Nicole Appleby

(203) 644-5986 | nappleby@elon.edu | 11517 Gallant Ridge Lane, Houston TX 77082

EDUCATION
Elon University, School of Communications, Elon, NC
Bachelor of Arts in Strategic Communications, Minor: Professional Writing
Accademia Europea di Firenze Semester Study Abroad Florence, Italy

May 2016
Fall 2014

COMMUNICATIONS INTERNSHIPS
Pennino and Partners, Public Relations Intern, Houston, TX
February-May 2016
Write news releases and news advisories for 5 clients including Pin Oak Charity Horse show and CCFA
Conduct research for editorial calendars, speaking and award opportunities
Create and update media lists, briefing documents and coverage trackers
The Company of Others, Public Relations Intern, Houston, TX
June-August 2015
Conducted competitive research for national clients including Mattress Firm and Minute Rice
Developed targeted media lists using Cision
Wrote press materials such as calendar listings, press releases and media alerts
Created a new brand positioning for Mattress Firm by developing a media-intensive advertising campaign
Wrote weekly blog posts and developed a strategy and website layout for Cultivate Houston blog
CultureMap Houston, Copy Writing Intern, Houston, TX
June-August 2014
Wrote over 30 news, arts & entertainment and fashion stories published on the CultureMap website
Covered several fashion, sporting and cultural arts events in Houston and produced several news articles
Compiled event listings, assisted the CultureMap marketing department in organizing young professional mixers and
executed social media outreach to bring further attention to the CultureMap website
COMMUNICATIONS EXPERIENCE
Live Oak Communications, Account Supervisor, Elon, NC
Execute strategy plan for brand marketing and campaign development for local businesses
Manage and supervises a team of 6 account executives
Collaborate with creative team to produce multimedia content for client
Maintain regular communication with client through weekly phone calls and email reports

January-May 2016

Account Executive
August-December 2015
Collaborated with a team in a PRSA award-winning student agency to create marketing and advertising for local clients
Conducted qualitative and quantitative research to develop a strategic plan for clients
Created and provided short-term deliverables and research for clients
Executed strategy plans to develop insights and create appropriate messaging to properly market brands
Elon University, PRSSA Club, Member, Elon, NC
Participate in workshops that involve public relations around the United States
Responsible for running tables on campus to engage students

November 2015-May 2016

Her Campus magazine at Elon University, Writer, Elon, NC

Compose lifestyle, fitness, fashion and on-campus activities articles
Promote on-campus events using social media platforms such as Facebook and Twitter

September 2013-May 2016

The Pendulum Newspaper

Public Relations Representative, Elon, NC
September 2012-May 2014
Created promotional materials to bring awareness of the school newspaper to the Elon community
Collaborated with PR team to create a PR campaign known as Pendu-yum to promote the newspaper
SKILLS
Software: Cision, InDesign, Adobe Photoshop, Adobe InDesign, Microsoft Excel, Word, PowerPoint
Social Media: Facebook, Twitter, Pinterest, Instagram