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In her second novel, Surfacing, Atwood moves into a more serious
vein of criticism, presenting us with two characters, Anna and David, who
have been so influenced by the media that they have lost all touch with their
true selves and strike us as caricatures. Anna is a victim of the images of
women promoted by magazine ads and artides. Married to David for ten
years, she still cannot let him see her true self, not even her true physical
self. Even when supposedly "roughing it" on a cc.mpingtrip, she gets up
before him in the morning to secretly adorn herself with make-up, in an
attempt to create the image of attractive femaleness propagated by the
media. Atwood points out the complexity and de-humanization of such
image-consciousness in her description of Anna:
Rump on a packsack, harem cushion, pink on the cheeks and
black discreetly around the eyes, as red as blood as black as
ebony, a seamed and folded imitation of a woman who is also
an imitation, the original nowhere.. .(Surfacing, p. 194)
David is just as removed from his true self as Anna is from hers.
Although he constantly makes fun of televisionads and of the empty-headed
people whose culture is limitedto the "tube," he too is a victimof the media.
He has been swayed and infected by the fashionable liberal attitudes of the
day, to the point where he no longer has an authentic identity. The narratorprotagonist observes of him:
he was an impostor, a pastiche, layers of political handbills,
pages from magazines, affiches, verbs and nouns glued on to
him and shredding away, the original su:-face littered with
fragments and tatters. In a black suit knocking on doors, young
once, even that had been a costume, a uniform; now his hair
was falling off and he didn't know what language to use, he'd
forgotten his own, he had to copy. Secondhand American was
spreading over him in patches, like mange or lichen. He was infested, garbled, and I couldn't help him: it would take such time
to heal, unearth him, scrape down to where he was true. (Surfacing, pp. 178-79)
The trendy kind of character Atwood created in David appears again
in later novels: in Lady Oracle the protagonist's husband, Arthur, and his
friends frequently modify their ideologies and attitudes to accord with the
latest political fashion, and in Life Before Man Nate, one of the protagonists, gives up his career as a liberal lawyer and turns to crafting toys
when activism goes out of style and artisanship becomes fashionable.
In some of the novels we are given glimpses of how popular images
are pushed on the public. For example, when Joan Foster, the gothic poet
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Atwood, then, is alarmed by the excessiveimage-consciousnessof contemporary culture. We have become a society of imitators, modeling both
ourselves and our environments after other people and other environments,
which are often themselves imitations. One of Atwood's most direct
references to this phenomenon is made via the Surfacing protagonist's
description of a poster in a seedy bar she stops at:
...A blown-up photograph of a stream with trees and rapids and
a man fishing. It's an imitation of other places, more southern
ones, which are themselves imitations, the original someone's
distorted memory of a nineteenth-century English gentleman's
shooting lodge. (Surfacing, p. 32)
This imposing of images upon our livesprevents us from spontaneously
responding to and freshly perceiving our experiences. Furthermore, it can
result in a dangerous kind of passivity, a detachment from the urgency or
moral implications of our experiences. The popular arts of film and
photography are particularly prone to creating this kind of amoral aloofness.
Many of Atwood's protagonists recoil from having their picture taken, and
many of her unattractive characters, those who are hopelesslyalienated from
their true identities (such as Peter of The Edible Woman and David of Surfacing), are camera buffs. Atwood appears to believe that movies and
photographs impose an artificial meaning upon the sceneor eventthey frame
and automatically distance the viewer from it. As Rennie observes, "As
soon as you take a picture of something it's a picture. Picturesque" (Bodily Harm, p. 132). In this particular instance she is thinking about the vastly different effect seeing a newspaper photo of a man being beaten up by
the police would have on her from witnessing the actual event. One is inevitably emotionally distanced from an incident captured in a photograph.
In Surfacing, David and another character, Joe, transform phenomena
the narrator-protagonist considers evilor immoral (a dead heron slaughtered
by unfeeling campers, a stuffed moose family used for a gimmicky advertisement, her friend Anna being forced to pose naked by her insensitive
husband) into "camp" subjects when they put them on film. The very title
of the movie they are making, Random Samples, suggests that it is presenting life as a collection of discrete moments removed from any moral or
emotional contexts. The cool, cynical attitude of David and Joe imbues
all the shots and makes them all of equal significance; a mercilessly killed
animal is regarded in the same way as an eccentric's house built out of
bottles.
David is so habituated to seeing life as through a camera that he can't
encounter a new experiencewithout comparing it with a celluloid analogue.
The protagonist reports his reaction to meeting an old Canadian guide in
a remote, depressed outpost: " 'A groovy old guy, eh?' David says when
we're outside. He's enjoying himself, he thinks this is reality: a marginal
economy and grizzled elderly men, it's straight out of Depression photo
essays" (Surfacing, p. 35). His attitude reveals both the extent to which
his perceptions have been shaped by the media and the way the media can
remove the immediacy and ugliness of life and make it appear quaint or
picturesque.
One of the most prevalent popular uses to which the camera has been
put in recent years is pornographic films. In Bodily Harm Rennie's growing skepticism of the aloof, cynical attitude she perceives all around her
takes a stride forward when, asked by her editor to do a piece on the
"playfulness" of pornography, she views a series of such films. She
watches the first few clips--a woman with a dog, a woman with a pig, a
woman with a donkeynwith detachment. But then suddenly there flashes
on the screen a shot of a rat poking out of a woman's vagina, and Rennie
finds herself rushing from the room and throwing up. She "[feels] that a
large gap had appeared in what she'd been used to thinking of as reality"
(Bodily Harm, p. 188). In fact, Rennie is beginning to lose her ability to
view reality as it is presented by the radical-chic media. By the end of the
novel, when as a political prisoner she has become "massively involved"
with reality, she realizes with horror that rats in the vagina could very well
be one of the tortures soon to be inflicted on herself or other women
prisoners.
A final form of popular culture that Atwood sees as creating the kind
of image-consciousnessand moral detachment discussedabove is "pop art,"
in which ordinary, trivial, or sordid artifacts of contemporary life are
displayed in vividly realistic and often cynical fashion. In Bodily Harm
Rennie interviews a sculptor of "visual puns": tables and chairs made out
of life-sizedmannequins in erotic costumes or poses. The effect of this kind
of art is similar to that of Random Samples--that is, a levelling down of
serious subjects to the same significance as the non-serious. In these visual
puns, people are placed on the same level as objects, and sexual activity
is presented as utilitarian, like sitting or eating.
In Lady Oracle Joan's lover, Chuck Brewer, who goes by the name
of "The Royal Porcupine" (another example, like that of Jocasta in
Bodily Harm, of someone changing his name in order to fashion a new
image), creates "con-create poetry": he collectsdead animals that have been
hit by cars, freezes them, and displays them in art galleries. Although his
supposed intention is to reveal society's insensitivity to animals, what actually comes across is a kind of aloofness, an artistic distance, from the
horror of the situation (as is evidenced by the fact that the SPCA pickets
his showings).Taking the accident victimsout of their contexts and attaching
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