At Cohn & Wolfe, we uncover fresh relevant insights that fuel original ideas

Our Branding & Insights Group

(B.I.G.) is made up of ever-curious
researchers, sharp-minded analysts
and brand planners who leverage
proprietary, syndicated and
primary research tools to create
bold, insight-fueled strategies.

Our global mobile unit, M.E.-24, helps

brands maximize mobile touch points
as part of their overall marketing and
business approach. In the end, we can
deliver an enhanced and deeper level of
engagement for our clients brands in a fully
integrated, media ecosystem.

Inspired by our mantra, Dig Deeper. Imagine

More., the DDIM Process harnesses the
unique way we fuel the synergy between
left-and right-brain thinking. We bring
together science and creativity in Incubator
Dialogues to generate grounded and
inspired brand communications ideas
that deliver against brand goals.

and then bring those ideas to life through integrated, cross-channel campaigns that drive action.
Created a break-through B2B
campaign that transformed
Panasonics Toughpad tablet into a
superhero in its own right.
Unbreakable Valor, a limited-edition,
interactive comic book series, featured
original artwork from comic visionary
Ron Marz, and received more
than 430,000 views over six weeks.

Pranked health and fast food

Turned a medicine-cabinet staple

fanatics by setting off an

into a go-to fashion accessory for

April Fools Day social media

Latina millennials by strutting our

firestorm with fast-food

stuff on the red carpet for Colgate

giant Sonics new Kale

Optic White.

cream pie shake, generating

massive media buzz and 2
million video views.

Client Love
Cohn & Wolfe has been one of the most important strategic partners [] C&W gained
a deep understanding of our consumers and business objectives to develop a unique
creative and strategic plan for our brand [] we have seen an increase by 31% in
earned impressions after only 2 months and [] significantly increased our brand
engagement and activity in social [] (up 17% in just 2 months).
- Charisse Ford / CMO, PANDORA Jewelry, America

For over 8 years, Toms of Maine [] partnered with Cohn & Wolfe on [] complex
earned media, digital, retail and consumer facing programs that helped TOMs build
relationships and exceed ambitious business goals. C&W is fully integrated into
TOMs Marketing Team, from insights to strategy to creative to flawless execution.
This talented, passionate, values-centered team is a joy to work with [] We rely on
them every day.
- Susan Dewhirst, PR and Goodness Manager, Toms of Maine Communications
Company, North America

Brand Building Campaigns