MT5016 BUSINESS MODELS FOR HI-TECH PRODUCTS

FISCHER TECH: SMART PLASTICS

Chong Shen Long Marcus (A0073907Y)
Wong Wai Quen Timothy (A0073882W)
Zhou Ketuo (A0147177X)

Are You One of Them??

Just as you approach a door, you realize both your hands are
occupied; your keys are in your pocket or purse.
Then you say to yourself, Should I lay the items down first , or
should I hold on to them while I struggle to open the door?

Source: https://www.youtube.com/watch?v=ytal5fcRJKM

Problem Statement
Currently, in order for one to gain access to a
secured premise, one has to make use of a key of
some sort

Existing Modes of Door System

1. Traditional Key

2. Card Access
3. Biometric Access
3.1 Voice
3.2 Retina
3.3 Fingerprint

Drawbacks from Existing Door System

Any security systems that are integrated with a
door usually introduces an additional procedure
for one to gain entry to the premise.
Type

Requires
Key?

Level of
Physical
Interaction
to Unlock
Door.

Delay
Time
Finding
Key

Delay Time
Scan and
Authentication
Process

Level of
Physical
Interaction
to Access

1. Traditional Key

YES

HIGH

YES

NO

AVG

LOW

2. Key Card

YES

LOW

YES

YES

AVG

MEDIUM

3.1 Retina

NO

LOW

NO

YES

AVG

HIGH

3.2
Fingerprint

NO

LOW

NO

YES

AVG

HIGH

3.3 Voice
Recognition

NO

LOW

NO

YES

AVG

HIGH

3. Biometric

Cost

Potential Solution Provider

One plastic specialist manufacturing firm in
Singapore has the technology as well as network
capabilities to create a product solution.
Fischer-Tech Pte Ltd
Prototype: iDoor Easy Access

iDOOR EASY ACCESS

What is it?
It is a combination of various mechanisms and
technology
Magnetic Lock

Door Closer Mechanism

Smart Plastics

Keyless Entry Technology

Smart Plastics

Front View

Back View

Step 1: Arrival of Raw Material

Poly Carbonate Sheet

Step 2: Imprinting the decorative ink and Indium Tin Oxide (ITO)

Step 5: Final Product after

injection molding

Step 4: Singulation Process

Step 3: Thermal/Vacuum Forming

iDOOR EASY ACCESS

How does it work?

iDOOR EASY ACCESS

How does it work?
Door Closer

Magnetic Module
Keyhole

Door Handle

Smart Plastic with

Integrated Circuit

iDOOR EASY ACCESS

How does it work?

Magnetic Module
Electric magnetic lock
Smart Plastic
Receiver

Establish contact with

the smart plastic to
release the electric
magnetic
lock
in
magnetic module

iDoor Key
Module

Source: http://www.nytimes.com/2001/06/07/technology/how-it-works-remote-keyless-entry-staying-a-step-ahead-of-car-thieves.html

EXISTING DOOR ACCESS - KEYLOCK

How does it work?
KEYLOCK PROCESS FLOW:
Go to the Door

Search for Key

Insert Key into
Keyhole to Unlock
Pull Handle

Enter Secured Premise

CURRENT PROCESS:

EXISTING DOOR ACCESS - SMARTCARD

How does it work?
SMARTCARD PROCESS FLOW:
Go to the Door

Search for SmartCard

Scan the Card

Pull Handle

Enter Secured Premise

CURRENT PROCESS:

iDOOR EASY ACCESS

How does it work better?
iDoor Easy Access PROCESS
Go to the Door

Search
Establish Contact on
Door Surface and Push

Scan/ Insert
Pull Handle

Enter Secured Premise

Why Fischer-Tech?
Has the potential to improve standard of living
through its niche manufacturing capabilities and
their Smart Plastic Technology

Overview
Introduction to Fischer Tech Pte Ltd

Business Model

Competitor Profiling and Comparison

Value Proposition
Customer Selection
Method of Value Capture
Scope of Activities
Strategic Control

Fischer Tech Pte Ltd

Introduction to Fischer Tech Pte Ltd
Established since June 1994
Specialist manufacturer of high volume precision
engineering plastic components for new electronic
product innovations
Also the designer and manufacturer of plastic
injection moulds

Source: http://www.fischer.com.sg/

Competitors Profiling & Comparison

Manufacturing /
Niche Capabilities

Fischer Tech Pte

Ltd

Mould Making

Thin Wall Moulding

Yeakin Plastic
Industry Pte Ltd

Fon Star
International
Technology Ltd

2-Shot Moulding

Precision Moulding

Cosmetic Moulding
Technology

Rubber Moulding

Robotic Spraying

Laser Etching

In-Mould Labelling

Clean Room

Ultrasonic Welding
Smart Plastics

Fuyu Corporation
Ltd

Source: http://www.yeakin-plastic.com/; http://www.fischer.com.sg/; http://www.fuyucorp.com/; http://www.fonstargroup.com/

Value Proposition
In-Mould Labelling

Thin Wall Moulding

* Piano Black Finishing

Cosmetic Moulding Technology (CMT)

2-Shot Moulding

Clean Room Process

* Conventional Moulding

Source: http://www.fischer.com.sg/

* C.M.T (Weld Line Eliminated)

Value Proposition
Smart Plastics

Source: FYP Industrial Collaboration (Fischer-Tech and NUS) Project Report 2013 An Empirical Approach towards Capacitive Touch-Sensing in Functional Plastics

Potential Smart Plastics Application

Value Proposition
Niche Manufacturing Capabilities
C.M.T, Cleanroom, SMART PLASTICS!

In a ideal position to solve many globalized

problems with their Smart Plastics
Seat Management System
Food Court, Buses, MRT and etc

Inventory Warehouse Management

Customer Selection
Four Market Segments

Automotive
Consumer
Computer Peripherals
Medical Health Care

Has a Diverse Range of Customers

Including keys players in their respective industry

Diverse Range of Customers

MARKET
SEGMENT

CUSTOMERS

Automotive

Lincoln
Honda
Nissan
Bosch
Siemens VDO

Stoneridge
Delphi
TRW
Visteon

Consumer

Cannon
Oakley
Apple
Hewlett Packards
NEC
Panasonic

Pioneer
JVC
Bosch
Sony Ericesson
Sharp
Morita

Celestica
Verifone
Abbott
Baxter
Covic

Methode Electronics

Terumo
Menicon

Computer
Peripherals

Medical Health
Care

Customer Selection - Automotive

Eg. of product: Climate Control Module,
Speedometer, Dashboard and etc

Why Fischer-Tech?

Combination of Smart Plastic with CMT

and IML gives superior aesthetic
appearance and wear resistant
Able to replace conventional door handle,
buttons and lever on the climate control
unit which gives the car a sleek and
futuristic design
Easy maintenance and provide greater
sensitivity (can sense drivers wearing
gloves)

Customer Selection Consumer

Eg. Integrated MP3 Sunglasses, Electronic
Gadget Housing and even construction of UAV
internal circuitry

Why Fischer-Tech?

Ideal for consumer wearables (great aesthetic

appearance, good wear resistant ultra thin,
lightweight and strong)
Ergonomic use of resin (Anti-fingerprint and anti
dust surfaces, rubberized exterior) materials to
prevent stains, ensure better gripping and etc.
Smart Plastics save space and reduce weight of
UAV which enables it to increase payload (battery
pack and surveillance).

Customer Selection Com. Peripherals

Eg. Digital video cameras, keyboard, mouse,
microphone, touchscreen, printers, monitor,
projectors, speakers and etc

Noise Reduction Touch Keyboard

Why Fischer-Tech?

Combination of Smart Plastic with CMT and

IML gives superior aesthetic appearance and
wear resistant
Ultra thin, light without compromising
strength
Specific use of resin materials such as antifingerprint, noise reduction enables noise
reduction touch keyboard to be in-built in
laptops and keyboards that are meant for
quiet places like library

Prototype: Desktop Audio Unit

Customer Selection - Healthcare

Eg. Syringes, IV Unit and
many various medical
equipment
Why Fischer-Tech?
Requires clean room processes
to reduce defects and
contamination

Value Chain
Plastic Resin Supplier

Functions

raw material
manufacture

different resin
manufacture

WahSin

Fischer
Tech

Functions

plastic formulation

convert resin to
plastic product

Plastic
Application
Industries

Functions

apply the plastic

components to the
final product

Distributi
on
Channels

Functions

Distribute the final

product to end
customers

End
Customers
/Users

Scope of Activities
Research &Development

Exploring and creating new hybrid resin materials with enhanced

mechanical properties, examples:
Anti-fingerprint, dust and high temperature resistant plastics and etc

Exploring new manufacturing techniques to increase production yield

and quality of product
C.M.T plastics were created by them

Rapid prototyping of their new resin recipe and manufacturing

techniques. Successful trials can be put into mainstream production
Functional Plastic is one of such example

Manufacturing

Purchase resin materials from various suppliers to reduce the risk of

being over reliance on one
Bulk purchase, inventory management and standard production
operation

Scope of Activities
Distribution Channel

By relying on their existing customers from the four market

segment for worldwide distribution

Marketing Strategies

Advertising their company capabilities through engineering

convention shows
ASEAN SME Showcase & Conference

Online publicity through websites and strong referral from

existing customers
Collaboration with tech-giants to rise the company profile
Apple. Oakley, Honda and etc

Vertical Integration

Does everything from purchasing of resin to the end

Value Capture
Existing Revenue Model
Markup Sales
Quality Assurance

Existing Revenue Model

Markup Sales
Quality Assurance
Resin Material

Supplier

Plastic
Product
Fischer

Quality
Assurance

$$$

Corporate
Customer

Value Capture
What We Propose

FT to continue their development of Smart Plastics

and embed electronics (wireless module) into them
which would be used in the construction household
appliances

Enables FT to venture into Internet of Things (IoTs)

Smart Homes (Air-Con, Ceiling Fans, Light Switches and
etc)

Collaboration with existing and new customers such as

Apple and Samsung

App Developer (Platform to communicate with household

appliance)
Manufacturing of hardware (Housing, casing and
accessories for phones)

Smart Homes

Smart Plastics

Household
Appliances

Wireless
Communication

Proposed Revenue Model

Resin
Material
Fischer
Supplier

Final
Product

$
Product
Requirements

Plastic
Product

End
Customer

$$$$$
Quality
Assurance

Market
Data

Corporate
Customer

Consumer Electronics
Manufacturers
Apple, Samsung and other
smartphone manufacturers

Strategic Control
First Mover Advantage:

Technology Leadership (Only firm in the world able to do C.M.T

and Smart Plastics)

IP Protection:
Patent
Trade Secret
Know-How

Continuous R&D

Hybrid Resin Materials

Improved Manufacturing Techniques

Complementary Assets

Already have good knowledge in Smart Plastics and CMT, just

need to hire designers to integrate into consumer appliances
Collaborating with existing network of customers with the use of
FT value-added C.M.T and Smart Plastics

IP Protection Patent
Fischer Tech Smart Plastics has the greatest
value proposition compared to their other niche
manufacturing capabilities
Head of R&D filed for patent in 2011
Patent Number: 2011076189
Title of Invention: A Method of Making an Electronic Apparatus
Incorporating a Contoured Function Film
Filing Date:
18th Oct 2011
Publication Date: 31st May 2013
Abandoned Date: 6th May 2015 (WHY?)

IP Protection Trade Secret

Other competitors were unable to pick up the knowhow in the ITO chemical composition to prevent
breakage, how to do a direct imprint on the plastic
and etc.
Also, it is costly to maintain a patent over the years.
Abandoned it in 6th May 2015
Effectively convert into a Trade Secret (Entry Barriers)
Use as a crucial value proposition of the company

IP Protection Know How

For C.M.T plastics, only the engineers involved
in this area knows the exact manufacturing
procedures and parameters to set for the
machine
No one is able to attain such flawless plastics in
the market
Use as a crucial value proposition for the company

Low Switching Cost (Strategy)

In the market, no manufacturing companies are
able to produce contoured Smart Plastics
Cost of Smart Plastics is comparable to
mechanical components such as a button, lever
or switches
Customers more prone to choose Smart Plastics
due to elegant design, low cost and easy
maintenance