Professional Documents
Culture Documents
Glossary of terms
This glossary provides definitions for the metrics
contained in Page Insights. It is organized by tab, and
ends with an explanation of the export terms.
Overview
Page Likes
Total Page Likes: The number of likes your
Page currently has. This is the like count
displayed on your Page.
Post Reach
Engagement
People Engaged: The total number of unique
people who liked, shared, commented or clicked
on your Page posts.
Likes: The total number of likes on your
Page posts.
Comments: The total number of comments on
your Page posts.
Shares: The total number of shares of your
Page posts.
Post Clicks: The total number of clicks on
your posts, not counting Likes, Comments, and
Shares. This includes photo views, video plays,
link clicks, and other clicks.
Likes
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Likes (cont.)
Total Reach
Activity includes posts, posts by other people,
mentions and check-ins.
Organic Total Reach: The number of unique
people who were shown any activity from your
Page through unpaid distribution.
Reach
Visits
Post Reach
2014 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.
Visits (cont.)
Page and Tab Visits (cont.)
Posts
Post Types
Average Reach: The average number of
unique people who who were shown your posts,
broken down by type of post.
Average Engagement: The average number
of post clicks and the average number of likes,
comments, and shares, broken down by type
of post.
2014 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.
Visits (cont.)
People Reached
People
Your Fans
Your Fans: Compares the demographics of
people who like your Page to Facebooks total
population including age, gender, geography
and language.
Country Fan Counts: The number of people
who like your Page broken down by country.
This is based on the persons estimated
home location.
City Fan Counts: The number of people who
like your Page broken down by city. This is
based on the persons estimated city.
Language Fan Counts: The number of people
who like your Page broken down by language.
This is based on the persons default language.
People Engaged
People Engaged: Breaks down the people
who have engaged with your posts by the same
demographic data.
Export
2014 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.
Export (cont.)
Daily Like Sources (cont.)
Like Story: The total number of likes from a
story that is shown in News Feed.
Mobile: The total number of likes not captured
in a more granular category on a mobile device.
Mobile Ads: The total number of likes from a
News Feed ad on a mobile device.
Mobile Page Browser: The total number
of likes from browsing a list of Pages on a
mobile device.
Mobile Page Browser Invite: The total
number of likes from a Page invitation on a
mobile device.
Mobile Page Suggestions on Liking: The
total number of likes from a Page suggestion
after youve liked a suggested Page.
Needy Page Suggestion Megaphone: The
total number of likes from a Page suggestion of
a Page that has low adoption.
Others: Catch all if not defined in any other
like source.
Page Browser: The total number of likes that
occur from browsing a Facebook recommended
list of Pages.
Page Browser Chaining: The total number
of likes that occur immediately after liking a
Facebook recommended Page.
Page Invite: The total number of likes from a
Page invitation.
Page Invite Escape Hatch: The total number
of likes from the facepile area of a Page
invitation.
Page Post Like Story: The total number
of likes from content in News Feed that was
initiated by a friend.
2014 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.