Dove Soft GCC

Business Statistics

Rahul Bhanushali
Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

Population

Combined, the six GCC states have a population of around 43.2

million, roughly half of Egypt's total population. Of those the
majority are Sunni Muslim.
Saudi Arabia

27.4 million

United Arab Emirates

7.5 million

Kuwait

2.7 million

Oman

2.7 million

Qatar

1.7 million

Bahrain

1.2 million
Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

Statistics

Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

Subscriber Base

Sector

2012

2015

Subscribers to telecoms services (million): (e)

Fixed
Broadband
Fixed-line
telephony
Mobile phone

0.16

0.21

0.32

0.42

2.6

4.4

Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

Operator Information

Rank Operator

Technology

Subscribers
(in millions)

Ooredoo GSM-900/1800MHz (GPRS,EDGE)

(formerly
2100MHzUMTS,HSPA+
2.996(Q2 2014)
Qtel)
800/1800/2600MHzLTE,LTE-A

GSM-900/1800MHz (GPRS,EDGE)
Vodafone
2100MHzUMTS,HSDPA
800/1800MHzLTE

1.372[47](Sep
2014)

Dove Soft PVT LTD - Feb' 2016

Ownership

Ooredoo

Vodafone(22.95%),
Qatari Institutions
(37.05%), Free
Float (40%)

GCC Business Statistics

Qatar: One of the most advanced telecom markets
in the Middle East
Qatar's telecom services market is set to generate US$2.8 billion in service
revenue by 2020, driven by operators' consistent investment in next
generation networks capable of delivering new innovative products and
services to the market.
Pyramid Research expects the Qatari telecommunications market to
generate total service revenue of US$2.8 billion in 2020, up from a forecast
of US$2.3 billion in 2015. This translates to an annual compound growth rate
of 3.6%. Moreover, the mobile penetration rate in Qatar is set to increase to
191% by year-end 2020, one of the highest rates in the world. Average per
capita spending on telecommunications services now stands at over
US$1,000 per year. This makes Qatar the fourth largest economy in the
GCC one of the most developed telecom markets in the Middle
East. Alongside similar markets such as the UAE and Saudi Arabia, Qatar is
on its way to becoming a digital society supported by smart city initiatives,.
Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

Operators are deploying next-generation high-speed technologies

Operators Ooredoo and Vodafone have invested to ensure that

the highest speeds and the best quality of service are offered
to mobile subscribers; LTE-A deployments through carrier
aggregation, for example, have yielded downlink speeds of
150-225Mbps. According to the report, Qatar will see
deployments of the newest technologies on offer by vendors.
Many Qataris will adopt the latest compatible devices,
supporting the positive outlook for growth,.

Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

According to data published by Qatars Ministry of Information and
Communications Technology (ictQATAR) and reported by Gulf Times, all
segments of the population now have access to internetenabled ICT devices (and in particular mobile phones), although
smartphones and tablets are yet to fully penetrate the market. In its ICT
Landscape 2014: Households and Individuals report, which
monitors ICT access and usage behaviour in the country, the government is
confident that use of basic online services such as e-mail, internet browsing,
social networking and peer-to-peer file sharing is prevalent across all
segments of society.
The study confirms that the ongoing transition towards full access continues
apace, and that mobile phones are now used by nearly 100% of the
population, while smartphone penetration has reached 65% and laptop
ownership has topped 93% up from 83% in 2012.

Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

Moreover, a rapid rise in the penetration of tablet devices

means that as many as 52% of Qataris are now connected to
the internet via such means, compared to just 32% in 2012.
The ICT study goes on to say that whilst 83% of users access
the world wide web for e-mail and 93% for social networking
apps, only 18% use internet banking and 15% e-commerce.
Finally, the ministry report notes that with the increase in
smartphone and tablet penetration, the demand for mobile
broadband has risen and household penetration now stands at
61%, compared to fixed broadband penetration of 94%.

Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

Qatar Mobile phone subscribers, per 100 people:

Qatar Mobile phone subscribers, in millions: For that indicator, The International Telecommunication Union
provides data for Qatar from 1960 to 2014. The average value for Qatar during that period was 0.62 million
subscribers with a minumum of 0 million subscribers in 1960 and a maximum of 3.31 million subscribers in
2014.
Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

Qatar Mobile Internet subscribers, per 100 people:

For that indicator, The World Bank provides data for Qatar from 1990 to 2013. The
average value for Qatar during that period was 27.68 percent with a minimum of 0
percent in 1990 and a maximum of 85.3 percent in 2013.

Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

Why should we go mobile?
Here is why 5 billion mobile phone users vs. 1.8
billion internet users in the world people
communicate more via texting than calling someone
73% of smart phone users report that texting is most
important features in their phone 87% of smart phone
users text messaging 70% surf the web from their
phones.

3 things that you cant leave your house

without them :Your house keys
Your purse or wallet
Your smart mobile phone
Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

We will help businesss generate

leads, increase sales and
connect with your customers on
their smart-phones.

Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

SMS marketing :1) Instant Deliverability
SMS is lightning fast, literally putting
your message into your subscribers
pockets or purses seconds after you
send. The average time for all
mobile carriers and SMS services is
less than 7 seconds from send to
received. However, other marketing
strategies are also incredibly fast,
but nothing compares to the
swiftness of SMS. Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

2) Flexible Platform
Either send a handful of messages to a
targeted group or send thousands of
SMS messages to your entire list. A
great SMS marketing service makes it
easy to customize your text message
campaigns to the needs of your SMS
subscribers. Create a promotional
message or a quick industry update;
SMS truly molds itself to whatever the
needs are of your business. Also, many
SMS services easily integrate into your
other online marketing strategies.
Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

3) Instant Opt-In and Opt-Out
With the advent of short codes, opting in
and opting out of your SMS stream is,
like everything else associated with SMS
- instant. Unlike other opt-in or opt-out
options, there is only one step, and
besides entering a mobile number, there
is rarely any personal information
required up front. In the SMS marketing
business, you want to make it as quick
and simple to opt out as it is to opt in.
This simplicity helps keep subscriber
satisfaction high.
Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

4) High Open Rate
Compared to email marketing, SMS
has a staggeringly high open rate.
Essentially, almost every SMS sent is
opened (and read), whereas only a
fraction of emails sent are read. When
a subscriber feels that buzz in their
pocket or hears that trill signaling a text
message, they always look. In some
cases, text messages are automatically
opened, where emails arent.
Subscribers have a choice to open your
email.
Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

5) High Conversion Rate

With SMS, there is an incredibly high
rate of subscriber action. Whatever
your SMS is promotions or contests
there is more action taken compared to
any other marketing or promotion
strategies.

Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

6) Reliable
Unlike email, SMS doesnt have to
battle against spam or other email
filters. If anything, SMS is more of a
direct connection to your customer
base than any other marketing
strategy, and there arent any barriers.

Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

7) Short Messages
Though this is a challenge for some
businesses, the 160-character length
of SMS is a boon for marketing. It
forces you to be clear and concise.
Instead of having your subscribers
slog through content that isnt always
relevant, SMS gets to the point
immediately without anything that is
unnecessary. To make this even
easier, Simply Cast offers short
codes for easy two-way
communication.
Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

8) Cool Factor
A large demographic of consumers have
abandoned the email and have turned to
text messages. Show your client list that
you are keeping up with the technology
by sending targeted promotions via text.
It will give your company a head start in
winning the battle for the next generation
of shoppers. This can be a great strategy
for smaller businesses who are looking to
create a buzz locally.
Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

9) Limitless Market Potential
Do you even know how many mobile
phones are out there? An absolutely
ridiculous amount. And since mobile
phones and text messaging especially,
are the way that people communicate
now, there isnt any reason why you cant
tap into this virtually limitless market
potential. Mobile phone users represent
all demographics a marketing gold
mine!
Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

10) Green
Green is in! Though most online marketing strategies are
naturally green, it is incredibly important to reiterate. Green is not
only great for the environment but for the bottom line.

Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

The Future Of Mobile Advertising
Last, but not least, there is still advertising to be done on
mobile devices and lots of it. In fact, according
to eMarketer, mobile ad spend will top $100
billion worldwide by 2016.
The biggest issue is that mobile devices are considered so
personal the first thing we see when we wake up and the
last thing we put down before sleep that most attempts to
sell feel that much more intrusive to customers.
Combine that with the ever-shrinking real estate on the
screen, and it becomes very difficult to be successful.

Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

Bulk SMS Solutions

Our Bulk SMS service is the ideal

solution to simultaneously communicate
with a large group of audience, for e.g.
customers, employees or channel
members. This mode of communication
is the best to pass important messages
like promotion, launches etc.
Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

How it suits you
For new product launches
New scheme promotions
Employee engagement
Advertising campaigns
Sales lead generation

Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

How it benefits you
Tailor-made messaging application
Secured access within infrastructure
Advanced delivery mechanism
(scheduling, retry SMS etc.)
Multiple interface support SMPP,
FTP, simple/ web, HTTP, file upload
and group message
Sender ID masking
Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

Check out other Industry Information for Bulk SMS Services
Advertising and Event
Management
Airlines and Aviation

Hotels and Resorts

Automobile

Media and Entertainment

Banking
Consumer Durable

Placements & Overseas Education

Consultants
Real Estate

Courier and Logistics

Retail

E-commerce

Stock Broking

Education

Tours and Travels

FMCG

Web CRM

Insurance

Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

Target Sectors:

30 MN

70 MN

Dove Soft PVT LTD - Feb' 2016

100+ Resellers

GCC Business Statistics

Usage Sectors wise:

+
1.
2.
3.
4.
5.

Transactions
Offers
Updates
OTP
Information

1.
2.
3.
4.
5.

Promotions
New offers
Customer Survey
Order Confirmation
Contest

Dove Soft PVT LTD - Feb' 2016

Resellers takes
our product
and sells it as a
whitelabled
product in the
market.

GCC Business Statistics

Financials:
Particulars

INR

Average selling
Price / SMS
Average
Purchase Price /
SMS

Dirham

Minimum

Maximum

1.60

7.00

8.00

0.80

3.50

4.00

Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

Subscription Business Model for Resellers:
a. Large body of buyers The main advantage of this
model is that theres a large market for it. Most customers
searching for bulk SMS service have it mind to buy SMS
from you at the prevailing price. As long as you can deliver
their SMS on time, they will patronize you.
b. Sizeable profits margin Compared to other models,
this is by far the most profitable. The profit margin can range
from 20% to 50% or even more depending on your pricing
strategy.
c. Recurrent income Once the amount your customers
subscribe for finishes, they will buy again. You dont have to
work so hard again to get them to buy.
Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

Subscription Business Model for Resellers (cont):
d. Can be automated With an online payment system in
place this model can be easily automated. That means
labour-intensive processes are taken away from humans and
handed over to the computer thereby saving you a lot in time
and money.
e. Easy and quick What can be easier and quicker than
buying bulk SMS at a reduced, wholesale price then reselling
it to an already existing customers or prospects who are
already actively searching for the service?

Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

Dove Soft PVT LTD - Feb' 2016

GCC Business Statistics

Dove Soft PVT LTD - Feb' 2016