POKHARA UNIVERSITY

Level: Bachelor
Programme: BBA/BHCM
Course: Strategic Management I

Semester: Fall

Year
: 2011
Full Marks: 100
Pass Marks: 45
Time
: 3hrs.

Candidates are required to give their answers in their own words

as far as practicable.
The figures in the margin indicate full marks.
Attempt all the questions.

1. a) 1. a) What is strategy? Explain the strategic management process.

b) Strategic management plays a significant role for gaining long-term

sustainable competitive advantage for the company Justify.
2. a) 2.a) Analytically explain the PEST variables of Nepalese tourism industry

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8

with reference to Nepal Tourism Year 2011.

b)

b) What is corporate social responsibility? Why it is important to formulate

and implement strategic decisions? Explain.

3. a) 3 a) What are the different levels of strategy in a diversified company?

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8

Explain each.
b)

b) Why strategic objectives are different from financial objectives? Discuss.

OR
What is company mission? Mention the characteristics of a good mission
statement.
4. a)

4 a)

How does five forces model of competition help to identify the

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7

strategic position of a company in a particular industry? Explain

b)

b) What is SWOT Analysis? Prepare a SWOT analysis of an industry of

your choice.
5. a)

5 a)

A perfect cost and value chain analysis leads to competitive cost

advantage for the company. Discuss.

OR
What are the key indicators that help to identify companys resource strength

and capabilities?
b)

b) What is the role of BCG matrix in strategic analysis and choices? Explain.

6. Distinguish between the following pairs of grand strategies.

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a. Concentric versus conglomerate diversification.

b)

b. Horizontal versus vertical integration

c)

c.Joint ventures versus strategic alliances

7.

Write short notes on any two:

a)

a. Benchmarking

b)

b. Differentiation strategy

c)

c. Strategic Group Map

d)

d. Role of CEO in strategic management

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POKHARA UNIVERSITY
Level: Bachelor
Programme: BBA-BI
Course: Strategic Management

Semester Fall

Year
: 2012
Full Marks: 100
Pass Marks: 45
Time
: 3hrs.

Candidates are required to give their answers in their own words

as far as practicable.
The figures in the margin indicate full marks.
Attempt all the questions.

1. a)

1 a. "Strategy is a firm's overall plan to optimize organizational goal

achievement in competitive environment." Justify your answer.

b)

b. What so the political and socio-cultural environment consists of?

2. a)

Explain.
2 a. Why do we need to set up mission statement? What are the key

elements of a strategic mission?

b)

b. Is business ethic a social responsibility? Name five valuable indicators

3. a)

of a firm's social responsibility.

3 a. Explain the level of strategy and its uses.

b)
4. a)

b. Discuss the methods used for industry and competitive analysis.

4 a. How do you assess the threats to future profitability of a company?

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8

Explain.
b)
5. a)

b. What types of techniques would you apply to scan environment that

influence non-life insurance today?
5 a. What elements do you have to analyze to determine a company's

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8

internal position and its external opportunities and threats?

b)
6. a)

b. What do you mean by generic strategies? Explain any two alternatives

of the grand strategy.
6 a. Explain your understanding of the concept of differentiation
strategies.
OR

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8

b)
7.

Explain the concept of strategic cost analysis and value chain.

b. What kind of roles do CEOs play in strategic management?

7. Write short notes on any two:

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25

a)

a. Industry environment and strategic choices

b)

b. Strategic group map

c)

c. Conglomerate diversification

POKHARA UNIVERSITY
Level: Bachelor
Programme: BBA/BHCM
Course: Strategic Management I

Semester Fall

Year
: 2012
Full Marks: 100
Pass Marks: 45
Time
: 3hrs.

Candidates are required to give their answers in their own words

as far as practicable.
The figures in the margin indicate full marks.
Attempt all the questions.

1.

a)

Explain the differences between strategic and non-strategic decisions, and

10

between functional, business-level, and corporate-level strategy.

OR
Strategy includes the determination and evaluation of alternative paths to an

10

already established mission or objective and eventually, choice of the

alternatives to be adopted. Explain the statement underlining the process of
strategy formulation.
2.

b)
a)

What is the role of chief executives in strategic Management?

What is the role of environmental analysis in strategic management?

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8

b)

Discuss the role of corporate social responsibility (CRS) and business

ethics in corporate strategy.

OR
Define the term social responsibility. Find an example of a company action
3.

that is legal but not socially responsible.

a)
What is the difference between Vision and Mission? What are the

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4+4

components of effective mission statement?

b)
4.

What are AMART objectives? Differentiate between financial objectives

and strategic objectives.

a)
Choose a specific industry and, relying solely on your impressions,

3+4
10

evaluate the impact of the five forces that drive competition in that industry.

5.

b)

Explain the concept of competitive advantage.

a)

Define and explain value chain analysis. Why value chain analysis is an
important part of the strategic management?

6.

b)
a)

Differentiate between horizontal and vertical integration.

Discuss the importance of differentiation strategy in the present

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8
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competitive environment. Explain taking into consideration its advantages

and disadvantages?
b)

What is the purpose of SWOT analysis? Why is it necessary to so SWOT

analysis before selecting a particular strategy for a business organization?
Write short note on any two:

7.
a)

BCG Matrix

b)

Strategic Group Map

c)

Diversification strategy

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25

POKHARA UNIVERSITY
Level: Bachelor
Programme: BBA/BBA-BI
Course: Strategic Management I

Semester Spring

Year
: 2012
Full Marks: 100
Pass Marks: 45
Time
: 3hrs.

Candidates are required to give their answers in their own words

as far as practicable.
The figures in the margin indicate full marks.
Attempt all the questions.

1.

2.

a)

How would you define 'strategy'? Explain in brief.

b)

How do you distinguish between corporate, business, and functional level 10

strategy?
You have been hired as a consultant by a foreign investor willing to invest $1 15

billion in Nepal's hydro-electricity sector. You prime responsibility is to present

recommendations on the basis of political and economic environment of Nepal.
What would be your recommendations? Substantiate your answer.
OR

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You are the strategic Management for "McDonalds". As a part of its expansion
3.

plan, the company has decided to invest in Nepal.

a)
How do you differentiate between 'mission' and 'vision'? Explain with suitable 8
examples.
b)

4.

What do you understand by the terminology 'strategic intent'?

7
Define 'strategic group map'? Make a choice of any industry of your preference 15

5.

and prepare a strategic group map.

a)
Explain the purpose of 'benchmarking'?

6.

b)
a)

How could 'value chain' be useful in strategic management?

What do you mean by 'generic strategies'? Explain.

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5

b)

When you should think of diversifying? Once you decide to diversify, what 10
basic rules for diversifying would you follow? Discuss.
Write short notes on (any two):

7.
a)

Backward Integration

b)

Conglomerate diversification

c)

Competition advantage

d)

Market development vs. product development strategy

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