Professional Documents
Culture Documents
http://www.gensler.com/
Content:
SECTION B: PROJECTS
Diary -------------------------------17
Formation -------------------------------4
Locations ---------------------------------8
Sources --------------------------22
Philosophy/Brand -----------------------10
Company Values -------------------------11
Company ethos --------------------------11
Architectural approach -----------------11
Motivation to start up in
practice
Formation
The formation of the
practice began on 1 of
August 1965 when
Arthur Gensler decides
to start his own firm on
a part-time basis while
Birmingham office:
Office Leadership
Alistair Cory is a Leader of U.K. Regional Markets, Health & Wellness Practice Area
Leader, Senior Associate and Birmingham office. With considerable experience in strategic
and management delivery across a broad range of sectors, Alistair guides Gensler's growth
throughout the U.K. markets and EMEA region and co-leads the firms Health & Wellness
Practice Area. A skilled architect, project manager and business leader, Alistair is driven
by the transformational power of great design. He applies his expertise gleaned through
projects ranging from leisure and healthcare to education and science to hone his
project approach: challenging the project brief, injecting fresh thinking to solve
problems, seeking out efficiencies, and delivering more for less. Alistair received a Master
of Arts and Bachelor of Arts from Oxford Brookes University and holds a Business
Leadership degree from Henley Management College.
Regional Leadership
Chris Johnson is a Regional Managing Principal. Innovation, exploration and passion drive Chris to push
boundaries, both with clients and with design teams. As Managing Principal and Creative Director for
Genslers EMEA Region, Chris combines his international business insight with exceptional design talent. An
award-winning architect, he is the creative force behind a number of our firms landmark architectural
and planning projects. Chris has served on the Gensler Board of Directors and currently serves on the
Management Committee as a Global Design Leader. A frequent speaker at forums and conferences, Chris
also participates on design awards juries worldwide. He holds a B.A. (Hons) in Architecture and a Diploma
in Architecture from Birmingham School of Architecture, U.K.
Duncan Swinhoe is a Regional Managing Principal. Duncan brings a passion for design, strategy and the
community where he works and lives to his roles as Managing Principal and Design Director for Genslers
EMEA Region. Heavily invested in the local community and emerging markets, Duncan is spearheading the
growth of the Media, Entertainment, Commercial Office Building Developers and Technology Practices
across Europe. He co-led the creation of Genslers Commercial Office Building Developers Practice and has
gained a deep knowledge of the issues affecting how people work. Duncan serves on Genslers Board of
Directors and Management Committee and is responsible for leveraging the best of the firms global
platform for clients firmwide. Educated at the University of Washington in Seattle, Duncan earned a B.A.,
with Honours, from the University of Liverpool
Leadership
Enrico Caruso is a Design Director, Principal. Having delivered a wide range of projects in the U.K.,
Europe and the Middle East, Enrico is adept at balancing an organizations business drivers and its
corporate culture to develop a tailored and responsive work environment. His expertise spans many
industries, including Financial Services, Professional Services, Telecommunications, Media, Technology and
Hospitality. As a Design Principal in our London office and Media Practice Leader for the EMEA region,
Enrico brings an inclusive and collaborative approach that extends to his role as guest tutor at two of the
U.K.s leading design schools, where he nurtures and recruits the industrys next-generation talent. Enrico
received his Diploma in Creative Arts and Interior Design from Dawson College and is a member of the
Chartered Society of Designers.
Unique features
The interesting thing about Gensler is that it's not
just doing big projects or particular type of
projects, but there are all kinds of projects. Such
a broad range of work is what allows Gensler to
be successful, because they can integrate
themselves into almost any part of the project.
Gensler operates as a one firm firm. It makes it
very easy for teams to reach out to the expert on
any particular subject and collaborate with each
other regardless of the location. Gensler operate
as one entire unit, regardless of the number of
offices they have.
Visualizations that the firm produces could be
considered as another feature. They are of a
great quality and communicate the ideas clearly
to the client. You can see the examples on the
right.
Locations
Gensler has a network of 46 locations around the globe:
Asia Pacific
EMEA
North America
Bangalore
Abu Dhabi
Atlanta
La Crosse
Phoenix
Bangkok
Birmingham
Austin
Las Vegas
Pittsburgh
Beijing
Dubai
Baltimore
Los Angeles
Raleigh-Durham
Hong Kong
London
Boston
Miami
San Diego
Seoul
Charlotte
Minneapolis
San Francisco
Shanghai
Mexico City
Chicago
Morristown, NJ
San Jose
Singapore
Dallas
New York
Seattle
Sydney
So Paulo
Denver
Newport Beach
Tampa
Detroit
Oakland
Toronto
Houston
Philadelphia
Washington, D.C
Tokyo
Latin America
Size of practice
Gensler offices are of all kinds of sizes (small,
medium, large).
Birmingham office has only 7 members of staff while
in London office there are 270 people and globally
there are about 5200 people working in Gensler
Company Philosophy
10
Company Values
Company ethos
Passion We are passionate about the work we do and the people with whom we
work.
Simplicity The issues we encounter in our work are often complex, but we
strive to make our analysis clear and our strategies and solutions straightforward
and easily understood.
Belief in the wisdom of ideas from around the world to enrich our firm
and our work
Vision:
To be the global design firm that redefines what is possible through the
power of design.
Integrity Our honesty, fairness, and respect for others is fundamental to how
we conduct ourselves in the world-the source of our reputation as a firm and as a
professional community. Trust is born of integrity tested over time. It also reflects
the personal and collective responsibility we take for the quality of our work and
the consequences of our actions.
Architectural approach
Excellence The bar of great design is constantly being raised. The starting
point for every new assignment is the best thats gone before. Setting a new
benchmark is always the goal.
Purpose We are students of our clients enterprises and the motivations that
direct their use of our services. We manage our work to support their goals and
encourage innovation in every aspect of an assignment, from strategy and
concept through delivery and use.
Culture Working around the world means meeting each other on common
ground. We respect cultural diversity, knowing how it enriches our firm and our
work, making both better.
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SECTION B: PROJECTS
12
Brand Design
Developers
Consulting
Consumer Goods
Convention Centers
Corporate Campuses
Critical Facilities
Education
Energy
Entertainment
Hospitality
Landlord Services
Government
Life Sciences
Media
Mixed Use
Not-for-Profit
Product Design
Residential
Retail
Retail Centers
Sports
Tall Buildings
Technology
13
Shanghai Tower
14
Yes, sometimes
Yes
Genslers annual
publication.
Our looking at whats
ahead for design examines
how well live, work and
play a decade out in the
cities of 2025.
15
16
18-29 April
Level 5 Work Placement
UK
Ian Shepherd
Gensler
Gensler
Studio 405 409, 4th Floor Custard Factory
Scott House, Gibb Street, Digbeth,
Birmingham, B9 4AA, UK
Brief Description of
Placement Provider:
Architecture Practice
Practice Mentor:
Mentors Email:
Mentors Phone No:
Elspeth McLelland
elspeth_mclelland@gensler.com
+44 (0)121 260 1602
Week 1
Date
Project name/Meeting/Event
No
hours
18.04.16
Team meeting
Introduction
1
0.5
0.5
0 1 2
19.04.16
20.04.16
Sketch up model
Basic skills, tools, printing AutoCAD file,
drawing in AutoCAD
5
3
21.04.16
0 1 2
22.04.16
Sketch plans
Meeting, questions
RIBA
Work Stages:
18
Date
Project name/Meeting/Event
No hours
25.04.16
Meeting, questions
Meeting, questions
1
1
Meeting, questions
Meeting, questions
Working in AutoCAD
26.04.16
Week 2
27.04.16
28.04.16
29.04.16
RIBA
Work Stages:
2 3
7
2 3
19
20
Personal reflections
How did you like this 2 weeks practice? What affect/influence has the placement had on you and your approach to architecture,
your education, and your thoughts for the year out?
In my opinion, the placement was the best part of the second year. It was a great opportunity to see how architects and
designers work together in a real life, get a feel of what is it like to work in the architecture industry. The Birmingham
Gensler office is new and there are only 7 members of staff. I had a chance to talk to all of them, find out what projects
they were working on and ask all the questions that I had. They gave me a creative task to come up with some ideas and
concepts for a project that the office is planning to do in a future the extension of their current Birmingham office on a
roof. It was interesting to try designing something for Gensler and asking what they think about it. I also enjoyed being in a
small office and I think that is the kind of size of the practice I would like to work in during my year out. I think it would be
nice if 2 weeks practice could become an annual thing (or at least in 2 and 3 year), so students can get a fell of different
practice sizes and different Architectural firms.
This work placement was a good experience for me and is an additional thing that I can put in my CV. I found out some new
things about the industry and the work of an architect in general. I have learned some new skills working in Sketch up and
AutoCAD. In the end, I have made some connections with the real world of architecture, which I hope can help me in the
future.
My plans for next couple of years are to finish my bachelor and get a year work experience here in the UK or in Russia.
21
Sources:
http://www.gensler.com/
http://stories.chaosgroup.com/Gensler/
http://www.custardfactory.co.uk/uncategorized/global-design-firm-gensler-comes-tobirminghams-custard-factory/
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