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S.D. Warren Space Advertisement Book
1930
1930
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Showing the
WARREN SPACE
ADVERTISEMENTS
for 1930
WITH a list of publications in
which they will appear,the dates
of insertion and the sizes of electros offered to printers who may
wish to reprint these messages
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Printin6Papers
S. D. WARREN COMPANY
89 BROAD STREET
BOSTON, MASS.
The WARREN
Advertisements
reproduced here
appear regularly
in
The
Saturday Evening Post
and
The Literary Digest
Dates
of insertion are
listed with each
Advertisement
WOMOSI1.1aAp V
CD
CD
CD
CD
In addition, many of the uncertainties of presswork and printing are overcome through a series
ARREN's
PRINTER 0
USER OF PRINTING 0
Send details of the Warren Simplification Program
which shows how to save time and money in planning printing.
Name
Firm Name
Firm ilddress
City
it This paper is Warren's THINTEXT India Paper (White) 33 x 44 46; basis 25 x 38-30
State
ARRE
it This paper is Warren's THINTEXT India Paper (White) 33x 44-46; basis 25 x 38-30
State
ARREN's
City
State
This paper is Warren's THINTEXT India Paper (White) 33 x 44 46; basis 25 x 38-30
"Clipping
Coupons"
from
Radio
Programs
ORE than entertainment comes out
of your radio. Some of the best programs on the air conclude with an invitation to write for the booklets and catalogs of
the people who broadcast. Recently, as a result of
four half-hour broadcasts, 7,644 people wrote for
the booklet offered via radio by one manufacturer.
Are you still a stranger to this idea of "clipping coupons from radio programs"?
Or have you discovered the fascinating pictureand-text books offered by firms you meet through
your loudspeaker? They answer questions about
their goods that you might logically ask:
These tests, made at the mill, insure standardization of printing, folding, and binding qualities.
The result is better printing on better paper at
lower costs to printers and buyers of printing.
So when a good printer suggests the use of
Warren's Standard Printing Papers, he is thinking
not alone of a better piece of printing, but also
of the savings that will result.
If you are a printer, or if you sell with the help
of printing, our coupon clipped and returned will
bring details of this Warren program, and a series
of mailings that will help in the planning and
preparation of printed pieces.
ARREN's
This paper is Warren's THINTEXT India Paper (White) 33 x 44 46; basis 25 x 38-30
State
UESTIONS:
ARRE
PRINTER 0
USER OF PRINTING
Send details of the Warren Simplification Program,
which shows how to save time and money in planning printing.
Name
Firm Name
Firm Address
City
State_
"
I
Clipped coupons
will bring booklets
that enable you to
think it over before
the salesman calls
HE
T
Firm Address
City
it This paper is Warren's THINTEXT India Paper (White) 33 x 44-46; basis 25 x 38-30
State
4
.
COUPONS
ARRE
This paper is Warren's THINTEXT India Paper (White) 33 x 44 46; basis 25 x 38-30)
State
Most Valuable
Corners in the World!
One of the
ARRE
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State
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ARREN's
These tests, made at the mill, insure standardization of printing, folding, and binding qualities.
The result is better printing on better paper at
lower costs to printers and buyers of printing.
So, when a good printer suggests the use of
Warren's Standard Printing Papers,he is thinking
not alone of a better piece of printing, but also
of the savings that will result.
If you are a printer, or if you sell with the help
of printing, our coupon clipped and returned will
bring details of this Warren program, and a series
of mailings that will help in the planning and
preparation of printed pieces.
S. D.WARREN COMPANY,89 Broad St., Boston, Mass.
USER OF PRINTING 0
PRINTER 0
Send details of the Warren Simplification Program,
which shows how to save time and money in planning printing.
Name
Firm Name
Firm Address
State
City
11
This paper is Warren's THINTEXT India Paper (White) 33 x 44 46; basis 25 x 38-30
ARREN's
This paper is Warren's TlitNTErr India Paper (White) 33 x 44 46; basis 25 x 38-30 11'
State
Free TEXT-BOOKS
on almost any suhject
Aff
Ti)1;
(1t
WARREN'S
Name
Firm Name
Firm Address
City
This paper is Warren's THINTEXT India Paper (White) 33 x 44-46; basis 25 x 38-30
State
To Make
Your Business Grow
tell your customers why they should
use More Printingand how to use it
Profitably
-IERE are three questions that your ensturners often ask themselves:
Dort it pay to buy printing?
Could no speed our money to better advantage
in come other direction?
Should we buy and um more printing? Or
11,0111d UT use las printing?
The amount of printing business you do
depends in a large measure on how these
questions arc answered.
If your nistomers dccidc that it does not
pay to use printing,your business suffers.
If they decide they can get along as well
with less printing, your business declines.
Ito important to you, therejore, that your ens.
rooters be told again and again that the um of
printing increases their profits.
It is important to you that they be repeatedly reminded of new ways in which they can
use good printing profitably.
It is important so you further that they be
shown how rouse printing DJ thc best advantage. Otherwise its use may not pay. And
they might stop using it.
How
Boards of Directors
'
It
)'
true.
They believe that if all business men
arc told often just how and why Printing will help sales, that more and mote
printing will be used. And the printing
business will be a better business.
This is the primary reason for the
Warren advertising program.
You can't sell good printing unless
business men believe it will help them.
We can't sell good paper unless you
first sell good printing.
If we can help improve your business, we sell more paperand sell it
with less effort. Incidentally, you will
have fewer dull years.
COUPONS
ARRENS
-4 2 J.
PRINTER CI
USER OF PRINTING EI
Send details of the Warren Simplification Program
which shows how to save time and money in planning printing.
Name
Firm Name
Firm .Addres,
City
No. 1
Stair
1E11(1s/1111)4A
001.111Cctr.AllUN
ARREN's
STANDARD PRINTING PAPERS
In addition, many of the uncertainties of presswork and printing are overcome through a series
of scientific tests of each run of Warren's Papers.
These tests, made at the mill, insure standardization of printing, folding, and binding qualities.
The result is better printing on better paper at
lower costs to printers and buyers of printing.
So, when a good printer suggests the use of
Warren's Standard Printing Papers, he is thinking not alone of a better piece of printing, but also
of the savings that will result.
If you are a printer, or if you sell with the help
of printing, our coupon clipped and returned will
bring details of this Warren program, and a series
of mailings that will help in the planning and
preparation of printed pieces.
S. I). Wxxxcx COMPANY,89 Broad St., Boston,Mass.
PRINTER 0
USER or PRINTING 0
Scnd derails al the Warren Simplification Program.
which show. how to save rintc and money in now
fling printing.
Name
N
F. la eltIrl se
This is Electro
Size
No. 2
Or, suppose you want certain advertisements in size No. 2. Then write:
"Please send us in size No. 2,for reprint, electros of 1930 Warren Advertisements N. R. T.
(or any others you may want)."
-41 3 it->
A4 V
The WARREN
Advertisements
reproduced here
appear regularly
in publications
read by printers
and buyers of
printing.Seecornplete list of magazines on page 4
opposite.
Dates
of insertion are
listed with each
Advertisement
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This way,
your customer
helps YOU
make money ...
ionmonfinio...
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THINTEXT
This way,
your customer
helps YOU
make money ...
And saves himselfmoney,too, on the
cost ofpreparing his printed pieces
S. D. WARREN
COMPANY, 101
Right at
your customer's desk . . .
... that's the place to
start cutting unprofitable overhead
THINK what a lot of trouble
I you'd saveand what a lot
more profit you'd makeif all your
customers consulted you before they
decided on mailing piece sizes!
Many do, of course. But those
who do not are often the very ones
who insist on "trick" sizes that involve a lot of extra overhead...cutting down your profit, and making
printing costs unnecessarily high.
These men are striving for something "different." They want their
booklets and folders to stand out
S. D. WARREN
COMPANY, 89 Broad
l
'
Ilinnlet1
HE "waste motion" of oddsize jobsall the extra operations you're forced to go through
when a customer specifies a mailing
piece with"trick"dimensionsyou
know well enough how expensive
they are... and how unnecessary!
And when you've wasted time
and spent money on getting special paper and special envelopes...
skimped the time you wanted to
put on creating something really
fine ... upset the whole routine of
your shop with special handling on
every operation... what have you
got to show for it? Just a booklet
that has nothing but its slightly
different dimensions to make it distinctive! And your profit 'way below what it should have been!
These are the factsas you know.
Yet many buyers of printingin
striving for "different" mailing
piecesdo not realize that printing,
not size and shape, makes a booklet stand out.
But you can help them learn
even give them a sure method of
keeping away from odd
sizes for good and all.
494N, to ..................,,,......t.
Sizes
SIII A.9 ,
...........o.,....,4
15.13
Printed Pieces
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25 x 343
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Printing Papers
THESE
10
Trimmed Sizes.
FOR
SIZE No.8
-7t.x iotico fa Warren's Booklet Envelope No.8
Printed Pieces
CUT
WITHOUT
WASTE
FROM
4 paper sheet sizes in stock
26 x 29
SIZE N9. 7- -6 x 9ki----te fit Werren's Booklet Envelope No. 7
25 x 38
32 x 44
35 x 45
SIZE
NO.5 -SN,74
SIZE 2
,
0.4 4.97itont
Warre '6 Ito.ko I.osElo .No. 4
Use
sal. No. IFor en,I0,tn.-loom,
\V
n 11
I SIZE Ng.2390
SI E N.
Q. I 31$x 6'.---nkfir
Printin Papers
Mona
it This paper is Warren's THINTEXT India Paper (White) 33 x 44 46; basis 25 x 38-30
-,
11,1F. 10
Trimmed Sizes
SIZE:VS ft .11
-.,,
l'rinted Pieces
CI 1 NV i rum f NI ,1,S1E
T'S expensive to specify sizes of
,11,
'
11
printed pieces by guesswork.
21,31;
You're almost certain to hit on
11'.1N11
uneconomical dimensions. And that
L
means extra work for your printer
,zn,,,,,.,
... and extra cost to you.
For- instance, here are just a few
of the operations that an odd-sized
mailing piece entails: First, your
printer has a complicated estimate
to figure out. Then he must shop
all over town to find some specialsized paper sheets that won't waste
too much in the cut.
pany has just prepared a chart of The sheets will fit his presses exUsually they're not to be had. He actual sizes for mailing pieces.
actly. He spends no time and money
orders them to be made at the mill.
These sizes are right. They cut on special paper...special envelopes
He orders special - sized envelopes economically from standard sheets. ... special operations.
(which may not fit your mailing They fit standard envelopes...that
And he does a better job for you.
machines). When everything is are specially designed for use on He can devote his thought, his time
finally delivered, there must be mailing machines. And the chart and all his skill to giving your mailspecial instructions and handling all gives plenty of sizes to meet all your ing piece that touch of individuality
through his plant.
requirements.
you vainly strive to get with irreguAll this is unavoidable overhead.
The Warren Chart is a handy size lar size. It's the printing, not the
But it all costs money. Your printer only 11" x 17". You can keep it shape, that makes a booklet dishas to add it on his bill. And it all spread out right under the glass on tinctive.
began right at your desk when you your desk . . . ready to refer to
Your printer can supply you with
specified that odd size.
when you plan a mailing piece.
one of the Warren Charts. Keep
Yet it's easy enough to
How does it save money? it handy and use it. You'll be
cut out this extra expense.
This
way. Standard paper helping him to save YOUR money
11 1111111ln
Here's a simple way to
sheets and envelopes are if you do.
IIfl lige'
do it.
always waiting for your
If he has none on hand, write
Printin6
Papers printer at the warehouse. direct to us.
The S. D. Warren Com-
SSE %SI
This paper is Warren's THINTEXT India Paper (White) 33 x 44-46; basis 25 x 38-30
goes on your bill. But it really began right at your own desk. And
that's where it can best be stopped.
How? By sticking to mailing piece
sizes that are standard. There are
more than enough for all your needs.
This new Warren Chart gives
them to you in a convenient, usable
form. It's only 11" x 17", but it
carries actual-size diagrams of wide
variety of shapes and sizes. All of
them cut economically from standard paper sheets...and fit Warren's
Standard Booklet Envelopes.
S. D. WARREN
COMPANY, 89 Broad
This paper is Warren's THINTEXT-India Paper (White) 33 x 44-46; basis 25 x 38-30 /t.
WARREN'S
STANDARD PRINTING PAPERS
are distributed by the
LEADING PAPER MERCHANTS
throughout the United States
OAKLAND, CAL
Zellerbach Paper Company
OKLAHOMA CITY, OKLA. .
Western Newspaper Union
OMAHA, NEB. . . Field-Hamilton-Smith Paper Company
JD. L. Ward Company
PHILADELPHIA, PA.
1Charles Beck Company
PITTSBURGH, PA.
The Ailing & Cory Company
PORTLAND, ME
C. M. Rice Paper Company
Zellerbach Paper Company
PORTLAND, ORE.
RICHMOND, VA
B. W. Wilson Paper Company
ROCHESTER, N. Y
The Ailing & Cory Company
SACRAMENTO, CAL.
Zellerbach Paper Company
'Beacon
Paper Company
ST. LOUTS, MO.
1Mack-Elliott Paper Company
ST. PAUL, MINN.
Nassau Paper Company
SALT LAKE CITY, UTAH
Zellerbach Paper Company
SAN DIEGO, CAL.
Zellerbach Paper Company
SAN FRANCISCO, CAL.
Zellerbach Paper Company
SAN JOSE, CAL
Zellerbach Paper Company
SEATTLE, WASH.
Zellerbach Paper Company
Zellerbach Paper Company
SPOKANE, WASH.
SPRINGFIELD, MASS
The Paper House of New England
STOCKTON, CAL
Zellerbach Paper Company
TOLEDO, OHIO. . . The Central Ohio Paper Company
TULSA, OKLA
Tayloe Paper Company
WASHINGTON, D C
Stanford Paper Company
WICHITA, KANSAS
Western Newspaper Union
EXPORT AND FOREIGN
NEW YORK CITY (Export) . . . National Paper & Type
Company
All of Latin America and West Indies, with the following
branches:
ARGENTINE (Buenos Aires) . . National Paper & Type
Company
ARGENTINE (Rosario) . National Paper & Type Company
CUBA (Havana) . . National Paper & Type Company
MEXICO (Guadalajara, Mazatlan, Mexico City, Monterey,
Tampico)
National Paper & Type Company
PERU (Lima) . . .
National Paper & Type Company
National Paper & Type
URUGUAY (Montevideo)
Company
AUSTRALIA (Brisbane, Melbourne, Sydney) B. J. Ball, Ltd.
NEW ZEALAND (Auckland) ...... B. J. Ball, Ltd.
HAWAIIAN ISLANDS . . . . Zellerbach Paper Company
July 2016
T H E
R E F L E C T E D
W O R K S