Professional Documents
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11
SMEs Motivation :
Corporate Social Responsibility
Ankur Roy, Vishal Vyas and Priyanka Jain
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This paper empirically explores the motivational factors for small and medium enterprises (SMEs) to engage in
corporate social responsibility (CSR) practices. A structured questionnaire was used to collect data from SMEs
based at Rajasthan resulting in 132 usable responses. The data was subjected to confirmatory factor analysis
by using AMOS 19 to test the model-fit and unidimensionality of scale items. Confirmatory factor analysis
identified four underlying dimensions in the CSR motivation of SME managers. Four motivational dimensions
emerged reflected themes ranging from Customer Propositions, Stakeholder Value, Founder Characteristics
and business values, and Business Motives . The study concluded that SMEs are both willing and able to
make significant contributions to support predominantly local events and organizations in recognition of their
social obligations and economic objectives.
Key words: Corporate Social Responsibility, Confirmatory Factor Analysis, Small and Medium Enterprises.
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A Quarterly Journal
S C M S J o u r n a l o f I n d i a n M a n a g e m e n t , January - March, 2 0 1 3
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Objectives of Study
This paper aims to identify the motivational factors for SME
owners to engage in CSR initiatives. The underlying rationale
of the study is that there are few conclusive empirical findings
on the above stated objective particularly evidence from SMEs
in the state of Rajasthan, India.
Research Methodology
This research design builds on a survey of SMEs based at
Rajasthan. A structured and refined questionnaire based on
prior pilot surveys was mailed to 146 SMEs. After follow
up, a total of 132 completed questionnaires were returned.
The data was subjected to confirmatory factor analysis by
using AMOS 19 to test the model-fit and unidimensionality
of scale items. CFA involves the specification and estimation
of hypothesized model of factor structure being meas-ured by
latent variables to account for covariance among a set of
observed variables (Koufteros, 1999). Maximum likelihood
technique was employed to identify the underlying
dimensions of eighteen statements (Table 1) drawn from the
literature reflecting motivation aspects influencing SMEs to
engage in CSR practices. Sixteen strongly loading items for
factors were retained. The four resulting factors were named
based on the themes captured in the items comprising that
factor, with terms used consistent with the CSR literature. In
addition, sample size must be assessed to ensure it is large
enough (Tabachnick & Fidell, 2007). A sample size of 132 is
in line with most recommendations of sample size (Kline,
2005; Hoyle, 1995; Kelloway, 1998).
Scale Development: CSR
Adopting a similar approach to Golden et al (2000) a survey
was designed specifically for this research. A scale
development process was then undertaken which resulted in
an eighteen item scale (Table 1) for CSR. It is proposed that
After this each item has been measured using a Likert scale of
five points, this is the proposed number of points according
to Netemeyer et al (1996) and includes a mid-point, which is
required as with some items a neutral response is a valid
answer.
Data Analysis
We used the AMOS 19 software to perform a CFA, based on
data from 132 SME owners in Rajasthan. We chose maximum
likelihood estimation because our data were normally
distributed. The data came from 18 questions on 5 point
Likert-scale survey measuring factors for CSR motivation
described in the scale development section.
A correlation table with means and standard deviations is
shown in Table 2; the theoretical model is presented in Figure
1. We hypothesized a four-factor model to be confirmed in
the measurement portion of the model. We evaluated the
assumptions of multivariate normality and linearity through
IBM SPSS 19.0. The final sample size was 132; there were no
missing data.
Table 3 displays the overall fit summary provided in CFA
output. The overall model Chi-square is 102.265 with 98
degrees of freedom. The p-value associated with this result is
0.364. This p-value is insignificant using Type 1 error rate of
5%. Thus, Chi-square goodness of fit statistic indicates that
the observed covariance matrix matches the estimated
covariance matrix within sampling variance. The value of
RMSEA, an absolute fit index is 0.018. The value appears
quite low and within the prescribed bounds for 90% confidence
interval.
The CFI is an incremental fit index and showing the value as
0.995, which exceeds the fit index guidelines for a model of
this complexity and sample size. Thus, this result supports
the model as well. The CFA results suggest the measurement
model provides the reasonably good fit. In addition, other
index values as Tucker-Lewis fit index (TLI) = 0.994,
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Items
Authors
F1.1
F1.2
F1.3
F1.4
Through CSR firm is able to increase sales through recommendation of current customer
F1.5
CSR activities helps the company to explore new customers and markets
F1.6
CSR activities helps the company in positioning its products / services in a better way
F2.1
F2.2
F2.3
F2.4
Through CSR firm is able to instigate value and increase employee morale
F3.1
F3.2
CSR helps the company to identify innovative ideas for doing business
F3.3
Through CSR activities firm is able to improve on its business image and identity
F3.4
F4.1
Interest of the company is given upper hand while designing a CSR plan
F4.2
F4.3
Intensity of CSR activities are directly related to the profit / revenue earned
F4.4
F1.1
F1.2
F1.3
F1.4
F1.5
F1.6
F2.1
F2.2
F2.3
F2.4
F3.1
F3.2
F3.3
F3.4
F4.1
F4.2
F4.3
F4.4
Mean
SD
F1.1
F1.2
F1.3
F1.4
F1.5
F1.6
F2.1
F2.2
F2.3
F2.4
F3.1
F3.2
F3.3
F3.4
F4.1
F4.2
F4.3
1
.677
.589
.708
.692
.457
-.029
-.021
.066
.166
.005
-.198
-.137
-.108
.111
.128
.052
.098
3.08
1.31
1
.627
.664
.778
.604
-.046
-.029
.051
.129
-.055
-.226
-.171
-.030
.140
.177
.074
.031
3.20
1.27
1
.670
.711
.590
.035
.099
.204
.196
-.005
-.158
-.154
-.112
.071
.073
.026
.032
3.11
1.21
1
.683
.580
-.039
.085
.125
.185
-.007
-.221
-.186
-.078
-.066
.013
-.150
.070
3.08
1.31
1
.602
-.024
.006
.035
.122
.015
-.175
-.113
-.013
.126
.129
.029
.135
3.03
1.32
1
.054
.013
.092
.192
.106
-.061
-.003
-.014
.057
.077
-.036
-.010
2.91
1.22
1
.633
.624
.757
.096
.098
.121
-.043
-.023
-.056
-.010
.035
2.89
1.35
1
.594
.645
.050
.056
.068
-.148
-.087
-.153
-.069
.097
2.89
1.31
1
.664
.187
.008
.112
-.100
-.103
-.186
-.006
.059
2.95
1.19
1
.162
.034
.148
-.031
-.109
-.087
-.056
.027
2.89
1.30
1
.610
.722
.208
-.127
-.120
-.005
.038
3.08
1.42
1
.629
.171
-.006
.010
.038
.044
3.11
1.30
1
.251
-.045
.002
.064
.057
3.04
1.33
1
-.153
-.084
-.087
-.191
2.99
1.35
1
.738
.644
.188
2.96
1.38
1
.614
.125
2.92
1.22
1
.176
3.12
1.30
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F4.4
1
2.91
1.25
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F1.1
F1.2
F1.3
F1.4
F1.5
F1.6
F2.1
F2.2
F2.3
F2.4
F3.1
F3.2
F3.3
F3.4
F4.1
F4.2
F4.3
F4.4
Final
Standardised
Loadings
0.582
0.738
0.600
Dropped
0.820
0.461
0.656
0.602
0.596
Dropped
0.683
0.530
0.762
0.070
0.777
0.703
0.532
0.038
Squared
Multiple
Correlation
Average
Variance
Extracted
(AVE)
0.763
0.859
0.775
0.905
0.679
0.810
0.776
0.772
0.826
0.728
0.873
0.265
0.881
0.839
0.729
0.196
0.64015
Composite
Construct
Reliability
(CR)
0.89805
0.61809
0.82914
0.51115
0.78751
0.51248
0.78202
Model Fit: Chi Square = 102.26 (df = 98), p = .364 RMSEA = .018,
NFI = .899, RMR = .101, GFI = .914, TLI = .994, and CFI = .995
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purposes.
Enterprise Development. .
Besser, T., & Miller, N. (2000). The Importance of
Community Values in Small Business Strategy
Formation: Evidence from Rural Iowa. . Journal of
Small Business Management, 38(1), 1-9.
Brammer, S., Millington, A., & Rayton, B. (2007). The
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