IFE Matrix

STRENGHT
Strong Brand Name
Financial position
Diversification of product line
Developing Marketing infrastructure
Production innovation
Weakness
Losing market share in half of its global brand
The beauty & health products of P&G are for women
Lack of effective distribution in same region
Customer concentration
Substitute products

WEIG
HT
0.10
0.07
0.09
0.06
0.12

RATI
NG
4
4
3
3
3

WEIGHTED
SCORE
0.40
0.28
0.27
0.18
0.36

0.10
0.16
0.10
0.08
0.12

2
3
2
3
3

0.20
0.48
0.20
0.24
0.36

Total weighted score

2.97

EFE matrix
Opportunities
Increase in demand of beauty & health products of
customers
Increase amount of man who want beauty & health
products
Increase penetration inn urban market trap rural
market
Wide range of demographic
Acquisition
Threats
Increase price of raw material
Cheaper consumer brand competitors in market
Unfavorable business law & political instability
Terrorist activities
New competitors
Total weighted score
CPM Matrix

Weig
ht
0.10

Rati
ng
4

Weighted
Score
0.40

0.10

0.40

0.08

0.32

0.09
0.05

4
3

0.36
0.15

0.10
0.10
0.08
0.10
0.10

2
3
3
2
2

0.20
0.30
0.24
0.20
0.20
2.77

Critical success
factors

Weigh
t

P&G

Price competiveness

0.196

Ratin
g
3

Market share

0.216

Financial position

0.186

Product quality

0.206

Consumer loyalty

0.196

Unilever
Scor
e
0.58
8
0.64
8
0,74
4
0.61
8
0.58
8
3.18
6

Ratin
g
2
4
4
3
3

Scor
e
0.39
2
0.86
9
0.74
4
0.61
8
0.58
8
3.20
6

Johnson &
Johnsons
Rating
Score
2

0.392

0.432

0.558

0.618

0,588
2.588

Matching stage

SWOT
MATRIX

Strength

Opportunities
Increase in
demand of beauty
& health products
of customers
Increase amount
of man who want
beauty & health
products
Increase
penetration inn
urban market trap

Strong Brand Name

Financial position
Diversification of
product line
Developing Marketing
infrastructure
Production innovation

SO strategies
Invest to create &
developed a
multifunctional
product that may
satisfy the customer
Focused on the rural
market by product
development with lost
cost & best values
Introduce related or
unrelated product for

Weakness
Losing market
share in half of its
global brand
The beauty &
health products of
P&G are for women
Lack of effective
distribution in
same region
Customer
concentration
Substitute products
WO strategies
Use innovative
channels of
distribution for the
product
Introduce new
product for man
segment to gain
market share
Utilize niche
market rather than
focused on few

rural market
Wide range of
demographic
Acquisition

Threats
Increase price of
raw material
Cheaper
consumer brand
competitors in
market
Unfavorable
business law &
political instability
Terrorist activities
New competitors

wide range of
demography

products

ST strategies
Continue product
diversification to
offset increase chance
of competitors
Go for the backward
integration strategy
Continued
diversification to fulfill
demand of consumer
at low cost

WT strategies
Differentiate from
the competitors
with a precise
target (youngster)
Introduce new
product at cheap
rate as compared
to competitors

Space Matrix

Yaxi
s

Xaxi
s

Financial strength
Financial position
Return on investment

4
6

Leverage

Working capital

Cash flow

Average

5.0

Total Y-axis score

Competitive advantage
Market share

-1

Product quality

-3

Customer loyalty

-2

Technology knowhow

-2

Environmental stability
Rate of inflation
-2
Technology
-2
change
Price elasticity
-2
of demand
Competitive
-4
pressure
Barriers to entry
-3
in new market
Average
-2.6
2.4
Industry strength
Growth
7
potential
Financial
7
stability
Ease of entry
3
into market
Resource
5

Control over supplier &

-2
distributer
Average
-2.0
Total X-axis score

utilization
Profit potential
Average

6
5.6

3.6

Graph

This graph shows that the financial position of this firm is strong and it slaso achieve
major competitive strength in growming and stabele industry
Strategies recommended
Background integration
Forward integration
Horizontal integration
Arket penetration
Market development
Product development
Diversification

BCG matrix

Division

Revenues
($millions
)

Percentag
e of
revenue

Profir
($millions
)

Percentag
e of profit

Industry
growth
profit

23
13
16

Relative
market
share
position
0.60
0.20
0.30

Deauty
Grooming
Health
care
Snacks &
pet care
Fabric
care &
home
care
Baby care
& family
care

19491
7631
11493

24
10
14

2712
1477
1860

3135

04

326

03

0.10

23805

30

3339

02

0.80

14736

10

2049

17

0.40

80291

100%

11763

100%

3
3
2

Graph

For the star product company use the following strategies

Background integration
Forward integration
Horizontal integration
Market penetration
Market development
Product development
For the question marks products we suugest the company to use following
strategies
Market penetration

Market development
Product development
Divestiture
IE matrix
On x-axis we use IEF
On y-axis we use EFE
Portion 1
1
2
4
Division

Deauty
Grooming
Health
care
Snacks &
pet care
Fabric
care &
home
care
Baby care
& family
care

Portion 2
3
5
7

Grow and
build

Hold &
maintain

Portion 3
6
8
9

Defensive /
divestiture

Revenues
($millions
)
19491
7631
11493

Percentag
e of
revenue
24
10
14

Profir
($millions
)
2712
1477
1860

Percentag
e of profit

EFE

IFE

23
13
16

2,8
2.7
2.3

3
2.5
2.6

3135

04

326

03

2.0

2.1

23805

30

3339

02

2.7

2.8

14736

10

2049

17

2.9

80291

100%

11763

100%

Graph

Grand Matrix

Rapid Market Growth

Weak Competative Position

Strong Competative Position

Slow Market Growth

This graph shows that P&G is finaacialy strong and it also has strong competitive
postion in market with huge market share
Strategies recommended
Market development
Markete penetration

Product development
Background integration
Forward integration
Horizontal integration
Related diversification

QSPM