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PHILOSOPHICAL
TRANSACTIONS
OF
THE ROYAL"fj
W'
SOCIETY MJ
Some
thatindividuals
on theassumption
triestoexplainbehaviour
Rational-choice
optimize.
theory
is subjecttohedonic,
thattheindividual
behaviour
canbe explainedbyassuming
ofirrational
forms
In this
formation.
or adaptivepreference
such as wishful
mechanisms,
thinking
pleasure-seeking
whichmakeher
in the individual,
to psychicmechanisms,
originating
paper,I drawattention
and ofcounteradaptive
worseoff.I firstconsidertheideas of counterwishful
preference
thinking
ofthemindthatoccursthrough
on Proust,theself-poisoning
and then,drawing
formation
heavily
ofamour-propre.
theoperation
wishful
dissonance;
cognitive
thinking;
adaptivepreferences;
Keywords:amour-propre;
reactance;Proust
thatisprooratleastremoves
thediscontent
satisfaction,
In thelongrun,
ducedwhenbeliefsanddesiresdiverge.
ofcourse,one mightbe verybadlyoffactingon beliefs
As a Norwegian
proverb
adoptedon hedonicgrounds.
hasit:pissinginone'spantsgivesbriefwarmth.
Aligningdesireson beliefsis neitherrationalnor
criteriaforproirrational.
There are no rationality
formation
or fortheoutcomeof
cessesofpreference
agentand make herworseoff.I shall draw heavilyon
thatpreferof Marcel Proust,whichprovidemany suchprocesses,
the writings
exceptfortherequirement
At the same time,the
ences be logicallyconsistent.
intothesematters.1
insights
or ofdissoformation
consider
thestan- outcomeofadaptivepreference
forthediscussion,
As background
form
of
can
be
seen
as
a
of
reduction
The
nance
choice(figure
dardmodelofrational
optimizing,
1).
theory
norma- as theymaketheagentbetteroff.
rationalchoice,or rationalaction,is primarily
on one
of desiresand preferences
The alignments
tive.It tellspeoplewhatto do to achievetheiraimsas
wellas possible.It canalsobe usedforexplanatory
pur- anothertendto improvethewelfareof the agent,at
thatpeoplefollowtheprescriptions leastin theshortrun.Someprocessesofbeliefadjustposes,byassuming
whetherthe ment or preference
of the theoryand then determining
adjustmentseem, however,to
As AmosTversky
behav- maketheagentworseoff,notbetter.
to theprescribed
conforms
behaviour
observed
statements once remarked
the preceding
iour.In a fullerexposition,
(in conversation),
theyembodydissoThe puzzleis
ratherthanreduction.
in variousways,butformy nanceproduction
wouldhaveto be qualified
to explainhow theycan arise.Tverskyconjectured
endsherethesenuancesdo notmatter.
orcausalversion thattheymightbe theoutcomeof a 'crossingof the
theexplanatory
Figure1 represents
both wiresin thepleasuremachine',a metaphor
The heavilydrawnlinesrepresent
ofthetheory.
suggesting
relations.
The action, thatthe productionof dissonanceis a biochemical
and optimality
causal relations
on a parwithsomeformsofmentalillis optimalin thelightofthedesiresand phenomenon
forinstance,
drawnlinesrepresent ness. Withoutdenyingthatthismay indeedbe so,
beliefsthatcause it. The lightly
Morespecifisomealternative
relations. I shalloffer
thatare not also optimality
causalrelations
suggestions.
wishful cally,I shalldrawon theFrenchmoralists
(Elster1999,
Thus,thelinefromdesiresto beliefsrepresents
in
ofamour-propre
and otherformsof motivated ch. II.3) to arguefortheimportance
self-deception
thinking,
is
ofthemind.Whileamour-propre
beliefs
to desiresorpre- theself-poisoning
The linefrom
beliefformation.
it
can
that
threatens
itself
an
as
the
reduction
not
such
mechanisms
ferences
emotion,
proanything
represents
thatcan
for- voke strongemotionalreactions.Anything
of cognitivedissonanceor adaptivepreference
emotions.
mation.Dissonancereductionin fact appliesmore bolsteritmayalsoinducestrong
- it can have the effectof aligningbeliefson
of counteradapIn 2, I considerthemechanisms
widely
tive preferenceformation and counterwishful
as we shallsee.
desiresand evenon emotions,
from
The latterhas receivedsomeattention
Althoughaligningone's beliefson one's desiresis thinking.
Mele
of
shorta
form
itdoes embody
2001,
irrational,
philosophers(Pears 1984, pp. 42-44;
intrinsically
fromsocialscientermoptimizing.
Believingthatthe worldis as you ch. 5), but not,to myknowledge,
wouldlikeit to be providessome kindof immediate tists.The formerhas receivedbriefattentionfrom
economists(von Weiszcker1972), but not, to my
Ratherthanreviewing
fromotherquarters.
knowledge,
*jon.elster@college-de-france.fr
I shall suggestsome approachesthat
the literature,
and Proust.
andemotions'. drawon theFrenchmoralists
of12toa ThemeIssue'Rationality
Onecontribution
1. INTRODUCTION
221
desires(preferences)
=z*
beliefs
informations
In 3, 1 drawevenmoreextensively
on Proustinmy
of beliefs and,
discussionof the transmutation
of desires.The striking
between
similarity
especially,
theviewsofProustand thoseofNietszcheis probably
due to the factthattheywereboth influenced
by
La Rochedoucauld.
2. COUNTERWISHFUL THINKING AND
COUNTERADPTIVE PREFERENCE
FORMATION
La Fontainewrotethat'Each believesveryeasilywhat
he fearsand whathe hopes'. Believingwhatone hopes,
wishfulthinking,
does at least provideimmediategratification,howeverbad the subsequent consequences.
thinking,
Believing what one fears, counterwishful
seems more perverse,as the belief does not provide
nor produce any instrumental
anykindof gratification
benefits,but only serves to make one miserable. If
thebeliefthatyou cannotobtain causes you to desire
('the grass is always greener'), there is also a net
loss in welfare.We may referto this phenomenonas
counteradaptive
preference
formation.
A mechanismthatmightaccountforboth phenomena is overreaction
to the fearof wishfulthinkingand
of adaptive preferences.Pascal (1991, p. 178/Pense
78) observed that 'The most equitable man in the
world is not permittedto be judge in his own cause:
I know some who, in order not to be entrappedby
thisamour-propre,
have been as unjustas possible by
a counter-bias;the sure way to lose a perfectlyjust
cause was to get it commendedto themby theirnear
kinsfolk'.His Jansenistally Nicole (1857, p. 247)
suggestedthatthe fearof being entrappedby amourproprecould itselfbe due to amour-propre.For some
individuals,the idea that theymightbe the plaything
of self-serving
mental mechanism,owing to amourto theiramour-propre.
propre,mightitselfbe intolerable
With respect to beliefs,amour-propremakes us
believe we are responsible for good outcomes, but
not forbad ones. Someone who suspects and dislikes
this tendencyin himselfmightfall into the opposite
bias, de Montaigne(1991, p. 721) wrote,forinstance,
that 'if I happen to do my job in a praiseworthy
fashion, I attributethat more to my good fortune
that to my ability'. With respect to preferences,
amour-propretends to make us overvaluewhat we
Self-poisoning
ofthemind J.Elster 223
of
In thistext,the transmutation
of cannot' into
do not wantto' is explicitlycited as a cause of poisoning, bitternessand unhappiness.Although,as noted
initially,the alignmentof desireson beliefsis usually
thoughtto induce dissonance reductionand greater
contentmentwith one's fate, here the veryopposite
effectoccurs. The elementof self-deception,of lying
to oneself,maybe responsible.Whereaswishfulthinking maybe freeof self-doubts,self-deceptionrarelyis.
The contrastcould not be greaterwiththefollowing
example, in which the same mechanismis said to be
conductiveto happiness ratherthan to unhappiness.
The episode involves the absurdly self-contented
fatherof the Narrator'sfriendBloch.
M. Bloch senior [. . .] lived in the world of half-truths
where people salute the empty air and arrive at
wrongjudgments.Inexactitude,incompetencedo not
modifytheir assurance; quite the contrary.It is the
propitiousmiracleof amour-proprethat,since fewof
us are in a positionto enjoythesocietyofdistinguished
people, or to formintellectualfriendships,those to
whom theyare denied still believe themselvesto be
the best endowed of men, because the opticsof our
social perspective
make everygrade of societyseem the
bestto himwhooccupiesit,and beholds as less favored
than himself, less fortunate and thereforeto be
pitied,the greatermen whom he names and calumniates withoutknowing,judges and- despises without
understanding them. Even in cases where the
multiplication
of his modestpersonaladvantagesby his
would not sufficeto assure a man the
amour-propre
dose of happiness, superior to that accorded to
others,which is essentialto him, envyis alwaysthere
to make up the balance. It is true that if envy finds
expression in scornful phrases, we must translate
7 have no wish to knowhim' by 7 have no meansof
aresomewhat
The lastfewsentences
impenetrable.
I findit hardto makesenseofthem.Yet,theoverall
idea of the passage seems clear: the upgradingof
be supone'sownsmalladvantages
may,ifnecessary,
plementedby the downgradingof the greater
advantagesof others,to produce happiness.As
suggestedby the commentson the bourgeoiswives
of Balbec, the lattermechanismmay not by itself
yieldthesameresult.
mechanism
to the downgrading
Proust'sreference
as envyis,however,
Envypreidiosyncratic.
distinctly
of the value of the envied
supposesthe recognition
object,notthedenialofitsvalue.The actiontendency
whatyoucannotget,notto deniofenvyis to destroy
passageshowsthatProustwas
grateit.The following
of
aware of this standardunderstanding
perfectly
in
a
It
occurs
the
envious.
effect
on
of
its
and
envy,
commenton the reactionsinducedby the worldly
Albertine:
friend
successesoftheNarrator's
'successes'in societyexcitedthe envyof
Albertine's
at seeingherreceived
furious
certainspiteful
mothers,
likeone of thefamily
by thebanker'swife,evenby
Andre'smother,neitherof whomtheythemselves
really knew. They thereforewent about telling
commonfriendsof thoseladies and theirown that
both ladies would be veryangryif theyknewthe
facts,whichwerethatAlbertine
repeatedto each of
to whichshe was
thatthe intimacy
themeverything
enabledherto spyout in thehouserashlyadmitted
hold of the other,a thousandlittlesecretswhichit
mustbe infinitely
party
unpleasantto the interested
to havemadepublic.These enviouswomensaid this
so thatit mightbe repeatedand mightgetAlbertine
intotroublewithherpatrons.But,as oftenhappens,
met withno success.The spite
theirmachinations
and their
themwas too apparent,
thatprompted
only
resultwas to make the womenwho had planned them
thanbefore(II, p. 289).
appearrathermorecontemptible
is a self-poisoning
mechanism,
Envy,notoriously,
which exacerbatesratherthan alleviatesthe pang
ofanother'sgreatersuccess
causedbytheperception
The cause,in thiscase, is theperception
or fortune.
by othersthat one is envious.In othercases, the
thisstigthatsheis harbouring
agent'sownperception
to make her
matizedemotionmay be sufficient
unhappy.
I concludethisProustiancatalogueby somecoma character
mentson thecomplexcase ofLegrandin,
whose outwardlyanti-snobattitudehides deep
inwardsnobbery.The Narratorcites his grandmother'ssurpriseat cthe furiousinvectivewhich
at
at thearistocracy,
was alwayslaunching
[Legrandin]
"snobbishness"
and
fashionable
"undoubtedly",
life,
he wouldsay,"thesinofwhichSaintPaul is thinking
when he speaks of the sin for whichthereis no
(I, p. 67). Fromthe context,it seems
forgiveness"'
226
J. Elster