AMB107 - Research Methods and Report Sdsddsfsdeparation

Semester End Examination Jan 2016
Exam Date: 1/26/2016
MBA IB (1st Semester)

AMB107 - Research Methods and Report Preparation
1.
2.
3.
4.
Section A: Case Study Total 5 Questions, each question carries 4 marks.

Section B: Total 50 Questions, each question carries 1 mark.
All questions are compulsory.
There is no negative marking for wrong answers.
Section A: CASE STUDY

Maharaja mushrooms (canned mushrooms) were introduced at Rs. 42-48 and Rs 75-85 for 450gm and 1 kg respectively.
They are available in four forms (buttons, mini buttons, stems and pieces and slices). Initially the brand was launched in
Hyderabad, Ahmedabad, Nagpur , Bangalore , Kolkata and cochin. Mushrooms can be used in a variety of preparation and
dishes. There are regional brands in specific geographical areas( saptarishi in Madras, Magic in Pune and Ponds in
Bangalore). The cans have a shelf life of four years. Advertising was planned in news paper and TV channels. The product
was positioned towards the middle class, and the proposition will focus on the nutritional value of the product, which is fat
free (with a degree of protein content)
Ques : 1
Option A
Option B
Option C
Option D
regional brand for Bangalore is

saptarishi
magic
ponds
canned mushrooms
Ques : 2
Option A
Option B
Option C
Option D
Advertising was planned in

magazines
newspapers and TV channels
journals
internet
Ques : 3
Option A
Option B
Option C
Option D
The product was positioned towards

middle class
high class
lower class
middle upper class
Ques : 4
Option A
Option B
Option C
Option D
focus of the product is on

content
price
nutritional value
calorific value
AMB107


Ques : 5
Option A
Option B
Option C
Option D
regional brand for pune is

saptarishi
magic
ponds
canned mushrooms
Section B
Ques : 6
Option A
Option B
Option C
Option D
Applied research is carried out for

alternate solutions
fundamental solution
pure solution
None of above
Ques : 7
Option A
Option B
Option C
Option D
Improvement in the production yield from machine X using modern techniques is example of
Problem Solving
Problem Oriented
Both
None of above
Ques : 8 The systematic gathering, recording and analyzing of data relating to the marketing of goods and services.definition given by:
Option A Kotler
Option B AMA
Option C Green & Tull
Option D None of above
Ques : 9
Option A
Option B
Option C
Option D
Research provides insights into and comprehension of an issue or situation.

Exploratory RD
Causal RD
Descriptive RD
Mixed
Ques : 10 If the organisation is considering extending its business into new markets or adding new services or product
lines
Option A Primary MR
Option B Secondary MR
AMB107


Option C Both
Ques : 11
Option A
Option B
Option C
Option D
More specific results can be obtained by:

Primary MR
Secondary MR
Both
None of above
Ques : 12
Option A
Option B
Option C
Option D
Statistical Method used under

Qualitative MR
Quantitative MR
Both
None of above
Ques : 13 The researcher creates a quasi-artificial environment to try to control spurious factors, then manipulates at
least one of the variables to get an answer to a research
Option A Qualitative MR
Option B Quantitative MR
Option C Observational techniques
Option D Experimental techniques
Ques : 14
Option A
Option B
Option C
Option D
Test marketing is the example of

Qualitative MR
Quantitative MR
Observational techniques
Experimental techniques
Ques : 15 Research performed by using a literature search, surveying certain people about their experiences, focus
groups, and case studies.
Option A Exploratory RD
Option B Causal RD
Option C Descriptive RD
Ques : 16 To know the characteristics of certain groups such as age, sex, educational level, income, occupation, etc.
Option B Causal RD
AMB107


Ques : 17
Option A
Option B
Option C
Option D
In which type of research may develop hypotheses, but it does not seek to test them
Exploratory RD
Causal RD
Descriptive RD
None of above
Ques : 18 To describe users of a product, determine the proportion of the population that uses a product, or predict
future demand for a product, which type of research is useful:
Option B Causal RD
Ques : 19
Option A
Option B
Option C
Option D
Longitudinal studies and cross-sectional studies are the type of:

Exploratory RD
Causal RD
Descriptive RD
None of above
Ques : 20
Option A
Option B
Option C
Option D
Once it has been decided to obtain primary data, the mode of data collection can be:
Survey
Observational Method
Projective techniques
i) & ii)
Ques : 21
Option A
Option B
Option C
Option D
A powerful technique for determining consumer preferences for product attributes.

Hypothesis Testing
Factor Analysis
Conjoint analysis
None of above
Ques : 22
Option A
Option B
Option C
To test concepts before they are launched in the marketplace, which research design is best:
Exploratory RD
Causal RD
Descriptive RD
AMB107


Ques : 23
Option A
Option B
Option C
Option D
Exploratory research relies more on secondary data.

TRUE
FALSE
can't Say
None of the above
Ques : 24
Option A
Option B
Option C
Option D
Observation techniques can be part of qualitative research as well as quantitative research techniques
TRUE
FALSE
can't Say
None of the above
Ques : 25
Option A
Option B
Option C
Option D
Results can be obtained relatively quickly but it depends on:

Sample size
Methodology
Both
None of above
Ques : 26
Option A
Option B
Option C
Option D
Experimentation and Simulation are the methods of which type of RD

Exploratory RD
Causal RD
Descriptive RD
None of above
Ques : 27 "The meaning of family might differ from urban and rural as it may consider the nuclear or the joint family
system especially in India" - which type of data is required?
Option A Primary MR
Option B Secondary MR
Option C Anyone of the above
Ques : 28
Option A
Option B
Option C
Option D
Basic means of obtaining primary data depend on

Nature of the problem
Time
Money
All of the above
AMB107


Ques : 29
Option A
Option B
Option C
Option D
A census is appropriate if the population size itself is

Large
Medium
Small
Indefinite
Ques : 30 List of registered voters and customer lists from magazine publishers, credit card companies are the
example of
Option A Sampling Unit
Option B Sampling frame
Option C Sampling gap
Option D Sample elements
Ques : 31
Option A
Option B
Option C
Option D
To judge the reliability and validity of raw data which method should we use?
Non-Probability
Probability
Mixed
None of above
Ques : 32 "The researcher must be able to secure a complete listing of the potential sampling units that make up the
defined target population." the statement is valid for:
Option A Simple Random Sampling
Option B Systematic Random Sampling
Option C Stratified Random Sampling
Option D Cluster Sampling
Ques : 33 "The skip interval must not correspond to a systematic change in the target population." This consideration
is valid for
Ques : 34 "To minimize the variability (or skewness) within each stratum and maximize the differences between
strata." above statement is valid for:
AMB107


Ques : 35 "The sample size selected from each stratum is independent of that stratums proportion of the total
defined target population- which type of sampling method it is:
Option B Cluster Sampling
Option C Proportionate Stratified
Option D Disproportionate Stratified
Ques : 36
Option A
Option B
Option C
Option D
The assurance of representativeness in the sample is advantage of which of the sampling method:
Simple Random Sampling
Systematic Random Sampling
Stratified Random Sampling
Cluster Sampling
Ques : 37 When the sampling units are divided into mutually exclusive and collectively exhaustive sub-populations,
which type of sampling method it is:
Ques : 38 Below written example are valid for which type of research? "A store on a given day, the audience for a
movie shown at a particular time"
Ques : 39
Option A
Option B
Option C
Option D
Area Sampling is the form of:

Cluster Sampling
Ques : 40
Option A
Option B
Option C
Which method has overall cost-effectiveness and feasibility of implementation

AMB107


Ques : 41
Option A
Option B
Option C
Option D
Marketing research is the function that links the consumer, customer, and public to the marketer through
Information
Sales.
Computer
All of the above
Ques : 42 Information is used to identify and define marketing opportunities and problems; to generate, refine, and
evaluate _____________ actions
Option A Sales
Option B Marketing
Option C Computer
Option D Database
Ques : 43 Managers cannot always wait for information to arrive in bits and pieces from marketing departments.
They often require ________ studies of
Option A Formal
Option B Informal
Option C Convenient
Option D inconvenient
Ques : 44 ________must be able to help the manager define the problem and to suggest ways that research can help
the manager make better decisions
Option A Marketing Manager
Option B Finance Manager
Option C Marketing Researcher
Option D All of the above
Ques : 45
Option A
Option B
Option C
Option D
Only MNCs prefer having this department

Sales Department
Marketing Research
Production
All of the above
Ques : 46
Option A
Option B
Option C
Researchers can rarely obtain all the data they need from ________ sources
Environmental
Primary
Secondary
AMB107


Ques : 47 is the most widely used method for primary data collection, and it is often the only method used in a
research study
Option A Survey research
Option B Marketing research
Option C Observational research
Ques : 48 The marketing research process consists of four steps they are sequentially
Option A defining the problem and research objectives, developing the research plan, implementing the research plan,
and interpreting
Option B defining the problem and research objectives, developing the research plan, implementing the research plan,
and interpreting and reporting the findings
Option C All of the above
Option D None of the above
Ques : 49
Option A
Option B
Option C
Option D
Defining the problem and research objectives is often the ________ step in the research process
Easiest
Hardest
Cant say
All of the above
Ques : 50 ________must be able to help the manager define the problem and to suggest ways that research can help
the manager make better decisions
Option A Marketing Manager
Option B Finance Manager
Option C Marketing Researcher
Ques : 51
Option A
Option B
Option C
Option D
Managers who know little about the importance of research may obtain ____________conclusions
Suitable
relevant
Subtle
Irrelevant
Ques : 52 Managers must know enough about marketing research to help in_________.
Option A Organizing
Option B Controlling
AMB107


Option C Planning
Option D Leading
Ques : 53
Option A
Option B
Option C
Option D
When the problem has been defined, the manager and researcher must set
Research Principles
Research objectives
All of the above
None of the above
Ques : 54
Option A
Option B
Option C
Option D
A marketing research project might have _______ types of objectives

Causal
Descriptive
Exploratory
All of the above
Ques : 55
Option A
Option B
Option C
Option D
The second step of the marketing research process calls for determining.
Sample size
objectives
Information needed
All of the above
AMB107

AMB107 - Research Methods and Report Sdsddsfsdeparation

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

AMB107 - Research Methods and Report Sdsddsfsdeparation

Uploaded by

Copyright:

Available Formats

Semester End Examination Jan 2016

Exam Date: 1/26/2016

MBA IB (1st Semester)

Section A: Case Study Total 5 Questions, each question carries 4 marks.

Section A: CASE STUDY

regional brand for Bangalore is

Advertising was planned in

The product was positioned towards

focus of the product is on

Semester End Examination Jan 2016

MBA IB (1st Semester)

regional brand for pune is

Applied research is carried out for

Research provides insights into and comprehension of an issue or situation.

Semester End Examination Jan 2016

MBA IB (1st Semester)

More specific results can be obtained by:

Statistical Method used under

Test marketing is the example of

Semester End Examination Jan 2016

MBA IB (1st Semester)

Longitudinal studies and cross-sectional studies are the type of:

A powerful technique for determining consumer preferences for product attributes.

Semester End Examination Jan 2016

MBA IB (1st Semester)

Exploratory research relies more on secondary data.

Results can be obtained relatively quickly but it depends on:

Experimentation and Simulation are the methods of which type of RD

Basic means of obtaining primary data depend on

Semester End Examination Jan 2016

MBA IB (1st Semester)

A census is appropriate if the population size itself is

Semester End Examination Jan 2016

MBA IB (1st Semester)

Area Sampling is the form of:

Which method has overall cost-effectiveness and feasibility of implementation

Semester End Examination Jan 2016

MBA IB (1st Semester)

Only MNCs prefer having this department

Semester End Examination Jan 2016

MBA IB (1st Semester)

Semester End Examination Jan 2016

MBA IB (1st Semester)

A marketing research project might have _______ types of objectives

You might also like