Professional Documents
Culture Documents
CONVENCIONES:
Cuali: (Proyecto Cualitativo) sesiones de grupo. Entrevistas en profundidad
Quanti: (Proyecto Cuantitativo) Encuestas
LC: (Logstica Cualitativa) manejo logstico de reclutamiento y preparacin de la
sesin de grupo.
LQ: (Logstica Cuantitativo) manejo del instrumento realizacin de las encuestas
hasta la codificacin, captura y procesamiento.
LCQ: (Logstica Cuali y Quanti) manejo logstico de reclutamiento y preparacin de
la sesin de grupo. Manejo del instrumento realizacin de las encuestas hasta la
codificacin, captura y procesamiento
A: (Asesora) Revisin de la informacin del cliente y sobre esto hacer un
diagnostico y desarrollo de estrategias
AC (Asesora Cualitativa)
AQ (Asesora Quantitativa)
BRANDSTRAT S.A.
NIT 830.100.700-8
BALANCE GENERAL DICIEMBRE 31-06
Informe de Prueba
ACTIVO
PASIVO Y PATRIMONIO
ACTIVO CORRIENTE:
PASIVO CORRIENTE:
Disponible
Inversiones
Deudores:
Clientes - Neto
Anticipos y avances
Antici. Imptos y Contribuciones
Cuentas por cobrar
Deudores Varios
Prestamos a particulares
Total deudores
Obligaciones Financieras:
Bancos Nacionales
241,940,029
41,188,441
5,930,395
0
237,767
10,583
289,307,215
Total Obligaciones
Proveedores:
Nacionales
516,621,619
66,029,313
INTANGIBLES
Total proveedores
18,191,514
18,191,514
222,757,599
222,757,599
28,816,938
2,126,000
9,295,967
281,188,018
9,332,000
25,606,602
34,938,602
316,126,620
596,401
DIFERIDOS
8,972,762
OTROS ACTIVOS
TOTAL ACTIVO
37,700,946
189,613,458
744,673
592,964,768
PATRIMONIO:
Capital social
Reservas
Revalorizacin del patrimonio
Utilidades del ejercicio
Utilidades ejercicios anteriores
Total patrimonio
TOTAL PASIVO Y PATRIMONIO
70,000,000
35,414,537
14,710,679
104,866,715
51,846,218
276,838,148
$ 592,964,768
BRANDSTRAT S.A.
NIT 830.100.700-8
ESTADOS DE RESULTADOS
1 ENERO A 31 DICIEMBRE-06
Informe de Prueba
INGRESOS NETOS OPERACIONALES
Servicios de Investigacin de mercados, elab.encuestas, estudios
TOTAL INGRESOS NETOS
Costo de los sevicios
UTILIDAD BRUTA
1,286,113,221
1,286,113,221
570,297,501
715,815,720
GASTOS OPERACIONALES:
Administracin
Gastos de Ventas
Total gastos operacionales
476,858,070
15,243,539
492,101,609
UTILIDAD OPERACIONAL
223,714,111
INGRESOS NO OPERACIONALES
12,652,959
GASTOS NO OPERACIONALES
20,445,552
-3,801,835
212,119,683
86,041,000
RESERVA LEGAL
21,211,968
UTILIDAD NETA
104,866,715
BRANDSTRAT S.A.
ESTADO DE RESULTADOS
Helisa47
AO 2006
200601
ENERO
200602
FEBRERO
200603
MARZO
INGRESOS
4155
Operacionales
Investigacin de mercados y
Sub total operacionales
68,640,000
###
###
TOTAL INGRESOS
68,640,000
###
###
Utilidad Bruta
68,640,000
116,340,370
103,258,855
9,217,456
33,836,102
19,545,927
59,422,544
82,504,268
83,712,928
3,078,834
3,902,168
2,364,033
401,158
1,696,766
371,657
2,413,320
1,935,665
1,935,665
GASTOS
5110
5115
5120
5125
5130
5135
5140
5145
5150
5155
5160
5165
5195
519505
519510
519515
519520
519525
519530
519535
519540
519545
519555
519560
519565
Administracin
Honorarios
Impuestos
Arrendamientos
contribuciones
Seguros
Servicios
Gastos legales
Mantenimiento y Reparacion
Adecuacin e instalaciones
Gastos de Viajes
Depreciaciones
Amortizaciones
Provisiones
Diversos
Comisiones
Libros-suscripciones-period
Msica ambiental
Gastos representacin
Elementos de aseo y cafet.
Utiles, papeleria y fotocop.
Combustibles y lubricantes
Envases y empaques
Taxis y buses
Microfilmacin
Casino y Restaurantes
Parqueaderos
###
###
3,385,800
2,592,382
2,553,709
96,413
445,200
1,117,352
38,983
395,349
189,198
174,200
52,500
105,445
4,576,200
5,344,840
1,100,731
888,059
1,306,114
33,086
227,090
16,996,227
-
###
16,798,875
###
327,900
21,789,092
-
###
###
97,000
259,406
541,052
193,538
1,014,077
753,567
60,000
388,052
-
###
778,886
###
86,900
-
1,828,213
1,161,682
2,391,581
12,600
3,200
519570
519595
51959501
51959520
51959530
5210
5215
5220
5225
5230
5235
5240
5245
5250
5255
5295
53
47
14,489,424
13,184,324
18,012,792
12,976,424
13,129,474
11,568,567
1,505,000
8,000
54,850
6,444,225
27,685,666
33,316,250
37,304,195
216,666
433,332
315,518
Ventas
Honorarios
Imptos
Arrendamiento
Contribuciones y afiliaciones
Seguros
Servicios
Gastos Legales
Mantenimiento y Reparacion
Adecuacin e instalaciones
Gastos de Viajes
Diversos y compra datos
###
###
###
52,250
###
503,905
###
###
19,000
###
###
###
439,250
672,021
506,044
655,916
1,609,258
892,812
28,341,582
34,925,508
38,197,007
Utilidad Operacional
31,080,962
47,578,760
45,515,921
5,683,187
2,261,681
4210
4220
4250
4295
###
Ingresos No Operacionales
Intereses y otros
Arriendo
Recuperaciones
Diversos
Sub total Ingresos no ope
###
###
60,650
878
20,146
5,743,837
878
2,281,827
327,395
582,272
5,036,212
327,395
582,272
5,036,212
Egresos No Operacionales
No Operacionales
Sub total no operacionale
Ajustes x inflacin
73,990
36,423,414
MENOS IMPORRENTA+SOBRETASA
TOTAL UTILIDAD
RESERVA LEGAL
TOTAL UTILIDAD
558,934
46,438,432
858,313
41,903,223
200604
ABRIL
200605
MAYO
96,480,624
200606
JUNIO
200609
SEPTIEMBRE
118,090,813
37,446,445
38,768,000
###
###
118,090,813
37,446,445
38,768,000
96,480,624
###
###
118,090,813
37,446,445
38,768,000
37,065,080
50,358,708
13,228,802
81,025,733
- 12,912,263
25,539,198
1,248,000
20,695,366
45,924,568
###
157,540,103
200608
AGOSTO
96,480,624
75,785,258
34,720,400
200607
JULIO
19,362,363
###
1,774,666
408,000
408,000
908,000
408,000
499,661
355,238
332,111
218,992
378,871
335,712
3,247,923
3,261,483
3,217,923
3,217,923
3,501,923
4,100,423
###
###
###
###
3,910,401
4,503,013
3,349,663
3,634,792
8,196,122
5,855,509
87,200
34,050
26,150
14,500
33,000
140,200
50,500
214,800
116,000
71,862
###
1,145,254
1,034,080
195,100
623,566
155,440
720,000
1,323,111
1,329,197
1,334,115
1,377,916
1,383,428
1,391,148
227,090
227,090
245,505
245,505
227,090
21,665,420
-
###
###
21,511,819
39,806,309
18,626,448
###
###
39,384,219
23,657,069
###
###
###
###
###
173,092
612,093
618,740
345,630
289,506
53,335
614,604
941,067
566,388
342,908
259,873
526,399
78,900
70,000
50,000
347,760
###
134,600
-
73,300
77,500
89,050
###
###
243,800
###
75,900
###
45,000
283,000
1,480,634
1,754,568
1,082,130
737,624
1,098,215
2,350,033
5,700
42,800
24,337
2,400
8,500
15,500
###
###
18,830,130
18,017,991
37,437,214
17,058,836
37,408,425
20,383,802
11,202,912
11,292,901
29,661,164
10,880,740
31,859,800
13,711,106
937,068
120,690
6,690,150
6,604,400
7,776,050
6,178,096
5,548,625
6,672,696
### 48,896,461
28,899,727
53,647,068
37,260,228
34,036,166
433,334
1,394,000
1,327,000
###
###
###
###
###
1,001,000
###
###
59,160
###
###
6,600
###
###
###
###
###
###
###
###
480,931
230,550
161,400
242,722
122,977
2,308,265
230,550
1,327,000
161,400
1,302,882
129,577
36,344,431
### 50,223,461
29,061,127
54,949,950
37,389,805
- 15,649,065
### 87,954,279
51,964,606
- 67,862,213
25,386
2,295,200
2,563,942
###
###
24,000
177,800
1,201
60,598
222
250
2,382
827
1,201
- 2,106,064
- 2,294,978
2,588,192
205,568
888,186
2,830,709
1,332,206
712,147
305,575
8,017,553
979,759
2,830,709
1,332,206
712,147
305,575
8,017,553
979,759
289,132
289,383
- 75,963,330
10,272,045
- 19,069,586
2,166,662
331,532
11,850,607
591,013
273,652
### 84,673,502
257,702
53,989,520
887,359
###
200610
OCTUBRE
37,091,423
200611
NOVIEMBRE
200612
DICIEMBRE
125,939,604
351,796,584
TOTAL
1,286,113,221
###
125,939,604
###
1,286,113,221
###
125,939,604
###
1,286,113,221
43,816,449
52,470,389
169,686,399
-6,725,026
73,469,215
1,688,000
1,520,000
1,955,000
513,946
###
570,297,501
715,815,720
19,662,701
294,558
426,123
3,600,423
3,606,423
###
37,645,517
###
###
3,393,557
2,620,347
3,759,941
47,755,236
12,800
8,200
2,900
2,017,965
75,000
373,254
1,683,898
1,440,905
1,438,743
245,505
312,555
###
1,138,399
###
1,471,627
###
963,830
6,713,558
10,796,480
15,785,094
2,530,161
21,091,209
31,826,493
###
###
964,460
###
###
241,176
1,174,255
901,700
5,306,985
648,917
1,009,382
62,873
6,933,593
77,800
70,201
###
5,824,793
54,009,555
###
###
16,668
###
327,162,735
258,900
2,151,857
1,739,487
1,687,405
2,791,091
20,102,663
13,900
6,000
134,937
4.00%
1.18%
7.65%
0.00%
0.00%
9.70%
0.41%
0.20%
1.36%
2.19%
3.21%
0.51%
0.00%
66.48%
0.00%
0.20%
0.00%
0.00%
1.08%
1.41%
0.05%
0.00%
0.44%
0.00%
4.09%
0.03%
20,214
###
20,214
18,349,715
27,885,250
50,231,223
291,289,126
11,802,765
21,439,600
40,457,023
219,982,476
6,546,950
6,445,650
9,774,200
68,743,892
43,442,782
66,770,346
476,858,070
###
###
2,562,758
###
1,398,850
528,000
###
52,250
915,730
###
915,730
###
563,065
328,000
300,000
300,910
935,510
1,206
20,206
###
###
###
245,978
1,230,600
2,723,000
6,973,000
52,455
4,384,928
-
2,017,708
1,531,806
3,076,365
15,243,539
###
44,974,588
69,846,711
492,101,609
###
28,494,627
###
223,714,111
-
500
3,104,158
1,308,219
691,484
10,755,835
###
138,214
1,648,233
2,128
1,041
98,569
248,891
1,310,847
3,105,199
928,267
12,652,959
1,131,119
825,442
324,682
20,445,552
1,131,119
825,442
324,682
20,445,552
219,958
112,516
###
30,886,900
170,742
###
3,801,835
212,119,683
86,041,000
126,078,683
21,211,968
104,866,715
0.00%
59.19%
44.70%
0.52%
13.97%
0.00%
96.90%
0.00%
0.00%
0.28%
1.42%
0.01%
0.19%
0.11%
0.19%
0.00%
0.00%
0.00%
0.00%
0.89%
0.00%
3.10%
0.00%
100.00%
68,640,000
68,640
68640
116,340,370
116,340
116340.37
103,258,855
103,259
103258.855
288239.225
96,480,624
96,481
96480.624
34,720,400
34,720
34720.4
$288,239
157,540,103
118,090,813
37,446,445
157,540
157540.103
288741.127
118,091
118090.813
37,446
37446.445
$288,741
$194,305
$514,827
38,768,000
38,768
38768
194305.258
37,091,423
37,091
37091.423
125,939,604
125,940
125939.604
351,796,584
351,797
351796.584
514827.611
BRANDSTRAT S.A.
Reporte a Diciembre de 2006
PROYECTOS
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Numero de Proyecto
199
208
209
214
215
216
215
218
219
220
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223
224
225
226
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228
229
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231
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237
238
239
240
241
243
244
245
246
247
248
249
250
251
252
253
255
256
257
258
Cliente
TNS
Starcom
Microsoft
Chaid
OR
Shell
OR
TCC
Nestle
Familia
Banco Nacional
TNS
Bancolombia
Bancolombia
Microsoft
Microsoft
EPM
EPM
Sanford
Sanford
TNS
Shell
Shell
Sanford
TCC
EPM
EPM
TCC
Shell
Banco Nacional
TCC
Sanford
EPM
G Farma
TCC
EPM
EPM
farmacity
farmacity
YoyoBiz
TCC
Fanalca
EPM
EPM
EPM
EPM
199-Q-TNS-AUTOMOTIVE/ECS-SATIS
208-Q-STARCOM/CLIMA ORGANIZACI
209-C-MICROSOFT/EVALUACION CLI
214-Q-EVALUACION
215-Q-OR/PRUEBA DEL CONCEPTO
216-Evaluacion NTGJ
217-MIRNA MITRANI
218-BET-TRACKING PH I MED
219-C-NESTLE/INSIGHTS-KLIM
220-C-FAMILIA/EVALU.DE EMPAQUE
221-PRETEST CREDITO
222-Q-TNS/SEGUNDO CAMPO
223 Evaluacion de TC
Evaluacion Cuentas Ahorros
225-C-MICROSOFT/EVAL.A PRO.REV
226-Q-MICROSOFT/EVAL.LECTURABI
227 - TRACKING INTE.HOGAR
228- TRACKING INTE.EMPRES
229-Q-SANFORD B/BET-CATE.ESFER
230-Q-SANFORD B/PDA-DEPENDIENT
231-Q-TNS-TERCER CAMPO
232-EVALUACION LOGO I Medicion
233-Q-EVALUACION LOGO II Medicin
234-C-SANFORD B/EVAL.WATERMAN
235-C/DESA.IN.PR.FE
236 - BET-BANDA ANCHA-HOGA
237 - BET-BANDA ANCHA- Empresas
238-/BET-TRACKING PH II MED
239-PRETEST CIAL LUBR
240-EVALUACION NECESIDADES
241-/EVAL.DE MUEST.BAOSC
243-C-SANFORD B/EVALUA.DYMO
244-C-POSTETS CAMP.VR UNIC
245-Q-GRUPO FARMA/BET-CAT-ANTI
246-/EVA.PROM.PH-SCOTT M
247 - PRETEST LARGA DISTAN
248-POSTEST BANDA ANCHA
249-C-FARMACITY/ADOPCION FARMA
250-C-FARMACITY/ADOPCION FARMA
251-A-YOYO-B/EST.IMAG.CAJACOPI
252-BET-TRACKING DE CAT. III MED
253-C-ALBERTO L/CAR-CLINIC
255-POSTEST-NPR
256-EPAC PROGRAMA PREMIO
257-EVAL.SERV.SUPLEMENTA
258-ANALISIS DRIVERS INTERNE
VENTAS
$ 16,905,458.0
$ 10,500,000.0
$ 23,684,750.0
$ 36,606,000.0
$ 3,871,552.0
$ 15,540,000.0
$ 3,871,551.0
$ 10,000,000.0
$ 51,228,000.0
$ 9,670,000.0
$ 4,668,000.0
$ 10,565,912.0
$ 7,302,000.0
$ 7,302,000.0
$ 10,166,355.0
$ 12,425,545.0
$ 15,823,000.0
$ 13,174,300.0
$ 26,400,000.0
$ 21,200,000.0
$ 15,451,937.0
$ 8,520,000.0
$ 8,002,805.0
$ 6,750,000.0
$ 28,900,000.0
$ 15,845,000.0
$ 15,845,000.0
$ 10,000,000.0
$ 15,540,000.0
$ 10,500,000.0
$ 3,500,000.0
$ 7,000,000.0
$ 21,212,000.0
$ 14,900,000.0
$ 9,736,000.0
$ 9,240,000.0
$ 14,000,000.0
$ 4,668,000.0
$ 10,890,000.0
$ 9,000,000.0
$ 12,850,000.0
$ 5,760,000.0
$ 8,000,000.0
$ 7,266,000.0
$ 6,718,000.0
$ 9,033,000.0
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259.3
260.4581818182
261
261.6163636364
262.7745454545
264
265.0909090909
266.2490909091
267.4072727273
268
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
289
290
291
292
294
295
296
297
298
299
300
301
302
303
304
305
306
307
310
311
313
314
315
TCC
TCC
EPM
TCC
TCC
EPM
Hector
TCC
Shell
TNS
Sofasa
TCC
Olimpica
Shell
Facta
Facta
Fanalca
Cafam
Gas Natural
TCC
Canal UNO
Canal UNO
Canal UNO
Canal UNO
Canal UNO
TCC
Cafam
Cafam
Cafam
Fanalca
Sanford
TCC
TCC
TCC
TCC
TCC
Adams
Adams
Adams
TCC
Fanalca
TCC
Facta
Shell
Shell
Shell
Shell
Adams
Adams
Canal UNO
259--PRUEBA DE PROD.PAAL
260-EVAL.MEJORAS PAALES
261-PRETEST-COMBOS PERSO
262-ETNOGRAFIA-SHOPPER P
263-OPORT.TOALLAS HIG.PR
264-PRETEST COMBOS-PERSO
265-Q-HECTOR LOPEZ/EPAC-PARA T
266-EVAL.CONCEPT.PUBL.
267-IBE-PRETEST NUEVO
268-Q-TNS-ECS-SATISF.I MEDICIO
271-Q-RENAULT-CLIENTE INCOGN.
272 - TRACKING IV MEDICION
273-Q-OLIMPICA-ASE.ARQ.DE MARC
274-EVAL.CAT.GAS
275-Q-FACT RESEARCH-EVAL.DENGU
276-C-FACT RESEARCH-EVAL-DENGU
277-C-ALBERTO LENIS/II CARCLIN
278-EPAC PLAN INTE
279-Q-GAS NATURAL/TRACK.PUBLIC
280- CALI SCOTT
281-SESIONES GRUPO
282-ENT. PROF.
283-ENT.PROF.
284-ENCUESTAS PERSON
285-ENCUESTA ESPECIA
286-Analisis Plasma
287-/Necesidades
289-Imagen y Posicionamiento I Fase
289-Imagen y Posicionamiento II Fase
291 - FANALCA - Flujo Vehicular
292 - SANFORD - Prueba de desempeo y preferen
294 - CUT 4 Ultratrim Sec
295 - CUT 4 Pequein Extra C
296 -CUT 4 HNC
297-EVALUA.TIR 2
298EVAL.CAT.TOILE
299-Q-Etnografia Gomas
300-Q-BET Gomas Adultos
301-BET GOMAS NIOS
302ANALIS DRIVER PH
303-Q-ALBERTO LENNIS/DIAGNOSTI
304-ESTUDIO PACKA
305-C-FACTA RESEARCH/PACI.VIH
306-ESTUDIO EVAL.NOMB
307-PDA II CANLAES LU
310-BET CATE.FORMU.INFAN
311---EXPLORATORIO TAXI
313 - BET - NUEVO PROD
Prueba de Producto
Estudio Nueva Imagen
$ 11,691,423.0
$ 6,900,000.0
$ 9,864,000.0
$ 41,000,000.0
$ 10,668,000.0
$ 49,000,000.0
$ 9,000,000.0
$ 1,200,000.0
$ 7,590,000.0
$ 31,987,296.0
$ 6,935,850.0
$ 12,850,000.0
$ 1,300,000.0
$ 11,120,000.0
$ 4,399,996.0
$ 6,136,449.0
$ 13,223,000.0
$ 8,920,000.0
$ 8,400,000.0
$ 16,000,000.0
$ 35,692,000.0
$ 14,208,000.0
$ 4,500,000.0
$ 24,293,534.0
$ 9,725,000.0
$ 1,000,000.0
$ 19,082,560.0
$ 13,103,580.0
$ 13,103,580.0
$ 5,000,000.0
$ 7,890,000.0
$ 14,100,000.0
$ 14,100,000.0
$ 14,100,000.0
$ 10,327,940.5
$ 10,327,940.5
$ 14,900,000.0
$ 14,900,000.0
$ 14,900,000.0
$ 900,000.0
$ 11,500,000.0
$ 18,607,500.0
$ 15,918,000.0
$ 12,700,000.0
$ 18,312,000.0
$ 14,000,000.0
$ 5,988,000.0
$ 35,000,000.0
$ 7,600,000.0
$ 11,447,407.0
312 TCC
312---EXPLORA.TANGA TEENS
TOTALES
$ 10,668,000.0
$ 1,286,113,221.0
COSTO
$ 17,509,222.0
$ 2,200.0
$ 12,266,079.0
$ 19,127,351.0
$ 4,227,613.0
$ 5,051,195.0
$ 420,000.0
$ 5,183,145.0
$ 17,296,161.0
$ 1,030,900.0
$ 1,117,629.0
$ 11,492,063.0
$ 1,668,796.0
$ 1,683,000.0
$ 6,738,195.0
$ 4,578,293.0
$ 9,332,395.0
$ 6,865,445.0
$ 14,923,885.0
$ 14,267,768.0
$ 14,521,182.0
$ 1,574,030.0
$ 3,229,793.0
$ 1,219,800.0
$ 9,312,008.0
$ 10,122,266.0
$ 7,600,309.0
$ 5,185,341.0
$ 3,287,987.0
$ 3,006,170.0
$ 1,792,400.0
$ 1,806,361.0
$ 6,976,894.0
$ 8,519,900.0
$ 974,103.0
$ 1,392,283.0
$ 6,695,000.0
$ 2,013,951.0
$ 6,479,468.0
$ 3,484,798.0
$ 6,238,200.0
$ 2,516,954.0
$ 3,141,000.0
$ 1,640,225.0
$ 3,241,200.0
$ 5,149,541.0
UTILIDAD
$ -603,764.0
$ 10,497,800.0
$ 11,418,671.0
$ 17,478,649.0
$ -356,061.0
$ 10,488,805.0
$ 3,451,551.0
$ 4,816,855.0
$ 33,931,839.0
$ 8,639,100.0
$ 3,550,371.0
$ -926,151.0
$ 5,633,204.0
$ 5,619,000.0
$ 3,428,160.0
$ 7,847,252.0
$ 6,490,605.0
$ 6,308,855.0
$ 11,476,115.0
$ 6,932,232.0
$ 930,755.0
$ 6,945,970.0
$ 4,773,012.0
$ 5,530,200.0
$ 19,587,992.0
$ 5,722,734.0
$ 8,244,691.0
$ 4,814,659.0
$ 12,252,013.0
$ 7,493,830.0
$ 1,707,600.0
$ 5,193,639.0
$ 14,235,106.0
$ 6,380,100.0
$ 8,761,897.0
$ 7,847,717.0
$ 7,305,000.0
$ 2,654,049.0
$ 4,410,532.0
$ 5,515,202.0
$ 6,611,800.0
$ 3,243,046.0
$ 4,859,000.0
$ 5,625,775.0
$ 3,476,800.0
$ 3,883,459.0
ROA
-0.10%
1.77%
1.93%
2.95%
-0.06%
1.77%
0.58%
0.81%
5.72%
1.46%
0.60%
-0.16%
0.95%
0.95%
0.58%
1.32%
1.09%
1.06%
1.94%
1.17%
0.16%
1.17%
0.80%
0.93%
3.30%
0.97%
1.39%
0.81%
2.07%
1.26%
0.29%
0.88%
2.40%
1.08%
1.48%
1.32%
1.23%
0.45%
0.74%
0.93%
1.12%
0.55%
0.82%
0.95%
0.59%
0.65%
$ 8,395,389.0
$ 4,091,950.0
$ 2,205,875.0
$ 34,697,072.0
$ 2,709,003.0
$ 21,817,680.0
$ 6,796,300.0
$ 455,818.0
$ 1,821,158.0
$ 13,495,032.0
$ 4,526,067.0
$ 5,804,920.0
$ 5,300.0
$ 2,343,356.0
$ 2,734,000.0
$ 2,343,489.0
$ 3,416,835.0
$ 2,914,629.0
$ 4,249,100.0
$ 3,211,555.0
$ 11,655,804.0
$ 2,627,247.0
$ 550,108.0
$ 13,982,959.0
$ 517,343.0
$ 401,100.0
$ 3,640,273.0
$ 5,303,556.0
$ 4,887,643.0
$ 4,293,400.0
$ 4,404,475.0
$ 10,635,692.4
$ 10,635,692.4
$ 7,342,081.2
$ 1,750,863.0
$ 1,815,587.0
$ 8,539,610.0
$ 8,333,307.0
$ 9,429,800.0
$ 700,000.0
$ 6,631,870.0
$ 4,847,265.0
$ 7,239,355.0
$ 9,220,948.0
$ 6,962,512.0
$ 5,033,175.0
$ 3,453,254.0
$ 0.0
$ 0.0
$ 9,601,708.0
$ 3,296,034.0
$ 2,808,050.0
$ 7,658,125.0
$ 6,302,928.0
$ 7,958,997.0
$ 27,182,320.0
$ 2,203,700.0
$ 744,182.0
$ 5,768,842.0
$ 18,492,264.0
$ 2,409,783.0
$ 7,045,080.0
$ 1,294,700.0
$ 8,776,644.0
$ 1,665,996.0
$ 3,792,960.0
$ 9,806,165.0
$ 6,005,371.0
$ 4,150,900.0
$ 12,788,445.0
$ 24,036,196.0
$ 11,580,753.0
$ 3,949,892.0
$ 10,310,575.0
$ 9,207,657.0
$ 598,900.0
$ 15,442,287.0
$ 7,800,024.0
$ 8,215,937.0
$ 706,600.0
$ 3,485,525.0
$ 3,464,307.6
$ 3,464,307.6
$ 6,757,918.8
$ 8,577,077.5
$ 8,512,353.5
$ 6,360,390.0
$ 6,566,693.0
$ 5,470,200.0
$ 200,000.0
$ 4,868,130.0
$ 13,760,235.0
$ 8,678,645.0
$ 3,479,052.0
$ 11,349,488.0
$ 8,966,825.0
$ 2,534,746.0
$ 35,000,000.0
$ 7,600,000.0
$ 1,845,699.0
0.91%
0.54%
0.77%
3.19%
0.83%
3.81%
0.70%
0.09%
0.59%
2.49%
0.54%
1.00%
0.10%
0.86%
0.34%
0.48%
1.03%
0.69%
0.65%
1.24%
2.78%
1.10%
0.35%
1.89%
0.76%
0.08%
1.48%
1.02%
1.02%
0.39%
0.61%
1.10%
1.10%
1.10%
0.80%
0.80%
1.16%
1.16%
1.16%
0.07%
0.89%
1.45%
1.24%
0.99%
1.42%
1.09%
0.47%
2.72%
0.59%
0.89%
1.47%
0.72%
0.39%
6.08%
0.48%
3.83%
1.19%
0.08%
0.32%
2.37%
0.79%
1.02%
0.00%
0.41%
0.48%
0.41%
0.60%
0.51%
0.75%
0.56%
2.04%
0.46%
0.10%
2.45%
0.09%
0.07%
0.64%
0.93%
0.86%
0.75%
0.77%
1.86%
1.86%
1.29%
0.31%
0.32%
1.50%
1.46%
1.65%
0.12%
1.16%
0.85%
1.27%
1.62%
1.22%
0.88%
0.61%
0.00%
0.00%
1.68%
0.46%
0.39%
1.07%
0.88%
1.11%
3.80%
0.31%
0.10%
0.81%
2.58%
0.34%
0.98%
0.18%
1.23%
0.23%
0.53%
1.37%
0.84%
0.58%
1.79%
3.36%
1.62%
0.55%
1.44%
1.29%
0.08%
2.16%
1.09%
1.15%
0.10%
0.49%
0.48%
0.48%
0.94%
1.20%
1.19%
0.89%
0.92%
0.76%
0.03%
0.68%
1.92%
1.21%
0.49%
1.59%
1.25%
0.35%
4.89%
1.06%
0.26%
0.56%
0.47%
1.29%
1.06%
1.34%
4.58%
0.37%
0.13%
0.97%
3.12%
0.41%
1.19%
0.22%
1.48%
0.28%
0.64%
1.65%
1.01%
0.70%
2.16%
4.05%
1.95%
0.67%
1.74%
1.55%
0.10%
2.60%
1.32%
1.39%
0.12%
0.59%
0.58%
0.58%
1.14%
1.45%
1.44%
1.07%
1.11%
0.92%
0.03%
0.82%
2.32%
1.46%
0.59%
1.91%
1.51%
0.43%
5.90%
1.28%
0.31%
$ 1,923,846.0
$ 8,744,154.0
$ 570,297,501.0
$ 715,815,720.0
0.83%
0.34%
100.00%
100.00%
1.22% 1.47%
100.00%
BRANDSTRAT S.A.
Reporte a Diciembre de 2006
PROYECTOS
Tp
Q
A
A
A
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
209
216
215
219
220
221
223
224
225
232
234
235
239
240
243
244
246
247
249
250
253
256
261
2.77454545
6.24909091
7.40727273
274
277
280
281
282
283
287
297
298
312
total
VENTAS
199-Q-TNS-AUTOMOTIV
251-A-YOYO-B/EST.IM
313 - BET - NUEVO PR
Prueba de Producto
Microsoft
209-C-MICROSOFT/EVA
Shell
216-Evaluacion NTGJ
OR
217-MIRNA MITRANI
Nestle
219-C-NESTLE/INSIGHT
Familia
220-C-FAMILIA/EVALU
Banco Naciona 221-PRETEST CREDITO
Bancolombia 223 Evaluacion de TC
Bancolombia Evaluacion Cuentas Aho
Microsoft
225-C-MICROSOFT/EVA
Shell
232-EVALUACION LOGO
Sanford
234-C-SANFORD B/EV
TCC
235-C/DESA.IN.PR.FE
Shell
239-PRETEST CIAL LU
Banco Naciona 240-EVALUACION NEC
Sanford
243-C-SANFORD B/EV
EPM
244-C-POSTETS CAMP.
TCC
246-/EVA.PROM.PH-SC
EPM
247 - PRETEST LARGA
farmacity
249-C-FARMACITY/AD
farmacity
250-C-FARMACITY/AD
Fanalca
253-C-ALBERTO L/CAREPM
256-EPAC PROGRAMA
EPM
261-PRETEST-COMBOS
TCC
263-OPORT.TOALLAS H
TCC
266-EVAL.CONCEPT.PU
Shell
267-IBE-PRETEST NUE
Shell
274-EVAL.CAT.GAS
Fanalca
277-C-ALBERTO LENIS/
TCC
280- CALI SCOTT
Canal UNO
281-SESIONES GRUPO
Canal UNO
282-ENT. PROF.
Canal UNO
283-ENT.PROF.
Cafam
287-/Necesidades
TCC
297-EVALUA.TIR 2
TCC
298EVAL.CAT.TOILE
TCC
312---EXPLORA.TANGA
COSTO
$ 16,905,458.0
$ 9,000,000.0
$ 35,000,000.0
$ 7,600,000.0
$ 68,505,458.0
$ 17,509,222.0
$ 3,484,798.0
$ 0.0
$ 0.0
$ 20,994,020.0
$ 23,684,750.0
$ 15,540,000.0
$ 3,871,551.0
$ 51,228,000.0
$ 9,670,000.0
$ 4,668,000.0
$ 7,302,000.0
$ 7,302,000.0
$ 10,166,355.0
$ 8,520,000.0
$ 6,750,000.0
$ 28,900,000.0
$ 15,540,000.0
$ 10,500,000.0
$ 7,000,000.0
$ 21,212,000.0
$ 9,736,000.0
$ 9,240,000.0
$ 4,668,000.0
$ 10,890,000.0
$ 5,760,000.0
$ 7,266,000.0
$ 9,864,000.0
$ 10,668,000.0
$ 1,200,000.0
$ 7,590,000.0
$ 11,120,000.0
$ 13,223,000.0
$ 16,000,000.0
$ 35,692,000.0
$ 14,208,000.0
$ 4,500,000.0
$ 19,082,560.0
$ 10,327,940.5
$ 10,327,940.5
$ 10,668,000.0
$ 453,886,097.0
$ 12,266,079.0
$ 5,051,195.0
$ 420,000.0
$ 17,296,161.0
$ 1,030,900.0
$ 1,117,629.0
$ 1,668,796.0
$ 1,683,000.0
$ 6,738,195.0
$ 1,574,030.0
$ 1,219,800.0
$ 9,312,008.0
$ 3,287,987.0
$ 3,006,170.0
$ 1,806,361.0
$ 6,976,894.0
$ 974,103.0
$ 1,392,283.0
$ 2,013,951.0
$ 6,479,468.0
$ 2,516,954.0
$ 1,640,225.0
$ 2,205,875.0
$ 2,709,003.0
$ 455,818.0
$ 1,821,158.0
$ 2,343,356.0
$ 3,416,835.0
$ 3,211,555.0
$ 11,655,804.0
$ 2,627,247.0
$ 550,108.0
$ 3,640,273.0
$ 1,750,863.0
$ 1,815,587.0
$ 1,923,846.0
$ 129,599,517.0
LC
LC
LC
LC
LCQ
LQ
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
275
276
304
305
Facta
Facta
TCC
Facta
275-Q-FACT RESEARC
276-C-FACT RESEARC
304-ESTUDIO PACKA
305-C-FACTA RESEARC
$ 4,399,996.0
$ 6,136,449.0
$ 18,607,500.0
$ 15,918,000.0
$ 45,061,945.0
$ 2,734,000.0
$ 2,343,489.0
$ 4,847,265.0
$ 7,239,355.0
$ 17,164,109.0
1.61636364 TCC
262-ETNOGRAFIA-SHO
$ 41,000,000.0
$ 34,697,072.0
268 TNS
268-Q-TNS-ECS-SATISF
$ 31,987,296.0
$ 13,495,032.0
208-Q-STARCOM/CLIM
$ 10,500,000.0
$ 36,606,000.0
$ 3,871,552.0
$ 10,000,000.0
$ 10,565,912.0
$ 12,425,545.0
$ 15,823,000.0
$ 13,174,300.0
$ 26,400,000.0
$ 21,200,000.0
$ 15,451,937.0
$ 8,002,805.0
$ 15,845,000.0
$ 15,845,000.0
$ 10,000,000.0
$ 3,500,000.0
$ 14,900,000.0
$ 14,000,000.0
$ 12,850,000.0
$ 8,000,000.0
$ 6,718,000.0
$ 9,033,000.0
$ 11,691,423.0
$ 6,900,000.0
$ 49,000,000.0
$ 9,000,000.0
$ 6,935,850.0
$ 12,850,000.0
$ 1,300,000.0
$ 8,920,000.0
$ 8,400,000.0
$ 24,293,534.0
$ 9,725,000.0
$ 1,000,000.0
$ 13,103,580.0
$ 13,103,580.0
$ 5,000,000.0
$ 7,890,000.0
$ 14,100,000.0
$ 2,200.0
$ 19,127,351.0
$ 4,227,613.0
$ 5,183,145.0
$ 11,492,063.0
$ 4,578,293.0
$ 9,332,395.0
$ 6,865,445.0
$ 14,923,885.0
$ 14,267,768.0
$ 14,521,182.0
$ 3,229,793.0
$ 10,122,266.0
$ 7,600,309.0
$ 5,185,341.0
$ 1,792,400.0
$ 8,519,900.0
$ 6,695,000.0
$ 6,238,200.0
$ 3,141,000.0
$ 3,241,200.0
$ 5,149,541.0
$ 8,395,389.0
$ 4,091,950.0
$ 21,817,680.0
$ 6,796,300.0
$ 4,526,067.0
$ 5,804,920.0
$ 5,300.0
$ 2,914,629.0
$ 4,249,100.0
$ 13,982,959.0
$ 517,343.0
$ 401,100.0
$ 5,303,556.0
$ 4,887,643.0
$ 4,293,400.0
$ 4,404,475.0
$ 10,635,692.4
208
214
215
218
222
226
227
228
229
230
231
233
236
237
238
241
245
248
252
255
257
258
259.3
0.45818182
264
5.09090909
271
272
273
278
279
284
285
286
289
290
291
292
294
Starcom
Chaid
OR
TCC
TNS
Microsoft
EPM
EPM
Sanford
Sanford
TNS
Shell
EPM
EPM
TCC
TCC
G Farma
EPM
TCC
EPM
EPM
EPM
TCC
TCC
EPM
Hector
Sofasa
TCC
Olimpica
Cafam
Gas Natural
Canal UNO
Canal UNO
TCC
Cafam
Cafam
Fanalca
Sanford
TCC
214-Q-EVALUACION
215-Q-OR/PRUEBA DE
218-BET-TRACKING PH
222-Q-TNS/SEGUNDO
226-Q-MICROSOFT/EV
227 - TRACKING INTE
228- TRACKING INTE.
229-Q-SANFORD B/BET
230-Q-SANFORD B/PD
231-Q-TNS-TERCER C
233-Q-EVALUACION LOG
236 - BET-BANDA ANC
237 - BET-BANDA ANCH
238-/BET-TRACKING PH
241-/EVAL.DE MUEST.
245-Q-GRUPO FARMA/B
248-POSTEST BANDA
252-BET-TRACKING DE C
255-POSTEST-NPR
257-EVAL.SERV.SUPLE
258-ANALISIS DRIVER
259--PRUEBA DE PROD
260-EVAL.MEJORAS P
264-PRETEST COMBOS
265-Q-HECTOR LOPEZ/
271-Q-RENAULT-CLIEN
272 - TRACKING IV ME
273-Q-OLIMPICA-ASE.
278-EPAC PLAN INTE
279-Q-GAS NATURAL/T
284-ENCUESTAS PERS
285-ENCUESTA ESPECI
286-Analisis Plasma
289-Imagen y Posicionam
289-Imagen y Posicionam
291 - FANALCA - Flujo
292 - SANFORD - Prueb
294 - CUT 4 Ultratrim S
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
295
296
299
300
301
302
303
306
307
310
311
315
TCC
TCC
Adams
Adams
Adams
TCC
Fanalca
Shell
Shell
Shell
Shell
Canal UNO
$ 14,100,000.0
$ 14,100,000.0
$ 14,900,000.0
$ 14,900,000.0
$ 14,900,000.0
$ 900,000.0
$ 11,500,000.0
$ 12,700,000.0
$ 18,312,000.0
$ 14,000,000.0
$ 5,988,000.0
$ 11,447,407.0
645,672,425.00
1,286,113,221.00
$ 10,635,692.4
$ 7,342,081.2
$ 8,539,610.0
$ 8,333,307.0
$ 9,429,800.0
$ 700,000.0
$ 6,631,870.0
$ 9,220,948.0
$ 6,962,512.0
$ 5,033,175.0
$ 3,453,254.0
$ 9,601,708.0
354,347,751.00
570,297,501.00
MARGEN
DE
UTILIDAD
UTILIDAD
$ -603,764.0
$ 5,515,202.0
$ 35,000,000.0
$ 7,600,000.0
$ 47,511,438.0
69.35%
$ 11,418,671.0
$ 10,488,805.0
$ 3,451,551.0
$ 33,931,839.0
$ 8,639,100.0
$ 3,550,371.0
$ 5,633,204.0
$ 5,619,000.0
$ 3,428,160.0
$ 6,945,970.0
$ 5,530,200.0
$ 19,587,992.0
$ 12,252,013.0
$ 7,493,830.0
$ 5,193,639.0
$ 14,235,106.0
$ 8,761,897.0
$ 7,847,717.0
$ 2,654,049.0
$ 4,410,532.0
$ 3,243,046.0
$ 5,625,775.0
$ 7,658,125.0
$ 7,958,997.0
$ 744,182.0
$ 5,768,842.0
$ 8,776,644.0
$ 9,806,165.0
$ 12,788,445.0
$ 24,036,196.0
$ 11,580,753.0
$ 3,949,892.0
$ 15,442,287.0
$ 8,577,077.5
$ 8,512,353.5
$ 8,744,154.0
$ 324,286,580.0
71.45%
PARTICIPACION
PARTICIPACION
EN LAS VENTAS
EN LAS
POR PROYECTOS UTILIDADES
POR
PROYECTOS
1.31%
0.70%
2.72%
0.59%
5.33%
0.00%
0.00%
1.84%
1.21%
0.30%
3.98%
0.75%
0.36%
0.57%
0.57%
0.79%
0.66%
0.52%
2.25%
1.21%
0.82%
0.54%
1.65%
0.76%
0.72%
0.36%
0.85%
0.45%
0.56%
0.77%
0.83%
0.09%
0.59%
0.86%
1.03%
1.24%
2.78%
1.10%
0.35%
1.48%
0.80%
0.80%
0.83%
35.29%
0.00%
-0.08%
0.77%
4.89%
1.06%
6.64%
0.00%
0.00%
1.60%
1.47%
0.48%
4.74%
1.21%
0.50%
0.79%
0.78%
0.48%
0.97%
0.77%
2.74%
1.71%
1.05%
0.73%
1.99%
1.22%
1.10%
0.37%
0.62%
0.45%
0.79%
1.07%
1.11%
0.10%
0.81%
1.23%
1.37%
1.79%
3.36%
1.62%
0.55%
2.16%
1.20%
1.19%
1.22%
45.30%
0.00%
ROA
$ 1,665,996.0
$ 3,792,960.0
$ 13,760,235.0
$ 8,678,645.0
$ 27,897,836.0
61.91%
$ 6,302,928.0
15.37%
$ 18,492,264.0
57.81%
$ 10,497,800.0
$ 17,478,649.0
$ -356,061.0
$ 4,816,855.0
$ -926,151.0
$ 7,847,252.0
$ 6,490,605.0
$ 6,308,855.0
$ 11,476,115.0
$ 6,932,232.0
$ 930,755.0
$ 4,773,012.0
$ 5,722,734.0
$ 8,244,691.0
$ 4,814,659.0
$ 1,707,600.0
$ 6,380,100.0
$ 7,305,000.0
$ 6,611,800.0
$ 4,859,000.0
$ 3,476,800.0
$ 3,883,459.0
$ 3,296,034.0
$ 2,808,050.0
$ 27,182,320.0
$ 2,203,700.0
$ 2,409,783.0
$ 7,045,080.0
$ 1,294,700.0
$ 6,005,371.0
$ 4,150,900.0
$ 10,310,575.0
$ 9,207,657.0
$ 598,900.0
$ 7,800,024.0
$ 8,215,937.0
$ 706,600.0
$ 3,485,525.0
$ 3,464,307.6
0.34%
0.48%
1.45%
1.24%
3.50%
0.00%
0.00%
0.00%
3.19%
0.00%
0.00%
2.49%
0.00%
0.00%
0.82%
2.85%
0.30%
0.78%
0.82%
0.97%
1.23%
1.02%
2.05%
1.65%
1.20%
0.62%
1.23%
1.23%
0.78%
0.27%
1.16%
1.09%
1.00%
0.62%
0.52%
0.70%
0.91%
0.54%
3.81%
0.70%
0.54%
1.00%
0.10%
0.69%
0.65%
1.89%
0.76%
0.08%
1.02%
1.02%
0.39%
0.61%
1.10%
0.23%
0.53%
1.92%
1.21%
3.90%
0.00%
0.00%
0.00%
0.88%
0.00%
0.00%
2.58%
0.00%
0.00%
1.47%
2.44%
-0.05%
0.67%
-0.13%
1.10%
0.91%
0.88%
1.60%
0.97%
0.13%
0.67%
0.80%
1.15%
0.67%
0.24%
0.89%
1.02%
0.92%
0.68%
0.49%
0.54%
0.46%
0.39%
3.80%
0.31%
0.34%
0.98%
0.18%
0.84%
0.58%
1.44%
1.29%
0.08%
1.09%
1.15%
0.10%
0.49%
0.48%
$ 3,464,307.6
$ 6,757,918.8
$ 6,360,390.0
$ 6,566,693.0
$ 5,470,200.0
$ 200,000.0
$ 4,868,130.0
$ 3,479,052.0
$ 11,349,488.0
$ 8,966,825.0
$ 2,534,746.0
$ 1,845,699.0
291,324,674.00
715,815,720.00
45%
0.45
1.10%
1.10%
1.16%
1.16%
1.16%
0.07%
0.89%
0.99%
1.42%
1.09%
0.47%
0.89%
50.20%
100.00%
0.48%
0.94%
0.89%
0.92%
0.76%
0.03%
0.68%
0.49%
1.59%
1.25%
0.35%
0.26%
40.70%
100.00%
5.31583478
68.6627811