M.

Corinne Wyard
Newton, MA
617.538.8973

mcwyard@gmail.com
www.corinnewyard.com

Insightful, energetic marketing and brand executive with demonstrated success creating and executing
integrated marketing strategies and plans that drive sustainable profitable top-line growth and build brand
awareness across various industries. Crafts strategic vision to capitalize on customer insights, brand value,
and corporate capabilities. Direct and respected leader recognized for balancing brand strategy and
management with multi-channel marketing communications strategies to achieve or exceed business
objectives.
EXPERTISE THAT DRIVES COMPETITIVE VALUE
Marketing Strategy &
Communications
Brand Strategy, Value &
Management
Multi-Channel Campaigns
Lead/Demand Generation
Digital Marketing

Content Marketing
High-Performance Team
Development
Cross-functional Team
Leadership

Message Creation: Internal &

External
Customer Insights
Client, Agency & Vendor
Management

Process, Procedure
Development & Training

A CAREER SPEARHEADING MARKETING AND BRANDING

TO BUILD INDUSTRY LEADERSHIP
LPL FINANCIAL, Charlotte, NC
2013 2016
Vice President Marketing | Branding Strategy
As Vice President Marketing Clients Solutions provided advisors, financial institutions and large enterprises
brand and marketing strategy, services, campaigns and to grow their revenues, fees, and customer base.

Transitioned BrandPartners service model from an in-house agency to brand and markting consultancy
with an out-sourced creative partner model; completed over 50 existing in-house client multi-component
projects within 3 months, 30% faster than the previous norm, at 2/3 of budget in order to complete
transition.

Built high-performing team, via remote leadership, of internal consultants to provide independent
advisors, financial institutions and large enterprises with branding and marketing strategies and
solutions.

Selected and trained a dedicated team of marketers transforming a marketing call center into a
marketing solutions center supporting more than 14,000 advisors with over 200 calls and emails per
week.

Vice President Marketing | Branding Strategy

As Vice President Marketing | Strategy & Acquisition for BrandPartners, LPLs in house creative agency,
ensured LPL advisors leveraged marketing and branding as growth engines and means of differentiation.
Developed and led new team, via remote leadership, Marketing | Strategy & Acquisition.

Leveraged customized digital lead-generating marketing campaigns, with custom content creation, to
grow advisors business and stand out from their competitors. Exceeded industry benchmarks by 100%
and clients goals by 15%.

Vice President Marketing | Strategy

As Vice President Marketing for Institution Services grew new store and same store sales for the business
unit and its financial institutions and their advisors via advanced marketing capabilities to increase
awareness and drive advocacy. Led strategic marketing planning, communications, direct marketing, public
relations, digital marketing, and internal communications.

M. Corinne Wyard

Page 2

LIBERTY MUTUAL INSURANCE, Boston, MA

2007 2013
Vice President, Brand Management, Commercial Markets
2010 2013
Increased brand awareness and marketing to drive growth of Commercial Markets business unit. Led
internal communications, executive communications, print and digital advertising, public relations, website
and portals, and social media. Directed five employees and budget of $13M.

Engaged social media to reinforce companys thought leadership position. Increased Twitter followers
20% month-over-month, and increased LinkedIn followers 300%.

Created innovative print and digital advertising campaign targeted at risk managers, agents and brokers,
driving 6% CAGR. Increased brand impression and consideration an average of 7% per print ad and 5%
per digital ad.

Assessed return on investment and optimized media sources and programs, improving media
effectiveness and efficiency with a flat spend. Program increased click-through rate 100% and reduced
costs-per-view 50%.

Increased press exposure for senior executives and subject matter experts and spearheaded positive
public relations campaign, generating 30% more positive stories over competitors.

Vice President, Marketing, National Market

2007 2010
Evolved marketing function to increase awareness, drive submissions, and increase sustainable sales of
commercial premiums. Led marketing communications, direct marketing, public relations, e-marketing,
events, and internal communications. Directed four employees and budget of $1.3M.

Actualized integrated marketing program focused on brokers and buyers, increasing submissions 10%,
awareness 69%, and consideration 57%.

Produced innovative broker events across 10 cities showcasing Senior Editors from Forbes Magazine, to
reinforce commitment to the broker market and grow brand consideration increasing participation 20%,
and increasing submission to quote ratio 35%.

EMM GROUP, Boston, MA

2004 2007
Director of Client Engagement
Expanded marketing and branding capabilities of global client portfolio. Led world-wide consulting
engagements serving Gillette, Eli Lilly, Kimberly-Clark and Pfizer.

Devised strategies to optimize marketing performance via use of best practices, technology, training and
organizational alignment, reducing marketing expenses ~25% for all clients.

Developed data-driven, 5-year brand marketing plan, infused with customer insights that enabled
company to reestablish market dominance, and projected to increase annual revenue 12%.

ADDITIONAL RELEVANT EXPERIENCE

STATE STREET CORPORATION, Boston, MA
Vice President, Global Communications
Assistant Vice President, Global Advertising
Senior Marketing Officer, Advertising

1995 2003

EDUCATION AND INDUSTRY RECOGNITION

BA, Political Science, Tufts University, Medford, MA
Gold Award, New England Direct Marketing Association
Recognition of Other External Communications, Insurance Marketing & Communications Association
Telly Award for TV Commercial, The Telly Awards