INTRODUCTION

PROFESSIONAL HISTORY

Im a graphic designer with several

years of in-house experiencein print
and online design, primarily in the
retail industry.

Feb 2013 - present

LOccitane
Graphic Designer

Nov 2011 - March 2012

STA Travel
Brochure Artworker

Designing mainly printed work for

the UK, Ireland, US and Australian
markets. Reporting to the Graphic
Design Manager and managing an
intern. Responsibilities include all instore campaign POS (twice monthly)
materials, wholesale campaign POS,
CRM direct mailers, catalogues,
event collateral, window vinyls and
decals, hoarding, magazine adverts
and advertorials, press release
design, pouch and sleeve artwork,
gift box /packaging artwork,
photoshoot styling, photography
set-ups.

4 month freelance contract, working

closely with the Product Surface
team to tight deadlines, to design,
produce, source and retouch
images, price, set up for and send
off to print the 2012/13 STA Travel
brochures ready for UK and global
distribution.

My experience in design for retail

has taught me how to handle a
fast-paced environment, and how
best to organise and prioritise a
heavy workload. I enjoy working
as part of a design team, but
am also confident when set
individual projects, can manage
my time efficiently, and I am happy
communicating professionally with
both colleagues and clients. I am
commercially aware and enjoy
keeping up to date with current
fashions and trends, and then
translate this though to my work.
UK.LINKEDIN.COM/IN/HEIDIEJONES

March 2012 - Feb 2013

Avenue 32
Online Graphic Designer/ Artworker
Freelance contract for a luxury
fashion e-tailer and online
magazine. Working with 60+
brands on all aspects of digital
design, primarily the creation
and distribution of e-newsletters,
social media, homepage visuals,
online banners, artworking shoot
photography, retouching and
preparing visuals for web, closely
following brand guidelines.
June 2012
Miss Selfridge
Artworker
Freelance contract at Arcadia.
Preparing in-store window, till-point
and fitting room visuals for UK Miss
Selfridge stores and department
store concessions. Following a strict
brief and brand guidelines, preparing
a spec and setting artwork up for
print and installation.

CV

Sept 2010 - August 2011

Rodial / Nip+Fab Skincare
Junior graphic designer
Working with the PR, Marketing &
E-commerce teams producing
commercial brochures, magazine
advertorials, newsletters, web
banners & advertising, re- touching
visuals, promotional material, press
releases, product/ packaging,
department store installations,
window displays etc.

SKILLS

QUALIFICATIONS

Print

2016

CRM direct mailing materials

Certitec

In-store & wholesale POS

Adobe Illustrator 2-day course

Catalogues
Packaging design (boxes /
pouches / sleeves etc.)
Large format print design hoardings etc.
Artworking
Editorial layout

Feb 2008 - August 2008

Teaching Placement in Uganda

The London School of Computer

Education
Certificates in Web and Graphic
Design

Running preflights, colour

management, liasing with printers

2009

Photography

Certificate IV in Graphic Design CUV40303

Image retouch
Product composition and
photograoher feedback
Lifestyle photography art directing,
styling and set-up

Shillington College London

2005 - 2007
Long Road Sixth Form College,
Cambridge

Homepage design

A-Levels: Graphic Design (A),

General Studies (B), Business Studies
(C), German (D)

Online banner creation

AS-Level: Media Studies (B)

Web

Email design

VOLUNTEER WORK

2010

Software
Fully confident using Adobe CS3, 4, 5
& 6 particularly:
InDesign

2000 - 2005
Newport Free Grammar School,
Saffron Walden
11 GCSEs at grade C or above.

Photoshop
Illustrator
Also confident in Microsoft Word,
Excel & Powerpoint.
Basic understanding of HTML and
Dreamweaver.
Mac & PC literate

07725754362 heidi_jones@live.com uk.linkedin.com/in/heidiejones

HEIDI JONES

YOUR NEW
SKIN HEROES

Return address:
LOCCITANE Unit 8/9 Alpine Way
London E6 6LA

NOW EVEN BETTER WITH SPF

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One gift per customer, not to be combined with any other promotion or discount, or gift card purchase, subject to availability. Offer valid in your nearest LOCCITANE UK boutique when
you present this mailer (excluding Bicester, Portsmouth, Cheshire Oaks, independent retailers, department and airport stores). LOCCITANE reserves the right to substitute this gift with
another of a similar value, subject to stock availability. Photocopies not accepted.

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LOCCITANE - PHOTOGRAPHY ART DIRECTION & CRM MAILER

Visit your nearest boutique or shop online at

loccitane.co.uk
19/02/2016 14:29:32

HEIDI JONES

SHEA BUTTER,
ANY TIME, ANY SEASON
YOUR

Return address:
LOCCITANE Unit 8/9 Alpine Way London E6 6LA

From luxuriously nourishing oils to our award-winning hand and foot creams, there is no better way to prepare for summer.
Experience our favourite shea butter essentials rich in natures magical moisturiser for silky-smooth and supple skin.

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GENTLE TONER 200ml 15

This alcohol-free toner *

is the perfect
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helps rebalance acidity levels,

when you spend 35 or moreItrehydrate
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omega oilsOffer valid in your nearest LOCCITANE UK boutique when you present this mailer
(excluding
Bicester,
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retailers, department and airport stores). LOCCITANE reserves the right
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LOCCITANE - PHOTOGRAPHY ART DIRECTION & CRM MAILER

See details inside

11/04/2016 11:33:28

EX
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Choose between Shea Cleansing Milk 200ml or Shea Cleansing Oil 200ml
COMFORTING FACE CREAMS
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11/04/2016 11:32:23

HEIDI JONES

discover

A Perfumer's Garden
L'OCCITANE at the RHS Chelsea Flower Show
LOCCITANE is delighted to return to Chelsea once again this year, following
the success of our gold-medal-winning show garden in 2012. Bringing Provence
to the heart of London, the new garden will bring to life the sights and scents
of Grasse, the world capital of perfumery, with the help of award-winning garden
designer, James Basson.

NEW

Figuier & Osmanthus

The region of Grasse unites all the know-how of perfume-making in a single place:
the cultivation of flowers, their transformation, extraction and composition, allowing
a fragrance creator to work with a wide palette of precious materials.
Garden designer James Basson, who has won awards at the RHS Chelsea and
Hampton Court shows, will be designing the LOCCITANE garden. Modelled around
Bassons first-hand experiences at home in Grasse, the garden will bring together
the key plants and breath-taking scents from the rich landscapes around Grasse.

The Scent of Spring in Provence

The garden will recreate the Provenal hillsides

and the history of the perfume industry in Grasse.
It will feature Osmanthus, Iris, Bergamot, Lavender,
Thyme, Fig, Rosemary all key ingredients in the
LOCCITANE fragrance collection.

James Basson

Garden Designer

new

Iris Bleu & Iris Blanc

Emblematic of Grasse perfumery
8.5_ChelseaGarden_Grasse_Catalogue._A5_FINAL_VERS2indd.indd 3-4

Find out more at www.loccitane.co.uk/chelsea2015

17/04/2015 10:34:11

The most beautiful iris flowers lend their subtle yet distinctive presence to this
new fragrance. The luminous transparency of white iris florentina from the
Mediterranean contrasts with the rich, velvety intensity of blue iris pallida from
Grasse to create a truly exceptional fragrance.

TOP
Blackcurrant, citrus
HEART
Iris, ylang ylang, peach
BASE
Iris, cedar, white musk

17/04/2015 10:33:45

Eau de Toilette 75ml, 52 - Shower Gel 250ml, 15 - Body Milk 250ml, 20

Soap 75g, 4.50 - Hand Cream 30ml, 8
Eau de Toilette 75ml - 52

8.5_ChelseaGarden_Grasse_Catalogue._A5_FINAL_VERS2indd.indd 7-8

LOCCITANE - CRM CATALOGUE

17/04/2015 10:34:22

HEIDI JONES

LOCCITANE

BEAUTY IN BLOOM
15th April

BEAUTY IN BLOOM
15th April

In exclusive collaboration with

Beautifying Express Makeover

Complimentary Peony Water mixed by

Exclusive Gift with any 30 purchase*

RTL_06_Peony_Roots&Bulbs_invite_A6.indd 1

02/04/2015 09:31:42

LOCCITANE Store:

**

Limited stock available. Booking is recommended to avoid disappointment.

Find out participating boutiques at www.loccitane.com

RTL_06_Peony_Roots&Bulbs_invite_A6.indd 2

LOCCITANE - IN-STORE EVENT POS

Phone:

02/04/2015 09:31:48

HEIDI JONES

RTL_06_Cedrat_ShowerGelQuattro_box_LID-FINAL.indd 1

MENS
SHOWER GEL
COLLECTION

RTL_06_Cedrat_ShowerGelQuattro_box_LID-FINAL.indd 4

17/09/2015 10:41:53

17/09/2015 10:42:00

HEIDI JONES
LOCCITANE - PACKAGING DESIGN - MENS BOX

LOCCITANE - PATTERN & WHS PACKAGING CREATION

HEIDI JONES

STOREFRONT

AVENUE 32 - HOMEPAGE & DESIGNER STOREFRONT

HEIDI JONES

AVENUE 32 - E-NEWSLETTER

HEIDI JONES

AVENUE 32 - E-NEWSLETTER

HEIDI JONES

AVENUE 32 - SOCIAL MEDIA & DESIGNER SHOP WINDOWS

HEIDI JONES

STA TRAVEL - BROCHURE NORTH AMERICA (ONLINE & PRINT)

HEIDI JONES

STA TRAVEL - BROCHURE NORTH AMERICA (ONLINE & PRINT)

HEIDI JONES

OURPRESS

WELCOME!

NIP+FAB in the news!

meet Maria, our fab founder...

Maria Hatzistefanis, a former beauty
editor, founded the renowned skincare
brand Rodial in 1999. Since then,
Rodial has grown to be a global brand
available in more than 35 countries
and 1,000 stores nationwide.

Check out some of the fab press

NIP+FAB has received in 2011 ...

Hello!
In 2010 I saw a gap
in the market
and launched NIP+FAB,
a clinically
tested range for both
face and body,
the younger sister of
my cult-status
brand, Rodial.

Im ready
to don the
bikini for
my summer
holiday now!
Alice Johnson

ay,
Bought this tod
feels
and skin already
r
so much better afte
a
my first use, it has
an
is
lovely smell and
easy use pump.
it
I LOVE NIP+FAB ...
!!
makes me feel fab
Emma

NIP+FAB has been flying

off the shelves
and is already a cele
b favourite!
I am constantly deve
loping innovative
products using original
ingredients to
keep you looking + feeli
ng fabulous.
See you at the beach!

best!
This stuff is the
are
My stretch marks
since
le
visib
less
h
muc
ti-Fix
Mul
g
I started usin
my
Oil, and it makes
and
oth
smo
skin super
asy.
silky, but not gre
Sarah Peyton

Maria

Rodial has launched

an off-shoot brand
called NIP+FAB thats
got us as excited
as hearing H&M is
collaborating with
Lanvin this Autumn!
Fabulous Magazine

marias
NI P+ FAB
routine!

Follow me on Twitter! @mrsrodial

order today www.nipandfab.com

NIP+FAB - BROCHURE DESIGN

Tummy Fix

shown
Tests have
r 6 weeks
that afte
inal
t, abdom
treatmen
duced by
girth is re
nd
ou
skin ar
2.5cm +
%
ach is 23
the stom
!
smoother

sold out in
London within
an hour of
launching!

1
2
3
4
5

tips

NIP+

Give your skin a moisture injection with

Clean Fix Oil: massage onto skin and leave on for
10 minutes as a deep moisturising + purifying mask.
For express Tummy Fix + Cellulite Fix results,
try dry brushing skin before use, to increase
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the surface of the skin.
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begin working instantly.
Apply Dry Leg Fix before fake tanning to ensure
that your tan is not streaky or uneven around
knees, ankles + elbows.
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to damp skin, all over the body for a supercharged hydrating treatment.
Lather on dry + cracked lips
whenever they feel like the
need a hydration boost.

X
I love using Cle
an Fix to
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isturise my
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er leave
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Eye Fix in
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ering up dark
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s when Ive
had a busy wee
k!

orderorder
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Dry, flaking +
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HEIDI JONES

NIP+FAB - WEB HOMEPAGE

HEIDI JONES

21st - 24th Feb 2010

KINETC
I

21st - 24th Feb 2010

KINETC
I

KINETIC TAKES
OVER THE
TRUMAN BREWERY
KINETIC TAKES
AND PUNCHES
OVER THE THE BACK WALL
TRUMAN BREWERY
OUT INTO THE
REAR COURTYARD.
AND PUNCHES
ITS A WILD NIGHT
THE BACK WALL
OF DESIGN &
OUT INTO THE
FEROCIOUS
REAR COURTYARD.
INDEPENDENCE.

ITS A WILDTIME:
NIGHT
8.30PM FOR A 9.00PM START
OF DESIGN &
FEROCIOUS
INDEPENDENCE.
TIME: 8.30PM FOR A 9.00PM START

KINETIC - LFW BRANDING & MARKETING

HEIDI JONES

STOCKISTS:
Alice Euphemia 0207 060 0000, Fat 52 0207 023 1245,
Garments that feel for one instant familiar, but only
moments later somehow deconstructed and foreign.

Designed
by by
Jain
Close
Designed
Kylie
Zorbst
0208
906060
1661
0207
0000
Using
fabrics as
inspiration,
designs
are
created
byonly
sculpting
Garments
that
feel for one
instant
familiar,
but
fabric
aroundlater
the somehow
body and deconstructed
seeing which fabrics
talk to each
moments
and foreign.
other. Sharp shoulders, angular lines, high necklines, low backs,
STOCKISTS:
sculpted skirts and red thread details are featured in this
Alice Euphemia 0207 060 0000, Fat 52 0207 023 1245,
collection: Hussar, Gustav and Murder in the Snow.

KINETIC

Designed by Kylie Zorbst

0207 060 0000

OBS

JAIOBS
N
KINETIC
ORGANISERS

OBS

JAIN

Designed by Kylie Zorbst

0207 060 0000

Designed b
0208 906 166

Garments that feel for one instant familiar, but only

moments later somehow deconstructed and foreign.

Using fabric
fabric aroun
other. Sharp
sculpted ski
collection:

STOCKISTS:
Alice Euphemia 0207 060 0000, Fat 52 0207 023 1245,
Fat 272 0207 060 0141, Varga Girl 0207 427 0222.

PROJECT MANAGER FASHION: Virginia Dow

PROJECT MANAGER TECHNICAL: Robert Last
CHOREOGRAPHER: Shelly Lasica
PRODUCTION: Rough Magic
STYLIST: Virginia Dowzer
MAKE UP DIRECTION: Napoleon
HAIR DIRECTION: Incognito South Yarra
MODELS: Chadwick Management
MUSIC DIRECTOR: Christopher Blom
LIGHTING DIRECTORS: Tim Hall, Tim Newman
VOICEOVER: Karen Webster
PUBLICITY: Isadore van Camp for Press Girl
GRAPHIC DESIGN: Heidi Jones
MARKETING: Jo Naish

KINETIC TAKES
OVER THE
TRUMAN BREWERY
AND PUNCHES
THE BACK WALL
OUT INTO THE
REAR COURTYARD.
ITS A WILD NIGHT
OF DESIGN &
For more information visit
FEROCIOUS
www.londonfashionweek.co.uk
INDEPENDENCE.
TIME: 8.30PM FOR A 9.00PM START

CHEMICAL 3
Designed by Nick Georgides
0207 080 0222
Focusing on fast pace and streamlining to
capture the rate fashion is moving today.

KINETC
I

STOCKISTS:
Dollhouse 0207 120 0232, Azmii 52 0207 321 3210,
Venus & Mars 0207 599 0299, Tat-a-Tat 0207 212 9321.

TINA MORG

Designed by Tina Morg

0208 995 0520 21st - 24th

Feb 2010

Unique and wearable by decree, clean and modern by

design. Uncluttered and unconventional lines are merged
into architectural forms for the body. Lush textured fabrics
are used... where underlying details of function and design
are brought to life through movement and given unique
expression by the individual.
Stockists:
Robe 0207 434 1840, Fat 52 0207 023 1245,
Dollhouse 0208 807 5961, Genki 0208 458 0580.

KINETIC - LFW MARKETING COLLATERAL

KINETIC
ORGANISERS
PROJECT MANAGER FASHION: Virginia Dow
PROJECT MANAGER TECHNICAL: Robert Last
CHOREOGRAPHER: Shelly Lasica
PRODUCTION: Rough Magic
STYLIST: Virginia Dowzer
MAKE UP DIRECTION: Napoleon
HAIR DIRECTION: Incognito South Yarra
MODELS: Chadwick Management
MUSIC DIRECTOR: Christopher Blom
LIGHTING DIRECTORS: Tim Hall, Tim Newman
VOICEOVER: Karen Webster
PUBLICITY: Isadore van Camp for Press Girl
GRAPHIC DESIGN: Heidi Jones
MARKETING: Jo Naish
For more information visit

www.londonfashionweek.co.uk

Stockists:
Alice Euphe
Fat 272 0207

LOREN

Designed b
01737 35678

The cross ro
important e
crafted clot

Stockists:
Firme (03) 9

BERC

Designed b
0207 832 321

Somewhere
Mercedes,
berchic ca
nature throu
STOCKISTS:
Milla 0207 11
Pretty Dog 0

HEIDI JONES

LA RVE - SMALL BUSINESS BRANDING

HEIDI JONES