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For immediate release

PRESS RELEASE
Kersti Klami
Tata Communications
+44 7917 173 853
kersti.klami@tatacommunications.com

Paul Crouch
Hill + Knowlton Strategies
+44 2074 133 713
paul.crouch@hkstrategies.com

MERCEDES AMG PETRONAS Formula One Team invites fans to develop new
virtual reality solutions to speed up collaboration between trackside and team HQ
Entries now open for the second challenge of the USD $50,000 F1 Connectivity Innovation Prize
London, UK July 7th 2016 Tata Communications, the Official Connectivity Provider to Formula 1 and the Official
Managed Connectivity Supplier of the MERCEDES AMG PETRONAS Formula One Team is, together with Lewis
Hamilton, unveiling the second challenge of the 2016 F1 Connectivity Innovation Prize. The challenge asks fans
worldwide to harness their technical know-how and passion for F1 racing to see how virtual reality (VR) or augmented
reality (AR) technologies could be used to help the team collaborate more quickly and efficiently in the run-up to and
during each Grand Prix.
For a chance of winning the USD $50,000 Grand Prize, fans need to develop a solution that uses VR or AR to enable
closer collaboration between the team of engineers trackside, and those working remotely at the teams factory in the
UK. Currently, the two teams of engineers come up with a race strategy, review component changes and resolve any
issues using audio communications and two-way video feeds between the track and the factory. The objective is to
show how this collaboration could be enhanced using VR or AR during mid-season tests, practice, qualifying or race
day, helping the two teams to become a more closely integrated unit, and ultimately boosting the drivers
competitiveness.
Paddy Lowe, Executive Director (Technical) of the MERCEDES AMG PETRONAS Formula One Team, and one of
the judges of the 2016 F1 Connectivity Innovation Prize, says, There is great scope for us to use the latest VR and
AR technologies to enhance and speed up both the remote teams ability to analyse car data and suggest solutions to
issues that may arise on the track, and the trackside teams ability to harness the insights from the remote team. These
ideas could give the team a new kind of competitive edge.
Lewis Hamilton says, Its been amazing to see fans come up with such bold ideas over the last two years. I cant wait
to take a look at the 2016 entries and see what the future of the sport might look like.
VR and AR applications are set to transform how people engage with each other and the world around them, so the
exhilarating, high-pressure environment of F1 is the best place to explore the full potential of these technologies, says
Julie Woods-Moss, Tata Communications CMO and CEO of its NextGen Business. With this challenge, we look to
unleash the collective brainpower of F1 fans and technology enthusiasts worldwide to show how creative applications
of VR and AR, underpinned by superfast connectivity, could boost F1 teams competitiveness.
In addition to Paddy Lowe and Lewis Hamilton, the judging panel includes John Morrison, Chief Technical Officer of
Formula One Management; David Coulthard, former Formula 1 race driver and Channel 4s F1 racing Lead Expert
Analyst and commentator; Martin Brundle, former Formula 1 race driver and F1 commentator for Sky Sports F1 and
Mehul Kapadia, Managing Director of F1 Business at Tata Communications.
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2016 Tata Communications. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries. All other trademarks are the property of their
respective owners.

For immediate release


PRESS RELEASE
The first challenge, set by Formula One Management, called on fans to develop a solution that uses VR or AR to enable
people at home to experience a Grand Prix virtually. The winning solutions, by James Gough and Rich Pilsbury (UK),
Paul Clarke (Australia) and Datu YogaBrata (Singapore), showed how fans who are not at the live event, could immerse
themselves into the exciting world of F1 racing from the pit lane and the Formula One Paddock Club, to the drivers
parade and the starting grid formation.
The jury picks three winners from each challenge of the F1 Connectivity Innovation Prize. The six winners will be
awarded trips to the 2016 FORMULA 1 UNITED STATES GRAND PRIX in October, where the jury will announce the
Grand Prize winner. The Grand Prize is a cheque for $50,000 and a bespoke trophy. A full brief for the second
F1 Connectivity Innovation Prize challenge can be downloaded from the F1 Connectivity Innovation Prize website.
The closing date for the second challenge is July 27th 2016.
As the Official Managed Connectivity Supplier to the MERCEDES AMG PETRONAS Formula One Team, Tata
Communications has trebled the speed of data transfer for the team, enabling real-time communications between the
trackside and the teams factory in the UK, and paving the way for the team to develop new, innovative ways to use
data.
Twitter hashtag: #tatacommsf1prize
Ends

About Tata Communications


Tata Communications Limited (CIN no: L64200MH1986PLC039266) along with its subsidiaries (Tata Communications) is a leading global provider of A New World of
Communications. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its
global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers.
The Tata Communications global network includes one of the most advanced and largest submarine cable networks and a Tier-1 IP network with connectivity to more than
240 countries and territories across 400 PoPs, as well as nearly 1 million square feet of data centre and collocation space worldwide.
Tata Communications depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services and leadership in global international voice.
Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India. http://www.tatacommunications.com
Forward-looking and cautionary statements
Certain words and statements in this release concerning Tata Communications and its prospects, and other statements, including those relating to Tata Communications
expected financial position, business strategy, the future development of Tata Communications operations, and the general economy in India, are forward-looking
statements. Such statements involve known and unknown risks, uncertainties and other factors, including financial, regulatory and environmental, as well as those relating
to industry growth and trend projections, which may cause actual results, performance or achievements of Tata Communications, or industry results, to differ materially
from those expressed or implied by such forward-looking statements. The important factors that could cause actual results, performance or achievements to differ materially
from such forward-looking statements include, among others, failure to increase the volume of traffic on Tata Communications network; failure to develop new products
and services that meet customer demands and generate acceptable margins; failure to successfully complete commercial testing of new technology and information
systems to support new products and services, including voice transmission services; failure to stabilize or reduce the rate of price compression on certain of the companys
communications services; failure to integrate strategic acquisitions and changes in government policies or regulations of India and, in particular, changes relating to the
administration of Tata Communications industry; and, in general, the economic, business and credit conditions in India. Additional factors that could cause actual results,
performance or achievements to differ materially from such forward-looking statements, many of which are not in Tata Communications control, include, but are not limited
to, those risk factors discussed in Tata Communications Limiteds Annual Reports. The Annual Reports of Tata Communications Limited are available at
www.tatacommunications.com. Tata Communications is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements.

The F1 FORMULA 1 logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks
are trade marks of Formula One Licensing BV, a Formula One group company. All rights reserved.

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@tata_comm | http://tatacommunications-newworld.com | www.youtube.com/tatacomms
2016 Tata Communications. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries. All other trademarks are the property of their
respective owners.

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