Focus on

DIGITAL ADVERTISING

V I E T N AM

D I G I T AL

M AR K E T I N G

O MINH ANH email: manh85tb@gmail.com. Tel: [+84] 91 2066 813

LOGO

MC LC

Tng quan

V sao chn Digital Advertising

Thc trng Digital Advertising
D bo xu hng 2013-2015
Mt s hng lm Digital Ads

DIGITAL MARKETING L G ?
Igor Ansoff: Marketing l khoa hc iu

hnh ton b hot ng kinh doanh k t khu sn

xut n khu tiu th, n cn c vo nhu cu bin
ng ca th trng hay ni khc i l ly th trng
lm nh hng

M YU
THNG

MIN PH

MC TIU CA MARKETING
KHCH HNG
TRUNG THNH

TH PHN

DOANH S

LI NHUN

TNG LI NHUN

MC TIU CA TRUYN THNG S

DIGITAL ADVERTISING
L P(romotion) trong Marketing 4P ca Digital
Marketing. Mc tiu ca Digital Advertising (
truyn thng s) l tng lng khch hng trung
thnh nhm m bo mc ch cui cng l tng
doanh s

Xy dng mt cng ng
ngi dng

Khng nh s hin
din trn Internet
Tng s nhn bit
thng hiu ca
khch hng i vi
sn phm

NHN DIN

Xy dng mi quan h
mt thit vi khch hng

KT NI

CNG NG

V SAO CHN DIGITAL ADVERTISING ?

DIGITAL ADVERTISING (Digital Ads) giai on 2011-2012 tng trng cha c 1%

trong tng doanh thu qung co ton cu, nhng ti sao li l xu th tt yu .. ?

MT S KNH MARKETING TRUYN THNG

TRUYN HNH

BO GIY

TP CH

RADIO

iu g xy ra vi cc knh Marketing truyn thng 5 nm qua ?

T L XEM TRUYN HNH GIM DN

Nam 16-24
130135126

127
117
85

147

2008

N 16-24
137

Nam 25-34
134

126
102 104

2010

118 113
81

63

45

2012

TV
-4min

Internet
+42min

TV
-21min

Internet
+41min

Nam gii t 25-34 c xu hng dnh nhiu

thi gian ONLINE hn xem TV trong ngy

103

TV

Internet

-21min

146

+58min

N 25-44
136 129

Ngun: Kho st ca GroupM tui t 15-45 ti Vit Nam

2012 (3,010 ngi); 2010 (2,924 ngi); 2008 (2,969 ngi)
22
TV
-17min

42

57

Internet
+35min

THI QUEN C BO GIY

TRUYN THNG DN THAY I
%

90
80

N gii thch c bo giy truyn thng hn l

trn bo in t (cng 1 thng hiu) so vi
nam gii v ngc li.

80

70
60

56

c bo qua cc ng dng chim t trng thp

qua cc tui. c bit nam gii tr tui c xu
hng s dng ng dng c bo nhiu hn.

50
40
30
20
10

0
Bo giy
Bo in t
ng dng
ng dng
truyn thng
Smartphone iPad/tablet

Tt c tui

Nam 16-24

N 16-24

Chia s lin Tin tc trong

kt
email

Nam 25-34

N 25-44

Ngun: Kho st nm 2012 ca GroupM tui t 15-45 ti Vit Nam

Trong tng s 2,118 ngi trng thnh mua / c bo

Khc

 TNG NG VI TP CH
N gii thch c tp ch truyn thng hn nam,
c bit tui 25-45. Nam gii c xu hng thch
c cc tp ch in t hn n gii.

%
100
90
80

82

c tp ch qua cc ng dng chim t trng

thp, tuy nhin t trng tng dn vi tui tr hn.

70

60
48

50
40
30
20

10
0
Tp ch truyn Website Tp ch
thng

Tt c

Nam M16-24

ng dng
Smartphone

N 16-24

2
ng dng
iPad/tablet

Nam 25-34

3
Khc

N 25-44

Ngun: Kho st nm 2012 ca GroupM tui t 15-45 ti Vit Nam

Trong tng s 898 ngi trng thnh mua / c bo

PHN LN NGI DNG

NGHE RADIO QUA MOBILE
32% ngi trng thnh nghe radio hng thng. Tn sut 20 ln mi thng,
vi trung bnh khong 50 pht.
Cc hnh thc thng c s dng

14%

4% 3%
46%

16%
18%

in thoi
Thit b pht radio
t ring / Taxi

i cassette
Loa pht thanh
Radio trn Internet

Ngun: Kho st nm 2012 ca GroupM

Trong tng s 922 ngi

Knh Radio c nghe

trong vng 7 ngy

HCM

VOV Giao Thng

66%

i pht thanh HCM

48%

i pht thanh Bnh Dng

33%

Xone FM

17%

VOV1

16%

Knh Radio c nghe

trong vng 7 ngy

H Ni

VOV Giao Thng

50%

VOV1

38%

i pht thanh H Ni

27%

VOV3

19%

Xone FM

8%

XU HNG GII TR THAY I NHANH

88% 88%
86%
73%
67%
63%

67%
55%

51%
45%
40%
39%
34%

36%

21%
11%
7%
5%
TV

Cable TV

Bo giy

Tp ch

15%
12%
11%

14%
11%
6%

Radio

Rp chiu
phim

Hot ng
ngoi tri

Internet

Ngun: Kho st ca GroupM tui t 15-45 ti Vit Nam

2012 (3,010 ngi); 2010 (2,924 ngi); 2008 (2,969 ngi)

2008
2010
2012

THI GIAN S DNG INTERNET NHIU HN

Ngi dng thng s dng Internet t 20:00pm 24:00pm hng ngy

Thi gian s dng Internet

70

%
50

60

40

50

40

37

30
20

23

Thi gian s dng Internet trn

Mobile

30
20

10

10

22

Ngun: Kho st trn tp 3,010 ngi trng thnh nm 2012 ca GroupM tui t 15-45 ti Vit Nam

30

LN SNG INTERNET + MOBILE

C 2,1 triu h gia nh Vit Nam c Radio v 2,5 triu h s dng
cp Truyn hnh. Nhng.
C 26,8 triu thu bao Internet v 111,5 triu thu bao di ng !

6,08 % ngi c my tnh c nhn

INTERNET

4,2 % l thu bao Internet bng thng rng

127,68% dn s ng k thu bao di ng

Mobile

7,6 triu thu bao 3G c pht sinh lu lng

Ngun: Vietnam ICT White Book 2011

S liu tnh n ht thng 12/2010

NGI DNG MT DN NIM TIN VO

QUNG CO TRUYN THNG
Qung co Truyn
hnh cung cp thng
tin trung thc

2012

05 nm qua
chng kin s

41

2010

48

2008

TT GIM

50

2012

49

Ti tin tng tin tc

trn Truyn hnh l 2010
chnh xc 2008

57
62

2012
Ti tin tng cc
thng tin trn Bo giy 2010
l chnh xc 2008

lng tin t cc
hnh thc
qung co
truyn thng.

47

Ngi dn thnh th
dn mt nim tin
vo nhng g h
ang c nghe.

51
55

2012
Ti thch xem qung
co trn Truyn hnh 2010
2008

43
49
61

2012
Ti dn mt nim tin
vo cc Cng ty v 2010
Thng hiu 2008

60
54

S lng ngi
thch qung co
trn Truyn hnh
gim ng k

53

20

40

60

80 %

Ngun: Kho st ca GroupM tui t 15-45 ti Vit Nam 2012 (3,010 ngi); 2010 (2,924 ngi); 2008 (2,969 ngi)

DIGITAL ADVERTISING VT SNG VI

HIU QU BT NG

NHNG AI BIT NGI N NG NY ?

8,000,000+ USD
1,000,000,000+ lt xem Youtube

ADS AGENCY BT U TH NGHIM

MOBILE ADVERTISING TI VIT NAM

Honda 12 C Tnh

Pepsi Bluetooth Zone

AFF Suzuki Cup

SO SNH ADVERTISING TRUYN

THNG & DIGITAL ADVERTISING

DIGITAL ADVERTISING p ng c hu ht cc
yu t chnh m nh Qung co mong mun
Yu t ca nh Qung co
ph ngi dng
Phn lc ngi dng (tui, gii tnh,..)
Thng k tin cy
Phn hi t khch hng
Gi thnh tt

Advertising
Truyn thng

Digital
Advertising

KT LUN
DIGITAL ADVERTISING L XU TH TT YU

XU HNG

Xu th Marketing truyn thng i xung.

Internet d dng c s dng mi lc, mi ni.
Ngi dng khng th tch ri vi Mobile, Internet.

LNG TIN

Ngi dng mt lng tin vo qung co truyn thng.

Nh qung co kh tin tng vo cc bo co thng k ca
cc knh qung co truyn thng.

HIU QU

ph ngi dng ln, a dng loi hnh.

nh trng tp khch hng.
D dng tng tc trc tip vi khch hng.

THC TRNG DIGITAL ADVERTISING

HNH THC
DOANH THU

HNH THC DIGITAL ADVERTISING

THNG DNG TI VIT NAM 2013

SEM Search
Engine Marketing
SMS Marketing

Mobile In-Apps

Social Media
Marketing

Website / Wapsite
(Paids Ads)

Text

Mobile Marketing ti VN thng

c hiu l spam sms, t mt vi
ci banner, to mt vi fanpage hot
cho event trn Facebook

QUNG CO TR PH (PAIDS ADS)

t Ads Banner, Rich Media Video, Display Ads, Intext trn cc website, wapsite
Hnh thc tnh ph:
CPD (Cost per Duration): tnh gi qung co theo thi gian t
qung co. y l hnh thc bn qung co ch yu cc
website/wapsite Vit Nam nhng li thi so vi th gii
CPM (Cost per Million), CPC (Cost per Click), CPA (Cost per
Action) hay l xi bao nhiu tr by nhiu. Qua nh Qung
co c th:

Kim sot c vic hin th qung co

Kim sot c thi gian qung co
Kim sot c ngn sch
Ty chn tnh ph theo lt xem hoc Click

Mt s Ads Agency ln ang hot ng ti Vit Nam

NHNG CH S QUAN TRNG

TRONG QUNG CO TR PH
Thng k trong qung co tr ph (Paids Ads) nn ly t 01 n v trung gian,
thng c dng nht l Google Analytics
im yu ca cc Ads network l kh a ra c cho Nh qung co 1 tool
thng k ca 1 n v trung gian mang tnh real time, khi mng li qung
co c qu nhiu website/wapsite tham gia. Khi mc tin tng vo tnh
minh bch ca thng k bo co ca khch hng l khng cao
Khng qu kh gian ln tng c ch s Google Analytics nn Nh qung
co hoc Ads Agency chuyn nghip s quan tm nht ti cc ch s sau (theo
chun ca Google Analytics):
Visits: trong 30 pht, mi truy cp ca 01 ngi dng ch c tnh l 01 visit
Visitors / Unique Visitors / Absolute Unique Visitors: c tnh da trn Cookies ca
trnh duyt & IP ca ngi dng. Trong trng hp IP & Cookies khng i th 01
ngi dng c vo trang 1000 ln cng ch tnh l 01 visitors
Ngoi ra mt s ch s cng kh quan trng nh: Page per Visit (s trang truy cp / 01
visit), Time on Site (thi gian trn trang) & Bounce Rate (t l ri b trang)
Tuyt i trnh tp trung qu nhiu v ch s Pageviews, v y l ch s d gian ln
nht, n ch pht huy c sc mnh khi kt hp trong ch s Page per Visit
Cc ch s u ch c chnh xc tng i chp nhn c trong ngnh
Qung co trc tuyn

SEM (SEARCH ENGINE MARKETING)

Marketing s dng cc k thut ti u ha kt qu hin th ca my tm kim,
mng x hi, chia s video clip truyn ti thng ip n khch hng

SEO (Search Engine

Optimization)
VSM (Video
Search
Marketing)

SEM

SEO
SMO (Social
Media
Optimazation)

PPC (Pay Per

Click)

PPC
PPI (Pay Per
Inclusion)

GII PHP SEM THNG THY TI

VIT NAM
Thng tip th, Nh qung co nn trin khai tng bc, hoc cng
lc cc gii php sau, nhm mc ch tng kh nng nh v thng hiu
website / wapsite ca mnh:
PPI: web / wapsite mi tr ph duy tr s xut hin ca mnh
trong database ca my tm kim
SEO: ti u ha kt qu tm kim tng th hng ca website /
wapsite trn my tm kim
VSM: hnh thc qung co thng qua video clips c a ln cc
trang chia s clip (Youtube) c ti u c th tm kim c.

SMO: ti u ho wap / website bng cch lin kt v kt ni vi

website mang tnh cng ng nhm chia s nhng kin, nhng suy
ngh hay kinh nghim thc t v mt vn

VSM
SEO
PPI

SMO

SMS / SMS BRANDNAME

Nh qung co thu dch v ch ng gi tin
nhn n mobile ca khch hng
Rt nhiu n v cung cp dch v ti Vit Nam,
tuy nhin v cht lng dch v v hiu qu th
tng i thp
Cha kha ca SMS / SMS Brandname l cht
lng c s d liu khch hng

Thng thng cc CP u s tn dng kho s ca

mnh, tuy nhin vi c th thu bao ca Vit Nam
th khng c s cam kt v cht lng database
no l m bo. Chi ph thp nhng ri ro cao.
Li khuyn: nn mua ring database khch
hng t cc n v cung cp u s cho cc
ngn hng, hoc dch v bo him, tuyt i
trnh kho s khch hng s dng dch v VAS.

QUNG CO IN-APPS
Qung co in-Apps ti Vit Nam ang bc s khai nht, ch yu l hnh thc
t banner, text-link, gn nh cha xut hin hnh thc Interactive Ads Apps

Games
Ch yu Nh pht hnh game qung
co t bn vt phm l chnh. Qung
co in-Games Mobile chm pht trin do
hn ch v mt thit b; cng ngh

AppStore
M hnh bn qung co trn AppStore
gn nh ch c mnh Appstorevn (c.ty
AppOTA) chim trn th phn, mi nht
c App Storm (c.ty Violet)

Content Store
M hnh kt hp gia bn ni dung s
v bn qung co dn nh hnh. Tiu
biu nh Socbay iMedia (c.ty NaiScorp)
ang bt u bc nhng bc u tin

HNH THC QUNG CO IN-APPS

THNG THY TI VIT NAM
Do nn tng k thut c cha pht trin nn rt t Mobile App h tr hin
th tt cho qung co, c bit vi cc dng my low-end (hin vn chim
trn 60% th phn di ng ti Vit Nam)
Banner
Ch yu vn l banner cng trn giao din hoc pop-up banner
Mt s ng dng cho php quay s hoc son tin khi click vo banner
Cc hnh thc rich media banner, interactive banner, expandable banner cha
thy xut hin, hoc c th ch cho smart phone hoc tablet
Ni dung trong ng dng
Bn trc tip ni dung ca i tc trong ng dng
To mi 1 ni dung, khi click vo ni dung ra bi qung co ca nhn hng
Xu hng Interactive Advertising Mobile Application
ng dng thun dnh cho cc chin dch qung co ca cc nhn hng
C th l 01 game hoc 01 ng dng cho php tng tc th v (vd: Coca to 1
app cho php ngi dng tng tc ging nh ang ung Coca, mc ch
gii thiu coca hng v mi)

SOCIAL MEDIA MARKETING

Qung co trn Mng X Hi ti Vit Nam ch yu qua Facebook, vi cc hnh
thc chnh: Banner, Sponsored Links, Event qua Fanpage, Facebook apps.

MNG X HI

ONLINE ADS

89%

44.1%

18%

Cc C.ty
khc
39%

21%
12.3%
36%
1.5%

39%

3.1%

Ngun: Bo co ca eMarketer.com nm 2012

VIRAL MARKETING

MT S KNH ONLINE MARKETING

THNG C P DNG

Email Marketing

Co-Marketing

5
6

Tip th bng cch gi cc thng tin chuyn ngnh hoc bn tin c

bit n email ca khch hng
Collaborate Marketing / Commensal (symbiotic) Marketing: L hnh
thc cng sinh gia nhn hng v knh phn phi / nhn hng khc,..
Vd: Intel Inside on PC

Thng hiu c nhn

Blog Marketing

S dng nhn vt ni ting truyn ti thng ip

qung co n khch hng

Tip th thng qua cc Blogger ni ting, y cng l 1 trong

cc knh Viral Marketing hiu qu

Tip th thng qua cc h thng bn hng trc tuyn

Forum Seeding, Online Seeding

Truyn thng s dng cc din n hoc

website cho php ng thng ip

T TRNG DOANH THU

DIGITAL ADVERTISING THEO NGNH

Ngun: Bo co ca eMarketer.com nm 2012

TOP 10 WEBSITE VIT NAM

Ngun: TNS Media

D BO XU HNG 2013-2015

GII PHP MI
DOANH THU

D BO CC HNH THC DIGITAL

MARKETING GIAI ON 2013-2015
Giai on 2013-2015 s l giai on u ca cuc ua Digital Marketing kh
lit, m trong Mobile Marketing l ch o. Mt Ads Agency s tht th
nu khng s hu 01 m hnh Marketing tng th vi a dng gii php mi

Hon thin cc gii php

ang trin khai

Th nghim
cc gii php mi

SEM

Interactive Marketing

Mobile Marketing
Social Media Marketing
Paids Advertising

Location-base Advertising
In-call / IVR Advertising
New Solution

CNG NGH CAO MI c sc ht k diu i vi ngi Vit

LOCATION-BASE ADVERTISING
Xu hng kt hp dch v a im, mng x hi & gi
in qua Internet s sm n r.

1. M t dch v

Gi thng ip qung co n cc thu bao di

ng trong mt vng a l xc nh

2. i tng khch hng

Ch yu nh Qung co l bn hng trc
tip (caf, shop qun o, m phm,)

3. n v c li th

Telcos hoc cc CP hp tc trc tip vi

Telcos cc dch v a im, hin dch v ny
cha c pht trin ti Vit Nam.

IN-CALL / IVR (INTERACTIVE

VOICE RESPONSE) ADVERTISING
Tip th trc tip bng cuc gi c ghi m n
cc thu bao in thoi
T l ngi tip nhn cuc gi d dng hn qua
tin nhn
Him khi c s dng n l, thng thng
nm trong mt chin dch Marketing tng th
Ti Vit Nam, s d dng b bin tu thnh nhiu
hnh thc kim tin bt hp php mi.
Mt s nhn hng tri nghim:

INTERACTIVE ADVERTISING
L hnh thc m khch hng tng tc trc tip vi sn phm
nhn c thng ip.
Ph thuc vo sc sng to ca Marketer, l loi hnh Digital
Marketing thu ht v gy n tng mnh m nht vi khch hng
Giai on 2013-2015 hnh thc s c p dng nhiu nht ti Vit
Nam l ng dng trn Mobile, Tablet

Xp hnh vi Mc Donald ti siu th

INTERACTIVE ADVERTISING
CASE STUDY

MT S HNH THC KHC

ADVERTISING
My Contact

Bluetooth

D BO DOANH THU

Ngun: Bo co ca eMarketer.com nm 2012

D BO DOANH THU

Ngun: Bo co ca eMarketer.com nm 2012

MT S HNG LM DIGITAL ADS

M HNH KINH DOANH

Mt s m hnh kinh doanh
thng thy ti Vit Nam

Cc cng ty
chuyn
gii
php SEM v
thit k Web

Cc cng ty qung
co, l i tc
thng xuyn ca
cc nhn hng ln
Cc cng ty hot
ng trong lnh
vc Mobile VAS &
Internet

ADVERTISING AGENCY
L cc cng ty qung co thun, cng vic ca h l to cc chin
dch Marketing tng th v offer nhn hng trin khai.
c th ca m hnh ny l h s ch tp trung pht trin knh
i l v cc n v cung cp sn phm ng dng.
Nhim v chnh l to cc chin dch qung co nn h rt cn
tng sn phm mi t cc cng ty chuyn v gii php ng dng
(c bit cho mobile).
Hu ht khch hng ca cc C ln ny u l nhn hng tiu
dng ni ting. Bn cnh mc tiu tng li nhun, cc chin dch
u phi bm st chin lc thng hiu ca nhn hng; trong
mt s trng hp mc tiu l khc phc s c, khi phc uy tn
ca nhn hng qua Viral Marketing(VD: trng hp ca chy xe
Honda).
i tc cung ng u vo ca Ads Agency l:
Advertising Channel: cc knh qung co (vd: Admicro, vietnamnet,..)
Product Provider: sn phm ng dng qung co (vd: naiscorp,)

XU HNG PHT TRIN CA

ADVERTISING AGENCY
M RNG MI QUAN H CHT CH VI CC NHN HNG
M RNG I TC KNH QUNG CO
y khng phi l li th cnh tranh ln gia cc Ads Agency, v cc
knh qung co cn Ads Agency hn.
Ads Agency giai on 2013-2015 s tp trung nhiu hn vo cc i
tc mng Internet & Mobile
M RNG I TC SN PHM
y l mt trong nhng li th cnh tranh gia cc Ads Agency trong
tng lai, vi xu hng Interactive Marketing bng n, cc n v cung
cp sn phm tr thnh mi nhn tin phong trong cc chin dch
Marketing tng th.
LI TH CNH TRANH CHNH GIA CC ADS AGENCY
Mi quan h vi cc nhn hng
tng, sn phm Interactive Marketing c o
H thng bo co thng k chnh xc, tin tng

DIGITAL CONTENT PROVIDER

L cc cng ty ni dung s hoc thun v mobile VAS.
Tn dng cc knh bn hng sn c ng o ngi dng nh:
website gii tr (vnexpress,dantri,..), wap network (eway, mwork,
tinhvan telecom,..), mobile app content (socbay iMedia,
appstorevn,..) lm qung co.
Mt s n v la chn 1 trong 2 hng sau:
Ch chuyn lm knh qung co hoc pht trin ng dng gii php cho
qung co. Khng lm direct sales n cc nhn hng m y vic ny cho
C ln Advertising Agency. im mu cht y l hoc c sn phm
c o, khc bit; hoc phi c knh c s lng ngi dng p o th
mi c l do Ads Agency chia s budget
T chc i direct sales cho qung co trn cc knh sn c, ng thi
m rng thm knh qung co mi bng cch lin kt ly doanh thu bng
t l chit khu. im mu cht y l phi la chn ng tp nh Qung
co & phi nh vo th trng ngch, nhng nhn hng khng mnh.
Mt s n v la chn kt hp c 2 hng trn, tuy nhin y l la
chn khng thc s tt; bi i hi u t chi ph nhiu v phi cnh
tranh trc tip vi Ads Agency.

XU HNG PHT TRIN CA

DIGITAL CONTENT PROVIDER
Kt hp & tr thnh knh
qung co trong cc chin
dch ca Ads Agency
ADS AGENCY

M rng knh qung co

hin ti v ngi dng,
gii php cng ngh mi
PRODUCT

T chc i bn hng
trc tip, nh vo phn
khc nhn hng nh
DIRECT SALES

Va cung cp sn phm, knh

qung co cho Ads Agency
khc; va cnh tranh phn khc
khch hng vi Ads Agency
MIX ADS AGENCY

XU HNG PHT TRIN THNH

M HNH KT HP GIA
DIGITAL CONTENT PROVIDER
& ADVERTISING AGENCY

WEBSITE & SEM SOLUTION

L cc cng ty chuyn v gii php SEM & thit k website. Hu
ht trong s l cc i l Google Adword & gii php SEO.
Nhim v chnh l direct sales n th trng ngch l cc nhn
hng nh, cc ca hng thi trang, m phm,
Mt s cng ty c quy m ln hn thng tham gia sn chi
mobile VAS v la chn SMS Brandname nh mt hnh thc gia
tng thm cho cc dch v chnh.
Xu hng cc cng ty dng ny s i cng cc Ads Agency vi t
cch knh qung co v Social Marketing, SEM.

XU HNG PHT TRIN CA

WEBSITE & SEM SOLUTION

Hoc tr thnh knh qung co thun ty, hoc

pht trin thnh Digital Content Provider
Mt s cng ty c th b qua bc pht trin
thnh DCP, tin thng ln m hnh Ads
Agency, tuy nhin iu ny l rt mo him
Vn d l 1 phn ca m hnh Digital Content
Provider, nu pht trin thnh cng, h s
t n m hnh ny.
Thiu vn u t th h s duy tr mc l
knh truyn thng (ch yu l SEM) cho cc
Ads Agency

CC BC TRIN KHAI 01 CHIN

DCH DIGITAL MARKETING

THNG TIN
CHIN DCH

Ln tng, kch bn ca chin dch da trn yu

cu ca nhn hng, cc knh truyn thng sn c
v m t gii php ng dng ca i tc cung cp

HNH THC
MARKETING

La chn loi hnh Marketing da trn thi quen ra

quyt nh mua hng ca khch hng

GHI NHN
KT QU

Ghi nhn v bo co KPI, phn hi ca khch hng

t cc knh truyn thng

THNG TIN CHIN DCH

Ads Agency cn c trn yu cu ca khch hng offer kch bn
chin dch Marketing tng th

M t cc yu
cu chnh ca
nhn hng,
Ads Agency
cn c, tnh
ton v a
ra kch bn

YU CU
CA NHN
HNG

LA CHN HNH THC MARKETING

Quyt nh mua hng ca khch hng ph thuc vo s tinh t trong la
chn loi hnh Marketing
Attention

Interest

Search

Action

Share

Gy ch cho
khch hng

Thu ht s
quan tm ca
khch hng

To c hi tip
cn thng tin
y

Thc y
qu trnh ra
quyt nh

Lm cho thng
tin tt v SP
cng lan rng

Paid Ads

Social Marketing Social Marketing Social Marketing Social Marketing

Email Marketing

Email Marketing

Web / Wapsite

Email Marketing Web / Wapsite

SEM

Web / Wapsite

Support Center

Paid Ads

Social Marketing

Interactive Mkt

Email Marketing

SMS Marketing

SEM

Interactive Mkt

QUY TRNH RA QUYT NH MUA HNG AISAS

Ti mi tin trnh u c th c s tham gia ca ton b hnh thc Digital
Marketing. S linh ng, tinh t trong la chn cc loi hnh Digital
Marketing s to ng lc thc y quyt nh mua hng mnh hn
M hnh do Dentsu Alpha xut

GHI NHN KT QU
Bo co thng k (KPI)
Bo co thng k ca cc knh truyn thng nn l ca 1
n v trung gian tin cy, vd: Google Analytics

Phn hi t knh truyn thng

Phn hi ca khch hng t cc knh truyn thng c thu
thp v gii quyt theo kch bn c sn

Lu tr Case Study
Ads Agency ghi nhn v lu tr Case Study rt kinh
nghim trin khai

Ti liu tng quan tp trung vo qung co trc tuyn, da trn kinh

nghim trin khai thc t & nhn nh c nhn ca ngi vit. Ti liu
c s dng clip i km, vui lng lin h trc tip ly bn full.
Chn thnh cm n theo di !

O MINH ANH
[+84] 91 2066 813

manh85tb@gmail.com

/daominhanh

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