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make chocolate worth $10 million from it and you think you are smart? If you are smart, you
will start making the chocolate yourself and stop romanticising about the good old days.
There was a video that went viral sometime ago. CNNs Richard Quest visited a cocoa farm in
Cote dIvoire. Come and see poverty written all over the faces of the farmers, who have been told
for decades that agriculture is the magic solution to their problems. Quest gave the farmers bars
of chocolate. They were eating the sweet stuff for the first time in their lives! Compare their lives
to those of the executives of Mars Inc., who buy the cocoa beans from Cote dIvoire. They are
flying private jets and holidaying in the moon, while the Ivorien farmers are fighting off flies and
bees in the bushes of Koffikro. For your information, Mars Inc. has no cocoa farms!
Dont get me wrong please. If I have created the impression that agriculture is useless, I do
apologise. That is not my intention. After all, agriculture is our culture. Millions of Nigerians are
farming rice, beans, cassava and corn. That is huge employment. Also, we certainly can produce
many food items that we are importing and burning precious forex on. But is that why governors
are declaring work-free days for civil servants to go and plant melon and maize to solve Nigerias
economic problem and stop the dependency on oil? If only these governors knew that
Switzerland does not grow one tree of cocoa, yet makes the worlds most elegant chocolates!
Let us break this whole agric logic into pieces. If we really want to diversify from oil and create
proper value, agriculture must give birth to industry. If agriculture currently employs, say, 5 million
Nigerians, agro-allied industry can employ 15 million in the value chain. So why do we spend so
much time discussing farming and not industry? For example, how many graduates can a tomato
farm employ compared to a factory making tomato pure? The factory will employ or engage the
services of engineers, technicians, chemists, marketers, accountants, communicators, lawyers,
administrators, drivers, and so on. It may even have a sick bay and employ doctors and nurses.
Im not done. A basket of tomatoes sells for N800 in Kaduna. A 400g tin of pure sells for N300.
Look at how many bottles of pure you can get from a basket, and how much value you will be
getting. Who, then, is making the real money? The factory will pay company tax, its employees
will pay PAYE and the consumers will pay VAT. That is how government will boost its revenue.
The pure bottle makers offer a different business altogether that employs workers and pays all
kinds of taxes too. And if we are good enough, we can begin to export pure to other countries,
and earn forex. This is just pure. Think of a thousand agro-allied factories. Think of our huge
population.
Sure, agriculture is very important in a primitive economy like ours. But we always miss the
bigger picture. One, we need full optimisation of the sector to enhance productivity. A country like
the US knows this much better: the percentage of the population engaged in farming is
insignificant, but it is so optimised that the output is out of this world. For instance, the US
produces enough rice for local consumption, for export, for aid and to dump in the sea to
stabilise market prices. Two, processing is where you find the massive job opportunities. The
agro-industry will yield far more output, more jobs and more economic value than Benue Friday
Farming.
These things look so simple and doable, but commonsense is not common. Our agricultural
output can be far better in quantity and quality than currently obtains. We can do with better
technology, storage, conditioning, packaging and transportation. Most importantly, our brains
should focus on how industry can bring out the real value of agriculture and spark off a chain of
economic activities that will create millions of good jobs and generate billions of dollars in
revenue to investors, employees and government. But we seem excited only about preaching
and promoting the export of raw produce, and we feel so smart we think this is the way out of our
oil dependency!
But how can we add value when, despite the billions of dollars we have made from oil since
1999, we dont have the basic infrastructure to inspire an agro-based industrial explosion? Where
are the roads? Where are the rails? Where is the electricity? Where is the security? Where is the
finance? Yet I can point to uncountable private jets, mansions and customised cars that
politicians and their friends have acquired since 1999 with proceeds from the oil boom while
they keep preaching stone-age agriculture to Nigerians. So if your governor joins this craze of
declaring work-free days for primitive farming, just ask him politely: Your Excellency, who
agriculture alone don epp?
Let us break this whole agric logic into pieces. If we really want to diversify from oil and create
proper value, agriculture must give birth to industry. If agriculture currently employs, say, 5 million
Nigerians, agro-allied industry can employ 15 million in the value chain