Professional Documents
Culture Documents
Article reprint
WHAT DISCIPLINES DO ENTREPRENEURS,
LIFESTYLE ENTERPRISE OWNERS, AND EXECUTIVES
REALLY HAVE TO KNOW?
Lifestyle enterprise owners have a major burden because they are solely
responsible for their enterprises, have personal capital and livelihood at
risk, and are constrained by time and money.
2
Formulating strategy requires knowledge of competitive, economic,
environmental, political, regulatory, social, and technological trends.
Strategy impacts marketing and sales, operations, finance, information
technology, and human resources.
Economics...
Engineering...
3
Politics...
Philosophy...
Psychology...
The psychology discipline addresses the human mind and behavior, and is
essential to understanding the preferences of employees, customers,
suppliers, investors, regulators, and competitors. Maslow's Hierarchy of
Needs and Jung's Psychological Types are two examples of psychological
theories that are relevant to business.
4
Maslow's Hierarchy of Needs states that human needs are instinctive and
characterized by levels of motivation for satisfying deficiencies or growth,
and hence products and/or services. Maslow suggested that everybody has
a "philosophy of the future" - what their ideal life would be like in about
five years time. Their answer reveals where they are today - useful input
for strategic planning, product development, marketing and sales.
Jung's Psychological Types are personality models and styles from which
many personality tests used in business are derived. Every individual has a
personality style - specific personality characteristics that determine their
preferences.
***
5
For more information...
6
About Nigel A.L Brooks...
www.nigelalbrooks.com
www.bldsolutions.com
7
THE BUSINESS LEADERSHIP DEVELOPMENT CORPORATION
13835 NORTH TATUM BOULEVARD 9-102
PHOENIX, ARIZONA 85032 USA
www.bldsolutions.com
(602) 291-4595