The Philippine

Tourism Industry

Objectives
To be able to explain the role of the National
Tourism Office and its attached agencies and the
Local Government Units in the tourism industry
To be able to define the role of various subsectors of the private sector that comprise of
the tourism industry,
To be able to identify specific entities in the
private sector and explain their specific function
in the tourism industry.

The Philippine Tourism Industry

A composite industries and entities, both public
and private involved in the planning,
development, marketing, sales, operations and
evaluation of destinations, products and
services that cater to the needs of the travelers
both foreign and domestic

TheTourismIndustry
Composite of industries and entities, both
public and private
Involved in the planning, development,
marketing, sales & promotion, evaluation
of destinations, products and services
Caters to the needs of travelers, both
foreign and domestic

The Philippine Tourism Industry

A tourist is any individual who undertakes a
journey that exceeds 24 hours (i.e.
overnight) outside his regular place of
residence, for purposes other than earning
a living.

The Philippine Tourism Industry

The Philippine Tourism Industry

The Government Sectors Role

Responsible for the formulation of tourism

policies
Provides guidelines for the development of
destinations
Regulates the industry in collaboration
with other government industries

The Philippine Tourism Industry

The Government Agencies

Department of Tourism (DOT)

Philippine Convention & Visitors
Corporation (PCVC)
Philippine Tourism Authority (PTA)
Municipal, City and Provincial Local
Government Units

Department of Tourism
Agency overview
Formed

May 11, 1973

Headquarters Agrifina Circle, Rizal Park, Manila

Annual budget P1.547 billion (2007)
Agency executive

Joseph Ace Durano, Secretary

Website
www.tourism.gov.ph

Department of Tourism

Other National Govt Units

DOTC
CAB
ATO
MARINA
PPA
LTFRB
DFA

DPWH
DOJ
DOF
DENR
DILG
LGU
PNP

The Private Sector

Six principal industries involved in Tourism:
1. Transportation
2. Hospitality
3. Food & Beverage
4. Activities & attractions (entertainment)
5. Travel & Trade
6. Other private sector entities

The Transportation Industry

AIR
Air transportation companies
SEA
LAND
OIL Companies

The Lodging Industry

Hotels,Motels,Resorts,CampingGrounds,
TimeShare,BedandBreakfasts,Youth
Hostels,SummerCamps,Etc.

FOOD & BEVERAGE INDUSTRY

Restaurants,CoeeShops,FastFoodOutlets,
Pubs,ClubFaciliHes,Etc.

ATTRACTIONS & ACTIVITIES

SkiResorts,SportFishing(Fresh&SaltWater),
Golf/Tennis,Ecotourism,WaterSports/
MarineTourism,Guiding&OuNiOng,Etc.
AQracHons,Museums,Galleries,Parks/
Gardens,InterpretaHveCenters,Cultural
Tourism,NatureTourism,IndustrialTourism,
Etc.

TRAVEL TRADE
TravelAgencies,TourWholesalers,Tour
Operators,TourGuides,Etc.

OTHER PRIVATE SECTOR

ENTITIES

Publishing Companies
ITC Service providers
Marketing & Public relation Organizations
Event Organizers
Miscellaneous Services