Exhibition Stand Brief sheet

Congratulations on securing your stand space. In order to make the most of your exhibition; maximize
your return on your investment, meet your marketing objectives and avoid unnecessary costs or
compromises, early planning is imperative.
Thank you for affording SSQ Exhibitions the opportunity to take a brief on your prospective project. With
well over 50 years of combined industry experience, we have come to realize the importance of thorough
communication and understanding in order to ensure that we deliver a targeted brand experience for you
from the onset.
Kindly furnish us with the following information in order for us to supply you with the most accurate design
concept and cost proposal.
1. Define your exhibition objectives: what do you want to showcase and what message do you want to
send out about your products, your services and your brand? Other objectives to consider:
a.
b.
c.
d.
2.

Product Demos,
Lead retrieval,
Sales,
Brand Awareness,
Your basic stand details:

Your Details:
x Company Name:
x Line of work:
x Contact Person:
x Telephone Number:
x E-mail:
x Website:
Project Intel:
x Project/Show Name:
x Project Location:
x Show Dates:
x Build-up Dates:
x Break-down Dates:
x Organisers:
x Hall Number:
x Stand Number:
x Stand Size and Layout:
x Stand position within the hall (please provide a floor plan if you have one)
x Advise on any height or other stand restrictions as stipulated in your space contract

TEL: +27 011 792 1241 FAX: +27 011 792 2138 EMAIL: info@ssqexhibitions.co.za
WEB: www.ssqexhibitions.co.za SSQUAD ROOM: 13 Samantha Street, Strydom Park, 2169 Johannesburg
VAT NUMBER: 4770260745 REGISTRATION NUMBER: 2012/079442/07

3. The exhibitor manual and any documents pertaining to the contractors in order for us to check all
rules and regulations of the show and the venue.
4.

Your stand budget:

Please highlight your priorities (product lighting, entertainment, activations, best quality materials
etc.). We will use this information along with your budget as parameters to design within. The
financial resources available will dictate the design and creative architecture of the project,
please be forthcoming with this information
5.

Design Elements:

What is the look and feel you would like to portray? Please Supply CI guidelines:

What product / equipment would you like to display? (The more specific information you
can provide upfront, the better (quantities, models, sizes, dimensions, weights, etc.)

What are your structural and functional requirements? (think floor space, single vs. double
storey):
a. Reception area,
b. Meeting and conference rooms how many people do you want to accommodate at any given
time?
c. Kitchen, bar, and hospitality rooms how many people do you want to accommodate at any
given time?
d. Storage space,
e. Tech rooms;
f. Accessory displays and shop,
g. Activation and demo areas,
h. Other

TEL: +27 011 792 1241 FAX: +27 011 792 2138 EMAIL: info@ssqexhibitions.co.za
WEB: www.ssqexhibitions.co.za SSQUAD ROOM: 13 Samantha Street, Strydom Park, 2169 Johannesburg
VAT NUMBER: 4770260745 REGISTRATION NUMBER: 2012/079442/07

What furniture do you require for each of the above?

What are your branding and graphic requirements? (do you have artwork available or would
you require generation of artwork)

NO
What are your AV and Electronic requirements? (do you have content available or would you
require video and content generation)
a. Large LED display screens,
b. Plasmas (for meeting rooms, hospitality rooms, etc.),
c. Touchscreens and Tablets (for company and product information),
d. DVD players,
e. Laptops,
f. PCs,
g. Printers,
h. Fax machines,
i. Projectors,
j. Sound systems,
k. Live feed for Media launch,
l. Other

Do you require promotional staff?

a. How many people will you need
b. What clothing or uniforms do you have in mind
c. Please provide specific choices: male, female etc.
We would recommend arranging products, services and brand training with the promo staff and
your sales team, prior to the start of the expo

TEL: +27 011 792 1241 FAX: +27 011 792 2138 EMAIL: info@ssqexhibitions.co.za
WEB: www.ssqexhibitions.co.za SSQUAD ROOM: 13 Samantha Street, Strydom Park, 2169 Johannesburg
VAT NUMBER: 4770260745 REGISTRATION NUMBER: 2012/079442/07

What are your catering requirements (during the show, at your functions, for the media
launch etc.)

Will you be hosting any events on the stand during the show? Do you require any
entertainment?

Do you require stand cleaning during the show?

Do you require stand security during the show?

Is there anything else you would like to add or highlight?

Are you looking to reuse the stand / set or any of the components and do you require
storage?

TEL: +27 011 792 1241 FAX: +27 011 792 2138 EMAIL: info@ssqexhibitions.co.za
WEB: www.ssqexhibitions.co.za SSQUAD ROOM: 13 Samantha Street, Strydom Park, 2169 Johannesburg
VAT NUMBER: 4770260745 REGISTRATION NUMBER: 2012/079442/07

Once your design concept is complete it will be presented to you for feedback after which relevant
changes will be made and the design will be costed.
We normally work on a 5 day turnaround for initial design concept and a further 5 day turnaround for
design changes and your quotation.

TEL: +27 011 792 1241 FAX: +27 011 792 2138 EMAIL: info@ssqexhibitions.co.za
WEB: www.ssqexhibitions.co.za SSQUAD ROOM: 13 Samantha Street, Strydom Park, 2169 Johannesburg
VAT NUMBER: 4770260745 REGISTRATION NUMBER: 2012/079442/07