Page 1

Bread spreads segment

Amul Pasteurised Butter

AMUL BUTTER is made from Butter, Common Salt, permitted natural colour- Annatto.

Composition:

Milk Fat 80%

Moisture 16%

Salt 2.5%

Curd 0.8%

Calorific Value:
720 kcal./100g
Special Features:
Made from fresh cream by modern continuous butter making machines. Marketed in India since 4 decades.
Product Specification:
Meets AGMARK standard and BIS specifications No.IS:13690:1992

AMUL LITE : A Low Fat Low Cholesterol Bread Spread

Unlike Butter & Margarine, Amul Lite is a low-fat, low-calorie & low-cholesterol bread spread,
hence a healthier substitute. It contains 26% less fat and calorie content as compared to butter or
margarine.

PRODUCT COMPOSITION
Per 100g

AMUL LITE

BUTTER

MARGARINE

Total fat %

59

80

80

Milk Fat %

10

80

Vegetable Fat %

49

80

26 mg

210

531

720

720

Cholesterol
Total Calories
Special Features

Since Amul lite is low in calories, you can maintain your slim-trim shape without sacrificing on the
taste.

Amul lite is a low-fat and low-cholesterol product and less cholesterol means less chance of heart
diseases. It is specially suited for elderly people & those with health complications for whom the
consumption of high cholesterol and high saturated fat products is restricted.

Amul Lite is low in saturated fats & high in PUFA for a "healthy heart".

Amul Lite contains "Omega-6 & Omega-3 fats" which maintain healthy cholesterol levels.

Amul Lite is fortified with Vitamins A & D, essential for good vision & healthy skin

It is manufactured in a fully automated, ISO9000 certified plant under strict hygienic conditions.

Product Specification

The product is certified by AGMARK for quality

Product Application
Amul Lite is ideal spread for toasts, sandwiches & bread. It can be used for topping on parathas, pav-bhaji,
pulao, khichri, soups etc and also for household baking, preparation of cakes etc.
So, you can now gorge on all the delights without putting on those extra calories, thanks to Amul Lite.

Page 2

Page 3

Delicious Table Margarine

What Is Table Margarine?

Table Margarine is characterized by a physical consistency similar to butter and is commonly known as
butter-substitute.

Margarine is prepared exclusively from vegetable oils and fats.

Product Attributes

Prepared from Refined Vegetable Oil. Total fat content is 80% min.

Contains Zero Cholesterol, hence suitable for cardiac patients.

Fortified with Vitamins A & D

Manufactured in an ISO 9000 certified plant under strict hygienic conditions. The product is completely
untouched by human hand

Shelf life 6 months under refrigeration

Product Applications

For use as a butter-substitute in all applications.

Suitable for use as a cooking medium. Can be heated to high temperatures.

Ideal as a spread on bread/toasts/sandwiches

For shallow frying or sauting (frying quickly in a little fat).

For use as topping on variety of items, viz; pav-bhaji, parathas, khichri, pulao, soups etc.

Pack Configuration
Delicious Table Margarine Is Available In 100g & 500g Block Packs.

Page 4
Milk drinks segment

Amul Kool Millk Shaake

Amul is all set to further consolidate its position in the beverages market with the introduction of milk shake
under brand name Amul Kool Millk Shaake in 4 exciting flavours Banana, Mango, Strawberry and Badam.
Amul Kool Millk Shaake, targeted at youth & teenagers, is the balanced blend of best quality fruit solids
(Banana, Mango, Strawberry) and goodness of milk. Priced at Rs. 22/- for a 220 ml. in convenient & stylish
world class Can packing. Amul Kool Millk Shaake is the healthy option against carbonated soft drinks and
provides value for money to the consumer.
It brings goodness of fruits all the year around. You can enjoy your favourite flavour anywhere, on the move.
Apart from its refreshing fruit taste, the product has calcium, protein, carbohydrates, vitamins, etc., for healthy
growth of a human body.
Along with the above three flavours, one more flavour will also be introduced in the brand name of Amul Kool
Millk Shaake Badam in 220 ml can packing. This will also be priced at Rs. 22/-. The product which contains
Milk solids and Almond pieces is a delicious drink rich in nutrients.
The Amul Kool Millk Shaake in Tetra Pack in 3 flavours, i.e. Mango, Strawberry and Banana is also ready for
launch. This is priced at Rs. 15/-.
Product Composition :
Ingredients:
Double Toned Flavoured Milk. Manago /Strawberry/ Banana Solids. For Badam Millk Shaake: Milk Solids and
Almond Pieces.

Primary Pack :
220 ml Can and 180 ml tetra Brick pack
MRP :
Rs. 22/- for 220 ml can and Rs. 15/- for 180 ml tetra brick
Product to be stored in cool & dry place and does not require refrigeration during storage.
Shelf Life : 180 days

Page 5

Amul Kool

The nutritious and tasty flavoured milk in different flavour such as Kesar, Elaichi, Rose, Mango etc.

Flavours :
Kesar, Elaichi, Rose, Mango, Strawberry
Pack Size :
200ml Glass Bottle, 200ml Tetra Pack, 250ml Can, 1 Litre Tetra Pack
Ingredients :
Toned Milk and Sugar, Contains permitted synthetic Food Colours and added nature-identical flavouring
substances.

Amul Kool Cafe

Flavours :
Coffee
Pack Size :
Page 6
200ml Glass Bottle, 200ml Tetra Pack, 250ml Can
Ingredients :
Toned Milk, Sugar & Coffee. Contains permitted Emulsifier and Stabiliser.
Nutrition Facts :
Serving
Serving per pack : 1

Size

200

ml

Amount per serving :

Energy
Energy from fat 99 Calories

Total Fat 9.0 g

Protein 7.0g
Total Carbohydrates 24g
Calcium 240 mg
Vitamin A 252 IU

220

Calories

* %Daily value
14.5
14.0
8.0
24.0
5.0

Not a significant source of Dietary Fibre, Vitamin C and Iron. . % Daily Values are based on a 2,000 calorie
diet.

Amul Kool Koko

Pack Size :
200ml Glass Bottle, 200ml Tetra Pack, 250ml Can
Ingredients :
Double Toned Milk, Sugar, Cocoa Solids & Water. Contains Permitted Stabiliser and artifical flavouring
substances.
Nutrition Facts :
Page 7
Serving
Serving per pack : 1

Size

250

ml

Amount per serving :

Energy
Energy from fat 55 kcal

266

kcal

* %Daily value
Total Fat 6.3 g
9.40
Saturated Fat 4.4g
22.6
Cholesterol, 7.8mg
2.5
Sodium 125.0 mg
6.0
Total Carbohydrates 42.5g 13.8
Protein 9.4g
18.8
Calcium 400 mg
81.0
Not a significant source of Dietary Fibre, Vitamin C and Iron. . % Daily Values are based on a 2,000 calorie
diet.

Nutramul Energy Milk

Pack Size :
200ml Glass Bottle
Ingredients :
Toned
Milk,
Malt
Extract,
Cocoa
Contains Permitted Natural Colour and added nature identical flavour.

Solids

&

Sugar.

Nutrition Facts :
Serving
Serving per pack : 1

Size

200

ml

Amount per serving :

Energy
89
Energy from fat 28 kcal / 100ml

Total Fat 6.2 g

Page 8
Saturated Fat 3.8g
Cholesterol, 0.0166g
Total Carbohydrates 24g
Protein 6.4g
Calcium 260 mg
Vitamin A 75.8 mcg

kcal

100ml

* %Daily value
9.30
19.5
5.2
7.9
12.8
52.8
5.0

Not a significant source of Dietary Fibre, Vitamin C and Iron. . % Daily Values are based on a 2,000 calorie
diet.

Amul kool Chocolate Milk

Amul kool Flavoured Milk

Page 9

Amul kool Flavoured Milk tetra pack

Amul Masti Spiced Buttermilk

Amul introduces the Best Thirst Quenching Drink which is Free of Colour, Preservatives, Acids and Sucrose
Sugar (unlike Cola drinks)

Product Details:

Product - Amul Masti Spiced Buttermilk

Pack - 200ml Tetra, 500ml Tetra, 1 ltr Tetra

MRP - Rs. 8, Rs. 15, Rs. 30 respectively

Ingredients Milk Solids, Common Salt, Spices and Condiments, Contains permitted stabilizer
Most importantly,

Unlike carbonated soft drinks, Amul Masti Spiced Buttermilk is 100% Natural and Sucrose Free
without any color or preservative added.
Page 10

It is a low fat product with lower sodium salt content.

It contains protein with almost 50% lower calorie than soft drinks.

The spices and condiments added to the product enhance its taste and flavour.

Available in convenient and attractive, take-away tamper proof 200 ml Tetra Pak Brik with 180 days
shelf life at ambient temperatures.

Presently available in India only.

Amul Lassee

Amul Kool Thandai

Pack Size :
200ml Glass Bottle
MRP :
Rs. 12.00
Ingredients :
Toned
Milk
&
Sugar.
Contains permitted synthetic food colours (e 127), added nature-identical and artificial flavouring substances.

Page 11
Nutrition Facts :
Serving
Serving per pack : 1

Size

200

ml

Amount per serving :

Energy
89
Energy from fat 28 kcal / 100ml

Total Fat, g
Saturated fat, g
Cholesterol, g
Sodium, mg
Total Carbohydrate, g
Protein, g
Calcium, mg
Vitamin A, mcg

kcal

100ml

* %Daily value
3.1
1.9
0.0083
50
12
3.2
120
37.9

Not a significant source of Dietary Fiber, Vitamin C and Iron.

Powder milk segment

Amul Spray Infant Milk Food

AMULSPRAY INFANT MILK FOOD is made from partially skimmed milk, sugar, minerals and vitamins.

Composition:

Milk Proteins 22%

Milk Fat 18%

Carbohydrates :

Lactose 32%

Sucrose 18%

Vitamins:
A, D, K B group, C
Page 12

Minerals: Calcium, Magnesium, Phosphorus, Iron, Copper, Iodine, Manganese, Zinc, Calorific Value: 450
kcal./100g or 1880 KJ/100g.
Special Features:
Product formulated on guidelines set by Codex Commission of WHO/FAO. Marketed in India since last 25 years.
Product Specification:
Meets Bureau of Indian Standards specification No. IS:1547:1985. Manufactured under compulsory BIS
Certification scheme.

Amul Instant Full Cream Milk Powder

AMUL INSTANT FULL CREAM MILK POWDER (Spray Dried) is made from Toned Milk, Vitamins A,D

Composition:

Milk Fat 26% to 28%.

Protein 26%

Carbohydrates 37%

Minerals 6%

Moisture 3%

Calorific Value:
500 kcal./100gm - Every 60g of powder contains minimum 1300 I.U. Vitamin A and 200 I.U. Vitamin D.
Special Features:

The product has more milk fat as compared to normal milk powders. It is packed under an atmosphere of
Nitrogen. The product is creamy white in colour: Marketed in India since last 3 decades.
Product Specification:
Meets ADPI extra grade standard for quality and BIS Specification No.IS:1165-1992.

Page 13

Sagar Skimmed Milk Powder

SAGAR SKIMMED MILK POWDER (Spray Dried)is made from Skimmed Milk

Composition:

Milk Fat (Max) 1%

Milk Protein 35%

Carbohydrates 51%

Minerals 7%

Moisture 3.5%

Calorific Value:
350 kcal/100 gm
Special Features:
The product is readily soluble in lukewarm water. It is especially useful for diet preparations or for use by
people on low calorie and high protein diet.
Product Specification:
Meets ADPI extra grade and BIS extea grade IS:13334 (Part 2):1992 specifications.

Sagar Tea Coffee Whitener

SAGAR TEA & COFFEE WHITENER is made from Milk Solids, Sugar and Hydrogenated Vegetable Oils

Approximate Composition:

Vegetable Fat 10%

Milk Fat 10%

Milk Protein 20%

Carbohydrates 50%

Minerals 5%

USP:
Affordable whitener for the health conscious.
Special Features:
Sagar Tea and Coffee Whitener, is a specialty product, to be used primarily for making rich and tasteful tea and
coffee. It is a high value for money offering for the health conscious

Amulya Dairy Whitener

AMULYA DAIRY WHITENER is made from partially skimmed milk and sugar.

Composition:

Milk Fat 20%

Milk Protein 21%

Carbohydrates :

Lactose 33%

Sugar 18%

Minerals 5%

Moisture 3%

page 15

Calorific Value:
470 kcal./100gm
Special Features:
Packed under an atmosphere of Nitrogen, has excellent natural miscibility (without the use of lecithin), has a
fine granular texture. A convenient alternative to condensed milk. Marketed in India since last 6 years.
Product Specification:
Meets BIS specification for sweetened Milk Powder. No.IS:12299:1988

Fresh milk segment

Amul Fresh Milk
AMUL MILK is Pasteurised Milk

Composition:
Variety
Amul Gold (Whole milk)
Amul Shakti (Standardised milk)
Amul Taaza (Toned milk)
Amul Slim N Trim

Fat (%)

SNF (%)*

4.5

8.5

8.5

1.5

9.0

*Every 100 parts of SNF (Solids Not Fat) contains 56 parts of carbohydrates, 34 parts of protein and 9 parts of
minerals.
Special Features:

Page 16
Amul Milk is the most hygenic liquid milk available in the market. It is pasteurised in state-of-the-art
processing plants and pouch-packed to make it conveniently available to consumers.
Product Specification:
Amul milk meets the PFA standards for the respective type of milk

Amul Gold Milk

Amul Gold is Long Life standardised milk. It is fresh and only fresh milk, which has been processed with a
technology called UHT (Ultra High Temperature), hence also known as UHT milk. Notwithstanding popular
misconception, UHT technology does not involve any use of preservatives. The UHT treatment ensures zero
microbial activation, while preserving the maximum flavour, taste, and nutritional value. The aseptic packaging
system protects the product from air and light and guarantees a long shelf life of 180 days without
refrigeration.

Amul Gold contains 4.5% fat and 8.5% SNF minimum and is ideal for making sweet dishes (like kheer,
payasam etc.) and for setting curds. It is also ideal for drinking straight from the pack for kids and adolescents
who simply love its creamy taste sans the inconvenient cream layer! Amul Gold comes in convenient 1 liter and
500ml packs.

Amul Taaza Double Toned Milk

Amul Taaza is Long Life double toned milk. It is fresh and only fresh milk, which has been processed with a
technology called UHT (Ultra High Temperature), hence also known as UHT milk. Notwithstanding popular
misconception, UHT technology does not involve any use of preservatives. The UHT treatment ensures zero
microbial activation, while preserving the maximum flavour, taste, and nutritional value. The aseptic packaging
system protects the product from air and light and guarantees a long shelf life of 180 days without
refrigeration.

Amul Taaza contains 1.5% fat and 9% SNF minimum and is ideal for tea and coffee whitening and for setting
curds. It is also just right for drinking straight from the pack for those who would like to enjoy the taste the
goodness of natural while avoiding the hazards of too much fat! Amul Taaza comes in convenient 1 liter, 500ml
and 200ml packs.

Amul Lite Slim and Trim Milk

Amul Lite is Long Life skimmed milk. It is fresh and only fresh milk, which has been processed with a
technology called UHT (Ultra High Temperature), hence also known as UHT milk. Notwithstanding popular
misconception, UHT technology does not involve any use of preservatives. The UHT treatment ensures zero

microbial activation, while preserving the maximum flavour, taste, and nutritional value. The aseptic packaging
system protects the product from air and light and guarantees a long shelf life of 180 days without
refrigeration.

Amul Lite Milk is a unique offering to health conscious milk lovers. With virtually zero fat content, nil cholesterol
and 8.7% SNF minimum, it gives you all the proteins, vitamins and minerals of natural milk without your
having to imbibe unnecessary flab in the deal! Amul Lite Milk comes in convenient 1 liter, 500ml and 200ml
packs.

Fresh Cream

Page 17

Amul Shakti Toned Milk

Amul Shakti is Long Life toned milk. It is fresh and only fresh milk, which has been processed with a
technology called UHT (Ultra High Temperature), hence also known as UHT milk. Notwithstanding popular
misconception, UHT technology does not involve any use of preservatives. The UHT treatment ensures zero
microbial activation, while preserving the maximum flavour, taste, and nutritional value. The aseptic packaging
system protects the product from air and light and guarantees a long shelf life of 180 days without
refrigeration.

Amul Shakti contains 3% fat and 8.5% SNF minimum. It is the ideal multipurpose milk. Growing children love
its taste while benefiting from its comprehensive nutrition. Amul Shakti comes in convenient 1 liter and 500ml
packs.

Amul Calci+
We are sure that you know the importance of healthy life style which goes hand-in-hand with the healthy and
balanced nutrition. For sure, a diet which is rich in calcium is at the heart of it. We all know that calcium is an
important mineral our body needs to help build and maintain strong,
healthy bones!
An adequate supply of calcium is necessary throughout our lifetime,
especially during phases of infancy, childhood, pregnancy, breast feeding,
post-menopause and old age. An adequate amount of protein,
magnesium, phosphorous and Vitamin D in our food improves calcium
absorption in the digestive tract. Fortification of milk with 100% natural
calcium and vitamin D makes the milk a very good dietary source of easily
digestible calcium.

Why Calcium enriched milk

page 18

Page 19

Normal milk contains about 150 mg Calcium per 100 ml. Experts in nutrition around the world, recommend a
daily calcium intake of 400-600 mg in general and 1000 mg during pregnancy and breast feeding.
The recently launched Amul CALCI+ contains high amount of calcium derived from natural milk solids
and Vitamin D to serve the daily requirements. Calcium from natural milk solids is readily digestible.
Fortification of 100% natural calcium with vitamin D helps in better absorption of calcium and effective
utilization in the body.
The launch of Amul CALCI+ has been highly covered by news papers across India.

Calcium intake is most important for

For the preople having risk of osteoprorsis

Pregnant woman and during breast feeding

Postmenopause women - rapid decline in estrogen production results in osteoporosis in 80% of cases.

Senior citizens (old age)

Kids for better growth of the bones

Young Adults - to avoid risk of osteoporosis at later stage of life.

Advantages of Amul CALCI+

High amount of milk calcium and vitamin D.

Calcium derived from natural milk solids which is easily digestible.

100% absorption of calcium in the body.

No preservatives added.

Two glass of Amul CALCI+ meets daily requirement of calcium.

Low fat milk with high value of easily digestible milk proteins.

Synergic effect with Vitamin D helps in better utilisation of calcium in the body.

Good source of vitamins and minerals.

Zero bacteria milk which stays fresh for 120 days.

Value for money MRP Rs. 35 only for 1 Ltr

Page 20

Available in temper proof and hygienic tetra pak carton

First time in India.

Amul buttermilk

Product with 1% Fat and 5.5% SNF. Available in 500ml pouch pack.

It is produced in very hygienic and clean atmosphere.

Scientific bacterial culture in Amul Buttermilk improves digestion.

It is conventionally packed in pouches and easily available at Amul Milk outlets spread all over major
cities of India.

Buttermilk is traditionally known as "Chhash" (Gujarat & MP), "Mattha" (UP & Delhi), "Tak"
(Maharastra), "Ghol" (Bengal).

Use of Buttermilk:

Take a glass full in early morning in place of Tea, Amul Buttermilk will improve the digestive function.

Replace your soup with Amul Buttermilk, it will give you dieting benefits.

Take a glass of Amul Buttermilk after lunch / dinner for better digestion.

Just give Tadka to Amul Buttermilk and use it as your Dal.

Add some coriander cumin and salt to Amul Buttermilk and your guest offering is ready.

You can prepare Besan Kadhi from Amul buttermilk.

Page 21
Cheese segment

Amul Pasteurised Processed Cheddar Cheese

AMUL PASTEURISED PROCESSED CHEDDAR CHEESE is made from Cheese, Sodium Citrate, Common Salt,
Citric Acid, permitted natural colour - Annatto. Emulsifier and Class II preservatives.

Composition:

Fat 27%

Moisture 45%

Proteins 23%

Added salt 2.5%

Calorific Value:
340 kcal./100g
Special Features:
Made from graded cow/buffalo milk using microbial rennet.
Product Specification:
Meets BIS specification No.IS:2785.

Amul Cheese Spreads

AMUL CHEESE SPREAD is made from Soft Cheese, Cheddar Cheese and Common Salt.

Composition:

Fat 18-20%

Moisture 60%

Protein 14-15%

Addes Salt 1.8%

Sodium Citrate 2.5%

Calorific value : 240 kcal./100g

Special Features:
Highly acceptable product made from the most modern dairy plant through a special formulation.
Product Specification:
Meets the requirements laid down under PFA rules for processed Cheese Spread.

Amul Emmental Cheese

Presenting Amul's Emmental Cheese with holes

This famous cheese with a Swiss taste owes its name to the Emmental valley, near Berne in Switzerland. In
this famous valley, the tradition of Cheese-making has flourished in the skilled hands of sennen, the local
Alpine cowherds. The production of Cheese in Emmental valley can be traced to as far back as 1290 AD.
One of the most striking features of Emmental is the `holes' or the `eyes', as they are popularly called. Amul
Emmental Cheese has a sweet-dry flavour and hazelnut aroma. This cheese is normally available in the form of
a wheel, having convex edges and is covered with a dry-hard rind which is golden-yellow in colour. This rind is
to be removed before consumption. Emmental is a ready to eat platter cheese and goes best with wines &
cocktails. As opposed to the commonly available processed cheddar cheese, Emmental is actually a `live'
cheese, i.e. it has live bacteria, which continue the ripening process, even after the cheese is packed and
placed on the retail shelves. However, it is a 100% vegetarian coagulating enzyme

. Page 22

Composition:
1.

Moisture 43%

2.

Fat (On dry matter) 46%

3.

Salt 1.5%

Storages & Handling Instructions:

At all levels this product is to be stored at ordinary refrigeration temperature i.e. 4 degrees Centigrade to 8
degree Centigrade. This is the same temperature at which Amul Butter is stored
The consumers are advised to keep the product outside the refrigerator for 30 minutes before eating it, in
order to get the full aroma and taste.
Pack Sizes Available:
Amul Emmental Cheese is available in a 200 gm pack for both the comsumer and institutional segments.

Amul Pizza Mozzarella Cheese

Ingredients:

Milk, Common Salt,

100% Vegetarian Coagulating

Enzymes.

Composition:

page 23

Page 24

Fat on dry matter > 30% but < 40%

Moisture > 45% but <52%

Salt > 1.1% - 1.6%

Special Features

Amul,which is the largest selling brand of Cheese in India, is introducing genuine Mozzarella Cheese
for the first time in the country.

Amul Pizza Cheese has Moist, Soft, Elastic texture and has a very timely surface sheen and when
fresh, it has a slightly salty blandish taste and pleasant aroma. Because of its stretchability, i.e. ability
to form strings when hot, this cheese is ideal for preparing Lasagna, Veal Cutlet, Alla Parmagnia and
as a topping on pizzas.

When baked along with pizzas, it melts uniformly, beautifully engulfing all other ingredients of the
pizza surface.

Mozzarella is an excellent source of milk proteins, which are palatable

Gouda Cheese

Page 25
Cooking segment

Amul / Sagar Pure Ghee

AMUL PURE GHEE is made from Milk Fat

Composition:

Milk Fat 99.7%

Moisture 0.3%

Calorific Value:
900 kcal./100g
Special Features:
Made from fresh cream. Has typical rich aroma and granular texture. An ethnic product made by dairies with
decades of experience. A rich source of Vitamin A, D, E and K.
Product Specification:
Meets AGMARK SPECIAL GRADE specification of the Agmark scheme (1938) of Govt. of India.

Cooking Butter

AMUL MALAI PANEER

Technologically, it is equivalent to Cream Cottage Cheese of western products.

Can be kept good in the deep freeze for 6 months.

Amul Malai Paneer is available in already cut cubes form which saves preparation time of housewives
as well as reduces losses due to crumbling.

The best quality Malai Paneer with quality assurance of Amul is the only national brand of Paneer
available in India since 1997. It is also exported to US, Gulf as well Singapore & Japan markets
regularly.

"Richer, Softer, Better" Paneer made out of fresh milk. Composition of Amul Malai Paneer is as under.
Parameters

Standards

Moisture % (Max)

55.0

Fat % on Dry Matter Basis (Min)

50.0

Higher fat content (26-27%) and lower moisture content than other loose Paneer available in the
market. This gives Amul Malai Paneer smooth, uniform texture and softness that most consumers
desire.

Automated production process giving Hygienic Malai Paneer unlike the locally made Paneer & being
sold in open.

Most convenient form of diced / Block Malai Paneer which can be stored in deep freeze for usage at
any time.

Within 10 minutes of thawing in lukewarm water the Amul Malai Paneer regains its softness.

Diced Paneer is available in three pack sizes viz. 100 g, 200 g & 1 kg pack in heat sealed poly pouches
to ensure the best quality. Recently we have launched Block Paneer in 100g, 200g, 500g & 1 Kg packs
in Aluminum foil & paper carton over it.

Page 26
Page 27
Utterly Delicious Pizza

Mithai Mate
AMUL MITHAI MATE SWEETENED CONDENSED MILK is made from Sugar & Milk solids

Composition:

Sweetened Condensed Milk

Total Milk Solids 31% minimum

Fat 9.0% minimum

Added Cane Sugar 40.0% minimum

Special Features:
Produced on the only continuous condensing plant in the country. The product contains no preservatives.
Product Specification:
Meets BIS standards : IS:1166
Product Characteristic:
Free flowing and smooth texture. White to creamy colour and pleasant flavour.
Use of Product:
The product can be used to manufacture Ice Creams, Confectioneries like Toffees, Biscuits and Sweets.

Page 28
Masti Dahi
AMUL MASTI DAHI is made from Pasteurized Toned Milk

Why Dahi?

Dahi or Curd plays a key role in the Indian diet and in preparation of delicious dishes like Dahi Wada,
Dahi Batata Puri, Dahi Rice, Dahi Idli, Dahi Raita, Kadhi and Muglai Food.

It is ideal meal accompaniment and is delicious as well as nutritious by itself too. It is also used to
marinate veg. and non veg. dishes.

Dahi is well known for its nutritive values.

The answer to making great tasting dishes is fresh, creamy and good quality dahi Amul Masti Dahi.

Why AMUL MASTI Dahi???

Making fresh Dahi is cumbersome, time consuming chore and can cause great embarrassment to the
house wife when it is not prepared properly.

Dahi prepared by local shop owners or at home varies in terms of quality & culture used.

Amul Dahi is prepared in controlled conditions i.e. maintaining proper temperatures to grow beneficial
bacteria and to avoid growth of harmful bacteria.

It is difficult to maintain controlled conditions at Home or at local shop level.

Many times the quality of Dahi available from the local market is far from satisfactory and often found
to be contaminated as the culture used do not contain 100% beneficial bacteria.

AMUL MASTI DAHI is a pasteurized product i.e. free from unwanted bacteria.

AMUL MASTI DAHI is prepared with selected culture having pro health bacteria. The culture is
developed after in depth research.

Superiority of Amul Masti Dahi

Amul Masti Dahi is prepared from purest, freshest pasteurized milk and it is free from added sugar.

Whats more, Amul Masti Dahi doesnt contain any preservatives.

Amul Masti Dahi is prepared from certified and selected bacterial culture which gives excellent curd.

Amul Masti Dahi is hygienically processed and packed in a reusable plastic tub as well as convenient
pouch and thus free from possible adulteration.

Amul Masti Dahi is high on nutrition and taste.

Thick, creamy Amul Masti Dahi has a rich, glossy texture. Food tastes even more delicious at the snap
of your fingers.

The live microflora in Amul Masti Dahi helps the digestive system and enhances the immune systems
ability to fight harmful organisms. It improves the bodys natural defenses and helps keep the body
functioning at its best.

Amul Masti Dahi having a probiotic nature contains live bacterial culture which increases milk
digestibility, quickens recovery from certain types of diarrhea, skin infections, enhances immune
function of the body and encourages the body to function in the best possible and most natural way.

Amul Masti Dahi contains all goodness of milk such as proteins, carbohydrates, fats, calcium,
phosphorous, magnesium, zinc, iodine and vitamins.

Lactic acid in Amul Masti Dahi is helpful in absorption and utilization of calcium.

Amul Masti Dahi is a quality product from the house of Amul at affordable price which gives value
for money.

Amul Masti Dahi is widely available in: Gujarat, Delhi & NCR, Western UP, Mumbai, Pune, Nagpur,
Raipur, Udaipur, Jodhpur, Jaipur, Indore, Bhopal, Chennai, Banglore.

Price: MRP (Rs./Pack)

Pack

CUP

POUCH

400gm

Rs. 29.00

Rs. 16.00

Rs. 15.00

Rs. 09.00

200gm

Page 30

Probiotic Dahi
Why are Probiotics important in human nutrition.
What is Probiotic:
Probiotics are living micro-organisms, which when ingested or locally applied in
sufficient numbers confer one or more specified,
demonstrated health benefits on the consumer. As
against Antibiotic, Pro-biotic means 'for life', which
indicates an essential property of probiotic cultures. A
growing awareness of the relationship between diet
and health has led to an increasing demand for food
products that are able to enhance health as well as
provide basic nutrition.
Health benefits of Probiotic Foods
The health benefits of probitoic foods are recoginsed by
researchers, physicians and consumers. These benefits
include established, & positive effects on:

Enhanced gut function and stability

Improved protection against infectious and non-infectious diseases

Immune system modulation

Alleviated lactose intolerance

Improved digestion and nutrient absorption

Reduced blood cholesterol

Reduced allergy risk

Reduced risk of urinary tract infections

How does Probiotic strains work in human body?

The gastrointestinal tract is the primary interface between humans and the food
we consume. The digestive tract of and adult human contains about 100 trillion
microorganisms. This highly complex microflora exists as a very delicate balance
of beneficial and potentially harmful organisms. Under certain condtions, such as
stress, extensive travelling and antiobiotic treatment, the balance of this natural
ecosystem can be upset.
During these periods the number of beneficial
organisms declines and the number of harmful
organisms increases, which often results in
stomach problems such as diarrhoea and
constipation. This unbalanced microflora can in
turn affect the other functions or physiological
systems such as the immune system
The mechanism of probiotic activity is that
probiotics together with other beneficial bacteria
in the GI tract outcompete pathogens for nutrients
while producing natural inhibitory substances. The
interaction with the immune system is known to
play a major role in probiotic activity. The total
mucosal surface of the adult GI tract is about 300
m2 and thus making the largest immune organ.
There are about 10 billion immunoglobulinproducing cells per square meter in the small intestine, which accounts about
80% of all types of cells in the body.
When ingested probiotic bacteria are exposed to the mucosal layer of the GI
tract and subsequently to the immune system. When present in sufficient
number it competes with invading pathogenic organisms for both the nutrients
and attachments sites along the intestinal walls.

Exclude or reduce adherence of pathogens

Remain metabolically active in gut

Produce antagonistic compounds

Resist antimicrobial substances

Ability to adhere to cells (host or microbial)

Safe, non-invasive, non-carcinogenic and non-pathogenic

Cohabit and form a part of the indigenous microflora

What can probiotics do?

One way of maintaining a balance between the beneficial and harmful bacteria in
the gut is to consume a source of beneficial bacteria in the diet. Probiotics are
beneficial bacteria that can be introduced into the digestive system through food
like Amuls Probiotic Dahi.

Desserts
Amul Shrikhand
AMUL SHRIKHAND is made from Chakka, Sugar and flavouring agents/fruits (Elaichi, Saffron, Mango pulp)

Composition:

Fat 5.5%

Milk solid-not fat 13.5%

Sugar 40%

Flavouring agent 2.5%

Mango pulp

Calorific Value:
260 kcal./100g
Special Features:
Shrikhand is a traditional sweet. It is the only pasteurized Shrikhand available in the country with smooth
texture and extended shelf life. Made from most modern dairy equipment.
Product Specification:
Meets BIS specification No.IS:9532-1980

Amul Mithaee Gulab Jamuns

Kulfi Mix

AMUL CHOCOLATE is made from Sugar, Cocoa Butter, Milk Solids, Chocolate mass

Composition:

Milk Fat 2%

Sugar 55%

Total Fat 32.33%

(Milk Fat + Cocoa Fat)

Cocoa Solids 7.5%

Milk Solids 20%

Product Specification:
Meets all requirements under the PFA for boiled sugar confectionary.

Amul Flaavyo Yoghurt

Name of Product : Amul Flaavyo Yoghurt

Amul Flaavyo yoghurt is made from toned milk

Special Features:

Tasty, Healthy and refreshing treat for all age people.

Contains live probiotic bacteria which helps digestion and improve immunity.

Made with special culture to give a smooth, mild acidic taste .

It is made from natural ingredients.

Fortified with essential vitamins.

Available in five flavours namely Mango, Pinapple, Strawberry, Vanilla and Misti Doi.

Amul Basundi
Name of Product : Amul Basundi

Ingredients :

Amul Basundi is concentrated milk based product with added sugar, flavours and condiments.

Fat - 11%, Milk Solids - 25%, Sugar - 9%

Calorific value :

205 Calories per 100ml

Pack options :

500 ml and 1 Liter aseptic Tetra Pack

Special Features :

Prepared from best quality milk and other ingredients

Rich in nutrition and Zero Bacteria

Packed in convenient aseptic pack (Tetra Pak packaging materials)

Long shelf life - 6 months from date of manufacturing

Can be stored at room temperature and does not require refrigeration till opened.

Zero wastage. Use as much you require.

Consistency in quality and available round the year.

Economically priced (Value for money)

Applications :

Simple and best - Chilled and garnished Amul Basundi can be served as food companion or dessert.

Make your delicious Kheer, Payasam, Gajar Halwa, Seviya, Kulfi, Rabdi, Milk Shakes in a minute.

To make kheer, just add boiled rice to Basundi

To make home made Kulfi / Icecream

Make Ras-malai by adding channa based balls

Can be used to soak Malpua instead of sugar syrup

With Gulabjamun - Soak Gulabjamun in Basundi instead of sugar syrup

Nutramul
NUTRAMUL MALTED MILK FOOD is made from malt extract, milk solids, sugar, cocoa powder, emulsifying
agents, sodium bicorbonate and added flavour.

Composition:

Fat 6.5%

Carbohydrates 70%

(Starch, sugar)

Moisture 2%

Protein 11.5%

Cocoa 8%

Special Features:
Amul's Nutramul has the highest protein content among all the brown beverage powders sold in India and is
the only one in India with BIS certification mark.
Product Specification:
Carries BIS certification mark IS: 1806-1975 Type II.