Professional Documents
Culture Documents
2015
Covering, shipments, subscriptions, content and services,
traffic, and drivers to take up
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Coda. Coda Research Consultancy
For more information about this product, please email steve.smith@codarc.co.uk, or call
+44 (0)7779 610004
European office:
Coda Research Consultancy Ltd
95 Wodeland Avenue
Guildford
Surrey
GU2 4LD
England
This report draws upon research and analysis conducted by Coda Research Consultancy. Use of this report by any third party for whatever
purpose should not, and does not, absolve such third party from using due diligence in verifying the report’s contents. Any use which a third party
makes of this document, or any reliance on it, or decisions to be made based on it, are the responsibility of such third party. Coda Research
Consultancy, its affiliates and representatives accept no duty of care or liability of any kind whatsoever to any such third party, and no
responsibility for damages, if any, suffered by any third party as a result of decisions made, or not made, or actions taken, or not taken, based on
this document. Coda Research Consultancy does not make investment recommendations, in this report or otherwise, and nothing in this report
should be interpreted as an opinion by Coda Research Consultancy either on market forecasts or on the prospects of specific companies.
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Introduction
Document at a glance:
Type – US market and behavioral assessment, with forecasts to 2015
Printed page length – 62
Figures – 54
Number of forecasts – 15
Having achieved a 17% penetration rate in 2009, Coda Research Consultancy projects that
smartphone shipments in the United States will increase by +19% CAGR between 2010 and 2015, to
reach 138m.
At the core of this growth is accelerating demand by handset subscribers to access the mobile
internet, and Coda projects that traffic generated by smartphones will increase 50 fold by 2015. This
demand will have a massive impact upon carriers, but also represents a massive opportunity for
eCommerce revenues.
This study focuses upon the smartphone market and user behavior. Together with forecasts to 2015,
this study examines:
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Contents
Methodology...........................................................6 Applications..........................................................53
Drivers to smartphone purchase ............................. 53
Smartphone manufacturer profiles ........................7 Application stores .................................................. 53
Apple ...................................................................... 7 Applications downloaded to devices ........................ 55
RIM ........................................................................ 7 Apple Application genres ........................................ 56
Samsung................................................................. 8 Paid vs free applications......................................... 56
Palm ....................................................................... 8 Native apps – advantages and disadvantages .......... 58
Motorola ................................................................. 8 Web apps – advantages and disadvantages............. 58
LG ........................................................................ 9 Games applications ................................................ 59
HTC ........................................................................ 9 Top future consumer applications ........................... 60
4G rollout..............................................................29
Sprint.....................................................................29
Verizon ..................................................................29
T-Mobile.................................................................30
AT&T .....................................................................31
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Table of Figures
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About Coda Research Consultancy
Coda Research Consultancy specializes in providing critical insight into market developments and
behavior around new media, technologies and services in order to help IT and media professionals,
business executives, and investors make fact-based decisions around strategy, service provision and
product development.
Coda employs a variety of rigorous quantitative and qualitative research procedures. It draws upon a
range of disciplines, and collaborates with top commercial and academic organizations.
European office
95 Wodeland Avenue
Guildford
Surrey
GU2 4LD
England
Tel: +44(0)7779 610004
Email: steve.smith@codarc.co.uk
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