comprehensive
aesthetic design to its distinctive advertising campaigns, Apple has established a unique
reputation in the consumer electronics industry. This includes a customer base that is devoted to
the company and its brand, particularly in the United States. Fortune magazine named Apple
the most admired company in the United States in 2008, and in the world in 2008, 2009, and
2010

The iPad is a tablet computer developed by Apple Inc. Announced on January 27, 2010, it is
similar in functionality to the iPhone and iPod touch, running the same operating system
(iPhone OS) and almost all of the same applications. The iPad has a larger 9.7-inch (25 cm)
LED backlit multi-touch display with a pixel resolution of 1024x768, 16 to 64 gigabytes (GB)

2
of flash memory, a 1-gigahertz (GHz) Apple A4 processor, Bluetooth 2.1, and a 30-pin dock
connector to sync with iTunes and connect wired accessories.

Two models have been announced: one with 802.11n Wi-Fi and one with 802.11n Wi-Fi and
3G (which can connect to HSDPA cellular networks), and Assisted GPS. Both models may be
purchased with three different memory capacities. As Apple's first device to use its iBookstore
service and companion iBooks ebook reading application, the iPad has been compared to
Amazon's Kindle.

Substantial, Easy to grip, Fast, Beautiful, Rigid, Starkly designed. The glass is a little rubbery
but it could be my sweaty hands.

3
  History
Apple's development of a tablet computer began with the Newton MessagePad 100, first
introduced in 1993. This effort led to the creation of the ARM6 processor core with Acorn
Computers. Apple also developed a prototype PowerBook Duo-based tablet computer, the
PenLite, but did not sell it to avoid hurting MessagePad sales. Apple released several more
Newton-based PDAs, and discontinued the last in the line, the MessagePad 2100, in 1998.

By late 2009, the iPad's release had been rumored for several months with iSlate and iTablet
among speculated names. The product was announced on January 27, 2010, at an Apple press
conference at the Yerba Buena Center for the Arts in San Francisco.

Three days later, at the 52nd Grammy Awards, Stephen Colbert used an iPad in announcing the
nominees.

 Main competitors of Apple

Some of the competitors Tablet PC Apple iPad :

• Fusion Garage JooJoo HP Slate

• Neofonie WePad Archos 9

• Asus Pad Google Pad

• Huawei SmartKid S7 Motorola Pad

4
 Objectives

• To study about the new revolutionary product in IT sector.

• To study about the features of Apple’s iPad.

• To study the competitors of Apple company.

5
 FEARTURES

• Size and shape: The screen's aspect ratio makes it seem a bit squat, but this is
intended to be a bi-directional tabl—err, Pad. The bezel is a little fat, but otherwise, this
thing is basically a clean slab of pure display. It's just .5 inches thick, which is a hair
thicker than the iPhone 3GS, and measures 9.56 x 7.47 inches. Final weigh-in is 1.5
pounds without 3G, and 1.6 with.

• The screen: The tablet's multitouch screen measures in at 9.7 inches, meaning that it's
got a significantly smaller footprint than the smallest MacBook, but a much larger
screen than the iPhone. (That's 9.7 inches diagonal, from screen corner to screen corner.)
The screen's resolution is a dense 1024 x 768.The Home Screen gives you one-tap
access to everything on iPad. You can also customise your Home Screen by adding your
favourite apps and websites, or using your own photos for the background. And you can
move apps around to arrange them in any order you want.

6
 • The battery: To maximize battery life, Apple engineers took the same lithium-
polymer battery technology they developed for Mac notebook computers and applied it
to the iPadApple's making some bold claims about battery life: ten hours for constant
use, with a one-month standby rating. Ten hours of constant use includes video viewing,
so you could conceivable watch about six feature films before this thing dies.

• How you hold it: You can hold it two different ways, and the software will adapt to
both. Portrait mode seems like the primay mode, a la the iPhone while landscape mode
—better for movies and perhaps magazine content—is a secondary mode

• Connectivity: Some models have Wi-Fi exclusively, while some have 3G as well. It's
with AT&T, and costs either $15 a month for 250MB of data, or $30 for unlimited data.
With the plan, you get access to AT&T's Wi-Fi hotspots as well. Best of all, it's a
prepaid service—no contract. You can activate it from the iPad any time, and cancel
whenever you want. This sounds like a fantastic deal, until you consider how it's
probably going to brutalize AT&T's already terrible 3G coverage.

The iPad itself is unlocked, so you can conceivably use it with any Micro SIM card . But what
the hell is a Micro SIM card? For one, it's not the same kind of SIM that's in your iPhone, so
don't expect to just pop that in and surf for free. It's a totally different standard, and the iPad's the
only device that uses it right now. Even if, say, T-Mobile released a Micro SIM card, the iPad
can't connect to its 1700MHz 3G network.

• The software
The OS: The operating system on the tablet is based on iPhone OS, which is in turn loosely
based on OS X. In other words, it's got the same guts as the iPhone, as well as a somewhat
similar interface. What this means in practical terms is that the UI is modal; you can only display
one app at a time, and there aren't windows, per se. There's a new set of standard UI tools as
well, including a pull-down menu, situated at the top left of most apps.

• The keyboard:
Input comes by way of an onscreen keyboard, almost exactly like the iPhone's. Typing on it is
apparently a "dream," because it's "almost lifesize". Steve wasn't typing with his thumbs, but

7
with his fingers, as if it were an actual laptop keyboard. Navigation throughout the rest of the OS
is optimized for one hand, though.

• Safari
The browser is essential an upscaled version of Safari Mobile, with a familiar, finger-friendly
title bar and not much else. It rotates by command of the accelerometer.

The large Multi-Touch screen on iPad lets you see web pages as they were meant to be seen —
one page at a time. With vibrant colour and sharp text. So whether you’re looking at a page in
portrait or landscape, you can see everything at a size that’s actually readable. And with iPad,
navigating the web has never been easier or more intuitive. Because you use the most natural
pointing device there is: your finger. Scroll through a page just by flicking your finger up or
down on the screen. Or pinch to zoom in or out on a photo. There’s also a thumbnail view that
shows all your open pages in a grid, to let you quickly move from one page to the next.

• Mail

See and touch your email in ways you never could before. In landscape, you get a split-screen
view, showing both an opened email and the messages in your Inbox. To see the opened email
by itself you just turn iPad to portrait, and the email automatically rotates and fills the screen. No
matter which orientation you use, you can scroll through your mail, compose a new email using
the large on-screen keyboard, or delete messages, with nothing more than a tap and a flick. If
someone emails you a photo, you can see it right in the message. You can also save the photos in
an email directly to the built-in Photos app. And iPad will work with all the popular email

8
providers, including MobileMe, Yahoo! Mail, Gmail, Hotmail and AOL.

• Photos

With its crisp, vibrant display and its unique software features, iPad is an extraordinary way to
enjoy and share your photos. For example, the Photos app displays the photos in an album as
though they were in a stack. Just tap the stack, and the whole album opens up. From there, you
can flip through your pictures, zoom in or out, or watch a slideshow. You can even use your iPad
as a beautiful digital photo frame while your iPad is docked or charging. And there are lots of
ways to import photos: you can sync them from your computer, download them from an email,
or import them directly from your camera using the Apple Camera Connection Kit.

Video
9
The large, high-resolution screen makes iPad perfect for watching any kind of video. Switch
between widescreen and full screen with a double-tap. Because iPad is essentially one big
screen, with no distracting keypad or buttons, you feel completely immersed in whatever
you’re watching.

• YouTube

The YouTube app organises videos so they’re easy to see and navigate. To watch one, just tap it.
When you’re watching in landscape, the video automatically plays in full screen. And with its
high-resolution display, iPad makes the latest HD YouTube videos look positively amazing.

10
 • iPod

With the iPod app, all your music is literally at your fingertips. Browse by album, song, artist or
genre with a simple flick. To play a song, just tap it. iPad even displays album art at full size.
Listen to your music with the powerful built-in speaker, or with wired or Bluetooth wireless

headphones.

• App Store

iPad will run almost 150,000 apps from the App Store. Everything from games to business apps
and more. And new apps that have been designed just for iPad are highlighted, so you can easily
find the ones that take full advantage of its features. Just tap the App Store icon on the screen
and you’ll be able to browse, buy and download apps wirelessly, right to the iPad.

• Spotlight Search
11
Spotlight Search allows you to search across iPad and all of its built-in apps. Including Mail,
Contacts, Calendar, iPod and Notes. It’ll even search apps you’ve downloaded from the App
Store. So no matter what you’re looking for, it’s never more than a few taps away

• Maps

Finding your way is a completely new experience on iPad. Tap to view maps from above with
high-resolution satellite imagery, or with topography in a new terrain view — all using Google
Services. Search for a nearby restaurant or landmark, then get directions from your current
location.

12
 • Calendar

iPad makes it easy to keep on schedule by displaying Day, Week, Month or List views of your
calendar. You can see an overview of a whole month, the details of a single day. iPad will even
show multiple calendars at once, so you can manage work and family calendars at the same day.

• Contacts

The Contacts app on iPad makes finding names, numbers and other important information
quicker and easier than ever before. A new view lets you see both your complete contact list and
a single contact, simultaneously. Need directions? Just tap on an address inside a contact and
iPad automatically opens Maps

13
 • Notes

With its expansive display and large, on-screen keyboard, iPad makes jotting down notes easy.
In landscape mode, you get not only a note-taking page but a list of all your notes. iPad even
circles the current note in red. So you can see where you are at a glance.

• Accessibility

iPad comes with a screen reader, support for playback of closed-captioned content and other
innovative universal access features — right out of the box. There’s no additional software to
buy or install. These features make iPad easier to use for people who have a vision impairment,
are deaf or hard of hearing, or have a physical or learning disability

14
 • Ebooks:

Apple's also opened an ebook store to accompany the iPad, in the mold of iTunes. It's called
iBooks. It offers books in ePub format, and makes reading on a Kindle seem about as stodgy as,
you know, paper. To be clear, though, this is just Apple's solution—unless they're explicitly
banned from the iPad, you should be able to download your Kindle app as well.

This store doesn't sell magazines or newspapers, which'll be relegated to regular app status. At
this point, whether or not the tablet helps them out is in their hands.

• iWork:

Apple' also designed a whole new iWork suite just for the tablet, which implies that this thing is
as much for media creation as it is for consumption. There's a new version of Keynote designed
just for the iPad, as well as new version of Pages, (word processor), and Numbers, which is the
spreadsheet app. Here's what Keynote looks like:

15
The interfaces are obviously designed strictly for touch input, but from the looks of it can handle
every function that the old, mouse-centric version could, plus a few more. And man, they're so
much prettier. Each app costs $10, and you can get them all for $30.

• File storage:

Unlike the iPhone, the iPad does seem to have some shared storage aside from the photo roll.
The newly released SDK reveals that when you connect an iPad to a PC or Mac, part of it—a
partition, maybe?—mounts as a shared documents folder.

Accessories

Right away, Apple's offering three main official accessories: a book-style case, a regular dock
and a keyboard dock.

The book cover doubles as a stand, so you can prop the iPad up in a few different ways. The
keyboard dock hooks up with the iPad when it's in portrait mode, so you can type longer
documents, charge, or both. The iPad will also support Apple's Bluetooth keyboards.

The iPad's only really got one accessory port, and it takes an iPod dock connector. Apple's
solution for this? Adapters! So many adapters. There's a Dock Connector to VGA adapter, a
USB camera adapter (which gives you one plain USB connection, though it apparently only
works for importing photos), a USB to SD adapter, and an included USB power adapter, which
lets you charge by AC or USB. It's essentially just an iPhone charger with a bigger brick.
16
iPad Keyboard Dock

The iPad Keyboard Dock combines a dock for charging your iPad with a full-size keyboard. The
dock has a rear dock connector port, which lets you connect to an electrical outlet using the USB
Power Adapter, sync to your computer, and use accessories like the iPad Camera Connection
Kit. An audio line out port lets you connect to a stereo or powered speakers (audio cable sold
separately).

iPad Case

With a soft microfiber interior and reinforced panels to provide structure, the iPad Case is the
perfect way to carry around your iPad. And it does double duty. It folds in just the right places to
act as a stand that holds iPad at an ideal angle for watching videos and slideshows or for typing
on the onscreen keyboard

iPad Camera Connection Kit

he iPad Camera Connection Kit gives you two ways to import photos and videos from a digital
camera: using your camera’s USB cable or directly from an SD card. iPad supports standard
photo formats, including JPEG and RAW

iPad Dock

With the iPad Dock, you get easy access to a dock connector port for syncing or charging, and
an audio line out port for connecting to powered speakers via an optional audio cable. The iPad
Dock also supports other iPad accessories, such as the iPad Dock Connector to VGA Adapter
and the iPad Camera Connection Kit

• True multi-finger multitouch

17
Two finger swipes, three finger twirls—multitouch gestures that weren't really possible on the
iPhone's tiny screen, unless you're a mouse. This is what people were excited about, and we only
get a taste. Though, the gesture Phil uses to drag multiple slides in Keynote, using two hands,
looks a bit awkward and belabored.

• Popovers

The most significant new UI element of the iPad vs. the iPhone are popovers, which you see all
over the place when you need to dive further into the interface, or make a choice from a list
(since blowing up lists to full screen size doesn't make a whole lot of sense now). A box pops up,
and has a list of choices or options, which might take you down through multiple levels of lists,
like you see in the demo of Numbers, with selecting functions to calculate. Gruber has more on
popovers, and why they're significant, here.

• Media Navigator

In some ways, the media navigator Phil Schiller shows off in iWork is the most interesting bit to
me: That's what Apple sees as replacing a file browser in this type of computer. It's a popover
too, technically.

• Long touches and drags

Lots of touch, hold and drag, something you didn't see much of in the iPhone. With more UI
elements, and layers of them, you need a way of distinguishing what type of motion action
you're trying to engage.

These are all pretty basic, so far, building right on top of the iPhone's established interface, but it
points to the future: More fingers, more gestures, more layered UI elements and built-in
browsers.

Price :

18
The iPad ships worldwide in 60 days, but only in Wi-Fi versions. The 3G version will be another
30 days after that. Here are the prices:

Without 3G:

$499:16GB
$599:32GB
$699: 64GB

With 3G:

$629:16GB
$729:32GB
$829: 64GB

Apple will ship all the iPads in 60 days—the end of March—to America, and just the Wi-Fi
models internationally. It'll be another 30 days beyond that for 3G models to be available outside
our shores; Apple says they're still working on carrier deals.

3G comes by way of AT&T, who's offering the service without contract, for $15 a month
(250MB of data) or $30 a month (unlimited). That's why, unlike the iPhone, the iPad is actually
cheaper off-contract.

19
  Conclusion

Apple iPad has became a revolutionary IT product. The iWork productivity applications that
people know and love on the Mac — Keynote, Pages, and Numbers — have been completely
redesigned for iPad. So you can create incredible presentations, word processing documents, and
spreadsheets by directly touching the words and images on the large, Multi- Touch screen. And
each of these apps has been designed specially for iPad, with completely new features. So while
they’re simple and easy to use, they’re also the most powerful productivity apps ever built for a
mobile device. They even import iWork ’09 and Microsoft Office documents and allow you to
send in iWork ’09 and PDF formats. And because Keynote, Pages, and Numbers will be sold
individually on the App Store, you can purchase them all at once, or add them to your iPad over
time.

20
 Bibliography

• http://www.apple.com/ipad/

• http://www.fonearena.com/blog/2010/01/28/apple-ipad-price.html

• http://gizmodo.com/5458292/apple-ipad-everything-you-need-to-know

• http://gizmodo.com/5459873/the-ipads-interface-and-gestures-whats-
actually-new-video

• http://www.scribd.com/doc/26549889/Apple-iPad-for-enterprise

• http://en.wikipedia.org/wiki/Apple_Inc.

21
• http://www.meterdown.com/2010/04/top-12-competitors-for-tablet-pc-
apple.html

• http://mashable.com/2010/01/27/9-upcoming-tablet-alternatives-to-the-
apple-ipad/

22