Professional Documents
Culture Documents
Products
Tibiao
Streng
ths
Weaknes
ses
Competitor
(Angelinas)
Importance to
customers
Remarks
Wide
Product
variety
of variation
baked
products
Reasonable Affordable
products
Quality
Very good
High
quality
products
Good
Selection
Wide
selection
Product
variation
Limited selection
Service
Very good
Reliability
Very good
Expertise
Expert
in Longevity
the field
in
the
field
Price
Longevity
in
the
field
Reasonable
Stability
Very stable
Reputation
Very good
Location
Various
strategic
locations
across the
region
Appearance
Employee
Company
culture
Advertiseme
nt
Needs
improveme
nt
Hierarchical
Word-ofmouth
Longevity
in
the
field
Very good
reputatio
n due to
the strong
brand
name
Accessibil
ity
Stable
Same as above
Same as above
Ambiance
of
the
bakeshop is important
because it connotes
that food preparation
is done the right way
Weak
HR Good
Employee interaction
department
is usually the make or
break factor
Hesitant to Shifted from traditional It doesnt mean much Tibiao is still handled by
change
to
modern
(2nd for new customers
the
first
generation
organizatio generation
of
the
owners while Angelinas
nal
family managing the
is being handled by the
structure
business)
2nd generation of the
family
No
Aggressive marketing Marketing the products Tibiao relies heavily on
advertising strategy
is very important
reputation and word of
strategy
Market
growth
Steady
Maintain
s
large
market
share