Rapoarte Companii Individuale Perioada 1 8-10

TATA Interactive Systems GmbH - D-72070 Tbingen
Business Simulation
TOPSIM - Destination Management
Participant report 1
Copyright (c) 2011 by TATA Interactive Systems
Executive Summary / Cable Car Company

for
Participant 1 (Cable Car Company 1)
1. Market Data
In the summer season you achieved a turnover 63,232 days.
In the winter season you achieved a turnover of 207,217 days.
This cumulates to a gross turnover of 9,706,991.43 CHF.
2. Internal processes
Your utilisation in summer was 2.00 %.
Your utilisation in winter was 43.79 %.
Your waiting time in winter was 38.14 minutes.
Your waiting time in summer was 3.19 minutes.
3. Results
Your operating result is 1,457,849.97 CHF.
Taking tax payments into account you had a period net profit of 656,669.98 CHF.
Your interest charge was 519,750.00 CHF.
Your return on sales is 6.76 %.
Your stock quotation is 17.23 CHF.
You took loans to the sum of 9,900,000.00 CHF.

Of which 0.00 CHF are overdraft loans.
You have a cash balance of 1,767,769.98 CHF.
Date: 13.12.2011
Simulation Simulare Modul II 8-10.sp
Period 0

Date: 13.12.2011
Period 0
Destination Overview
for
Business Simulation
General Indicators
summer
winter
Total
Attractiveness of Destination (Index)
1.75
2.25
2.00
Image of Destination (Index)
2.00
2.00
2.00
Customer Satisfaction of Destination (Index)
1.39
1.46
1.42
Customer Satisfaction Cable Car Company (Index)
1.65
1.65
1.65
Customer Satisfaction Hotel (Index)
1.20
1.20
1.20
Customer Satisfaction Premium Hotel (Index)
---
---
Customer Satisfaction Sport/Event Service Provider (Index)
---
---
1.31
1.53
1.42
Season Duration Cable Car Company (Days)
150.00
135.00
285.00
Season Duration Hotel (Days)
160.00
180.00
340.00
---
---
---
90,915
279,100
370,016
Customer Satisfaction Destination Management Organisation(Index)
Season Duration Premium Hotel (Days)

Total Number of Tourists in the Destination (Visitors)
Number of Overnight Stays in Destination
136,166
373,465
509,631
Share of Day Tourists in the Destination (%)
22.31
17.69
20.00
Share of Overnight Tourists in the Destination (%)
77.69
82.31
80.00
Share Families(%)
32.00
29.00
30.50
Share Silver Agers(%)
28.00
22.00
25.00
Share DINKS + Singles(%)
20.00
25.00
22.50
Share Young Wild(%)
15.00
20.00
17.50
5.00
4.00
Share Seminar-/ Incentive Customers(%)

Net Profit Cable Car Company(TCHF)
4.50
1,313.34
Net Profit Hotel(TCHF)
250.82
Net Profit Premium Hotel(TCHF)
---
Net Profit Sport/Event Service Provider(TCHF)
---
Net Profit Destination Management Organisation(TCHF)
290.78
Tourism Intensity
42.55
116.71
Added Value (TCHF)
159.26
11,520.79
Sales Revenue per Tourist(CHF)
54.66
82.34
75.54
Key Data Service Providers

Number
Name
Name
Type
Customer Satisfaction
summer (Index)
winter (Index)
Net profit/loss for period

(TCHF)
Cable Car Company 1
Cable Car Company
1.65
1.65
656.67
Cable Car Company 2
Cable Car Company
1.65
1.65
656.67
DMO
Destination Management
Organisation
1.31
1.53
290.78
Hotel 1
Hotel
1.20
1.20
125.41
Hotel 2
Hotel
1.20
1.20
125.41

Business Simulation
General Indicators
Benchmark
for
Overall Market Alpine region
Date: 13.12.2011
Period 0
Destination Alpenort (Devi. in %)
summer
Price 7-Day Pass (CHF) Cable Car Company
100.00
---
Price of Day Pass (CHF) Cable Car Company
24.00
4.17
Price per Overnight Stay (CHF) Hotel
110.00
---
Price per Overnight Stay (CHF) Premium

Hotel
130.00
Customer Satisfaction (Index) summer
2.00
-30.67
Image of Destination (Index) summer
2.00
---
Attractiveness of Destination (Index) summer
2.00
-12.60
282.00
-0.71
50.00
4.00
120.00
---

Hotel
150.00
Customer Satisfaction (Index) winter
2.00
-27.08
Image of Destination (Index) winter
2.00
---
Attractiveness of Destination (Index) winter
2.00
12.40
winter

Business Simulation

Date: 13.12.2011
Period 0
Market Data
for
General Market Data (in TCHF)

summer
7-Day Passes Sold
winter
Total
451.66
13,321.11
3,161.59
93,247.76
96,409.36
Day Passes Sold
60,070.25
113,969.49
174,039.74
Corresponds to Skier Days / Guest Days
60,070.25
113,969.49
174,039.74
63,232
207,217
270,449
1. Days from reduced 7-Day Pass
1,106.56
32,636.72
33,743.27
2. Days from reduced Day Passes
21,024.59
39,889.32
60,913.91
3. Days from Bulk Buyers Quota
15,807.96
72,526.04
88,334.00
1,264.64
27,974.33
29,238.97
24,028.10
34,190.85
58,218.95
15.71
36.80
26.26
---
---
Price of Skier 7-Day Pass
14.29
40.00
27.14
Reduced Day Pass
20.00
41.60
30.80
Price of Skier Day reduced 7-day Pass
11.43
32.00
21.71
Sales Revenue from 1 (TCHF)
12.65
1,044.37
1,057.02
Sales Revenue from 2
420.49
1,659.40
2,079.89
248.41
2,668.96
2,917.37
18.07
1,118.97
1,137.04
600.70
1,777.92
2,378.63
13.00
124.04
137.05
---
---
---
1,313.32
8,393.67
9,706.99
Artificial Snow Slope, old
---
3,000.00
Artificial Snow Slope, new
---
25.00
Total
---
3,025.00
Artificial Snow-making Costs (TCHF)
---
204.34
Share Families(%)
27.12
21.57
24.35
28.81
19.10
23.96
25.42
21.57
23.50
Share Young Wild(%)
10.17
22.02
16.10
8.47
15.73
12.10
Skier days/ guest days
4. Days from regular 7-Day Passes

5. Days from regular Day Passes
Price of Quota (CHF)
Price of Day Pass
Sales Revenue, Restaurant

Sales Revenue, Projects
Sales Revenue, Total (TCHF)
13,772.77
STRUCTURE OF TARGET GROUPS (in %)

Business Simulation

Date: 13.12.2011
Period 0
Profit and Loss Statement

for
PROFIT AND LOSS STATEMENT (in TCHF)

Current period
SALES REVENUE
Prev. period
9,706.99
---
48.53
---
- Variable useage Costs
3,008.79
---
- Staff Costs
3,533.30
---
204.34
---
1,032.10
---
325.00
---
97.07
---
- Other Expenses
---
---
- Contribution to Project Financing
---
---
1,457.85
---
---
---
- Interest and Similar Expenses
519.75
---
= RESULT OF ORDINARY BUSINESS ACTIVITIES
938.10
---
Extraordinary Income
---
---
- Extraordinary Expenses
---
---
= EXTRAORDINARY RESULT
---
---
= OVERALL RESULT
938.10
---
- Taxes from Income and Proceeds
281.43
---
= NET PROFIT / LOSS FOR PERIOD
656.67
---
656.67
---
---
---
- Allocations to retained earnings
328.33
---
= BALANCE SHEET PROFIT/LOSS
328.33
---
- Dividends Payable
328.33
---
---
---
- Bad Debt Losses
- Artificial Snow-making Costs

- Depreciation
- Marketing Costs
- Tourism Promotion Contribution / Marketing Contribution to
DMO
= OPERATING RESULT
+ Income from Securities
APPROPRIATION ACCOUNT (in TCHF)

NET PROFIT / LOSS FOR PERIOD
+/-Loss carried forward from prev. Period
= Loss carried forward

MANAGEMENT RATIOS
Current period
Prev. period
Cash Flow (TCHF)
4,204.62
---
Free Cash Flow (TCHF)
4,183.62
---
6.76
---
17.23
---
2.00
---
43.79
---
Return on Sales (%)

Share Price (CHF)
Utilisation Cable Car Company/ summer (%)
Utilisation Cable Car Company/ winter (%)

Business Simulation

Date: 13.12.2011
Period 0
Cash Flow Statement and Balance Sheet

for
CASH FLOW STATEMENT (in TCHF)

Current period
OPENING CASH BALANCE
Prev. period
Planning for the next Period
100.00
---
CASH INFLOWS
Sales Revenue Inpayments
9,658.46
---
+ Sales of Securities
---
---
---
---
+ Extraordinary Income
---
---
+ Short- and long term Loans
---
---
+ Overdraft loan
---
---
9,658.46
---
Staff Costs
3,533.30
---
+ Material Expenses
3,635.21
---
21.00
---
+ Other Expenses
---
---
+ Purchase of Securities
---
---
519.75
---
---
---
281.43
---
+ Dividend payment of the previous period.
---
---
+ Extraordinary Expenses
---
---
= TOTAL CASH OUTFLOW
7,990.69
---
CLOSING CASH BALANCE
1,767.77
100.00
= TOTAL CASH INFLOW

CASH OUTFLOWS
+ Investments
+ Interest Expenses
+ Payback short-term loans & overdraft
+ Taxes
Balance (in TCHF)

ASSETS
FIXED ASSETS
Current period Prev. period

9,288.90
LIABILITIES
10,300.00 EQUITY CAPITAL
1,156.67
500.00
Subscribed capital
400.00
400.00
Retained Earnings
100.00
100.00
---
---
656.67
---
9,900.00
9,900.00
9,900.00
9,900.00
Loss carried forward

CURRENT ASSETS
1,767.77
100.00 BORROWED CAPITAL
Accounts receivable
---
--- LIABILITIES
Securities
---
--- Liabilities to Bank
Cash
BALANCE SHEET TOTAL
1,767.77
11,056.67
100.00 Residual Terms Over 8 Years
9,900.00
9,900.00
Residual Term Under 1 Year
---
---
Overdraft loan
---
---
11,056.67
10,400.00
10,400.00 BALANCE SHEET TOTAL

Business Simulation
There are no active projects.
Project Report
for
Date: 13.12.2011
Period 0
Reports from the Industry

for
Business Simulation
Overview about the Prices

summer
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
Price per Overnight Stay
110
110
Price for Standard Menu
23
23
Day Pass
25
25
Price Sales
Price Rentals
Price Service
Price for Course
Commission Rate
Packages (%)
8.75
winter
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
120
120
23
23
Day Pass
52
52
Price Sales
Price Rentals
Price Service
Price for Course
Commission Rate
Packages (%)
8.75
Return on sales
Cable Car
Company 1
Return on Sales (%)
6.76
Cable Car
Company 2
DMO
6.76
Hotel 1
6.51
Hotel 2
6.16
6.16
Structure of target groups

Families
Silver Agers DINKS +

Singles
Young Wild
Seminar-/
Incentive
Customers
summer
32
28
20
15
winter
29
22
25
20
Balance (TCHF)
ASSETS
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
FIXED ASSETS
9,288.90
9,288.90
1,220.40
1,220.40
CURRENT ASSETS
1,767.77
1,767.77
390.78
305.01
305.01
Accounts receivable
Securities
1,767.77
1,767.77
390.78
305.01
305.01
11,056.67
11,056.67
390.78
1,525.41
1,525.41
Cash
BALANCE SHEET TOTAL
LIABILITIES
EQUITY CAPITAL
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
1,156.67
1,156.67
370.78
325.41
325.41
Subscribed capital
400
400
10
100
100
Retained Earnings
100
100
70
100
100
656.67
656.67
290.78
125.41
125.41
BORROWED CAPITAL
9,900
9,900
20
1,200
1,200
Liabilities to Bank
9,900
9,900
20
1,200
1,200
Residual Terms Over 8

Years
9,900
9,900
20
1,200
1,200
Residual Term Under 1

Year
Overdraft loan
BALANCE SHEET TOTAL
11,056.67
11,056.67
390.78
1,525.41
1,525.41
Date: 13.12.2011
Period 0
Decision Form
for
Business Simulation
Date: 13.12.2011
Period 0
Decisions
Cable Car Company
summer
winter
all-season
Marketing/Sales
Day Pass (CHF)
25
52
Day Pass (CHF)
100
280
20
20
50,000
Rebates/Discounts (%)
Internet Advertising Budget (CHF)
50,000
Promotion Budget (CHF)
national
15,000
europe
10,000
50,000
overseas
100,000
10,000
10,000
150
135
25
35
Event Budgets (CHF)

Season Duration (Days)
Bulk Buyer Quota
Tourism Promotion Contribution (% of Sales
Revenue)
Marketing Contribution to DMO (CHF)
Target Group advertisement expenses (CHF)

Families
1,000
5,000
Silver Agers
1,000
5,000
DINKS + Singles
1,000
5,000
Young Wild
1,000
5,000
Seminar-/ Incentive Customers
1,000
5,000
Good and Services / Investments

Service Level (Index)
neutral
Maintenance Intensity (5 Packages)
neutral
Lift Capacities (CHF)
Artificial Snow-making (CHF)
21,000
Projects and Others

Projects
Finances (CHF)
Short-term
loans
(Application for new credits)
Long-term
loans
Securities

Business Simulation

for
1. Market Data
3. Results

Date: 13.12.2011
Period 0

Date: 13.12.2011
Period 0
for
Business Simulation
General Indicators
summer
winter
Total
1.75
2.25
2.00
2.00
2.00
2.00
1.39
1.46
1.42
1.65
1.65
1.65
1.20
1.20
1.20
---
---
---
---
1.31
1.53
1.42
150.00
135.00
285.00
160.00
180.00
340.00
---
---
---
90,915
279,100
370,016

136,166
373,465
509,631
22.31
17.69
20.00
77.69
82.31
80.00
Share Families(%)
32.00
29.00
30.50
28.00
22.00
25.00
20.00
25.00
22.50
Share Young Wild(%)
15.00
20.00
17.50
5.00
4.00

4.50
1,313.34
250.82
---
---
290.78
Tourism Intensity
42.55
116.71
Added Value (TCHF)
159.26
11,520.79
54.66
82.34
75.54

Number
Name
Name
Type
summer (Index)
winter (Index)

(TCHF)
Cable Car Company 1
Cable Car Company
1.65
1.65
656.67
Cable Car Company 2
Cable Car Company
1.65
1.65
656.67
DMO
Organisation
1.31
1.53
290.78
Hotel 1
Hotel
1.20
1.20
125.41
Hotel 2
Hotel
1.20
1.20
125.41

Business Simulation
General Indicators
Benchmark
for
Date: 13.12.2011
Period 0
summer
100.00
---
24.00
4.17
110.00
---

Hotel
130.00
2.00
-30.67
2.00
---
2.00
-12.60
282.00
-0.71
50.00
4.00
120.00
---

Hotel
150.00
2.00
-27.08
2.00
---
2.00
12.40
winter

Business Simulation

Date: 13.12.2011
Period 0
Market Data
for

summer
7-Day Passes Sold
winter
Total
451.66
13,321.11
3,161.59
93,247.76
96,409.36
Day Passes Sold
60,070.25
113,969.49
174,039.74
60,070.25
113,969.49
174,039.74
63,232
207,217
270,449
1,106.56
32,636.72
33,743.27
21,024.59
39,889.32
60,913.91
15,807.96
72,526.04
88,334.00
1,264.64
27,974.33
29,238.97
24,028.10
34,190.85
58,218.95
15.71
36.80
26.26
---
---
14.29
40.00
27.14
Reduced Day Pass
20.00
41.60
30.80
11.43
32.00
21.71
12.65
1,044.37
1,057.02
420.49
1,659.40
2,079.89
248.41
2,668.96
2,917.37
18.07
1,118.97
1,137.04
600.70
1,777.92
2,378.63
13.00
124.04
137.05
---
---
---
1,313.32
8,393.67
9,706.99
---
3,000.00
---
25.00
Total
---
3,025.00
---
204.34
Share Families(%)
27.12
21.57
24.35
28.81
19.10
23.96
25.42
21.57
23.50
Share Young Wild(%)
10.17
22.02
16.10
8.47
15.73
12.10

Price of Day Pass

13,772.77

Business Simulation

Date: 13.12.2011
Period 0

for

Current period
SALES REVENUE
Prev. period
9,706.99
---
48.53
---
3,008.79
---
- Staff Costs
3,533.30
---
204.34
---
1,032.10
---
325.00
---
97.07
---
- Other Expenses
---
---
---
---
1,457.85
---
---
---
519.75
---
938.10
---
---
---
---
---
---
---
= OVERALL RESULT
938.10
---
281.43
---
656.67
---
656.67
---
---
---
328.33
---
328.33
---
- Dividends Payable
328.33
---
---
---
- Bad Debt Losses

- Depreciation
- Marketing Costs
DMO
= OPERATING RESULT


MANAGEMENT RATIOS
Current period
Prev. period
Cash Flow (TCHF)
4,204.62
---
4,183.62
---
6.76
---
17.23
---
2.00
---
43.79
---
Return on Sales (%)

Share Price (CHF)

Business Simulation

Date: 13.12.2011
Period 0

for

Current period
Prev. period
100.00
---
CASH INFLOWS
9,658.46
---
---
---
---
---
---
---
---
---
+ Overdraft loan
---
---
9,658.46
---
Staff Costs
3,533.30
---
+ Material Expenses
3,635.21
---
21.00
---
+ Other Expenses
---
---
---
---
519.75
---
---
---
281.43
---
---
---
---
---
7,990.69
---
1,767.77
100.00
= TOTAL CASH INFLOW

CASH OUTFLOWS
+ Investments
+ Interest Expenses
+ Taxes
Balance (in TCHF)

ASSETS
FIXED ASSETS

9,288.90
LIABILITIES
1,156.67
500.00
Subscribed capital
400.00
400.00
Retained Earnings
100.00
100.00
---
---
656.67
---
9,900.00
9,900.00
9,900.00
9,900.00

CURRENT ASSETS
1,767.77
Accounts receivable
---
--- LIABILITIES
Securities
---
Cash
BALANCE SHEET TOTAL
1,767.77
11,056.67
9,900.00
9,900.00
---
---
Overdraft loan
---
---
11,056.67
10,400.00

Business Simulation
Project Report
for
Date: 13.12.2011
Period 0

for
Business Simulation

summer
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
110
110
23
23
Day Pass
25
25
Price Sales
Price Rentals
Price Service
Price for Course
Commission Rate
Packages (%)
8.75
winter
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
120
120
23
23
Day Pass
52
52
Price Sales
Price Rentals
Price Service
Price for Course
Commission Rate
Packages (%)
8.75
Return on sales
Cable Car
Company 1
Return on Sales (%)
6.76
Cable Car
Company 2
DMO
6.76
Hotel 1
6.51
Hotel 2
6.16
6.16

Families

Singles
Young Wild
Seminar-/
Incentive
Customers
summer
32
28
20
15
winter
29
22
25
20
Balance (TCHF)
ASSETS
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
FIXED ASSETS
9,288.90
9,288.90
1,220.40
1,220.40
CURRENT ASSETS
1,767.77
1,767.77
390.78
305.01
305.01
Accounts receivable
Securities
1,767.77
1,767.77
390.78
305.01
305.01
11,056.67
11,056.67
390.78
1,525.41
1,525.41
Cash
BALANCE SHEET TOTAL
LIABILITIES
EQUITY CAPITAL
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
1,156.67
1,156.67
370.78
325.41
325.41
Subscribed capital
400
400
10
100
100
Retained Earnings
100
100
70
100
100
656.67
656.67
290.78
125.41
125.41
BORROWED CAPITAL
9,900
9,900
20
1,200
1,200
Liabilities to Bank
9,900
9,900
20
1,200
1,200

Years
9,900
9,900
20
1,200
1,200

Year
Overdraft loan
BALANCE SHEET TOTAL
11,056.67
11,056.67
390.78
1,525.41
1,525.41
Date: 13.12.2011
Period 0
Decision Form
for
Business Simulation
Date: 13.12.2011
Period 0
Decisions
Cable Car Company
summer
winter
all-season
Marketing/Sales
Day Pass (CHF)
25
52
Day Pass (CHF)
100
280
20
20
50,000
50,000
national
15,000
europe
10,000
50,000
overseas
100,000
10,000
10,000
150
135
25
35
Event Budgets (CHF)

Bulk Buyer Quota
Revenue)

Families
1,000
5,000
Silver Agers
1,000
5,000
DINKS + Singles
1,000
5,000
Young Wild
1,000
5,000
1,000
5,000

neutral
neutral
21,000
Projects and Others

Projects
Finances (CHF)
Short-term
loans
Long-term
loans
Securities

Business Simulation
Executive Summary / Destination Management Organisation

for
Participant 3 (DMO)
1. Market Data
In the summer season you transported 17,395 guests.
In the winter season you transported 60,299 guests.
In the summer season you serviced 8,349 tourist information guests.
In the winter season you serviced 12,490 tourist information guests.
In the summer season you achieved a turnover 849.26 packages.
In the winter season you achieved a turnover of 3,806.93 packages.
The summer destination image deviates 0.00 % from comparable regions.
The winter destination image deviates 0.00 % from comparable regions.
The sumer destination attractiveness deviates -12.60 % from comparable regions.
The winter destination attractiveness deviates 12.40 % from comparable regions.
3. Results
Your operating result is -2,218,405.51 CHF.
You took loans to the sum of 20,000.00 CHF.

You have a cash balance of 390,780.24 CHF.

Date: 13.12.2011
Period 0

Date: 13.12.2011
Period 0
for
Participant 3 (DMO)
Business Simulation
General Indicators
summer
winter
Total
1.75
2.25
2.00
2.00
2.00
2.00
1.39
1.46
1.42
1.65
1.65
1.65
1.20
1.20
1.20
---
---
---
---
1.31
1.53
1.42
150.00
135.00
285.00
160.00
180.00
340.00
---
---
---
90,915
279,100
370,016

136,166
373,465
509,631
22.31
17.69
20.00
77.69
82.31
80.00
Share Families(%)
32.00
29.00
30.50
28.00
22.00
25.00
20.00
25.00
22.50
Share Young Wild(%)
15.00
20.00
17.50
5.00
4.00

4.50
1,313.34
250.82
---
---
290.78
Tourism Intensity
42.55
116.71
Added Value (TCHF)
159.26
11,520.79
54.66
82.34
75.54

Number
Name
Name
Type
summer (Index)
winter (Index)

(TCHF)
Cable Car Company 1
Cable Car Company
1.65
1.65
656.67
Cable Car Company 2
Cable Car Company
1.65
1.65
656.67
DMO
Organisation
1.31
1.53
290.78
Hotel 1
Hotel
1.20
1.20
125.41
Hotel 2
Hotel
1.20
1.20
125.41

Business Simulation
General Indicators

Date: 13.12.2011
Period 0
Benchmark
for
Participant 3 (DMO)
summer
100.00
---
24.00
4.17
110.00
---

Hotel
130.00
2.00
-30.67
2.00
---
2.00
-12.60
282.00
-0.71
50.00
4.00
120.00
---

Hotel
150.00
2.00
-27.08
2.00
---
2.00
12.40
winter

Date: 13.12.2011
Period 0
Market Data
for
Participant 3 (DMO)
Business Simulation

summer
Sales Revenue, Tourist Information
winter
Total
32.06
47.96
3.90
13.51
17.40
713.38
3,654.65
4,368.02
---
---
---
Expenditures Royalties
---
---
---
Onetime Royality
---
---
234.86
Income Marketing Contribution
---
---
---
Income Community
---
---
2,400.00
Variable Costs Tourist Information
---
---
24.01
Fixed Costs, Tourist Information
---
---
25.00
Total Costs, Touristinfo
---
---
49.01
Variable Costs, Local Transport
---
---
31.08
Fixed Costs, Local Transport
---
---
250.00
Total Costs, Local Transport
---
---
281.08
Share Families(%)
45.83
32.43
39.13
33.33
29.73
31.53
8.33
16.22
12.27
Share Young Wild(%)
8.33
13.51
10.92
4.17
8.11
6.14
Sales Revenue, Local Transport

Sales Revenue, Packages
80.03

Business Simulation

Date: 13.12.2011
Period 0

for
Participant 3 (DMO)

Current period
SALES REVENUE
Prev. period
4,465.45
---
22.33
---
- Material Costs / Purchasing Costs
4,096.57
---
- Staff Costs
1,696.87
---
- Operating Costs Tourist Information
49.01
---
- Operating Costs Local Transportation
281.08
---
---
---
- Marketing Costs
538.00
---
- Other Expenses
---
---
---
---
-2,218.41
---
---
---
1.05
---
-2,219.46
---
2,634.86
---
---
---
2,634.86
---
= OVERALL RESULT
415.40
---
124.62
---
290.78
---
290.78
---
---
---
145.39
---
145.39
---
- Dividends Payable
145.39
---
---
---
- Bad Debt Losses
- Depreciation
= OPERATING RESULT


MANAGEMENT RATIOS
Current period
Prev. period
Cash Flow (TCHF)
-1,906.86
---
-1,906.86
---
6.51
---
101.39
---
Return on Sales (%)

Share Price (CHF)

Business Simulation

Date: 13.12.2011
Period 0

for
Participant 3 (DMO)

Current period
Prev. period
100.00
---
CASH INFLOWS
4,443.13
---
---
---
---
---
2,634.86
---
---
---
+ Overdraft loan
---
---
7,077.98
---
Staff Costs
1,696.87
---
+ Material Expenses
4,964.66
---
+ Investments
---
---
+ Other Expenses
---
---
---
---
1.05
---
---
---
124.62
---
---
---
---
---
6,787.20
---
390.78
100.00
= TOTAL CASH INFLOW

CASH OUTFLOWS
+ Interest Expenses
+ Taxes
Balance (in TCHF)

ASSETS
FIXED ASSETS

---
LIABILITIES
--- EQUITY CAPITAL
370.78
80.00
Subscribed capital
10.00
10.00
Retained Earnings
70.00
70.00
---
---
290.78
---
20.00
20.00
20.00
20.00

CURRENT ASSETS
390.78
Accounts receivable
---
--- LIABILITIES
Securities
---
Cash
BALANCE SHEET TOTAL
390.78
390.78
20.00
20.00
---
---
Overdraft loan
---
---
390.78
100.00
100.00 BALANCE SHEET TOTAL

Business Simulation
Project Report
for
Participant 3 (DMO)
Date: 13.12.2011
Period 0

Date: 13.12.2011
Period 0

for
Participant 3 (DMO)
Business Simulation

summer
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
110
110
23
23
Day Pass
25
25
Price Sales
Price Rentals
Price Service
Price for Course
Commission Rate
Packages (%)
8.75
winter
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
120
120
23
23
Day Pass
52
52
Price Sales
Price Rentals
Price Service
Price for Course
Commission Rate
Packages (%)
8.75
Return on sales
Cable Car
Company 1
Return on Sales (%)
6.76
Cable Car
Company 2
DMO
6.76
Hotel 1
6.51
Hotel 2
6.16
6.16

Families

Singles
Young Wild
Seminar-/
Incentive
Customers
summer
32
28
20
15
winter
29
22
25
20
Balance (TCHF)
ASSETS
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
FIXED ASSETS
9,288.90
9,288.90
1,220.40
1,220.40
CURRENT ASSETS
1,767.77
1,767.77
390.78
305.01
305.01
Accounts receivable
Securities
1,767.77
1,767.77
390.78
305.01
305.01
11,056.67
11,056.67
390.78
1,525.41
1,525.41
Cash
BALANCE SHEET TOTAL
LIABILITIES
EQUITY CAPITAL
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
1,156.67
1,156.67
370.78
325.41
325.41
Subscribed capital
400
400
10
100
100
Retained Earnings
100
100
70
100
100
656.67
656.67
290.78
125.41
125.41
BORROWED CAPITAL
9,900
9,900
20
1,200
1,200
Liabilities to Bank
9,900
9,900
20
1,200
1,200

Years
9,900
9,900
20
1,200
1,200

Year
Overdraft loan
BALANCE SHEET TOTAL
11,056.67
11,056.67
390.78
1,525.41
1,525.41

Date: 13.12.2011
Period 0
Decision Form
for
Participant 3 (DMO)
Business Simulation
Decisions
Destination Management Organisation
summer
winter
all-season
Marketing/Sales
Advertising(CHF)
Families
60,000
50,000
Silver Agers
50,000
20,000
DINKS + Singles
25,000
40,000
Young Wild
20,000
20,000
25,000
15,000
Press (PR)
30,000
30,000
CI (Corporate Identity)
30,000
Event Budgets (CHF)
100,000
national
5,000
europe
1,000
1,000
5,000
overseas
1,000
10,000
20,000
60,000
Good and Services / Investments (CHF)

Projects
Continual Maintenance (Cross Country Skiing

Network / Trails)
Service Level (Tourist Information) (Index)
neutral
Service Level (Local Transportion) (Index)
neutral
Commission Rate Packages (% from Sales

Revenue Packages)
8.75
8.75
Finances I (Decision by board !)

Tourism Promotion Contribution / Marketing Contribution to DMO (% of Sales
Revenue)
Application for Funds (Community) (CHF)
1
2,400,000
Finances II (CHF)
Short-term
loans
Long-term
loans
Securities
Transfer Payments / Allocation
Instruction
(CHF)
summer
winter
Cable Car Company 1
Cable Car Company 2
DMO
Hotel 1
Hotel 2

Business Simulation
Executive Summary / Hotel

for
Participant 4 (Hotel 1)
1. Market Data
In the summer season you achieved a turnover of 5,411 overnight stays.
In the winter season you achieved a turnover of 7,636 overnight stays.
In the summer season you achieved a booking rate of 37.82 % for regular customers.
In the winter season you achieved a booking rate of 36.28 % for regular customers.
The occupancy of your hotel in summer was 49.80 %.
The occupancy of your hotel in winter was 74.96 %.
3. Results
Your operating result is 242,158.76 CHF.

Date: 13.12.2011
Period 0

Date: 13.12.2011
Period 0
for
Business Simulation
General Indicators
summer
winter
Total
1.75
2.25
2.00
2.00
2.00
2.00
1.39
1.46
1.42
1.65
1.65
1.65
1.20
1.20
1.20
---
---
---
---
1.31
1.53
1.42
150.00
135.00
285.00
160.00
180.00
340.00
---
---
---
90,915
279,100
370,016

136,166
373,465
509,631
22.31
17.69
20.00
77.69
82.31
80.00
Share Families(%)
32.00
29.00
30.50
28.00
22.00
25.00
20.00
25.00
22.50
Share Young Wild(%)
15.00
20.00
17.50
5.00
4.00

4.50
1,313.34
250.82
---
---
290.78
Tourism Intensity
42.55
116.71
Added Value (TCHF)
159.26
11,520.79
54.66
82.34
75.54

Number
Name
Name
Type
summer (Index)
winter (Index)

(TCHF)
Cable Car Company 1
Cable Car Company
1.65
1.65
656.67
Cable Car Company 2
Cable Car Company
1.65
1.65
656.67
DMO
Organisation
1.31
1.53
290.78
Hotel 1
Hotel
1.20
1.20
125.41
Hotel 2
Hotel
1.20
1.20
125.41

Business Simulation
General Indicators

Date: 13.12.2011
Period 0
Benchmark
for
summer
100.00
---
24.00
4.17
110.00
---

Hotel
130.00
2.00
-30.67
2.00
---
2.00
-12.60
282.00
-0.71
50.00
4.00
120.00
---

Hotel
150.00
2.00
-27.08
2.00
---
2.00
12.40
winter

Date: 13.12.2011
Period 0
Market Data
for
Business Simulation

summer
winter
Total
Overnight Capacity (calculated beds)
16,015
18,017
34,031
Overnight Capacity (actual beds)
12,072
13,581
25,653
1.80
1.50
1.65
10,865
10,186
21,051
Overnight Stays (Total)
5,411
7,636
13,047
Overnight Stays (Full-paying Guests)
2,152
4,581
6,733
Overnight Stays (Bulk Buyer)
3,259
3,055
6,314
0.50
0.75
0.62
Bulk Buyer Price (CHF)
104.50
114.00
218.50
Sales Revenue, Accomodation, Full-paying Guests (TCHF)
236.73
549.67
786.40
Sales Revenue Accomodation, Bulk Buyers (TCHF)
340.54
348.28
688.82
Sales Revenue, Restoration (TCHF)
173.18
269.38
442.57
46.18
71.84
118.02
---
---
---
796.64
1,239.16
2,035.80
Average Occupancy per Room

Actual Capacity as per Occupancy
Utilisation (%)
Sales Revenue from other Services (TCHF)

Sales Revenue, Projects (TCHF)
FIXED ASSETS (in TCHF)
Current period
Accomodation
Prev. period
8.10
---
49.50
50.00
Restaurant/Cuisine
666.00
700.00
Seminar area
496.80
550.00
---
---
Share Families(%)
39.71
34.05
36.88
27.85
22.58
25.22
15.37
21.03
18.20
Share Young Wild(%)
10.49
14.45
12.47
6.58
7.89
7.23
Wellness
Projects

Business Simulation

Date: 13.12.2011
Period 0

for

Current period
SALES REVENUE
Prev. period
2,035.80
---
10.18
---
722.65
---
- Staff Costs
787.85
---
- Depreciation
135.60
---
- Sales costs
117.00
---
20.36
---
- Other Expenses
---
---
---
---
242.16
---
---
---
63.00
---
179.16
---
---
---
---
---
---
---
179.16
---
53.75
---
125.41
---
125.41
---
---
---
62.71
---
62.71
---
- Dividends Payable
62.71
---
---
---
- Bad Debt Losses

DMO
= OPERATING RESULT
= OVERALL RESULT


MANAGEMENT RATIOS
Current period
Prev. period
Cash Flow (TCHF)
591.73
---
535.73
---
6.16
---
Share Price (CHF)
27.49
---
Occupancy Hotel/ summer (%)
49.80
---
Occupancy Hotel/ winter (%)
74.96
---
Return on Sales (%)

Business Simulation

Date: 13.12.2011
Period 0

for

Current period
Prev. period
100.00
---
CASH INFLOWS
2,025.62
---
---
---
---
---
---
---
---
---
+ Overdraft loan
---
---
2,025.62
---
Staff Costs
787.85
---
+ Material Expenses
860.01
---
56.00
---
+ Other Expenses
---
---
---
---
63.00
---
---
---
53.75
---
---
---
---
---
1,820.61
---
305.01
100.00
= TOTAL CASH INFLOW

CASH OUTFLOWS
+ Investments
+ Interest Expenses
+ Taxes
Balance (in TCHF)

ASSETS
FIXED ASSETS

1,220.40
LIABILITIES
325.41
200.00
Subscribed capital
100.00
100.00
Retained Earnings
100.00
100.00
---
---
125.41
---
1,200.00
1,200.00
1,200.00
1,200.00

CURRENT ASSETS
305.01
Accounts receivable
---
--- LIABILITIES
Securities
---
Cash
BALANCE SHEET TOTAL
305.01
1,525.41
1,200.00
1,200.00
---
---
Overdraft loan
---
---
1,525.41
1,400.00

Business Simulation
Project Report
for
Date: 13.12.2011
Period 0

Date: 13.12.2011
Period 0

for
Business Simulation

summer
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
110
110
23
23
Day Pass
25
25
Price Sales
Price Rentals
Price Service
Price for Course
Commission Rate
Packages (%)
8.75
winter
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
120
120
23
23
Day Pass
52
52
Price Sales
Price Rentals
Price Service
Price for Course
Commission Rate
Packages (%)
8.75
Return on sales
Cable Car
Company 1
Return on Sales (%)
6.76
Cable Car
Company 2
DMO
6.76
Hotel 1
6.51
Hotel 2
6.16
6.16

Families

Singles
Young Wild
Seminar-/
Incentive
Customers
summer
32
28
20
15
winter
29
22
25
20
Balance (TCHF)
ASSETS
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
FIXED ASSETS
9,288.90
9,288.90
1,220.40
1,220.40
CURRENT ASSETS
1,767.77
1,767.77
390.78
305.01
305.01
Accounts receivable
Securities
1,767.77
1,767.77
390.78
305.01
305.01
11,056.67
11,056.67
390.78
1,525.41
1,525.41
Cash
BALANCE SHEET TOTAL
LIABILITIES
EQUITY CAPITAL
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
1,156.67
1,156.67
370.78
325.41
325.41
Subscribed capital
400
400
10
100
100
Retained Earnings
100
100
70
100
100
656.67
656.67
290.78
125.41
125.41
BORROWED CAPITAL
9,900
9,900
20
1,200
1,200
Liabilities to Bank
9,900
9,900
20
1,200
1,200

Years
9,900
9,900
20
1,200
1,200

Year
Overdraft loan
BALANCE SHEET TOTAL
11,056.67
11,056.67
390.78
1,525.41
1,525.41

Date: 13.12.2011
Period 0
Decision Form
for
Business Simulation
Decisions
Hotel
summer
winter
all-season
Marketing/Sales
Price per Overnight Stay (CHF)
CRM Budget (CHF)
Share of Beds for Bulk Buyers (%)
Rebates (%)
110
120
50,000
50,000
160
180
30
30
Price for Standard Menu (CHF)
23

Revenue)

Families
5,000
6,000
5,000
DINKS + Singles
500
Young Wild
500
Silver Agers

neutral
Seminar area
2,000
Hotel
3,000
Restaurant/Cuisine
40,000
Wellness
5,000
Expansions
6,000
Projects and Others

Purchasing Cooperation
Projects
Finances (CHF)
Short-term
loans
Long-term
loans
Securities

Business Simulation

for
1. Market Data
3. Results

Date: 13.12.2011
Period 0

Date: 13.12.2011
Period 0
for
Business Simulation
General Indicators
summer
winter
Total
1.75
2.25
2.00
2.00
2.00
2.00
1.39
1.46
1.42
1.65
1.65
1.65
1.20
1.20
1.20
---
---
---
---
1.31
1.53
1.42
150.00
135.00
285.00
160.00
180.00
340.00
---
---
---
90,915
279,100
370,016

136,166
373,465
509,631
22.31
17.69
20.00
77.69
82.31
80.00
Share Families(%)
32.00
29.00
30.50
28.00
22.00
25.00
20.00
25.00
22.50
Share Young Wild(%)
15.00
20.00
17.50
5.00
4.00

4.50
1,313.34
250.82
---
---
290.78
Tourism Intensity
42.55
116.71
Added Value (TCHF)
159.26
11,520.79
54.66
82.34
75.54

Number
Name
Name
Type
summer (Index)
winter (Index)

(TCHF)
Cable Car Company 1
Cable Car Company
1.65
1.65
656.67
Cable Car Company 2
Cable Car Company
1.65
1.65
656.67
DMO
Organisation
1.31
1.53
290.78
Hotel 1
Hotel
1.20
1.20
125.41
Hotel 2
Hotel
1.20
1.20
125.41

Business Simulation
General Indicators

Date: 13.12.2011
Period 0
Benchmark
for
summer
100.00
---
24.00
4.17
110.00
---

Hotel
130.00
2.00
-30.67
2.00
---
2.00
-12.60
282.00
-0.71
50.00
4.00
120.00
---

Hotel
150.00
2.00
-27.08
2.00
---
2.00
12.40
winter

Date: 13.12.2011
Period 0
Market Data
for
Business Simulation

summer
winter
Total
16,015
18,017
34,031
12,072
13,581
25,653
1.80
1.50
1.65
10,865
10,186
21,051
5,411
7,636
13,047
2,152
4,581
6,733
3,259
3,055
6,314
0.50
0.75
0.62
104.50
114.00
218.50
236.73
549.67
786.40
340.54
348.28
688.82
173.18
269.38
442.57
46.18
71.84
118.02
---
---
---
796.64
1,239.16
2,035.80

Utilisation (%)

Current period
Accomodation
Prev. period
8.10
---
49.50
50.00
Restaurant/Cuisine
666.00
700.00
Seminar area
496.80
550.00
---
---
Share Families(%)
39.71
34.05
36.88
27.85
22.58
25.22
15.37
21.03
18.20
Share Young Wild(%)
10.49
14.45
12.47
6.58
7.89
7.23
Wellness
Projects

Business Simulation

Date: 13.12.2011
Period 0

for

Current period
SALES REVENUE
Prev. period
2,035.80
---
10.18
---
722.65
---
- Staff Costs
787.85
---
- Depreciation
135.60
---
- Sales costs
117.00
---
20.36
---
- Other Expenses
---
---
---
---
242.16
---
---
---
63.00
---
179.16
---
---
---
---
---
---
---
179.16
---
53.75
---
125.41
---
125.41
---
---
---
62.71
---
62.71
---
- Dividends Payable
62.71
---
---
---
- Bad Debt Losses

DMO
= OPERATING RESULT
= OVERALL RESULT


MANAGEMENT RATIOS
Current period
Prev. period
Cash Flow (TCHF)
591.73
---
535.73
---
6.16
---
Share Price (CHF)
27.49
---
49.80
---
74.96
---
Return on Sales (%)

Business Simulation

Date: 13.12.2011
Period 0

for

Current period
Prev. period
100.00
---
CASH INFLOWS
2,025.62
---
---
---
---
---
---
---
---
---
+ Overdraft loan
---
---
2,025.62
---
Staff Costs
787.85
---
+ Material Expenses
860.01
---
56.00
---
+ Other Expenses
---
---
---
---
63.00
---
---
---
53.75
---
---
---
---
---
1,820.61
---
305.01
100.00
= TOTAL CASH INFLOW

CASH OUTFLOWS
+ Investments
+ Interest Expenses
+ Taxes
Balance (in TCHF)

ASSETS
FIXED ASSETS

1,220.40
LIABILITIES
325.41
200.00
Subscribed capital
100.00
100.00
Retained Earnings
100.00
100.00
---
---
125.41
---
1,200.00
1,200.00
1,200.00
1,200.00

CURRENT ASSETS
305.01
Accounts receivable
---
--- LIABILITIES
Securities
---
Cash
BALANCE SHEET TOTAL
305.01
1,525.41
1,200.00
1,200.00
---
---
Overdraft loan
---
---
1,525.41
1,400.00

Business Simulation
Project Report
for
Date: 13.12.2011
Period 0

Date: 13.12.2011
Period 0

for
Business Simulation

summer
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
110
110
23
23
Day Pass
25
25
Price Sales
Price Rentals
Price Service
Price for Course
Commission Rate
Packages (%)
8.75
winter
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
120
120
23
23
Day Pass
52
52
Price Sales
Price Rentals
Price Service
Price for Course
Commission Rate
Packages (%)
8.75
Return on sales
Cable Car
Company 1
Return on Sales (%)
6.76
Cable Car
Company 2
DMO
6.76
Hotel 1
6.51
Hotel 2
6.16
6.16

Families

Singles
Young Wild
Seminar-/
Incentive
Customers
summer
32
28
20
15
winter
29
22
25
20
Balance (TCHF)
ASSETS
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
FIXED ASSETS
9,288.90
9,288.90
1,220.40
1,220.40
CURRENT ASSETS
1,767.77
1,767.77
390.78
305.01
305.01
Accounts receivable
Securities
1,767.77
1,767.77
390.78
305.01
305.01
11,056.67
11,056.67
390.78
1,525.41
1,525.41
Cash
BALANCE SHEET TOTAL
LIABILITIES
EQUITY CAPITAL
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
1,156.67
1,156.67
370.78
325.41
325.41
Subscribed capital
400
400
10
100
100
Retained Earnings
100
100
70
100
100
656.67
656.67
290.78
125.41
125.41
BORROWED CAPITAL
9,900
9,900
20
1,200
1,200
Liabilities to Bank
9,900
9,900
20
1,200
1,200

Years
9,900
9,900
20
1,200
1,200

Year
Overdraft loan
BALANCE SHEET TOTAL
11,056.67
11,056.67
390.78
1,525.41
1,525.41

Date: 13.12.2011
Period 0
Decision Form
for
Business Simulation
Decisions
Hotel
summer
winter
all-season
Marketing/Sales
CRM Budget (CHF)
Rebates (%)
110
120
50,000
50,000
160
180
30
30
23

Revenue)

Families
5,000
6,000
5,000
DINKS + Singles
500
Young Wild
500
Silver Agers

neutral
Seminar area
2,000
Hotel
3,000
Restaurant/Cuisine
40,000
Wellness
5,000
Expansions
6,000
Projects and Others

Projects
Finances (CHF)
Short-term
loans
Long-term
loans
Securities

Business Simulation

for
1. Market Data
3. Results

Date: 13.12.2011
Period 1

Date: 13.12.2011
Period 1
for
Business Simulation
General Indicators
summer
winter
Total
1.63
2.13
1.88
2.02
2.01
2.02
1.36
1.58
1.47
1.79
1.79
1.79
1.26
1.30
1.28
---
---
---
---
1.05
1.64
1.34
140.00
142.50
282.50
160.00
180.00
340.00
---
---
---
94,314
298,110
392,424

100,679
265,561
366,240
35.90
24.83
30.36
64.10
75.17
69.64
Share Families(%)
32.82
32.00
32.41
30.68
19.39
25.03
18.95
23.60
21.27
Share Young Wild(%)
15.23
23.12
19.17
2.33
1.89
2.11
664.11
141.17
---
---
610.22
Tourism Intensity
31.46
82.99
Added Value (TCHF)
114.45
8,037.24
49.40
58.97
56.67

Number
Name
Name
Type
summer (Index)
winter (Index)

(TCHF)
Cable Car Company 1
Cable Car Company
1.74
1.74
499.75
Cable Car Company 2
Cable Car Company
1.84
1.84
164.36
DMO
Organisation
1.05
1.64
610.22
Hotel 1
Hotel
1.25
1.29
83.16
Hotel 2
Hotel
1.27
1.32
58.01

Business Simulation
General Indicators
Benchmark
for
Date: 13.12.2011
Period 1
summer
110.00
18.18
25.00
-4.00
110.00
-9.09

Hotel
130.00
2.00
-31.81
2.00
0.82
2.00
-18.47
winter
282.00
2.84
52.00
-6.73
120.00
-4.17

Hotel
150.00
2.00
-21.08
2.00
0.72
2.00
6.68

Business Simulation

Date: 13.12.2011
Period 1
Market Data
for

summer
7-Day Passes Sold
winter
Total
222.71
5,812.21
6,034.93
1,559.00
40,685.50
42,244.50
Day Passes Sold
29,621.01
122,056.51
151,677.52
29,621.01
122,056.51
151,677.52
31,180
162,742
193,922
311.80
8,137.10
8,448.90
5,924.20
24,411.30
30,335.50
4,677.00
40,685.50
45,362.51
1,013.35
22,377.03
23,390.38
19,253.66
67,131.08
86,384.74
19.95
39.10
29.52
---
---
22.86
42.86
32.86
Reduced Day Pass
20.01
40.05
30.03
19.89
38.14
29.01
6.20
310.37
316.57

Price of Day Pass

118.54
977.67
1,096.22
93.30
1,590.66
1,683.95
23.16
959.02
982.18
442.83
3,020.90
3,463.73
13.68
68.59
82.27
---
---
---
697.72
6,927.20
7,624.92
---
3,025.00
---
29.76
Total
---
3,054.76
---
210.38
Share Families(%)
26.61
27.18
26.89
32.03
11.36
21.70
36.00
25.45
30.73
Share Young Wild(%)
2.09
29.02
15.55
3.28
6.99
5.13


Business Simulation

Date: 13.12.2011
Period 1

for

Current period
SALES REVENUE
Prev. period
7,624.92
- Bad Debt Losses
9,706.99
38.12
48.53
2,069.15
3,008.79
- Staff Costs
2,775.44
3,533.30
210.38
204.34
- Depreciation
931.39
1,032.10
- Marketing Costs
208.30
325.00

DMO
381.25
97.07
- Other Expenses
---
---
---
---
1,010.90
1,457.85
= OPERATING RESULT
0.03
---
297.00
519.75
713.93
938.10
---
---
---
---
---
---
= OVERALL RESULT
713.93
938.10
214.18
281.43
499.75
656.67
499.75
656.67

---
---
249.88
328.33
249.88
328.33
- Dividends Payable
249.88
328.33
---
---

MANAGEMENT RATIOS
Current period
Prev. period
Cash Flow (TCHF)
3,054.82
4,204.62
3,028.82
4,183.62
Return on Sales (%)

Share Price (CHF)
6.55
6.76
18.38
17.23
1.15
2.00
31.13
43.79

Business Simulation

Date: 13.12.2011
Period 1

for

Current period
Prev. period
1,767.77
100.00
7,586.80
9,658.46
---
---
0.03
---
---
---
---
---
+ Overdraft loan
---
---
7,586.83
9,658.46
Staff Costs
2,775.44
3,533.30
+ Material Expenses
2,869.07
3,635.21
25.00
21.00
---
---
CASH INFLOWS
= TOTAL CASH INFLOW

CASH OUTFLOWS
+ Investments
+ Other Expenses
+ Interest Expenses
1.00
---
297.00
519.75
---
---
+ Taxes
214.18
281.43
328.33
---
---
---
6,510.02
7,990.69
2,844.58
1,767.77
Balance (in TCHF)

ASSETS
FIXED ASSETS

8,382.51
LIABILITIES
1,328.09
1,156.67
Subscribed capital
400.00
400.00
Retained Earnings
428.33
100.00

CURRENT ASSETS
Accounts receivable
Securities
Cash
BALANCE SHEET TOTAL
2,845.58
--1.00
2,844.58
11,228.09
1,767.77 BORROWED CAPITAL

--- LIABILITIES
---
---
499.75
656.67
9,900.00
9,900.00
9,900.00
9,900.00

1,767.77 Residual Terms Over 8 Years
9,900.00
9,900.00
---
---
Overdraft loan
---
---
11,228.09
11,056.67

Business Simulation
Project Report
for
Date: 13.12.2011
Period 1

for
Business Simulation

summer
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
100
100
24
21
Day Pass
23
25
Price Sales
Price Rentals
Price Service
Price for Course
Commission Rate
Packages (%)
8.75
winter
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
120
110
24
21
Day Pass
45
52
Price Sales
Price Rentals
Price Service
Price for Course
Commission Rate
Packages (%)
Return on sales
Cable Car
Company 1
Return on Sales (%)
6.55
Cable Car
Company 2
DMO
2.49
Hotel 1
15.35
Hotel 2
4.52
2.65

Families
summer
winter

Singles
Young Wild
Seminar-/
Incentive
Customers
32.82
30.68
18.95
15.23
2.33
32
19.39
23.60
23.12
1.89
Balance (TCHF)
ASSETS
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
FIXED ASSETS
8,382.51
8,409.51
1,149.66
1,153.26
CURRENT ASSETS
2,845.58
2,483.19
855.61
396.20
367.46
Accounts receivable
Securities
2,844.58
2,483.19
853.61
396.20
367.46
11,228.09
10,892.70
855.61
1,545.86
1,520.72
Cash
BALANCE SHEET TOTAL
LIABILITIES
EQUITY CAPITAL
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
1,328.09
992.70
835.61
345.86
Subscribed capital
400
400
10
100
320.72
100
Retained Earnings
428.33
428.33
215.39
162.71
162.71
499.75
164.36
610.22
83.16
58.01
BORROWED CAPITAL
9,900
9,900
20
1,200
1,200
Liabilities to Bank
9,900
9,900
20
1,200
1,200

Years
9,900
9,900
20
1,200
1,200

Year
Overdraft loan
BALANCE SHEET TOTAL
11,228.09
10,892.70
855.61
1,545.86
1,520.72
Date: 13.12.2011
Period 1
Decision Form
for
Business Simulation
Date: 13.12.2011
Period 1
Decisions
Cable Car Company
summer
winter
all-season
Marketing/Sales
Day Pass (CHF)
23
45
Day Pass (CHF)
160
300
13
11
50
national
14,000
45,000
europe
10,000
45,000
overseas
50,000
10,000
15,000
130
150
15
25
Event Budgets (CHF)

Bulk Buyer Quota
Revenue)

Families
850
3,000
Silver Agers
850
3,000
DINKS + Singles
850
3,000
Young Wild
850
3,000
850
3,000

neutral
neutral
25,000
Projects and Others

Projects
Finances (CHF)
Short-term
loans
Long-term
loans
Securities
1,000

Business Simulation

for
1. Market Data
3. Results

Date: 13.12.2011
Period 1

Date: 13.12.2011
Period 1
for
Business Simulation
General Indicators
summer
winter
Total
1.63
2.13
1.88
2.02
2.01
2.02
1.36
1.58
1.47
1.79
1.79
1.79
1.26
1.30
1.28
---
---
---
---
1.05
1.64
1.34
140.00
142.50
282.50
160.00
180.00
340.00
---
---
---
94,314
298,110
392,424

100,679
265,561
366,240
35.90
24.83
30.36
64.10
75.17
69.64
Share Families(%)
32.82
32.00
32.41
30.68
19.39
25.03
18.95
23.60
21.27
Share Young Wild(%)
15.23
23.12
19.17
2.33
1.89
2.11
664.11
141.17
---
---
610.22
Tourism Intensity
31.46
82.99
Added Value (TCHF)
114.45
8,037.24
49.40
58.97
56.67

Number
Name
Name
Type
summer (Index)
winter (Index)

(TCHF)
Cable Car Company 1
Cable Car Company
1.74
1.74
499.75
Cable Car Company 2
Cable Car Company
1.84
1.84
164.36
DMO
Organisation
1.05
1.64
610.22
Hotel 1
Hotel
1.25
1.29
83.16
Hotel 2
Hotel
1.27
1.32
58.01

Business Simulation
General Indicators
Benchmark
for
Date: 13.12.2011
Period 1
summer
110.00
18.18
25.00
-4.00
110.00
-9.09

Hotel
130.00
2.00
-31.81
2.00
0.82
2.00
-18.47
winter
282.00
2.84
52.00
-6.73
120.00
-4.17

Hotel
150.00
2.00
-21.08
2.00
0.72
2.00
6.68

Business Simulation

Date: 13.12.2011
Period 1
Market Data
for

summer
7-Day Passes Sold
winter
Total
446.57
4,342.94
4,789.51
3,126.02
30,400.58
33,526.60
Day Passes Sold
59,394.32
91,201.75
150,596.07
59,394.32
91,201.75
150,596.07
62,520
121,602
184,123
625.20
6,080.12
6,705.32
11,878.86
18,240.35
30,119.21
15,630.08
42,560.82
58,190.90
1,719.31
13,680.26
15,399.57
32,666.88
41,040.79
73,707.66
15.71
36.80
26.26
---
---
14.29
40.00
27.14
Reduced Day Pass
20.00
41.60
30.80
11.43
32.00
21.71
7.15
194.56
201.71

Price of Day Pass

237.58
758.80
996.38
245.62
1,566.24
1,811.85
24.56
547.21
571.77
816.67
2,134.12
2,950.79
26.63
52.01
78.64
---
---
---
1,358.20
5,252.94
6,611.14
---
3,025.00
---
35.71
Total
---
3,060.71
---
206.76
Share Families(%)
26.14
24.33
25.24
27.58
10.39
18.99
22.81
25.48
24.15
Share Young Wild(%)
15.40
25.75
20.58
8.06
14.05
11.06


Business Simulation

Date: 13.12.2011
Period 1

for

Current period
SALES REVENUE
Prev. period
6,611.14
- Bad Debt Losses
9,706.99
33.06
48.53
2,086.11
3,008.79
- Staff Costs
2,450.42
3,533.30
206.76
204.34
- Depreciation
934.39
1,032.10
- Marketing Costs
292.50
325.00
76.11
97.07
- Other Expenses
---
---
---
---
531.80
1,457.85

DMO
= OPERATING RESULT
---
---
297.00
519.75
234.80
938.10
---
---
---
---
---
---
234.80
938.10
70.44
281.43
164.36
656.67
164.36
656.67
= OVERALL RESULT

---
---
82.18
328.33
82.18
328.33
- Dividends Payable
82.18
328.33
---
---

MANAGEMENT RATIOS
Current period
Prev. period
Cash Flow (TCHF)
2,193.35
4,204.62
2,138.35
4,183.62
Return on Sales (%)

Share Price (CHF)
2.49
6.76
11.60
17.23
1.95
2.00
25.28
43.79

Business Simulation

Date: 13.12.2011
Period 1

for

Current period
Prev. period
1,767.77
100.00
CASH INFLOWS
6,578.09
9,658.46
---
---
---
---
---
---
---
---
+ Overdraft loan
---
---
6,578.09
9,658.46
Staff Costs
2,450.42
3,533.30
+ Material Expenses
2,661.48
3,635.21
55.00
21.00
+ Other Expenses
---
---
---
---
297.00
519.75
= TOTAL CASH INFLOW

CASH OUTFLOWS
+ Investments
+ Interest Expenses
+ Taxes
---
---
70.44
281.43
328.33
---
---
---
5,862.67
7,990.69
2,483.19
1,767.77
Balance (in TCHF)

ASSETS
FIXED ASSETS

8,409.51
LIABILITIES
992.70
1,156.67
Subscribed capital
400.00
400.00
Retained Earnings
428.33
100.00

CURRENT ASSETS
2,483.19
1,767.77 BORROWED CAPITAL
Accounts receivable
---
--- LIABILITIES
Securities
---
Cash
BALANCE SHEET TOTAL
2,483.19
10,892.70
1,767.77 Residual Terms Over 8 Years
---
---
164.36
656.67
9,900.00
9,900.00
9,900.00
9,900.00
9,900.00
9,900.00
---
---
Overdraft loan
---
---
10,892.70
11,056.67

Business Simulation
Project Report
for
Date: 13.12.2011
Period 1

for
Business Simulation

summer
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
100
100
24
21
Day Pass
23
25
Price Sales
Price Rentals
Price Service
Price for Course
Commission Rate
Packages (%)
8.75
winter
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
120
110
24
21
Day Pass
45
52
Price Sales
Price Rentals
Price Service
Price for Course
Commission Rate
Packages (%)
Return on sales
Cable Car
Company 1
Return on Sales (%)
6.55
Cable Car
Company 2
DMO
2.49
Hotel 1
15.35
Hotel 2
4.52
2.65

Families
summer
winter

Singles
Young Wild
Seminar-/
Incentive
Customers
32.82
30.68
18.95
15.23
2.33
32
19.39
23.60
23.12
1.89
Balance (TCHF)
ASSETS
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
FIXED ASSETS
8,382.51
8,409.51
1,149.66
1,153.26
CURRENT ASSETS
2,845.58
2,483.19
855.61
396.20
367.46
Accounts receivable
Securities
2,844.58
2,483.19
853.61
396.20
367.46
11,228.09
10,892.70
855.61
1,545.86
1,520.72
Cash
BALANCE SHEET TOTAL
LIABILITIES
EQUITY CAPITAL
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
1,328.09
992.70
835.61
345.86
Subscribed capital
400
400
10
100
320.72
100
Retained Earnings
428.33
428.33
215.39
162.71
162.71
499.75
164.36
610.22
83.16
58.01
BORROWED CAPITAL
9,900
9,900
20
1,200
1,200
Liabilities to Bank
9,900
9,900
20
1,200
1,200

Years
9,900
9,900
20
1,200
1,200

Year
Overdraft loan
BALANCE SHEET TOTAL
11,228.09
10,892.70
855.61
1,545.86
1,520.72
Date: 13.12.2011
Period 1
Decision Form
for
Business Simulation
Date: 13.12.2011
Period 1
Decisions
Cable Car Company
summer
winter
all-season
Marketing/Sales
Day Pass (CHF)
25
52
Day Pass (CHF)
100
280
20
20
50,000
national
5,000
10,000
europe
25,000
65,000
overseas
5,000
80,000
10,000
10,000
150
135
25
35
Event Budgets (CHF)

Bulk Buyer Quota
Revenue)
10,000

Families
1,000
5,500
Silver Agers
2,500
3,000
DINKS + Singles
1,000
6,000
Young Wild
1,000
6,000
1,000
5,500

high
high
25,000
30,000
Projects and Others

Projects
Finances (CHF)
Short-term
loans
Long-term
loans
Securities

Business Simulation
Executive Summary / Destination Management Organisation

for
Participant 3 (DMO)
1. Market Data
In the summer season you transported 15,463 guests.
In the winter season you transported 26,773 guests.
In the summer season you serviced 6,627 tourist information guests.
In the winter season you serviced 6,211 tourist information guests.
In the summer season you achieved a turnover 985.68 packages.
In the winter season you achieved a turnover of 3,150.64 packages.
The summer destination image deviates 0.82 % from comparable regions.
The winter destination image deviates 0.72 % from comparable regions.
The sumer destination attractiveness deviates -18.47 % from comparable regions.
The winter destination attractiveness deviates 6.68 % from comparable regions.
3. Results
Your operating result is -2,069,594.69 CHF.
Your interest charge was 600.00 CHF.
You took loans to the sum of 20,000.00 CHF.


Date: 13.12.2011
Period 1

Date: 13.12.2011
Period 1
for
Participant 3 (DMO)
Business Simulation
General Indicators
summer
winter
Total
1.63
2.13
1.88
2.02
2.01
2.02
1.36
1.58
1.47
1.79
1.79
1.79
1.26
1.30
1.28
---
---
---
---
1.05
1.64
1.34
140.00
142.50
282.50
160.00
180.00
340.00
---
---
---
94,314
298,110
392,424

100,679
265,561
366,240
35.90
24.83
30.36
64.10
75.17
69.64
Share Families(%)
32.82
32.00
32.41
30.68
19.39
25.03
18.95
23.60
21.27
Share Young Wild(%)
15.23
23.12
19.17
2.33
1.89
2.11
664.11
141.17
---
---
610.22
Tourism Intensity
31.46
82.99
Added Value (TCHF)
114.45
8,037.24
49.40
58.97
56.67

Number
Name
Name
Type
summer (Index)
winter (Index)

(TCHF)
Cable Car Company 1
Cable Car Company
1.74
1.74
499.75
Cable Car Company 2
Cable Car Company
1.84
1.84
164.36
DMO
Organisation
1.05
1.64
610.22
Hotel 1
Hotel
1.25
1.29
83.16
Hotel 2
Hotel
1.27
1.32
58.01

Business Simulation
General Indicators

Date: 13.12.2011
Period 1
Benchmark
for
Participant 3 (DMO)
summer
110.00
18.18
25.00
-4.00
110.00
-9.09

Hotel
130.00
2.00
-31.81
2.00
0.82
2.00
-18.47
winter
282.00
2.84
52.00
-6.73
120.00
-4.17

Hotel
150.00
2.00
-21.08
2.00
0.72
2.00
6.68

Date: 13.12.2011
Period 1
Market Data
for
Participant 3 (DMO)
Business Simulation

summer
Sales Revenue, Tourist Information
winter
Total
25.45
23.85
3.40
5.89
9.29
827.97
3,087.62
3,915.59
---
---
---
Expenditures Royalties
---
---
---
Onetime Royality
---
---
531.37
Income Marketing Contribution
---
---
10.50
Income Community
---
---
2,400.00
Variable Costs Tourist Information
---
---
14.79
Fixed Costs, Tourist Information
---
---
25.00
Total Costs, Touristinfo
---
---
39.79
Variable Costs, Local Transport
---
---
16.89
Fixed Costs, Local Transport
---
---
246.00
Total Costs, Local Transport
---
---
262.89
Share Families(%)
37.60
33.51
35.55
30.20
17.72
23.96
12.26
16.03
14.14
Share Young Wild(%)
13.70
24.83
19.27
6.25
7.90
7.07
Sales Revenue, Local Transport

Sales Revenue, Packages
49.30

Business Simulation

Date: 13.12.2011
Period 1

for
Participant 3 (DMO)

Current period
SALES REVENUE
Prev. period
3,974.19
- Bad Debt Losses
4,465.45
19.87
22.33
- Material Costs / Purchasing Costs
3,674.03
4,096.57
- Staff Costs
1,510.19
1,696.87
- Operating Costs Tourist Information
39.79
49.01
- Operating Costs Local Transportation
262.89
281.08
- Depreciation
---
---
- Marketing Costs
537.00
538.00
- Other Expenses
---
---
---
---
-2,069.59
-2,218.41
= OPERATING RESULT
0.06
---
0.60
1.05
-2,070.13
-2,219.46
2,941.87
2,634.86

---
---
2,941.87
2,634.86
= OVERALL RESULT
871.74
415.40
261.52
124.62
610.22
290.78
610.22
290.78

---
---
305.11
145.39
305.11
145.39
- Dividends Payable
305.11
145.39
---
---

MANAGEMENT RATIOS
Current period
Prev. period
Cash Flow (TCHF)
-1,563.12
-1,906.86
-1,565.12
-1,906.86
Return on Sales (%)

Share Price (CHF)
15.35
6.51
113.02
101.39

Business Simulation

Date: 13.12.2011
Period 1

for
Participant 3 (DMO)

Current period
Prev. period
390.78
100.00
3,954.32
4,443.13
---
---
CASH INFLOWS
0.06
---
2,941.87
2,634.86
---
---
+ Overdraft loan
---
---
6,896.25
7,077.98
Staff Costs
1,510.19
1,696.87
+ Material Expenses
4,513.72
4,964.66
+ Investments
---
---
+ Other Expenses
---
---
= TOTAL CASH INFLOW

CASH OUTFLOWS
2.00
---
+ Interest Expenses
0.60
1.05
---
---
+ Taxes
261.52
124.62
145.39
---
---
---
6,433.42
6,787.20
853.61
390.78
Balance (in TCHF)

ASSETS
FIXED ASSETS

---
LIABILITIES
--- EQUITY CAPITAL
835.61
370.78
Subscribed capital
10.00
10.00
Retained Earnings
215.39
70.00

CURRENT ASSETS
Accounts receivable
Securities
Cash
BALANCE SHEET TOTAL
855.61
--2.00
853.61
855.61

--- LIABILITIES
---
---
610.22
290.78
20.00
20.00
20.00
20.00

20.00
20.00
---
---
Overdraft loan
---
---
855.61
390.78
390.78 BALANCE SHEET TOTAL

Business Simulation
Project Report
for
Participant 3 (DMO)
Date: 13.12.2011
Period 1

Date: 13.12.2011
Period 1

for
Participant 3 (DMO)
Business Simulation

summer
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
100
100
24
21
Day Pass
23
25
Price Sales
Price Rentals
Price Service
Price for Course
Commission Rate
Packages (%)
8.75
winter
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
120
110
24
21
Day Pass
45
52
Price Sales
Price Rentals
Price Service
Price for Course
Commission Rate
Packages (%)
Return on sales
Cable Car
Company 1
Return on Sales (%)
6.55
Cable Car
Company 2
DMO
2.49
Hotel 1
15.35
Hotel 2
4.52
2.65

Families
summer
winter

Singles
Young Wild
Seminar-/
Incentive
Customers
32.82
30.68
18.95
15.23
2.33
32
19.39
23.60
23.12
1.89
Balance (TCHF)
ASSETS
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
FIXED ASSETS
8,382.51
8,409.51
1,149.66
1,153.26
CURRENT ASSETS
2,845.58
2,483.19
855.61
396.20
367.46
Accounts receivable
Securities
2,844.58
2,483.19
853.61
396.20
367.46
11,228.09
10,892.70
855.61
1,545.86
1,520.72
Cash
BALANCE SHEET TOTAL
LIABILITIES
EQUITY CAPITAL
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
1,328.09
992.70
835.61
345.86
Subscribed capital
400
400
10
100
320.72
100
Retained Earnings
428.33
428.33
215.39
162.71
162.71
499.75
164.36
610.22
83.16
58.01
BORROWED CAPITAL
9,900
9,900
20
1,200
1,200
Liabilities to Bank
9,900
9,900
20
1,200
1,200

Years
9,900
9,900
20
1,200
1,200

Year
Overdraft loan
BALANCE SHEET TOTAL
11,228.09
10,892.70
855.61
1,545.86
1,520.72

Date: 13.12.2011
Period 1
Decision Form
for
Participant 3 (DMO)
Business Simulation
Decisions
Destination Management Organisation
summer
winter
all-season
Marketing/Sales
Advertising(CHF)
Families
40,000
55,000
Silver Agers
55,000
15,000
DINKS + Singles
20,000
45,000
Young Wild
20,000
20,000
30,000
20,000
Press (PR)
25,000
25,000
CI (Corporate Identity)
25,000
Event Budgets (CHF)
120,000
national
3,000
1,000
europe
2,000
6,000
overseas
1,000
9,000
10,000
70,000

Projects
Continual Maintenance (Cross Country Skiing

Network / Trails)
Service Level (Tourist Information) (Index)
neutral
Service Level (Local Transportion) (Index)
neutral
Commission Rate Packages (% from Sales

Revenue Packages)
8.75
Finances I (Decision by board !)

Tourism Promotion Contribution / Marketing Contribution to DMO (% of Sales
Revenue)
Application for Funds (Community) (CHF)
1
2,500,000
Finances II (CHF)
Short-term
loans
Long-term
loans
Securities
2,000
Transfer Payments / Allocation
Instruction
(CHF)
summer
winter
Cable Car Company 1
Cable Car Company 2
DMO
Hotel 1
Hotel 2

Business Simulation

for
1. Market Data
3. Results

Date: 13.12.2011
Period 1

Date: 13.12.2011
Period 1
for
Business Simulation
General Indicators
summer
winter
Total
1.63
2.13
1.88
2.02
2.01
2.02
1.36
1.58
1.47
1.79
1.79
1.79
1.26
1.30
1.28
---
---
---
---
1.05
1.64
1.34
140.00
142.50
282.50
160.00
180.00
340.00
---
---
---
94,314
298,110
392,424

100,679
265,561
366,240
35.90
24.83
30.36
64.10
75.17
69.64
Share Families(%)
32.82
32.00
32.41
30.68
19.39
25.03
18.95
23.60
21.27
Share Young Wild(%)
15.23
23.12
19.17
2.33
1.89
2.11
664.11
141.17
---
---
610.22
Tourism Intensity
31.46
82.99
Added Value (TCHF)
114.45
8,037.24
49.40
58.97
56.67

Number
Name
Name
Type
summer (Index)
winter (Index)

(TCHF)
Cable Car Company 1
Cable Car Company
1.74
1.74
499.75
Cable Car Company 2
Cable Car Company
1.84
1.84
164.36
DMO
Organisation
1.05
1.64
610.22
Hotel 1
Hotel
1.25
1.29
83.16
Hotel 2
Hotel
1.27
1.32
58.01

Business Simulation
General Indicators

Date: 13.12.2011
Period 1
Benchmark
for
summer
110.00
18.18
25.00
-4.00
110.00
-9.09

Hotel
130.00
2.00
-31.81
2.00
0.82
2.00
-18.47
winter
282.00
2.84
52.00
-6.73
120.00
-4.17

Hotel
150.00
2.00
-21.08
2.00
0.72
2.00
6.68

Date: 13.12.2011
Period 1
Market Data
for
Business Simulation

summer
winter
Total
16,030
18,033
34,063
12,145
13,663
25,807
1.80
1.50
1.65
10,930
10,247
21,177
6,112
6,590
12,702
2,834
3,517
6,350
3,278
3,073
6,351
0.56
0.64
0.60
96.00
115.20
211.20
283.36
422.01
705.37
314.69
354.02
668.71
167.45
217.29
384.74
35.88
46.56
82.45
---
---
---
801.39
1,039.88
1,841.28

Utilisation (%)

Current period
Prev. period
Accomodation
15.39
8.10
Wellness
49.95
49.50
Restaurant/Cuisine
635.40
666.00
Seminar area
448.92
496.80
---
---
Share Families(%)
50.90
46.83
48.86
19.99
22.59
21.29
12.64
13.69
13.16
Share Young Wild(%)
12.77
12.81
12.79
3.71
4.08
3.89
Projects

Business Simulation

Date: 13.12.2011
Period 1

for

Current period
SALES REVENUE
Prev. period
1,841.28
- Bad Debt Losses
2,035.80
9.21
10.18
705.57
722.65
- Staff Costs
710.55
787.85
- Depreciation
127.74
135.60
- Sales costs
115.00
117.00
18.41
20.36
- Other Expenses
---
---
---
---
154.80
242.16

DMO
= OPERATING RESULT
---
---
36.00
63.00
118.80
179.16
---
---
---
---
---
---
118.80
179.16
= OVERALL RESULT
35.64
53.75
83.16
125.41
83.16
125.41

---
---
41.58
62.71
41.58
62.71
- Dividends Payable
41.58
62.71
---
---

MANAGEMENT RATIOS
Current period
Prev. period
Cash Flow (TCHF)
379.67
591.73
322.67
535.73
Return on Sales (%)
4.52
6.16
Share Price (CHF)
26.89
27.49
55.92
49.80
64.31
74.96

Business Simulation

Date: 13.12.2011
Period 1

for

Current period
Prev. period
305.01
100.00
CASH INFLOWS
1,832.07
2,025.62
---
---
---
---
---
---
---
---
+ Overdraft loan
---
---
1,832.07
2,025.62
Staff Costs
710.55
787.85
+ Material Expenses
838.98
860.01
57.00
56.00
+ Other Expenses
---
---
---
---
36.00
63.00
= TOTAL CASH INFLOW

CASH OUTFLOWS
+ Investments
+ Interest Expenses
---
---
+ Taxes
35.64
53.75
62.71
---
---
---
1,740.88
1,820.61
396.20
305.01
Balance (in TCHF)

ASSETS
FIXED ASSETS

1,149.66
LIABILITIES
345.86
325.41
Subscribed capital
100.00
100.00
Retained Earnings
162.71
100.00

CURRENT ASSETS
396.20
Accounts receivable
---
--- LIABILITIES
Securities
---
Cash
BALANCE SHEET TOTAL
396.20
1,545.86
---
---
83.16
125.41
1,200.00
1,200.00
1,200.00
1,200.00
1,200.00
1,200.00
---
---
Overdraft loan
---
---
1,545.86
1,525.41

Business Simulation
Project Report
for
Date: 13.12.2011
Period 1

Date: 13.12.2011
Period 1

for
Business Simulation

summer
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
100
100
24
21
Day Pass
23
25
Price Sales
Price Rentals
Price Service
Price for Course
Commission Rate
Packages (%)
8.75
winter
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
120
110
24
21
Day Pass
45
52
Price Sales
Price Rentals
Price Service
Price for Course
Commission Rate
Packages (%)
Return on sales
Cable Car
Company 1
Return on Sales (%)
6.55
Cable Car
Company 2
DMO
2.49
Hotel 1
15.35
Hotel 2
4.52
2.65

Families
summer
winter

Singles
Young Wild
Seminar-/
Incentive
Customers
32.82
30.68
18.95
15.23
2.33
32
19.39
23.60
23.12
1.89
Balance (TCHF)
ASSETS
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
FIXED ASSETS
8,382.51
8,409.51
1,149.66
1,153.26
CURRENT ASSETS
2,845.58
2,483.19
855.61
396.20
367.46
Accounts receivable
Securities
2,844.58
2,483.19
853.61
396.20
367.46
11,228.09
10,892.70
855.61
1,545.86
1,520.72
Cash
BALANCE SHEET TOTAL
LIABILITIES
EQUITY CAPITAL
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
1,328.09
992.70
835.61
345.86
Subscribed capital
400
400
10
100
320.72
100
Retained Earnings
428.33
428.33
215.39
162.71
162.71
499.75
164.36
610.22
83.16
58.01
BORROWED CAPITAL
9,900
9,900
20
1,200
1,200
Liabilities to Bank
9,900
9,900
20
1,200
1,200

Years
9,900
9,900
20
1,200
1,200

Year
Overdraft loan
BALANCE SHEET TOTAL
11,228.09
10,892.70
855.61
1,545.86
1,520.72

Date: 13.12.2011
Period 1
Decision Form
for
Business Simulation
Decisions
Hotel
summer
winter
all-season
Marketing/Sales
CRM Budget (CHF)
Rebates (%)
100
120
48,000
50,000
160
180
30
30
24

Revenue)

Families
4,800
6,200
5,000
DINKS + Singles
500
Young Wild
500
Silver Agers

neutral
Seminar area
2,000
Hotel
3,000
Restaurant/Cuisine
40,000
Wellness
6,000
Expansions
6,000
Projects and Others

Projects
Finances (CHF)
Short-term
loans
Long-term
loans
Securities

Business Simulation

for
1. Market Data
3. Results

Date: 13.12.2011
Period 1

Date: 13.12.2011
Period 1
for
Business Simulation
General Indicators
summer
winter
Total
1.63
2.13
1.88
2.02
2.01
2.02
1.36
1.58
1.47
1.79
1.79
1.79
1.26
1.30
1.28
---
---
---
---
1.05
1.64
1.34
140.00
142.50
282.50
160.00
180.00
340.00
---
---
---
94,314
298,110
392,424

100,679
265,561
366,240
35.90
24.83
30.36
64.10
75.17
69.64
Share Families(%)
32.82
32.00
32.41
30.68
19.39
25.03
18.95
23.60
21.27
Share Young Wild(%)
15.23
23.12
19.17
2.33
1.89
2.11
664.11
141.17
---
---
610.22
Tourism Intensity
31.46
82.99
Added Value (TCHF)
114.45
8,037.24
49.40
58.97
56.67

Number
Name
Name
Type
summer (Index)
winter (Index)

(TCHF)
Cable Car Company 1
Cable Car Company
1.74
1.74
499.75
Cable Car Company 2
Cable Car Company
1.84
1.84
164.36
DMO
Organisation
1.05
1.64
610.22
Hotel 1
Hotel
1.25
1.29
83.16
Hotel 2
Hotel
1.27
1.32
58.01

Business Simulation
General Indicators

Date: 13.12.2011
Period 1
Benchmark
for
summer
110.00
18.18
25.00
-4.00
110.00
-9.09

Hotel
130.00
2.00
-31.81
2.00
0.82
2.00
-18.47
winter
282.00
2.84
52.00
-6.73
120.00
-4.17

Hotel
150.00
2.00
-21.08
2.00
0.72
2.00
6.68

Date: 13.12.2011
Period 1
Market Data
for
Business Simulation

summer
winter
Total
16,030
18,033
34,063
12,287
13,823
26,110
1.80
1.50
1.65
11,059
10,367
21,426
7,496
8,838
16,334
3,073
4,692
7,765
4,423
4,146
8,569
0.68
0.85
0.77
90.00
99.00
189.00
307.34
516.07
823.41
398.03
410.46
808.49
197.50
259.43
456.93
42.32
55.59
97.91
---
---
---
945.20
1,241.55
2,186.75

Utilisation (%)

Current period
Prev. period
Accomodation
21.69
8.10
Wellness
53.55
49.50
Restaurant/Cuisine
626.40
666.00
Seminar area
451.62
496.80
---
---
Share Families(%)
40.51
40.71
17.00
2.14
9.57
18.22
28.88
23.55
Share Young Wild(%)
15.09
19.12
17.10
9.18
9.15
9.16
Projects
40.61

Business Simulation

Date: 13.12.2011
Period 1

for

Current period
SALES REVENUE
Prev. period
2,186.75
- Bad Debt Losses
2,035.80
10.93
10.18
907.33
722.65
- Staff Costs
843.87
787.85
- Depreciation
128.14
135.60
- Sales costs
111.50
117.00
66.10
20.36
- Other Expenses
---
---
---
---
118.88
242.16

DMO
= OPERATING RESULT
---
---
36.00
63.00
82.88
179.16
---
---
---
---
---
---
= OVERALL RESULT
82.88
179.16
24.86
53.75
58.01
125.41
58.01
125.41

---
---
29.01
62.71
29.01
62.71
- Dividends Payable
29.01
62.71
---
---

MANAGEMENT RATIOS
Current period
Prev. period
Cash Flow (TCHF)
313.61
591.73
252.61
535.73
Return on Sales (%)
2.65
6.16
Share Price (CHF)
23.74
27.49
67.78
49.80
85.24
74.96

Business Simulation

Date: 13.12.2011
Period 1

for

Current period
Prev. period
305.01
100.00
CASH INFLOWS
2,175.82
2,025.62
---
---
---
---
---
---
---
---
+ Overdraft loan
---
---
2,175.82
2,025.62
= TOTAL CASH INFLOW

CASH OUTFLOWS
Staff Costs
843.87
787.85
1,084.93
860.01
61.00
56.00
+ Other Expenses
---
---
---
---
36.00
63.00
+ Material Expenses
+ Investments
+ Interest Expenses
---
---
+ Taxes
24.86
53.75
62.71
---
---
---
2,113.37
1,820.61
367.46
305.01
Balance (in TCHF)

ASSETS
FIXED ASSETS

1,153.26
LIABILITIES
320.72
325.41
Subscribed capital
100.00
100.00
Retained Earnings
162.71
100.00

CURRENT ASSETS
367.46
Accounts receivable
---
--- LIABILITIES
Securities
---
Cash
BALANCE SHEET TOTAL
367.46
1,520.72
---
---
58.01
125.41
1,200.00
1,200.00
1,200.00
1,200.00
1,200.00
1,200.00
---
---
Overdraft loan
---
---
1,520.72
1,525.41

Business Simulation
Project Report
for
Date: 13.12.2011
Period 1

Date: 13.12.2011
Period 1

for
Business Simulation

summer
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
100
100
24
21
Day Pass
23
25
Price Sales
Price Rentals
Price Service
Price for Course
Commission Rate
Packages (%)
8.75
winter
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
120
110
24
21
Day Pass
45
52
Price Sales
Price Rentals
Price Service
Price for Course
Commission Rate
Packages (%)
Return on sales
Cable Car
Company 1
Return on Sales (%)
6.55
Cable Car
Company 2
DMO
2.49
Hotel 1
15.35
Hotel 2
4.52
2.65

Families
summer
winter

Singles
Young Wild
Seminar-/
Incentive
Customers
32.82
30.68
18.95
15.23
2.33
32
19.39
23.60
23.12
1.89
Balance (TCHF)
ASSETS
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
FIXED ASSETS
8,382.51
8,409.51
1,149.66
1,153.26
CURRENT ASSETS
2,845.58
2,483.19
855.61
396.20
367.46
Accounts receivable
Securities
2,844.58
2,483.19
853.61
396.20
367.46
11,228.09
10,892.70
855.61
1,545.86
1,520.72
Cash
BALANCE SHEET TOTAL
LIABILITIES
EQUITY CAPITAL
Cable Car
Company 1
Cable Car
Company 2
DMO
Hotel 1
Hotel 2
1,328.09
992.70
835.61
345.86
Subscribed capital
400
400
10
100
320.72
100
Retained Earnings
428.33
428.33
215.39
162.71
162.71
499.75
164.36
610.22
83.16
58.01
BORROWED CAPITAL
9,900
9,900
20
1,200
1,200
Liabilities to Bank
9,900
9,900
20
1,200
1,200

Years
9,900
9,900
20
1,200
1,200

Year
Overdraft loan
BALANCE SHEET TOTAL
11,228.09
10,892.70
855.61
1,545.86
1,520.72

Date: 13.12.2011
Period 1
Decision Form
for
Business Simulation
Decisions
Hotel
summer
winter
all-season
Marketing/Sales
CRM Budget (CHF)
100
110
40,000
60,000
160
180
40
40
Rebates (%)
10
10
21

Revenue)
500

Families
2,000
2,000
500
1,000
DINKS + Singles
1,000
1,000
Young Wild
1,000
1,000
1,000
1,000
Silver Agers

neutral
Seminar area
5,000
Hotel
10,000
Restaurant/Cuisine
30,000
Wellness
10,000
Expansions
6,000
Projects and Others

Projects
Finances (CHF)
Short-term
loans
Long-term
loans
Securities

Rapoarte Companii Individuale Perioada 1 8-10

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TATA Interactive Systems GmbH - D-72070 Tbingen

Copyright (c) 2011 by TATA Interactive Systems

Executive Summary / Cable Car Company

You took loans to the sum of 9,900,000.00 CHF.

TATA Interactive Systems GmbH - D-72070 Tbingen

Copyright (c) 2011 by TATA Interactive Systems

Attractiveness of Destination (Index)

Image of Destination (Index)

Customer Satisfaction of Destination (Index)

Customer Satisfaction Cable Car Company (Index)

Customer Satisfaction Hotel (Index)

Customer Satisfaction Premium Hotel (Index)

Customer Satisfaction Sport/Event Service Provider (Index)

Season Duration Cable Car Company (Days)

Season Duration Hotel (Days)

Customer Satisfaction Destination Management Organisation(Index)

Season Duration Premium Hotel (Days)

Share of Day Tourists in the Destination (%)

Share of Overnight Tourists in the Destination (%)

Share Silver Agers(%)

Share DINKS + Singles(%)

Share Young Wild(%)

Share Seminar-/ Incentive Customers(%)

Net Profit Hotel(TCHF)

Net Profit Premium Hotel(TCHF)

Net Profit Sport/Event Service Provider(TCHF)

Net Profit Destination Management Organisation(TCHF)

Added Value (TCHF)

Sales Revenue per Tourist(CHF)

Key Data Service Providers

Net profit/loss for period

Cable Car Company 1

Cable Car Company

Cable Car Company 2

Cable Car Company

TATA Interactive Systems GmbH - D-72070 Tbingen

Copyright (c) 2011 by TATA Interactive Systems

Overall Market Alpine region

Destination Alpenort (Devi. in %)

Price of Day Pass (CHF) Cable Car Company

Price per Overnight Stay (CHF) Hotel

Price per Overnight Stay (CHF) Premium

Customer Satisfaction (Index) summer

Image of Destination (Index) summer

Attractiveness of Destination (Index) summer

Price 7-Day Pass (CHF) Cable Car Company

Price of Day Pass (CHF) Cable Car Company

Price per Overnight Stay (CHF) Hotel

Price per Overnight Stay (CHF) Premium

Customer Satisfaction (Index) winter

Image of Destination (Index) winter

Attractiveness of Destination (Index) winter

TATA Interactive Systems GmbH - D-72070 Tbingen

Copyright (c) 2011 by TATA Interactive Systems

General Market Data (in TCHF)

Day Passes Sold

Corresponds to Skier Days / Guest Days

1. Days from reduced 7-Day Pass

2. Days from reduced Day Passes

3. Days from Bulk Buyers Quota

Price of Skier 7-Day Pass

Reduced Day Pass

Price of Skier Day reduced 7-day Pass

Sales Revenue from 1 (TCHF)