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Factors

Products

Tibiao

Streng
ths

Weaknes
ses

Competitor
(Angelinas)

Importance to
customers

Remarks

Wide
Product
variety
of variation
baked
products
Reasonable Affordable
products

Well-known for loaf Variety


gives
the Angelinas is more wellbread
customer control over known for its loaf bread
their choices
variants

Quality

Very good

High
quality
products

Good

Selection

Wide
selection

Product
variation

Limited selection

Service

Very good

Reliability

Very good

Expertise

Expert
in Longevity
the field
in
the
field

Price

Longevity
in
the
field

Reasonable

Price is often the


customers
consideration
Quality
(most
especially
in
food
products) is the top
priority
The customers should
be able to feel that
they have control in
choosing the product

Same price range of


products
for
both
companies
Same quality

Angelinas used to have


the same variety of
products as Tibiaos but
recently
they
have
limited their venture to
the loaf bread variant
Good
Good
service
goes Same quality of service
hand in hand with
good quality products
Good
Customers
tend
to Tibiao has been in
stick to brands with existence for 63 years
proven reliability
while Angelinas has just
recently revamped its
image
Expert in the field Customers
tend
to Same as above
(loaf bread variant)
stick to companies who
are experts in their
field

Stability

Very stable

Reputation

Very good

Location

Various
strategic
locations
across the
region

Appearance

Employee

Company
culture

Advertiseme
nt

Needs
improveme
nt
Hierarchical

Word-ofmouth

Longevity
in
the
field
Very good
reputatio
n due to
the strong
brand
name
Accessibil
ity

Stable

Customers also tend to


gravitate towards the
more stable brands
Very good
The
companys
reputation
and
its
strong brand name
would
often
spark
name recall among
customers
1 outlet in the entire Accessibility
is
region;
important
because
supermarkets carry customers would be
its loaf breads
able to reach the store
easily

Same as above

Same as above

Tibiao has companyowned outlets, bake-off


outlets and supplied
products
while
Angelinas has 1 known
outlet and supermarketcarried products

Ambiance
of
the
bakeshop is important
because it connotes
that food preparation
is done the right way
Weak
HR Good
Employee interaction
department
is usually the make or
break factor
Hesitant to Shifted from traditional It doesnt mean much Tibiao is still handled by
change
to
modern
(2nd for new customers
the
first
generation
organizatio generation
of
the
owners while Angelinas
nal
family managing the
is being handled by the
structure
business)
2nd generation of the
family
No
Aggressive marketing Marketing the products Tibiao relies heavily on
advertising strategy
is very important
reputation and word of

strategy
Market
growth

Steady

Maintain
s
large
market
share

mouth for advertising

Generally steady but Low importance to the Tibiao has a bigger


high for loaf bread customers
market share for most of
variant
its baked products but
Angelinas has recently
taken the bigger market
share for its loaf bread
variants.

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