+

PROFILE
+ The Urban Market “As Is”
South African Population
Breakdown by Age Group* ◦  A poorly understood, yet
significant segment of SA’s
7% population (32%).
◦  There is no effective
10% 0-14 marketing tool that ‘speaks’
36%
16% 15-29 directly to them.
◦  Therefore, an opportunity to
30-44
use trendy and emerging (i.e.
32% 45-59 non-conventional) marketing
60+ tools to reach this segment of
the population exists.

“An Urban Brand Activations Company”

*Source statssa .gov.za 2009
+ WHO WE ARE
  The Vth Season is an urban brand activations company focused on utilizing non-
traditional modern marketing tools along-side conventional instruments to execute
creative lifestyle marketing campaigns.

  Our mission is to deliver bespoke marketing and activation solutions specifically

designed for brands, events, products or services targeting the urban market. We
are able to fulfill this mission by continuous immersion in research and survey as
well as documenting and observing trend analysis in urban culture and sub-
cultures.

  The Vth Season has a client-centric and measurable result-oriented approach to

designing brand campaigns. We present the opportunity to connect your brand
directly to the consumer; ensuring more value per marketing spend and an
increase in effectiveness of consumer engagement.
+ WHO WE ARE
  Our service offering

Branded
Direct Field Mobile Real Time
Experiential PR
Marketing Marketing Media
Events
+ WHAT WE DO
Branded Experiential Events
The Vth Season Company organizes client
and consumer interactive events with a
consistent brand message, which flows
throughout the campaign. This is a
Creative Lifestyle Marketing tool with
visible touch points and the use of
sensory experience.

This non-traditional form of marketing

emphasizes the idea of communicating
the essence of a brand through a
personalized experience. Most activation
are carried out by our URBAN Events
division called:
+ WHAT WE DO
Public Relations (PR)
One of the most effective below the line
tools for the target market is PR. Our
publicity and public relations team use
search engine, print, radio, online
postings, magazines, blogs, photo ops and
social network marketing. This creates a
long life effect to the campaign.

PR is instrumental for pre & post events

and gives elasticity to brand marketing
spend by returning 3 to 1 value on your
Rand.
+ WHAT WE DO
Direct Field Marketing
These are our field representatives,
distribution channels and promotion
activation teams. They gather actionable
intelligence on target market behaviour
and give consumer insight by using the
following tools: Direct Distribution /Real
Time Consumer Surveys / Promotional
Activations/ Brand Ambassador
Programs.

We also engage with influencers and

early adopters who act as our conduits to
the masses.
+ WHAT WE DO
Mobile Marketing
Since 2007 the young adult market has
aggressively moved to their mobile for
info and interaction. Not only is it a status
symbol but also has become a “must
have”. Most will rather text, search, inbox,
[Insert picture] tweet, navigate, change status, tag or
email by mobile. This includes SMS, MMS,
CHAT, TWEETTPIC as well as micro-
mobile sites and interactive mobile sites.

Wonted.mobi our own mobi site, caters

to this fast pace and excitement
orientated target audience.
+ WHAT WE DO
Real Time Media
Our website wonted.co.za is used to
convey the brand message to the consumer
in a language they are willing to consume.
In addition we utilise online driven
marketing tools i.e. Viral Campaigns /
Web Community/ Social Network
Marketing to spread information quickly to
the target audience. Tapping into a world
wide online community of friends and their
associates using chat rooms, subscribers to
blogs, emails, or facebook groups and
twitter.

We also use mobile sites to capture live and

current surveys that reflect the behaviour of
our ever increasing database.
+ The Management Team
This Creative Lifestyle Marketing Company is based in Johannesburg, South
Africa and was founded by Ninel Musson, Tebello Motsoane and Raphael Benza.
The founders have a combined 12 years experience in Urban Brand Activation –
Below the line marketing and promotions.

Raphael Benza raised in New York, started in the industry by organizing

promotional and marketing campaigns for record labels, electronic brands, FMCG
and artists. He brings his extensive knowledge and experiences to our shores to
help nurture this vital urban youth scene by exposing them to quality live
experiences.

In the last 7 years in South Africa he has been involved with various international
concerts, event management and local festivals. He founded and managed 2 clubs, 1
lounge and 1 restaurant. (Devine Lounge, Moloko, Latinova and Louis XVI). He has
been instrumental in numerous international concerts (The Roots, Dead Prez, Keith
Sweat, Ashanti, Lauryn Hill, Akon, Ludacris, MTV base 100th Live, Kelly Rowland,
John Legend, Fat Joe, Johnny Gill, The Game, Talib Kweli, Kelis, Hugh Masakela, India
Arie, Brick & Lace) in various capacities (Concert Promoter, Marketing, Production,
Logistics, Investor, Event Management etc)
+ The Management Team
Ninel Musson is a Cape Town local making lateral moves in the business industry,
and rightfully so after being voted the Entrepreneur of the Year Award by the City of
Johannesburg Youth Achievers in 2006.

After completing her undergraduate degree at the University of the Witwatersrand

in Corporate Finance and Risk Management, Ninel explored the corporate world of
Investment Management and Private Banking, while maintaining her links in
entertainment and working on projects part-time within the entertainment industry.
Ninel recently completed her B.Comm honours in Business Management and at the
height of a successful professional career at a Global Investment bank resigned to
follow dreams of founding her own company. Now she is quickly amassing influence
in the urban marketing industry due to her professional experience, entrepreneurial
spirit and energy, not to mention her passion and skill.

Ninel gained marketing and event organizing experience while working with urban
companies like JHBLIVE and Xtralarge Entertainment and honed her business and
entrepreneurial skills while working for Blue-chip companies like Alexander Forbes
and at Investec Ltd.
+ The Management Team
Tebello Tibz Motsoane was born in the township of Katlehong and grew up in
Johannesburg. He attended Sacred Heart College and studied Media Studies and
International Relations at the University of Witwatersrand.

His love of hip-hop inspired him to create Showlove in 2007 after spotting a gap in the
events industry. He began an all hip-hop/RnB/dancehall series of events in various
clubs and venues. Showlove soon became the platform for djs, artist and graphic
designers within the genre and eventually an activation and communication
consultancy for various brands wishing to reach Showlove’s clientele.
Tibz decided to provide a safe, up-market environment for the genre and hosted
events at some of the classiest venues in the country.
Showlove was the first to provide platforms and do events for then new brands such as
Amakipkip and Head Honcho and eventually engage in work for luxury brands such as
Moet & Chandon Champagne and Mercedes Benz.

With over 100 events such as the MTN Hype Magazine Awards, Trace TV first birthday
party, the MTV Base Nights and more, a stable full of big name djs and an award
winning artist, Tibz has positioned Showlove as the one of the best urban events and
talent management companies in South Africa….… Showlove makes hip-hop look
pretty and takes experiential marketing to a new level of consistency
+ CLIENT REFERENCES

•  UNIVERSAL RECORDS
•  MTV BASE AFRICA : +27114282900
•  Alex Okosi - Vice President
Bianca Miles – Marketing Manager
•  GALLO MUSIC : +27117133000
Lazarus Serobe - General Manager
•  BIG CONCERT – KERI HILSON
•  PERNOD RICARD – ABSOLUT/JAMESON
•  CONJURE COGNAC
•  RED BULL
•  CHANNEL O
•  HEAD HONCHO CLOTHING

CONTACT: RAPHAEL BENZA @ 011 783 1858/BENZA@VTHSEASON.COM