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theGeniusWorks.com
@geniusworks
+genius
Frame
innovating
the brand
purpose
Create
innovating
the brand
concept
Resonate
innovating
the brand
story
Cluster
innovating
the brand
solution
Enable
innovating
the brand
experience
Connect
innovating
the brand
relationship
Extend
innovating
the brand
range
Optimise
innovating
the brand
portfolio
Impact
innovating
the brand
value
Frame
innovating
the brand
purpose
You
Customer
Frame
innovating
the brand
purpose
Create
innovating
the brand
concept
Renova
Being
Becoming
Doing
Belonging
Redbull
Frame
innovating
the brand
purpose
Create
innovating
the brand
concept
Resonate
innovating
the brand
story
Brands drive
awareness with
mass advertising
Brands enable
resonance with
real-time stories
Influence points
Old Marketing
Make aware
Sell
New Marketing
Engage
Enable more
Amplify
Oreo
Frame
innovating
the brand
purpose
Create
innovating
the brand
concept
Resonate
innovating
the brand
story
Cluster
innovating
the brand
solution
Brands are
innovated by
product function
Brands are
platforms to
innovate business
Brushed
Steel
Black
t-shirts
App
Store
Genius
Bar
Apple
store
Apple
.com
Mac
Book
iOS
99c
Think
different
Most
valuable
brand
Colour
Made in
California
Music
iTunes
Apple
logo
Brand
reputation
Most
valuable
company
iPhone
iPod
iPad
Steve
Jobs
Brushed
Steel
Black
t-shirts
App
Store
Genius
Bar
Apple
store
Apple
.com
Mac
Book
iOS
99c
Think
different
Most
valuable
brand
Colour
Made in
California
Music
iTunes
Apple
logo
Brand
reputation
Most
valuable
company
iPhone
iPod
iPad
Steve
Jobs
Frame
innovating
the brand
purpose
Create
innovating
the brand
concept
Resonate
innovating
the brand
story
Cluster
innovating
the brand
solution
Enable
innovating
the brand
experience
Branded
experiences focus
on selling
Branded
experiences focus
on enabling
Lulelemon
Lulelemon
Sell
Product
s
$
Deliver
Services
$$
Enabling
Experiences
$$$$$
Umpqua Bank
Frame
innovating
the brand
purpose
Create
innovating
the brand
concept
Resonate
innovating
the brand
story
Cluster
innovating
the brand
solution
Enable
innovating
the brand
experience
Connect
innovating
the brand
relationship
Brands seek to
build relationships
with people
Brands seek to
build relationships
between people
Customer
Customer
Customer
Customer
Brand
facilitator
Customer
Customer
Customer
Customer
Frame
innovating
the brand
purpose
Create
innovating
the brand
concept
Resonate
innovating
the brand
story
Cluster
innovating
the brand
solution
Enable
innovating
the brand
experience
Connect
innovating
the brand
relationship
Extend
innovating
the brand
range
Brand architecture
of diverse
separated brands
Brand architecture
built around
bigger ideas
Virgin
Virgin
brand extension
Dove
Diagram
Frame
innovating
the brand
purpose
Create
innovating
the brand
concept
Resonate
innovating
the brand
story
Cluster
innovating
the brand
solution
Enable
innovating
the brand
experience
Connect
innovating
the brand
relationship
Extend
innovating
the brand
range
Optimise
innovating
the brand
portfolio
portfolio analysis
Revenue
Economic profit
Brand A
Value creators
Brand B
Brand C
Brand D
Brand E
Brand F
Brand G
Value destroyers
VW Group
Frame
innovating
the brand
purpose
Create
innovating
the brand
concept
Resonate
innovating
the brand
story
Cluster
innovating
the brand
solution
Enable
innovating
the brand
experience
Connect
innovating
the brand
relationship
Extend
innovating
the brand
range
Optimise
innovating
the brand
portfolio
Impact
innovating
the brand
value
Brands results
measured by
revenue, share
Brand results
measured by
profit, potential
Brand adds
value
Brand adds
value
Brand adds
value
Brand adds
value
Current
business
value
Connect
Extend
Cluster
Enable
Value
Frame
creators
Create
Resonate
Brand innovation
Optimise
Potential
business
value
Moonshots
Moonshots
Why go for 10%
When you can have 10x
Innovation
Be bold
Be brave
Be brilliant
Social social media and online communities, but local and tribal too
ACCELERATING GROWTH
Engaging your people in a future vision developing a new
business strategy driving creativity and innovation
developing a new brand solving a complex
problem fast building your team
Gamechanging strategies
Collaborative discovery
Possibility focused
Leadership teams
3 intensive days
Innovative solutions
Deep insights, big ideas
Customer experiences
High energy workshops
8-12 day projects
Brand blueprinting
Portfolio and architecture
Essence and propositions
Experience delivery
15-75 day projects
peterfisk@peterfisk.com
www.theGeniusWorks.com
MARKET MAKERS
peterfisk@peterfisk.com
www.theGeniusWorks.com
+genius
fast
Future
Innolab
Brandlab
myworld
optima
People development
Developing people to think different and act smarter in
the new business world, from summits and seminars, to
practical workshops and retreats, the content and
experience is designed around your people:
Innovative leaders
From 2d to 4d: command and control to
connecting and collaborating, catalysing
and creating, amplifying potential to
deliver business and market leadership.
Recent clients: Coty Beauty, Lastminute
Inspiring keynotes
Alibaba to Zidisha, Ashmei to ZaoZao, the next generation
of brands are shaping markets with new ideas and tools.
What does it take to compete, innovate and win in these
new markets? Example themes for keynote speeches:
+genius
PETER FISK
In 2013 he entered the Thinkers 50 Guru Radar, recognising the worlds best new business thinkers,
and is in demand around the world as a strategic consultant and energising speaker.
Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior
management worldwide to see things differently to develop and implement more inspired
strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership
teams, InnoLab is a facilitated innovation process based on deep customer insights and creative
thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a
broad range of development workshops, combining new ideas, next practices and effective action.
His next book is Gamechangers about the next generation of businesses - from Alibaba to Zipcars,
Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever
marketing. They play by different rules, embracing the growth of emerging markets and power of
digital networks, human design and social entrepreneurship, and they win with better results.
His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars
and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius
explores the left and right-brain approaches to competitive success (translated into 35 languages!),
Customer Genius describes how to build a customer-centric business, Business Genius is about
inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.
Peter grew up in the remote farming community of Northumberland, in the North East of England, and
after exploring the world of nuclear physics, joined British Airways at a time when it was embarking
upon becoming the worlds favourite airline and managed brands like Concorde.
He went on to work with many of the worlds leading companies, helping them to grow more
profitably by becoming more customer-centric in their structure, operations and leadership. He works
across sectors, encouraging business leaders to take a customer perspective, and learning from
different types of experiences. His clients include American Express and Aeroflot, Coca Cola and
Cooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red
Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone.
Email: peterfisk@peterfisk.com
Twitter: @geniusworks
Website: www.theGeniusWorks.com
Project: www.Gamechangers.pro
Previously he was CEO of the worlds largest marketing organisation, the Chartered Institute of
Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand
Finance and partner of The Foundation, before founding his own business, GeniusWorks.
peterfisk@peterfisk.com
@geniusworks
www.theGeniusWorks.com
+genius